BENGALURU CITY UNIVERSITY

CHOICE BASED CREDIT SYSTEM

(Semester Scheme with Multiple Entry and Exit Options for

Under Graduate Course)

Syllabus for BBA

(V & VI Semester)

2023-24 onwards
 PROCEEDINGS OF THE MEETING OF THE BOS-UG-B.COM, B.COM BDA /IAS
/A&F/ LSCM /TTM, B.VOC (A&T)/B.VOC (RM) COURSES

Proceedings of the meeting of the BOS(UG) B.Com/B.Com-BDA/B.Com-IAS /

B.Com-A&F/B.Com-LSCM/B.Com-TTM/B.Voc(A&T)/B.Voc(RM) Courses held on 8th and
9th August 2023 from 11:00 AM onwards, in the Department of Commerce, PK Block,
Bengaluru City University, Bengaluru.
The board members had prepared the draft syllabus for the 5th and 6th semesters of the
above mentioned courses and presented in the meeting. After elaborate discussions and
deliberations, the draft syllabus was modified as per the suggestions of the board members
and finalised.
Further, the board authorised the Chairperson to make the necessary changes, if
required.

MEMBERS PRESENT:

1. Dr. Jalaja .K.R Dean and Chairperson , Department Of Commerce, Chairperson

BCU

2. Dr. M. Muniraju Former Dean and Chairman, Department Of Commerce, BCU Member

3. Dr. R. Sarvamangala Dean and Chairperson , Department Of Commerce, BUB Members

4. Dr. Nagaraju. N Professor, Department Of Commerce, Mangaluru University, Members

Mangaluru

5. Dr. Channappa Professor, Department Of Commerce, Osmania University, Member

Hyderabad.

6. Dr. B. G. Bhaskara Principal , Sheshadripuram College, Bengaluru Member

7. Dr. Padmaja. P.V Principal , MLA Academy of Higher Education, Bengaluru Member

Dr. Parvathi Principal, VET First Grade College, Bengaluru Member

8.
Dr. S. N. Venkatesh Principal, Sheshadripuram College, Yelahanka, Bengaluru Member
9.
Dr. S. Harish Principal, Vijaya Evening College, Bengaluru Member
10.
11. Dr. D. Raja Jebasingh Associate Professor, Department Of Commerce, St Joseph’s Member
College of Commerce ,Bengaluru

BBA-REGULAR
 CO-OPTED MEMBERS:

12. Dr. G. Venugopal Principal VVN Degree College, Bengaluru Member

13. Dr. Bhavani.H Associate Professor, Department of Commerce, Member

Vivekananda Degree College ,Bengaluru
14. Shri. Gururaja Rao. H.N Associate Professor, Department of Commerce, Member
Vijaya College, Bengaluru
15. Dr. Savitha.K Principal, BEL First Grade College, Bengaluru Member

16. Dr. Swaminathan C Associate Professor, Department of Commerce, Member

GFGC, Malleshwaram, Bengaluru
17. Dr. Padmanabha. H.R Principal, ASC Silver Valley College, Bengaluru Member

18. Dr. Srihari Associate Professor, Department of Commerce, Member

SSMRV College, Bengaluru
19. Dr. Nagaraja. C Assistant Professor, Department of Commerce, Member
GFGC Yelahanka, Bengaluru
20. Smt. Asha. N Principal, Sindhi College, Bengaluru Member

21. Smt. Priya Srinivasa Assistant Professor, Department of Commerce, Member

BMS College of Commerce and Management,
Bengaluru

Chairperson- BOS(UG)

BBA-REGULAR
B.B A REGULAR
Semester V
Teaching
Course Title of the Course Category of Hours/ SEE CIE Total Credits
Sl.
Code Courses Week Marks
No.
(L + T +
P)
Production and
37 BBA 5.1 DSC-13 3+0+2 60 40 100 4
Operations Management
38 BBA 5.2 Income Tax -I DSC-14 3+0+2 60 40 100 4
39 BBA 5.3 Banking Law and Practice DSC-15 3+0+2 60 40 100 4
40 BBA 5.4 Elective Group I - paper I DSE-1 3+0+2 60 40 100 3
Elective Group II - paper
41 BBA 5.5 DSE-2 3+0+2 60 40 100 3
I
42 BBA 5.6 Information Technology Vocational- 60 40 100 4
for Business 1 3+0+2
OR (Anyone to
Digital Marketing be chosen)
Cyber Security
43 BBA 5.7 OR SEC - SB 2+0+2 60 40 100 3
Employability Skills
Sub –Total (E) 420 280 700 25

Elective Groups and Courses

Discipline-Specific Electives –V Semester (5.4/5.5)

COURSE
Groups Paper Title of the Paper
CODE
Finance I FN1 Advanced Corporate Financial Management
Marketing I MK1 Consumer Behavior and Market Research
Human Resource Human Resource Development and
I HRM1
Management Leadership
Business Data Analytics I BDA1 Financial Analytics
Logistics and Supply Fundamentals of Supply Chain
I LSCM1
Chain Management Management

Note:
 Under DSE, Dual Specialization to be offered, students should choose two
elective groups from theabove elective groups. The same elective groups should
be continued in the 6th Semester also.

