MCM 101

LESSON NO 1
1. What is the simplest definition of communication?

2. How did people communicate before formal languages were developed?

3. What does the Latin word 'COMMUNIS' mean?

4. How did writing change the way people communicated?

5. What material invention revolutionized early communication?

6. Why do humans need communication for survival?

7. How does communication help in cooperation among people?

8. What is the role of communication in maintaining relationships?

9. How is communication used for persuasion?

10. In what way does communication contribute to gaining power?

11. What is the connection between communication and social needs?

12. Why is information important in modern communication?

13. How does communication assist in decision-making?

14. What are the main fields of mass communication?

15. What types of information does mass communication provide?

16. How does mass communication contribute to public relations?

17. What role does entertainment play in mass communication?

18. What is the significance of news and current affairs in mass communication?

LESSON 2
1. What is mass communication?
2. What was a primitive form of mass communication in ancient times?
3. What was the role of letters in early mass communication?
4. What was the next move after letters in the development of communication?
5. How did hand-written books contribute to early mass communication?
6. What is the significance of hand-written religious texts like the Bible in early mass
communication?
 7. Who invented the printing press in China, and when?
8. Who is credited with inventing the modern printing press in Europe?
9. What was the original method of printing in China called?
10. What is movable type printing, and who invented it?
11. What contributions did Johann Gutenberg make to the development of the printing
press?
12. Why is Laurens Janszoon Coster mentioned in relation to the printing press?
13. How did the printing press impact the availability of books?
14. How quickly did the printing press spread across Europe after its invention?
15. Where was the first printing press established in Muslim territories, and when?
16. What impact did the printing press have on culture and society?
17. How did the printing press contribute to the Protestant Reformation?
18. What was the role of the printing press in the scientific revolution?
19. How did the use of the printing press affect the Latin language?
20. How did the printing press change the concept of authorship?
21. What were some changes in reading habits due to the printing press?
22. How did printing affect the way people thought and processed information in Europe?

LESSON 3
Printing and Print Media

1. What invention in the 15th century transformed mass communication?

2. How did the printing process benefit authors and the spread of knowledge?
3. What was the first titled English language private newspaper, and when was it
published?
4. What significant development in newspapers occurred in 1702?
5. Which newspaper is recognized as the first published in America, and when was it
launched?
6. What was the significance of the Linotype machine invented by Otto Merganthaler
in 1884?
7. How did newspaper layout and design evolve in the 1980s?
8. What was the circulation and readership situation of newspapers in Japan
according to 1995 data?
9. Why do most newspapers rely heavily on advertising for revenue?
10. How might some newspapers prioritize demographics over circulation numbers?

Radio and Broadcasting

11. Who is credited with inventing the radio, and in what year did he make his first
successful transmission?
12. What significant milestone occurred in the U.S. regarding radio broadcasting in
1920?
 13. What challenges arose due to the proliferation of personal radio stations?
14. When was the first commercial broadcast aired, and what did it advertise?
15. How did the BBC differ from commercial radio stations in funding?
16. What role did the Federal Radio Commission play in U.S. broadcasting?

Television

17. When did television begin to emerge as a major medium for mass communication?
18. What impact did World War II have on the development of television?
19. When did Pakistan establish its first TV station?
20. What advancements were made in television during the 1960s and 70s?

Computers and the Internet

21. What was the significance of the introduction of computers in the early 1960s?
22. How did the role of computers change by the 1990s in mass communication?
23. What major development in communication arose with the growth of the internet?

General Concepts

24. In what ways has mass communication influenced society, culture, and
organizations throughout history?
25. How have advertising strategies evolved in the context of mass media?

LESSON 4
1. What is communication?
2.  Identify the primary role of the sender in the communication process.
3.  How can a sender be classified in terms of number?
4.  What is a message?
5.  What forms can a message take?
6.  Define 'channel' in the context of communication.
7.  Give examples of different channels used in communication.
8.  Who is considered the receiver in communication?
9.  What factors can influence who the receiver is?
10.  What is the purpose of an interpreter in the communication process?
11.  Define 'noise' in communication.
12.  What are the two main types of noise discussed?
13.  How does feedback function in communication?
14.  What are some forms of feedback in face-to-face communication?
15.  Explain the concept of context in communication.
16.  How can context change the meaning of a message?
17. List the six elements of the Shannon-Weaver Model.
18. What is the significance of the encoder in the communication model?
19.  How does the Shannon-Weaver Model treat the concept of information?
20.  What limitations does the Shannon-Weaver Model have?
21.  Differentiate between physical noise and semantic noise.
22.  Why is decoding crucial in the communication process?
23.  How does feedback help a sender adjust their message?
24.  What role does the decoder play in the communication process?
25.  What insights does the Lasswell Formula provide about communication?

LESSON 5
1. What was the primary focus of the Shannon-Weaver model?
2. What significant aspect did the Shannon-Weaver model overlook?
3. How did Schramm and Osgood enhance the Shannon-Weaver model?
4. What is one key advantage of using models in communication studies?
5. How can models clarify complex events?
6. What is the potential scientific value of communication models?
7. What risk is associated with oversimplifying communication models?
8. What does Mortensen suggest about models and reality?
9. What is meant by "premature closure" in model design?
10. What is the central feature of Schramm-Osgood’s Interactive Model?
11. What does "field of experience" refer to in Schramm's model?
12. How does feedback operate within Schramm’s model?
13. What example illustrates indirect feedback in communication?
14. Why is context important in communication according to Schramm’s model?
15. What limitation does the Schramm-Osgood model have?
16. Define "entropy" in the context of communication.
17. What is redundancy, and why is it significant in messaging?
18. How does noise affect the communication process?
19. What is channel capacity?
20. What are the five elements of Berlo's SMCR Model?
21. How does Berlo's model differ from transmission models?
22. Why is the relationship between source and receiver important in Berlo's
model?
23. What is the role of the encoder in the communication process?
24. How can cultural context influence message interpretation?
25. What insights can we gain from studying various communication models?