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Group 5 - Managing The Marketing Function

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19 views

Group 5 - Managing The Marketing Function

Uploaded by

aujscsadialgerald
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Managing The

Marketing Function
Presented by Group 5
CET 0221-6
What is the
01. Marketing
Concept?
Content The Four P’s
Outline 02. of Marketing
The marketing function in engineering management
is crucial for effectively promoting and positioning
engineering products and services in the market.

Strategic
03. Marketing
Understand Explain the
Customer Targeting
Needs Process

Discuss
Guide in
product
development
Goals? Various
Branding
To Expect Strategies

Define the Highlight


Marketing Importance
Concept of Metrics
What is the
Marketing Concept
Focus on understanding customer needs and
delivering solutions that meet them effectively.
The Engineer and The
Four P’s of Marketing
Highlight essential tools for engineering organizations to
efficiently address customer needs and expectations.
The Four P’s
Diwata of Marketing

Product Price

Place Promotion
Diwata

Product
the goods or services being
marketed to the target
audience.

(List Of Ingredients)
Price
the cost of a product or
services.
Not diwata

Place
the location where the
product or service is
provided.
Hiring Sales Agents Selling to Dealers

Employing representatives Using middlemen who buy


to cover areas, talking products in bulk and sell
directly to customers them locally.
there.

Branches Franchises

Growing through
Opening offices where lots
independent business
of customers are for
owners who use the
quicker access.
company's name.
Promotion
the marketing and
communication strategies
used to generate interest in
the product or service.
Advertising Publicity

Paying to show your stuff Getting free attention for


on TV, radio, magazines, or your business in
online to get people newspapers, TV, or online
interested. without paying for it.

Personal Selling Sales Promotion

Talking one-on-one with Offering discounts,


someone to convince coupons, or free stuff for a
them to buy your product short time to get people
or service. to buy more.
Strategic Marketing
for Engineers
Understanding customer needs, creating targeted
solutions, and promoting them effectively.
01. Group similar
needs together

Selecting a
Target Market 02. Figure out Profit
Potentials

Choose the
03. Groups that will
be served by the
company
100%
Factors Used in a Target Market

Market Size Competition


Developing A
Marketing Mix
Product Price Place Promotion
Objectives
Understand Explain the
Customer Targeting
Needs Process

Discuss
Guide in
product
development
Goals? Various
Branding
To Expect Strategies

Define the Highlight


Marketing Importance
Concept of Metrics
Asuncion
Metiam
Munoz
Tesoro
Torres

Thank you for taking


the time to listen.

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