Page 1 of 42
 Semester VI
Teaching
Sl. Course Title of the Category of Hours/ SEE CIE Total Credits
No. Code Course Courses Week Marks
(L + T + P)
44 BBA 6.1 Business Law DSC-18 3+0+2 60 40 100 4
45 BBA 6.2 Income Tax -II DSC-19 3+0+2 60 40 100 4
International
46 BBA 6.3 DSC-20 4+0+0 60 40 100 4
Business
Elective Group I -
47 BBA 6.4 DSE-3 3+0+2 60 40 100 3
paper II
Elective Group II
48 BBA 6.5 DSE-4 3+0+2 60 40 100 3
- paper II
49 BBA 6.6 A. Goods & Vocational- 3+0+2 60 40 100 4
Service Tax 2
OR (Anyone to
B. Event be chosen)
Management
50 BBA 6.7 Internship 3 Hours per - 100 100 3
Teacher for
a batch of
50 students
Sub –Total (F) 360 340 700 25

Elective Groups and Courses

Discipline Specific Electives –VI Semester (6.4/6.5)

COURSE
Groups Paper Title of the Paper
CODE
Security Analysis and Portfolio
Finance II FN2
Management
Marketing II MK2 Advertising and Media Management.
Human Resource Compensation and Performance
II HRM2
Management Management
Business Data Analytics II BDA2 Marketing Analytics
Logistics and Supply Chain
II LSCM2 Logistics Management
Management

Note:
 The students shall undergo 4 weeks of internship programme in any business organization (Tiny, small,
th
medium or large scale) immediately after completion of 4 Semester Examination but 45 Days before
th
the end of 6 Semester classes and shall submit internship report to the College. Colleges shall submit
th
internship report marks along with 6 Semester Internal Assessmentmarks.
 Marks allotted for Internship (100) shall be split into 60 marks for report and 40 marks for Viva- voce.
Evaluation of report and conduct of Viva- voce shall be at the institutional level.
 01 hour of Internship class shall be taken in the classroom for explaining and guiding on internship and
02 hours of Practical class shall be used to monitor the Internship Course.
Page 2 of 42
 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 5.1
Name of the Course: Production and Operations Management

Course Credits No. of hours per week Total No. of Teaching hours

4 Credits 4 hours 56 hours

Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Case studies &field
work etc.,
Course Outcomes: On successful completion of the course, the students’ will be able to
a) Understand ever growing importance of Production and Operations Management in an
uncertain business environment.
b) Gain an in-depth understanding of Plant Location and Layout
c) Appreciate the unique challenges faced by firms in Inventory Management.
d) Understand the subject of Production Planning and Control.
e) Develop skills to operate competitively in the current business scenario.

Syllabus: Hours
Module No.1: Introduction to Production and Operations Management 12
Introduction -Meaning of Production and Operations, differences between Production and
Operations Management, Scope of Production Management, Production System. Types of
Production, Benefits of Production Management, Responsibility of a Production Manager,
Decisions of Production Management. Operations Management: Concept and Functions.

Module No. 2: Plant Location and layout 10

Meaning and definition of Plant Location and Layout – Factors affecting location- Plant layout:
Principles of plant layout- Space requirement – Different types of facilities – Organization of
physical facilities – Building, Sanitation, Lighting and Ventilation, Air Conditioning and Safety.

Module No. 3: Production Planning and Control 12

Meaning and Definition, Characteristics, Objectives, Stages, Scope, and Factors affecting
Production Planning and Control. Quality Management - Quality Concepts, Difference between
Inspections, Quality Control, Quality Assurances. Total Quality Management- Meaning and
Principles of TQM. Quality Control Charts- Meaning and Types of Charts.
Module No. 4: Inventory Management 12
Inventory Management – Concepts, Classification: Objectives: Factors Affecting Inventory Control
Policy. Inventory handling principles and practice. Inventory Management Technique - EOQ
Model, ABC Analysis.

Module 5: Maintenance and Waste Management 10

Introduction – Meaning – Objectives – Types of maintenance and their relative advantages,

Maintenance Scheduling, Equipment reliability and Modern Scientific Methods of
Maintenance. Waste Management- Meaning and Types of waste, meaning of waste
management, methods of waste disposal; Salvage and recovery.

Page 3 of 42
Skill Development Activities:
1. Visit any industry and list out the stages of its automation and artificial intelligence with as
many details as possible.
2. List out the factors which are important while selecting a plant layout and draw a chart on Plant
layout.
3. Draw quality control charts.
4. List out the Functions of Inventory Management in an organization.
Books for Reference:
 Ashwathappa K & Sridhar Bhatt: Production & Operations Management, HPH.
 Gondhalekar & Salunkhe: Productivity Techniques, HPH.
 SN Chary, Production & Operations Management, McGraw Hill.
 U. Kachru, Production & Operations Management, Excel Books.
 Alan Muhlemann, John Oaclank and Keith Lockyn, Production & Operations Management,
PHI.
 K K Ahuja, Production Management, CBS Publishers.
 S.A. Chunawalla & Patel: Production & Operations Management, HPH.
 Everett E Adam Jr., and Ronald J Ebert, Production & Operations Management, Sage
Publishing.
 Dr. L. N.Agarwal and Dr. K.C. Jain, Production Management.
 Thomas E. Morton, Production Operations Management, Southwestern College.

Page 4 of 42
 Name of The Program: Bachelor of Business Administration (BBA)
Course Code: BBA 5.2
Name of the Course: Income Tax – I
Course Credits No. of hours per week Total No. of Teaching hours

4 Credits 4 hours 56 hours

Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Case studies &field work etc..

Course Outcomes: On successful completion of the course, the students will beable to:
a) Comprehend the procedure for computation of Total Income and tax liability ofan individual.
b) Understand the provisions for determining the residential status of an Individual.
c) Comprehend the meaning of Salary, Perquisites, Profit in lieu of salary,allowances and
various retirement benefits.
d) Compute the income house property for different categories of house property.
e) Comprehend TDS & advances tax Ruling and identify the various deductionsunder section 80.
Syllabus: Hours
Module-1: Basic Concepts of Income Tax 08
Introduction –Meaning of tax-, types of taxes and cannons of taxation, Important definitions,
assessment year, previous year including exceptions, assesses, person, income, casual income, Gross
total income, Total income, Agricultural income, Tax Rates (Old and New Regimes). Exempted
incomes of individuals under section 10.
Module -2: Assessment Procedure and Income Tax Authorities 08
Meaning of Assessment - Types of Assessment– Regular Assessment- Self Assessment – Best
Judgement Assessment- Summary Assessment – Scrutiny Assessment – Income Escaping Assessment
- Permanent Account Number -Meaning, Procedure for obtaining PAN and transactions were quoting
of PAN is compulsory. Income Tax Authorities their Powers and functions. CBDT, CIT and AO.
Module- 3: Residential Status and Incidence of Tax 10
Introduction – Residential status of an individual. Determination of residential status of an individual.
Incidence of tax or Scope of Total income. Problems on computation of Gross total Income of an
individual (Deductions U/S 80 excluded)

