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KPI Is An Acronym For Key Performance Indicator

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Emmalyn Daliva
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17 views

KPI Is An Acronym For Key Performance Indicator

Uploaded by

Emmalyn Daliva
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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KPI is an acronym for key performance indicator.

KPIs measure performance and progress toward a


specific goal over time.

Types of Key Performance Indicators

While there are many different indicators of performance that a business can measure, most fall under
two categories:

Quantitative KPIs

A quantitative KPI uses numbers to measure progress toward a goal. The majority of KPIs are
quantitative, like the number of closed sales, customer service tickets, or annual revenue.

Qualitative KPIs

A qualitative KPI tracks non-numerical data, like customer comments or employee engagement. While
there are ways to get quantitative data from qualitative research, these KPIs focus on non-numerical
data.

For example, say a company just released a new product online. As soon as the product listing goes live
they'll track quantitative metrics like:

 Product sales
 Abandoned carts
 Product page views

At the same time, the company would also track qualitative data like product reviews and customer
surveys. This can help the team figure out how people are responding to the product and how to keep
improving it.

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