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Soft Skills Script

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Ameen Siraj
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16 views

Soft Skills Script

Uploaded by

Ameen Siraj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Good morning everyone.

I am here to introduce you all to the Business Models and


Retail Strategies in the Beauty Industry.

The beauty industry employs a plethora of business models, each tailored to


different market segments and consumer needs. Here's an overview of strategies
adopted by some key brands.

1. Nykaa utilizes an omni-channel strategy with a strong focus on affiliate


programs, content-first approaches, and tech-enabled operations to enhance
customer experience and engagement.
2. L'Oréal operates through a multi-division structure, ensuring global
presence. Its strategies include tailored beauty solutions, diversified
distribution channels, competitive pricing, and continuous innovation.
3. Forest Essentials focuses on a selective presence in high-end retail
locations, with an emphasis on authenticity, heritage, sustainable sourcing,
and environmental responsibility.
4. Plum Goodness leverages retail partnerships and influencer marketing,
combining e-commerce tactics with both online and brick-and-mortar retail
sales to reach a broad audience.

These examples reflect the diversity of approaches within the beauty industry, which
includes retailing, direct-to-consumer models, and tech innovations to stay
competitive in a dynamic market.

Now let me present the multitude of trends emerging in the beauty retail industry.

The Key trends include:

1. Sustainability: Brands are increasingly adopting ethical sourcing practices,


cruelty-free production methods, and sustainable packaging to meet
consumer demand for eco-friendly beauty products.
2. Men’s Grooming: The growing demand for male grooming products has led
to the introduction of dedicated product lines. This shift is helping redefine
beauty standards for men and expand the market.
3. Personalization: Advanced AI-driven technology is enabling personalized
skincare recommendations based on individual skin types, offering a more
customized beauty experience.
4. Technological Innovation: The integration of Augmented Reality (AR) and
Virtual Reality (VR) is enhancing customer engagement, allowing for virtual
try-ons and more immersive shopping experiences.
These trends indicate a dynamic future for the beauty industry, driven by technology,
sustainability, and a broader demographic appeal.

Recent data highlights significant shifts in consumer interest within the skincare
sector:

1. Sustainable Skincare: Over the past few years, search volumes for
"sustainable skincare" have doubled, reflecting the increasing consumer
demand for eco-friendly and ethically produced beauty products. The growing
awareness around environmental sustainability is driving more customers to
seek products that align with their values.
2. Men's Skincare Routine: In the past five years, there has been a remarkable
857% increase in searches for "men’s skincare routine." This surge highlights
the expanding interest and engagement of male consumers in personal care,
particularly skincare, suggesting that brands should cater to this growing
demographic with tailored products and solutions.

These trends underline the importance of sustainability and the evolving role of
men's grooming in the beauty industry, offering substantial growth opportunities for
brands in both segments.

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