Module -4: Income from Salary 18

Introduction - Meaning of Salary -Basis of charge Definitions–Salary, allowances, Perquisites, and
profits in lieu of salary - Provident Fund - Retirement Benefits – Gratuity, pension and Leave salary.
Deductions U/S 16 and Problems on Computation of Taxable Salary.

Module No.-5: Income from House Property 12

Introduction - Basis of charge - Deemed owners -House property incomes exempt from tax, Vacancy
allowance and unrealized rent. Annual Value –Determination of Annual Value- Deductions U/S 24
from Net 0Annual Value - Problems on Computation of Income from House Property.

Page 5 of 42
Skill Development Activities:
1. Prepare slab rates chart for different Individual assesses (Old Regime).
2. List out any 6 Incomes exempt from tax under section 10 of an Individual.
3. Draw an organization chart of Income Tax Authorities.
4. Prepare the chart of perquisites received by an employee in an organization.
5. Prepare the chart of Computation of Income under House Property.

Books for References:

 Mehrotra H.C and T.S.Goyal, Direct taxes, Sahithya Bhavan Publication, Agra.
 Vinod K. Singhania, Direct Taxes, Taxman Publication Private Ltd, New Delhi.
 Gaur and Narang, Law and practice of Income Tax, Kalyani Publications, Ludhiana.
 Bhagawathi Prasad, Direct Taxes.

Page 6 of 42
 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 5.3
Name of the Course: Banking Law and Practice

Course Credits No. of hours per Total No. of Teaching hours

week
4 Credits 4 hours 56 hours
Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Casestudies & field
work etc.,
Course Outcomes: On successful completion of the course, the students will be able to:
a) Understand the legal aspects of banker and customer relationship.
b) Open the different types of accounts.
c) Describe the various operations of banks.
d) Understand the different types of crossing of cheques and endorsement.
e) Understanding of different types of E-payments.
Syllabus: Hours
Module No. 1: Banker and Customer 16
A) Banker and Customer Relationship: Introduction – Meaning of Banker& Customer; General and
Special relationships between Banker & Customer, (Rights and Obligationsof Banker & Customer).
B) Customers and Account Holders: Types of Customer and Account Holders – Procedure and
Practice in opening and operating the accounts of different types of customers – Minor, Joint
Account Holders, Partnership Firms, Joint Stock Companies,
Clubs, Non-Resident Account – NRI & NRE Accounts.
Module No. 2: Banking Operations. 08
Meaning – Duties and Responsibilities of Collecting Banker, Holder for Value, Holder in Due Course;
Statutory Protection to Collecting Banker.
Module No. 3: Paying Banker 12
Meaning – Precautions – Statutory Protection to the Paying Banker; Cheques – Crossing of Cheques
– Types of Crossing; Endorsements - Meaning, Essentials and Kinds of Endorsement; Dishonor of
Cheque - Grounds for Dishonor of cheque.
Module No. 4: Lending Operations 12
Principles of Bank Lending, Kinds of lending - Loans, Cash Credit, Overdraft, Bills Discounting, Letters
of Credit. Types of securities and Methods of creation of charge, Secured and Unsecured Advances;
Procedure - Housing, Education and Vehicle loan’s; Non-Performing Asset (NPA): Meaning,
circumstances & impact; Government Regulations on Priority lending for commercial banks.

Module No. 5: Banking Innovations 8

New technology in Banking – E-services – plastic cards . Internet Banking, ATM based services, ECS,
MICR, RTGS, NEFT, DEMAT, IMPS UPI , AADHAR enabled payment system, USSD, E-Valet and
application based payment systems, Role of artificial intelligence in banks, Block Chain – Meaning
and features.

Page 7 of 42
Skill Development Activities:
1. Collect and paste pay in slip for SB A/c and Current a/c.
2. Draw a specimen of a crossed cheque.
3. List out different types of customers and collect KYC documents required for loan
4. List out various fee-based services offered by a bank in your locality
5. List out application-based payment systems provided by a commercial bank.

Books for References:

 Gordon & Natarajan: Banking Theory Law and Practice, HPH.
 Maheshwari. S.N.: Banking Law and Practice, Vikas Publication.
 Kothari N. M: Law and Practice of Banking.
 Tannan M.L: Banking Law and Practice in India, Indian Law House
 S. P Srivastava: Banking Theory & Practice, Anmol Publications.
 Sheldon H.P: Practice and Law of Banking.
 Neelam C Gulati: Principles of Banking Management.
 Dr. Alice Mani: Banking Law and Operation, SB.

Page 8 of 42
 Name of the Program: Bachelor of Business Administration (BBA)
Finance Elective
Course Code: FN1
Name of the Course: Advanced Corporate Financial Management
Course Credits No. of hours perweek Total No. of Teaching hours

3 Credits 4 hours 56 hours

Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Case studies & field worketc.,

Course Outcomes: On successful completion of the course, the students will be able to:
a) Understand and determine the overall cost of capital.
b) Comprehend the different advanced capital budgeting techniques.
c) Understand the importance of dividend decisions and dividend theories.
d) Understand current asset management.

