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Resume Nithya Raghuram

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46 views1 page

Resume Nithya Raghuram

Uploaded by

yash11138
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We take content rights seriously. If you suspect this is your content, claim it here.
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NITHYA RAGHURAM

Analytics consultant with ~6 years of experience in customer segmentation, marketing, budgeting, pricing & discounting.
Have helped C-suite of both large and mid-sized organisations leverage data analytics to tackle complex problems.
Experienced in both descriptive and predictive analytics.
Domains: Retail, BFSI, CPG

📱 (669) 297-3962 ✉ [email protected] DOB: 4th August, 1994

WORK EXPERIENCE: ~6 years


Business skills: Problem solving, Machine learning, Customer Segmentation, Pricing analysis
Technical skills: SQL, Python, Excel, Power point
Tiger Analytics – Senior Consultant, Analytics Dec’23-Jun’24
● Project lead of an analytics capability assessment project: Assessed the analytics capability of an American multinational
CPG company based on different parameters and benchmarked it with industry standards through secondary research
● Suggested areas of investment for maximum impact and presented a prioritized roadmap for implementation
Kotak Securities – Senior Manager, Analytics Jan’22-Dec’23
● Drove analytics engagements for Kotak’s digital business: Identified business problems & coordinated with top analytics
talent to streamline team’s thought process and suggest solutions
● Developed an end-to-end actionable roadmap for early-stage dormancy prediction - Customer segmentation, touchpoint
identification, XGBoost model development, calling effort optimization | 2% brokerage lift TG vs CG
● Designed a dashboard to analyze break even period of new acquisitions - Projected the annual revenue of new clients by
factoring in ticket size and churn percentages, performed simulations and consistently guided marketing team to make
optimal lead source investments, presented insights to smoothen onboarding journey thereby improving conversion rate

Tiger Analytics – Senior Business Analyst Jul’21-Jan’22


● Led a team of three members through the root cause analysis of decline in sales of a Fortune 500 American manufacturer

Cartesian Consulting Pvt. Ltd. – Senior Analyst Jul’16 – Jul’19


● Part of the team consulting one of India’s largest skin & healthcare retailer – Constantly in touch with executive team of
client, CMO being a direct point of contact
● Implemented and continuously enhanced an automated personalised campaign framework for a 250 Cr. skincare retailer by
segmenting customers based on ticket size, frequency, product category | 4% incremental appointment frequency
● Formulated a framework that leveraged customer walkin to improve transaction frequency | 2% incremental frequency
● Leveraged machine learning to conceptualize a campaign governance framework for one of India’s largest private banks
● Designed a dashboard to monitor sales and effectiveness of different offers during promotion and derived insights on
appropriate offers for different product categories. Performed internal & competitor analysis and assessed seasonality to
suggest appropriate price points for specific products to avoid deep discounting
● Boosted adoption of new categories by targeting existing customers through predictive analytics
● Formulated strategies to achieve customer repeat, increase ticket size, incremental revenue using prescriptive analytics

Morgan Stanley – Summer Intern May’20 – Jun’20


● Studied different types of frauds in the broking industry, their impact and analysed key characteristics of each fraud
● Built a prototype using logistic regression & random forest algorithm to detect one such fraud and presented findings

ACADEMIC QUALIFICATIONS
Degree Institution CGPA/% Year
M.Sc. Finance Jamnalal Bajaj Institute of Management Studies, Mumbai 8.03/10 2021
B.E (Computer Engineering) K J Somaiya College of Engineering, Mumbai 7.32/10 2016
Class XII, Maharashtra State Board K J Somaiya College of Science & Commerce, Mumbai 88.83% 2012
Class X, Maharashtra State Board IES’s Chandrakant Patkar Vidyalaya 95.09% 2010

Female | Languages: English, Hindi, Marathi, Tamil | Interests: Sports, Yoga, Cooking

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