STRATEGIC MANAGEMENT ASSIGNMENT

SUBMITTED TO – Dr. Dilip Nandkeolyar

NAME- Tanya Singh Thakur

GROUP- SCHOLARS
ROLL NO.- 023-II-236
 STRATEGIC INTENT
STRATEGIC OBJECTIVES: -
Continuous Learning: I am dedicated to ongoing learning and skill improvement to stay
adaptable and seize new opportunities in evolving environments.

Health and Wellness: I prioritize both physical and mental well-being through regular
exercise, balanced nutrition, adequate rest, and effective stress management techniques.

Career Growth: I am committed to defining clear career objectives, actively seeking avenues
for professional development, and nurturing valuable networks to advance in my chosen
field.

Relationship Building: I value cultivating authentic relationships with family, friends, and the
community, fostering open communication, trust, and mutual support.

Work-Life Harmony: I strive to establish healthy boundaries between work, personal life,
and leisure pursuits, ensuring time for relaxation, hobbies, and meaningful activities beyond
professional commitments.

Personal Satisfaction: I pursue activities and experiences aligned with my values, aiming for
personal fulfillment and a sense of purpose in all aspects of life.

STRATEGIC INITIATIVES:

Personal Growth Plan: Develop and track clear personal and professional goals.
Mindfulness Practices: Incorporate meditation and reflection for self-
awareness.
Networking and Mentorship: Seek opportunities to learn and gain insights
from others.
Creative Pursuits: Dedicate time to explore writing, painting, or music.
Volunteerism and Service: Engage in community service aligned with personal
values.
CORE VALUES:

Self-Reflection and Feedback: Regularly reflect and seek feedback for growth.

Self-Discovery: I commit to continuously exploring my passions, strengths, and values to

guide my path towards personal fulfillment.

Courage: I courageously embrace challenges, stepping beyond my comfort zone to pursue

my aspirations and conquer obstacles.

Authenticity: I embrace authenticity, remaining true to myself and my values, and

celebrating my uniqueness as a source of strength and inspiration.
Growth Mindset: I foster a growth mindset, seeing setbacks as opportunities for learning
and development, and embracing lifelong growth.

Empathy: I practice empathy and compassion towards myself and others, building
meaningful connections and supporting fellow travelers on their journeys.

Integrity: I uphold integrity in all my actions, prioritizing honesty, transparency, and ethical
behavior, earning the trust and respect of those around me.

MISSION, VISSION AND VALUES

Vision:
To become industry-ready professionals equipped with cutting-edge
knowledge and skills in marketing/finance, poised to lead and innovate in
dynamic business environments globally.
Mission:
To excel in academic rigor, practical learning, and industry exposure, fostering
a deep understanding of marketing/finance principles and practices. We
commit to leveraging experiential learning opportunities, industry
partnerships, and innovative approaches to prepare ourselves for impactful
careers and contribute positively to the marketing/finance landscape.

SMART GOALS AND OBJECTIVES

Personal Development

S-Specific: I will improve my public speaking skills by actively participating in at least three
presentations or debates during the upcoming semester.

M-Measurable: I will track my progress by recording each presentation or debate I

participate in and collecting feedback from peers and instructors on my performance

A-Achievable: I will dedicate at least two hours per week to practice and preparation,
focusing on areas such as vocal projection, body language, and organization of ideas.

R-Relevant: Enhancing my public speaking skills is crucial for my future career in

management, as effective communication is essential for presenting ideas, leading teams,
and engaging stakeholders.

T-Time-bound: I aim to demonstrate noticeable improvement in my public speaking

abilities within the next six months, with measurable progress evident after each
presentation or debate.

Purposeful Living:
S- Specific: Define personal values and create a mission statement within three months.
 M- Measurable: Set aside time weekly for reflection and alignment with personal values.

A- Achievable: Volunteering for a cause aligned with personal values for at least 20 hours
per quarter.

R- Relevant: Regularly revisiting goals to ensure they align with personal values and mission.