Syllabus: Hours
Module No. 1: Cost of Capital 12
Cost of Capital: Meaning and Definition – Significance of Cost of Capital – Types of Capital
Computation of Cost of Capital – Specific Cost – Cost of Debt – Cost of Preference Share Capital – Cost
of Equity Share Capital – Weighted Average Cost of Capital (Book Value and Market Value Weights) –
Problems.
Module No. 2: Capital Structure Theories 08
The Net Income Approach, The Net Operating Income Approach, Traditional Approach and MM
Hypothesis – Problems on all the approaches.

Module No. 3: Risk Analysis in Capital Budgeting 12

Meaning of Risk and Risk Analysis – Types of Risks – Risk and Uncertainty – Techniques of Measuring
Risks – Risk adjusted Discount Rate Approach – Certainty Equivalent Approach –Probability Approach -
Standard Deviation and Co-efficient of Variation- Theory and Problems. Sensitivity Analysis and
Decision Tree Analysis (theory only).
Module No. 4: Management of Current Assets 14
Introduction – Significance of Current Assets – Meaning of Cash and Cash Management – Objectives,
Motives of Holding Cash – Meaning and Definition of Receivables – Cost of Maintaining Receivables –
Factors influencing the size of Receivables - Objectives of Receivables Management – Problems on
Debtors Turnover Ratio, Average Collection Period, Creditors Turnover Ratio, Average Payment Period.
Inventory Management – Meaning and Definition of Inventory – Elements of Inventory- Motives of
holding the Inventory – Costs associated with Inventory – Techniques of Inventory Management
(Concepts Only)
Module No. 5: Dividend Decision and Theories 10
Introduction - Dividend Decisions: Meaning - Types of Dividends – Types of Dividends Polices –
Significance of Stable Dividend Policy - Determinants of Dividend Policy; Dividend Theories: Theories of
Relevance – Walter’s Model and Gordon’s Model and Theory of Irrelevance – The Miller-Modigliani
(MM) Hypothesis - Problems.

Page 9 of 42
 Skill Development Activities:
1. List any Six inventory techniques.
2.Compute the specific cost and weighted average cost of capital of an organization, with imaginary
figures.
3. Prepare imaginary data relating to dividend policies practiced by any two companies.
4. Calculate the different ratios under receivable management using imaginary figures.
5.Compare Net Income Approach and Net Operating Income Approach.

Books for References:

 I M Pandey, Financial management, Vikas publications, New Delhi.

 Abrish Guptha, Financial management, Pearson.
 Khan & Jain, Basic Financial Management, TMH, New Delhi.
 S N Maheshwari, Principles of Financial Management, Sulthan Chand & Sons, New Delhi.
 Chandra & Chandra D Bose, Fundamentals of Financial Management, PHI, New Delhi.
 Ravi M Kishore, Financial Management, Taxman Publications
 Prasanna Chandra, Financial Management, Theory and Practice, Tata McGraw Hill.

Page 10 of 42
 Name of the Program: Bachelor of Business Administration (BBA)
Marketing Elective
Course Code: MK 1
Name of the Course: Consumer Behaviour and Market Research
Course Credits No. of hours per Total No. of Teaching hours
week
3 Credits 4 hours 56 hours

Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Case studies &field work etc.,

Course Outcomes: On successful completion of the course, the students will beable to:
a) Understanding of Consumer Behavior towards products, brands, and services.
b) Establish the relevance of consumer behavior theories and conceptsto marketing
decisions.
c) Implement appropriate combinations of theories and concepts.
d) Understanding of market research process
e) Understanding of Data Analysis and reporting in market research.

Syllabus: Hours
Module -1: Introduction to Consumer Behavior 12
Introduction to Consumer Behaviour - A managerial & consumer perspective; Need to study
Consumer Behaviour; Applications of consumer behaviour knowledge; Models of Consumer
Behaviour- Engel-Kollat-Blackwell (EKB) Model, Howard Sheth Model, Nicosia Model; consumer's
decision-making process.
Module -2: Consumer Buying Behaviour 14
Individual determinants - Consumer needs & motivation; personality and self-concept; consumer
perception; learning & memory; nature of consumer attitudes; consumer attitude formation and
change. Environmental determinants- Cultural influences - Social class - Reference groups and
family influences - Opinion leadership and the diffusion of innovations.
Module-3: Market Research 08
The nature of marketing research and its applications, types of Market Research - Exploratory,
Descriptive and Causal; The Market Research process – Defining the problem, Developing the plan,
Collection and Analysis of data, Findings and Conclusion.
Module - 4: Data Collection 12
Types of Data- Primary and Secondary Data, Collecting data – Census and Sampling method.
Research Methods – Qualitative Research Method – Interview, Focus Group and Observations.
Quantitative Research Methods – Survey and Experiment Tools for Data Collection- Questionnaire
and Schedules – Difference between questionnaire and Schedules.
Module -5: Data Visualization, Analysis and Reporting 10
Data Visualisation using excel (bar diagram and pie chart). Preparation of Data Tables for
Descriptive Statistics. Data analysis techniques - average, t-test, z-test, Chi-Square, and ANOVA
(only meanings). Reports: Types of reports, Layout of reports.

Page 11 of 42
Skill Development Activities:
1. Prepare a diagram showing anyone model of consumer behaviour.
2. Design a questionnaire to collect information on consumer satisfaction on a specific product of
your choice
3. Prepare a market survey report with imaginary information.
4. Write a report on the marketing problem faced by an organization.
5. Prepare a chart showing the Diffusion of Innovation

Books for References:

 Leon. G. Schiffman & Leslve Lazer Kanuk; Consumer behaviour; 6thEdition; PHI, New Delhi,
2000.
 Suja.R.Nair, Consumer behaviour in Indian perspective, First Edition,Himalaya Publishing
House, Mumbai, 2003.
 Batra/Kazmi; Consumer Behaviour.
 David. L. Loudon & Albert J. Bitta; Consumer Behaviour; 4th Edition,Mcgraw Hill, Inc; New
Delhi,1993.
 K. Venkatramana, Consumer Behaviour, SHBP.
 Assael Henry; Consumer behaviour and marketing action; Asian Books(P)Ltd, Thomson learning,
6th Edition; 2001.
 Jay D. Lindquist & M. Joseph Sirgy, Shopper, Buyer and ConsumerBehaviour, 2003.
 Blackwell; Consumer Behaviour, 2nd Edition.
 S.A.Chunawalla : Commentary on Consumer Behaviour, HPH.
 Sontakki; Consumer Behaviour, HPH.
 Schiffman; Consumer Behaviour, Pearson Education.

Page 12 of 42
 Name of the Program: Bachelor of Business Administration (BBA)
Human Resource Elective
Course Code: HRM1
Name of the Course: Human Resource Development and Leadership
COURSE CREDITS NO. OF HOURSPER WEEK TOTAL NO. OF TEACHING HOURS

3 CREDITS 4 HOURS 56 HOURS

Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Casestudies & field
work etc.,
Course Outcomes: On successful completion of the course, the students will be able to:
a) Understand the need of HRD.
b) Comprehend the framework of HRD.
c) Understand the models for evaluating the HRD.
d) Analyse different leadership styles, types, patterns and functions.
e) Demonstrate an understanding of various leadership approaches for effective management of
people.
SYLLABUS: HOURS
Module No. 1: Introduction to HRD 12
Introduction – Meaning and Definition of HRD, objectives of HRD, Need for HRD, Function of HRD –
Development function, Maintenance Function, control function. HRD strategies, Roles &
Responsibilities of HRD Manager, Qualities of HRD Manager

Module No. 2: Training and Development 14

Objectives, Assessing HRD needs, Difference between Training and Development, Method of
training (on the job and off the job training), Training Process – Need Assessment, Deriving the
instructional objectives, designing the training and development program, Implementation of the
Training Program, Evaluation of Training Program. Obstacles to effective training.
Module No. 3: Evaluating HRD Program 10
Introduction – Models and Frame work of Evaluation, Purpose of HRD evaluation, Data Collection
for HRD programs. Career Management & Development – defining career concept, stages of life and
career development, process of career management, career development practices and activities,
Issues in career development.

Module No. 4: Leadership from Managerial Perspective 10

Leadership: Nature and Significance of leadership, Qualities of an effective leader, Personal Values
and Ethical behaviour in leadership; Leader v/s Manager; Authority v/s Leadership; Formal v/s
Informal leadership; Different roles of leaders; Different levels of leadership. Leadership Skills.

Module No. 5: Leadership Theories and Styles 10

Leadership Theories – Great man Theory, Trait Theory, Situational Leadership Theory, Transactional
Leadership, Transformational Leadership Theory, Blake and Mouton’s Managerial Grid. Leadership
styles: a) Autocratic leadership, b) Bureaucratic leadership, c) Democratic leadership, d) Laissez faire
leadership e) Transformational Leadership, f) Charismatic Leadership - merits and demerits of each
leadership style.

Page 13 of 42
 Skill Development Activities:
1. Prepare a training schedule for a company with imaginary details.
2.List the role and responsibilities of HR trainer.
3 Draw managerial grid as given by Blake and Mouton.
4. List the possible challenges for career development for Women.
5. List out the traits of an autocratic leader.

Books for References:

 Werner & Desimone, Human Resource Development, Cengage Learning.
 William E. Blank, Handbook for Developing Competency Based Training Programmes, Prentice -
Hall, New Jerse
 Uday Kumar Haldar, Human Resource Development, Oxford University Press.
 Srinivas Kandula, Strategic Human Resource Development, PHI Learning.
 Nadler, Leonard: Corporate Human Resource Development, Van Nostrand Reinhold, ASTD, New
York.
 Rao, T.V and Pareek, Udai: Designing and Managing Human Resource Systems, Oxford IBH Pub.
Pvt. Ltd., New Delhi, 2005.
 Rao, T.V: Readings in HRD, Oxford IBH Pub. Pvt. Ltd., New Delhi, 2004.
 Viramani, B.R and Seth, Parmila: Evaluating Management Development, Vision Books, New Delhi.
 Drucker Foundation (Ed.), Leading Beyond the Walls, San Francisco: Jossey Bass. 10. Al Gini and
Ronald M. Green, Virtues of Outstanding Leaders: Leadership and Character, John Wiley & Sons
Inc.
 S Balasubramanian, The Art of Business Leadership – Indian Experiences, Sage Publications.
 Gary Yukl and Nishant Uppal, Leadership in Organisation, Eight Edition, Pearson Publication.
 13. Andrew Durbin , Leadership -Research findings, practice and skills , biztantra

Page 14 of 42
 Name of the Program: Bachelor of Business Administration (BBA)
Business Data Analytics Elective
Course Code: BDA 1
Name of the Course: Financial Analytics
Course Credits No. of hours perweek Total No. of Teaching hours
3 credits 4 hours 56 hours
Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Case studies & fieldwork
etc.
Course Outcomes: On successful completion student will demonstrate:
a) Analyze and model financial data.
b) Access the different open-source domains.
c) Evaluate and build model on time series data.
d) Execute the statistical analysis using python.
Syllabus: Hours
Module No. 1: Introduction to Financial Analytics 08
Introduction: Meaning-Importance of Financial Analytics Uses-Features-Documents used in Financial
Analytics: Time value of money – Discounted and Non-discounted (computation using Excel).

Module No. 2: Access to Financial Data Using Latest Technology 10

Public domain data base (RBI, BSE, NSE, Google finance), Prowess, downloading data from NSE and
Yahoo finance. IMF and World Bank data base, Kaggle, Bloomberg, FINTECH companies (ROBO, ALGO
trade).