T- Time-bound: Identifying and pursue a purpose-driven project within the next year.

Self-Care
S- Specific: Choose a mindfulness practice such as meditation, deep breathing, or yoga for
daily practice.

M-Measurable: Track the number of days per week I engage in the mindfulness practice
using a journal.

A-Achievable: Begin with shorter sessions and gradually increase the duration as it becomes
a habit.

R-Relevant: Supports my goal of prioritizing self-care and mental well-being, essential for
career success.

T-Time-bound: Implement the daily mindfulness practice starting from next week and
continue for the next three months.

Relationship Building:
S- Specific: Scheduling regular quality time with family and friends, such as
weekly dinners or outings.
M- Measurable: Keeping track of time spent with loved ones and frequency of
communication.
A- Achievable: Actively listening and engaging in meaningful conversations
during interactions.
R- Relevant: Strengthening relationships contributes to overall happiness and
support system.
T- Time-bound: Initiating and maintaining connections with new people
whenever and wherever possible

Creativity and Expression:

S- Specific: Dedicating time to pursue a creative hobbies, such as painting or
dancing.
M- Measurable: Tracking progress by completing specific projects or
milestones.
A- Achievable: Setting aside at least one hour per week for creative activities.
R- Relevant: Creative expression promotes personal growth and stress relief.
T- Time-bound: Participating in a local art exhibition or dance competition
whenever possible.

My Dream Industry and Company

In line with my strategic objectives and aspirations, my ideal company in India
would specialize in marketing research and finance, allowing me to synergize
my expertise in both domains. The company should embody the following
attributes:
 Employee Development: Prioritizing the growth of
employees through comprehensive training programs and
pathways for career advancement.
Employee Well-being: Championing work-life balance and
providing wellness initiatives to enhance the health and
happiness of employees.
Innovation in Technology and Business Systems: Embracing cutting-edge
technology to elevate marketing analytics capabilities and streamline
operational efficiency.
Ethical Business Practices: Demonstrating unwavering integrity and
transparency in all transactions, while adhering strictly to ethical standards and
regulatory requirements.
Collaborative Work Environment: Cultivating a culture of teamwork and open
communication to foster idea-sharing and innovation among employees.
Continuous Growth and Adaptability: Remaining agile in response to market
dynamics and investing in ongoing improvement to sustain growth and
competitive advantage.
Social Responsibility: Actively participating in community initiatives and
promoting environmental sustainability efforts to contribute positively to
society.
Global Recognition: Garnering international acclaim for outstanding
achievements in marketing research and analytics, backed by a solid reputation
for ethical conduct and innovative practices.
Companies such as Nielsen India, Ipsos India, Digimind, GlobalIdData,
Absolutdata, Latent View Analytics, Manthan System, and others that share
these values offer avenues for personal and professional development, foster a
collaborative work ethos, and provide a platform to make a meaningful impact
in the automotive sector while also contributing to societal well-being and
environmental sustainability.

SWOT ANALYSIS

STRENGTH WEAKNESS
ne B.com in Taxation and I am a fresher and I lack job
pursuing PGDM with dual experience, due to this I don’t have
n in Marketing and finance. I much industrial or corporate
 OPPORTUNITIES
THREAT
Completing PGDM will open many new
opportunities for career advancement.
Intense competition in the job
Making new network and connectivity is market and evolving business
crucial for career. Different training landscape .Changes in the
programs also helps in enhancing present
economy can affect both job
skill sets and experience. By capitalizing on
my existing skills and incorporating them outlooks and investment
into my professional journey, I can align my possibilities.
career trajectory with my passions and
aspirations.
 ACTION PLAN:
Gain Hands-On Experience:

• Pursue internships, part-time roles, or project-based opportunities to acquire practical skills in marketing and
strategy

• Blend academic knowledge with real-world experience to build a robust skill set.

Expand Industry Insights:

• Venture beyond the chemical sector through research, networking, and informational interviews.