Module No. 3: Introduction to Time Series Modeling 12

Meaning of Data- types of data- time series, panel, cross sectional-components of Time series data.
Simple time series concepts – moving average, exponential moving, WMA (Theory and Practices),
data - differencing, logarithm, lagging, stationary v/s nonstationary data (detailed explanation with
examples) computing return series data (simple returns and logarithmreturns) (using Excel).

Module No. 4: Introduction to Python 12

Installation of Python, types of data and structures, basic analysis using NUMPY and PANDAs
(financial examples), and data preparation for time series data.

Module No. 5: Python for Finance 14

Descriptive statistics, Time series graphs in Python, understanding between correlation and
covariance, basics of regression and its assumptions, Stationary and non-stationary data, basics of
Time series using Python. Credit default using binary logistic regression.

Page 15 of 42
Skill Development Activities:
1. Explain the Different types of trends in time series data.
2. Explain the assumptions of regressions.
3. List out public domain database.
4. List out recent FINTECH companies.

Books for References:

 Python for finance: Yves hil pisces
 Hands on Data analysis with Pandas: Stefanie molin.
 Hands on Python for finance, Krish Naik, Packt
 Python For Finance, Yuxing Yan, Packt
 Mastering Python for Finance, James Ma Weiming ,Pack Publishing
 Financial Reporting and Financial Statement Analysis, M Hanif , A Mukherjee, McGraw Hill
 Haskell Financial Data Modelling and Predictive Analytics, Pavel Ryzhov, PACKT

Page 16 of 42
 Name of the Program: Bachelor of Business Administration (B B A)
Logistics And Supply Chain Management Elective
Course Code: BBA SCM 1
Name of the Course: Fundamentals of Supply Chain Management
Course credits No. of hours per week Total no. Of teaching hours

3 credits 4 hours 56 hours

Pedagogy: Classroom lectures, Case studies, Group discussion, Seminar & field work etc.
Course Outcomes: On successful completion of the course, the students will be able to
a) Understand the fundamentals of Logistics and Supply Chain Management
b) Comprehend the relationship between competitive strategies and supply chain strategies
c) Analyse the latest trends and challenges in the field of Logistics and Supply chain management
d) Understand the best practices in SCM

SYLLABUS: HOURS
Module: 1 Introduction to Supply Chain Management: 14
Concept of Supply Chain and Supply Chain Management, Importance of SCM, Focus areas in Supply
Chain Management, Functions of SCM, Decision phases in Supply chain Management, Process view of
Supply Chain - Cycle view and push-pull view, Drivers of SCM, Enablers in Supply Chain Management,
Concepts of Integrated supply chains, Autonomous Supply Chain. Supply chain model and Value chain
model; Supply Chain trends and challenges in India
Module: 2 Introduction to Logistics Management: 12
Meaning of logistics and Logistics Management, Logistics management and Supply Chain
management, Elements of Logistic Management, Types of Logistics; Seven R’s of Logistics; Key Players
in Logistics; Benefits of Logistics; Role of Logistics in Supply Chain; Role of Government in Logistics.
Module: 3 Demand Management in Supply Chain 10
Concept of demand in SCM, Types of demand, Role of demand forecasting in supply chain, Forecasting
methods, Basic approach to Demand Forecasting; Collaborative planning, forecasting and replenishment
(CPFR), Aggregate Planning in a Supply Chain, CODP( Customer order decoupling point) – Concepts only
Module: 4 Operations management in Supply chain 10
Role of production in Business; Concepts of Mass production, Lean manufacturing, Agile
manufacturing, Quick Response manufacturing; Differences between Mass production and Lean
production;
Key concepts in Lean manufacturing, Basic elements of Lean manufacturing, Benefits of Lean
manufacturing (case study Toyota Production System) Lean manufacturing and Supply chain
management.
Module: 5 Strategic Fit in Supply Chain Management 10

Competitive Strategies and Supply chain Strategies- Strategic Fit between competitive strategy and
supply chain strategy, Steps in achieving strategic fit, Obstacles to achieving Strategic Fit.

Page 17 of 42
Skill Development Activities:

1. Draw a flow chart showing the basic supply chain and extended supply chain for a FMCG Company
2. Draw a chart showing the Cycle view of supply chain
3. Discuss the case of the Dabba walas of Mumbai and their supply chain success story
4. Study the Toyota Production system and highlight their special SCM practices.
5. Discuss the risks in the management of the supply chain.

Books for Reference:

 Sunil Chopra & Peter Meindl, Supply Chain Management-Strategy, Planning and Operation, PHI
 R.B. Handfield and E.L. Nichols, Jr. Introduction to Supply Chain Management. Prentice Hall, 1999.
 Dr.R.P. Mohanty & Dr.S.G. Deshmukh, Essentials of Supply Chain Management, Jaico Publishing House
 D.K. Agarwal, Supply Chain Management- Strategy, Cases and Best Practices, Cengage
 DavidSimchi-Levi,PhilipKamiusky,EdithSimchi-Levi,Designing&ManagingtheSupplyChain,McGrawHill
 Rahul V Altekar, Supply Chain Management–Concepts and Cases,PHI
 Sridhara Bhat, Supply Chain Management, HPH
 Milind M Oka, Supply Chain Management, Everest Publishing House.
 Donald. J. Bowersox & Donald. J. Closs, Logistical Management-The integrated Supply Chain Process,
TATA Mc-Graw Hill

Page 18 of 42
 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 5.6(A) Vocational
Name of the Course: INFORMATION TECHNOLOGY FOR BUSINESS
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs. 56 Hrs.

Pedagogy: Classroom’s lecture, tutorials, Group discussion, Seminar, Case studies.

Course Outcomes: On successful completion Student will demonstrate ;

a) Understand the fundamentals of information technology
b) Understand usage of information science in business.
c) Learn core concepts of Database Management systems
d) Understanding the usage of MS Excel in Business.
e) Awareness about latest trends in IT.
Syllabus Hours
Module No. 1: Information Technology and Information System 10
Introduction to IT, Introduction to IS, Difference be IS and IT, Need for Information System,
Information Systems in the Enterprise, Impact of Information Technology on Business (Business
Data Processing, Intra and Inter Organizational communication using network technology,
Business process and Knowledge process outsourcing), Managers and Activities in IS, Importance
of Information systems in decision making and strategy building, Information systems and
subsystems.

Module No. 2: Subsystems of Information System 12

Transaction Processing Systems (TPS), Management Information System (MIS), Decision Support
Systems (DSS), Group Decision Support System (GDSS), Executive Information System (EIS),
Expert System (ES), Features, Process, advantages and Disadvantages, Role of these systems in
Decision making process.

Module No. 3: Database Management System 14

Introduction to Data and Information, Database, Types of Database models, Introduction to
DBMS, Difference between file management systems and DBMS, Advantages and Disadvantages
of DBMS, Data warehousing, Data mining, Application of DBMS, Introduction to MS Access,
Create Database, Create Table, Adding Data, Forms in MS Access, Reports in MS Access.

Module No. 4: Microsoft Excel in Business 14

Introduction to MS Excel, features of MS Excel, Cell reference, Format cells, Data Validation,
Protecting Sheets, Data Analysis in Excel: Sort, Filter, Conditional Formatting, Preparing Charts,
Pivot Table, What if Analysis(Goal Seek, Scenario manager), Financial
Functions: NPV, PMT, PV,FV, Rate, IRR, DB,SLN,SYD. Logical Functions: IF, AND, OR, Lookup
Functions: V Lookup, H Lookup, Mathematical Functions, and Text Functions.

Module No. 5: Recent Trends in IT 05

Virtualization, Cloud computing, Grid Computing, Internet of Things, Green Marketing,Artificial
Intelligence, Machine Learning.

Page 19 of 42
 Skill Developments Activities:
1. Steps in Creating Database Tables, Forms and Reports in MS Access.
2. Steps in Creating different types of charts in MS Excel
3. Steps in Creating What if analysis in Excel
4. Steps in summarizing data using Pivot Table
5. Steps to create V Lookup and H Lookup functions
6. List the financial functions with syntax and examples.
7. Steps in validating Data in Ms Excel
8. Steps in creating Conditional Formatting in Excel.
Books for Reference:

 Lauaon Kenneth & Landon Jane, "Management Information Systems: Managing the Digital
firm", Eighth edition, PHI, 2004.

 Uma G. Gupta, "Management Information Systems – A Management Prespective",

Galgotia publications Pvt., Ltd., 1998.

 Louis Rosenfel and Peter Morville, "Information Architecture for the World wide Web",
O'Reilly Associates, 2002.

 C. S. V. Murthy: Management Information Systems, HPH

 Steven Alter, "Information Systems – A Management Perspective", Pearson Education,2001.

 Uma Gupta, "Information Systems – Success in 21st Century", Prentice Hall of India, 2000.

 Robert G. Murdick, Joel E. Ross and James R. Claggett, "Information Systems for Modern
Management", PHI, 1994.

 Introduction to Database Systems, CJ Date, Pearson

 Database Management Systems, Raghurama Krishnan, Johannes Gehrke, TATA McGrawHill

3rd Edition.

 The Database Systems – The Complete Book, H G Molina, J D Ullman, J WidomPearson

 Database Systems design, Implementation, and Management, Peter Rob & Carlos
Coronel 7th Edition.

 Fundamentals of Database Systems, Elmasri Navrate Pearson Education

 Introduction to Database Systems, C.J.Date Pearson Education

 Microsoft Access 2013 Step by Step by Cox, Joyce, Lambert, Joan.

 Excel 2019 All-In-One: Master the new features of Excel 2019 / Office 365 (EnglishEdition)
by Lokesh Lalwani

 Microsoft Excel 2016 - Data Analysis and Business Modeling by Wayne L. Winston(Author)

Page 20 of 42
 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 5.6 (B) Vocational
Name of the Course: Digital Marketing
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs. 56 Hrs.

Pedagogy: Classrooms lecture, Case studies, Tutorial Classes, Group discussions,

Seminar & field work etc.,
Course Outcomes: On successful completion of the course, the students’ will be able to
a) Gain knowledge on Digital Marketing , Email marketing and Content marketing.
b) Understand Search Engine Optimization tools and techniques
c) Gain skills on creation of Google AdWords & Google AdSense
d) Gain knowledge on Social Media Marketing and Web Analytics.
e) Gain knowledge on YouTube Advertising & Conversions.
Syllabus: Hours
Module No. 1: Introduction to Digital Marketing 12
Introduction - Meaning of Digital Marketing, Need for Digital Marketing, Digital Marketing Platforms.
Digital Marketing students, professional and Business Email Marketing :Importance of e-mail
marketing, e-mail Marketing platforms, Creating e-mailers, Creating a Contact Management and
Segmentation Strategy, Understanding e-mail Deliverability & Tracking e-mails, How to create
Effective & Unique e-mail Content, Outlining the Design of Your Marketing e-mails, Open rates and
CTR of e-mail, Drive leads from e-mail, What are opt-in lists , Develop Relationships with Lead
Nurturing & Automation Content Marketing: Understanding Content Marketing, Generating Content
Ideas, Planning a Long-Term Content Strategy, Building a Content Creation Framework, Becoming an
Effective Writer , Extending the Value of Your Content through Repurposing, How to Effectively
Promote Content, Measuring and Analyzing Your Content.