• Explore diverse industries to broaden perspectives and discover potential career pathways.

Foster Continuous Growth:

• Stay abreast of industry trends, market shifts, and emerging technologies through ongoing learning
initiatives.

• Engage in professional development courses and attain relevant certifications to enhance expertise.

Cultivate Professional Connections:

• Develop a robust professional network by actively participating in industry events and associations

• Connect with seasoned professionals to glean insights, explore career avenues, and foster meaningful
relationships.

SOAR ANALYSIS

I have done B.com in Taxation Completing PGDM will open many Striving for a placement that Securing a placement
and currently pursuing PGDM new opportunities for career offers opportunities for aligned with my career
with dual specialisation in advancement. Making new growth, skill development, goals and values, where i
Marketing and finance. I am a network and connectivity is crucial and a competitive package. I can apply my skills and
fast learner with growth mind for career. Different training am aspiring to contribute continue learning.
set. My innovation and creativity programs also helps in enhancing innovative ideas and Contributing positively to
are notable attributes, present skill sets and experience. solutions to organizational the organization's success
complemented by my artistic By capitalizing on my existing skills challenges, leveraging my through my dedication,
skills in sketching. I have and incorporating them into my creative mindset and flexibility, and innovative
analytical skills which help me to professional journey, I can align problem-solving abilities. mindset.
solve complex problems and my career trajectory with my
come up with efficient solutions passions and aspirations.
PESTEL ANALYSIS
Political Factors:

 Assess government regulations related to marketing practices, advertising standards,

and consumer protection laws that may impact how marketing activities are
conducted.
 Consider the political stability of the countries or regions where marketing campaigns
are being executed, as instability can affect market dynamics and consumer
confidence.

Economic Factors:

 Evaluate the overall economic growth or downturn in target markets, as it directly

influences consumer spending patterns and marketing budgets.
 Fluctuations in currency exchange rates can impact the cost of advertising and
promotional activities in international markets.

Social Factors:

 Understand the demographics of the target audience, including age, gender, lifestyle,
and cultural preferences, to tailor marketing strategies accordingly.
 Stay informed about social trends and shifts in consumer behavior, as these can
influence product preferences and the effectiveness of marketing campaigns.

Technological Factors:

 Embrace and leverage technological advancements in marketing tools, data analytics,

artificial intelligence, and digital platforms to stay competitive and innovative.
 Assess the impact of increasing digitalization on consumer behavior, such as the rise
of e-commerce and the use of social media in marketing strategies.

Environmental Factors:

 Consider the growing emphasis on environmental sustainability and how it influences

consumer choices. Companies may need to align marketing messages with eco-
friendly practices.
 For certain industries, such as fashion or tourism, climate and weather conditions can
significantly affect consumer demand and marketing strategies.

Legal Factors:

 Stay compliant with advertising regulations and legal requirements in different

markets to avoid legal issues and ensure ethical marketing practices.
 With the increasing importance of data in marketing, compliance with data protection
laws (such as GDPR) is crucial to ensure the ethical and legal use of consumer
information.
VRIO:
Value:

- Unique Expertise: My background in [Area of Expertise], paired with my data analysis skills, enables
me to transform intricate technical data into actionable insights tailored to businesses in my
industry. This blend of knowledge is invaluable as it bridges the divide between technical intricacies
and business objectives

- Profound Analytical Abilities: Proficiency in data analysis techniques like statistical analysis and
machine learning empowers me to distill meaningful insights from vast datasets, detect trends, and
resolve intricate business challenges. This prized skillset is greatly sought after in today's data-centric
environment.

Rarity:

- Specialized Expertise: My unique blend of data analysis proficiency and domain knowledge in [Area
of Expertise] is rare. This enables me to tackle industry-specific hurdles and devise data-driven
solutions that may elude generic data analysts.

- Commitment to Growth: My dedication to perpetual learning via courses, certifications, and

industry events ensures I remain abreast of the latest data analysis tools and techniques. This
proactive stance distinguishes me from those reliant solely on their current skillset. (Quantifiable
Impact: I successfully integrated a novel data analysis approach into a recent project, yielding a W%
enhancement in outcomes).

Imitability:

- Extensive Experience: Years of hands-on experience in data analysis and a proven track record of
effectively employing data analysis to tackle real-world challenges are challenging to replicate for
newcomers in the field. This accumulated expertise provides me with a significant advantage.

- Problem-Solving Aptitude: My capacity to approach data analysis projects with a critical thinking
and problem-solving orientation enables me to tailor solutions to specific business predicaments.
This methodology isn't easily emulated through mere mastery of data analysis techniques.

Organization:

- Effective Communication: Proficiency in conveying complex data insights to both technical and non-
technical audiences is pivotal in ensuring comprehension and actionability of findings. This ability
facilitates seamless integration within teams and contributes substantively to organizational
objectives.

- Adaptability: Experience handling varied datasets, tools, and team dynamics equips me to navigate novel
challenges and contribute adeptly across diverse organizational landscapes. This flexibility renders me a
valuable asset in the swiftly evolving realm of data analysis.
BALANCE SCORECARD :-

1. Financial Perspective:

 Total revenue generated from marketing campaigns.

 Return on investment (ROI) for marketing activities.

 Profit margins associated with specific marketing channels.

2. Customer Perspective:

 Customer satisfaction scores based on surveys or feedback.

 Net Promoter Score (NPS) indicating the likelihood of customers to

recommend the brand.

 Customer retention rates and lifetime value.

3. Internal Processes Perspective:

 Time and resources spent on campaign development and execution.

 Conversion rates at different stages of the marketing funnel.

 Marketing campaign cycle time.

4. Learning and Growth Perspective:

 Employee satisfaction and engagement within the marketing team.

 Number of training hours or certifications obtained by marketing

professionals.

 Number of innovative marketing ideas or campaigns implemented.

BUSINESS STRATEGY

• Market Exploration: Delve deeply into the data analytics industry, Google's positioning within it,
and the specific demands for data analysts at Google. Grasp the prevailing trends, hurdles, and
potential prospects in this sphere.

• Personal SWOT Analysis: Undertake a comprehensive SWOT analysis to discern your strengths,
weaknesses, opportunities, and threats concerning your aspiration. This introspection will aid in
leveraging strengths, rectifying weaknesses, seizing opportunities, and mitigating threats effectively.
• Professional Connections: Forge robust professional connections within the data analytics and
technology arena, encompassing existing and former Google staff, industry peers, and academic
contacts. Networking offers invaluable insights, mentorship, and prospective job avenues.

• Continuous Learning: Perpetually enrich your skills and knowledge in data analysis, statistical
methodologies, programming languages (like Python or R), data visualization, and machine learning.
Contemplate acquiring pertinent certifications or additional educational endeavors to bolster your
credentials.

• Practical Engagements: Pursue internships, cooperative programs, or freelance undertakings

pertinent to data analysis, preferably with entities affiliated with or having a rapport with Google.
Hands-on experience and real-world projects substantially enrich your résumé and competency.

• Personal Brand Development: Cultivate a robust personal brand accentuating your proficiency,
achievements, and fervor for data analysis. Sustain an up-to-date LinkedIn profile, contribute to
pertinent online communities or forums, and exhibit your projects and triumphs via a polished
portfolio or website.

• Interview Preparation: Thoroughly equip yourself for interviews, concentrating on both technical
competencies and soft skills such as problem-solving, communication, and collaboration. Familiarize
yourself with Google's ethos, principles, and interview protocols to manifest alignment with the
company's ethos.

• Persistence and Tenacity: Acknowledge that the voyage toward assuming the role of a data
analyst at Deloitte may involve trials and setbacks. Retain resilience, uphold a positive mindset, and
persevere in the pursuit of your ambition. Absorb lessons from rejections or adversities, utilizing
them as avenues for advancement and enhancement.