Module No. 2: Search Engine Optimization (SEO) 10

Search Engine Optimization (SEO):Meaning of SEO, Importance and Its Growth in recent years,
Ecosystem of a search Engine, kinds of traffic, Keyword Research & Analysis (Free and Paid tool &
Extension), Recent Google Updates & How Google Algorithms works On Page Optimization (OPO),
Off-Page Optimization Misc SEO Tools: Google Webmaster Tools, Site Map Creators, Browser-based
analysis tools, Page Rank tools, Pinging & indexing tools, Dead links identification tools, Open site
explorer, Domain information/who is tools, Quick sprout, Google My Business.

Module No. 3: Google AdWords & Google AdSense 12

Google AdWords: Google Ad-Words Fundamentals, Google AdWords Account Structure, Key
terminologies in Google AdWords, How to Create an AdWords account, Different Types of AdWords
and its Campaign & Ads creation process, Ad approval process, Keyword Match types , Keyword
targeting & selection (Keyword planner), Display Planner, Different types of extensions , Creating
location extensions, Creating call extensions, Create Review extensions, Bidding techniques – Manual
/ Auto , Demographic Targeting / Bidding, CPC-based, CPA based & CPM-based accounts., Google
Analytics Individual Qualification (GAIQ).
Google AdSense: Understanding ad networks and AdSense's limitations, Learning which situations are
best for using AdSense, Setting up an AdSense account, Creating new ad units, Displaying ads on a
website, Configuring channels and ad styles, Allowing and blocking ads , Reviewing the AdSense
dashboard, Running AdSense reports and custom reports, Exporting data, Reviewing payee and
account settings.

Page 21 of 42
Module No. 4: Social Media Marketing (SMM) & Web Analytics 12
Social Media Marketing (SMM) Facebook Marketing, Twitter Marketing, LinkedIn Marketing, Google
plus Marketing, YouTube Marketing, Pinterest Marketing, Snapchat Marketing, Instagram Marketing,
Social Media Automation Tools, Social Media Ad Specs The ROI in Social Media Marketing, Tools and
Dashboards, Reputation management Web Analytics: The need & importance of Web Analytics,
Introducing Google Analytics, The Google Analytics layout , Basic Reporting, Basic Campaign and
Conversion Tracking, Google Tag Manager, Social Media Analytics, Social CRM & Analytics, Other Web
analytics tools, Making better decisions, Common mistakes analysts make.
Module No. 5: YouTube Advertising (Video Ads) & Conversions 10

YouTube Advertising (Video Ads): YouTube advertising? ,Why should one advertise on YouTube? ,
Creating YouTube campaigns, Choose the audience for video ads, Instream ads, In video ads, In-search
ads, In-display ads, Measuring your YouTube ad performance, Drive leads and sales from YouTube ads
Conversions: Understanding Conversion Tracking, Types of Conversions, Setting up Conversion
Tracking, Optimizing Conversions, Track offline conversions, Analyzing conversion data, Conversion
optimizer.

Skill Development Activities:

1. Explain the key digital marketing activities needed for competitive success.
2. Examine the concept of Digital Media and benefits to be derived.
3. Recognise the core features of CRM and retention programmes
4. Identify the metrics used in digital marketing.
5. Organise how we can limit the marketing materials we get through e-mail.
Books for Reference:
 Understanding DIGITAL Marketing, Marketing strategies for engaging the digital generation
Damian Ryan & Calvin Jones
 The Art of Digital Marketing: The Definitive Guide to Creating Strategic by Ian Dodson
 Internet Marketing: a practical approach By Alan Charlesworth
 Social Media Marketing: A Strategic Approach By Melissa Barker, Donald I. Barker, Nicholas
 F. Bormann, Krista E Neher

Page 22 of 42
 Name of the Program: Bachelor of Business Administration (BBA.)
Course Code: BBA. 6.1
Name of the Course: Business Law
Course Credits No. of hours per week Total No. of teaching hours

4 Credits 4 Hrs. 56 Hrs.

Pedagogy: Classroom lectures, Case studies, Tutorial classes, Group discussion, Seminar &field
work etc.,
Course Outcomes: On successful completion of the course, the students will be able to
a) Comprehend the laws relating to Contracts and its application in business activities.
b) Comprehend the rules for Sale of Goods and rights and duties of a buyer and a
Seller.
c) Understand the importance of Negotiable Instrument Act and its provisions relating to
Cheque and other Negotiable Instruments.
d) Understand the significance of Consumer Protection Act and its features
e) Understand the need for Environment Protection.
Syllabus: Hours
Module No. 1: Indian Contract Act, 1872 16
Introduction – Definition of Contract, Essentials of Valid Contract, Offer and acceptance,
consideration, contractual capacity, free consent. Classification of Contract, Discharge of a contract,
Breach of Contract and Remedies to Breach of Contract.
Module No. 2: The Sale of Goods Act, 1930 12
Introduction - Definition of Contract of Sale, Essentials of Contract of Sale, Conditions and
Warranties, Transfer of ownership in goods including sale by a non-owner and exceptions.
Performance of contract of sale - Unpaid seller, rights of an unpaid seller against the goods and
against the buyer.
Module No. 3: Negotiable Instruments Act 1881 12
Introduction – Meaning and Definition of Negotiable Instruments – Characteristics of Negotiable
Instruments – Kinds of Negotiable Instruments – Promissory Note, Bills of Exchange and Cheques
(Meaning, Characteristics and types) – Parties to Negotiable Instruments –Dishonour of Negotiable
Instruments – Notice of dishonour – Noting and Protesting.

Module No. 4: Consumer Protection Act 1986 08

Definitions of the terms – Consumer, Consumer Dispute, Defect, Deficiency, Unfair Trade Practices,
and Services, Rights of Consumer under the Act, Consumer Redressal Agencies – District Forum,
State Commission and National Commission.

Module No. 5: Environment Protection Act 1986 08

Introduction - Objectives of the Act, Definitions of Important Terms – Environment, Environment
Pollutant, Environment Pollution, Hazardous Substance and Occupier, Types of Pollution, Powers of
Central Government to protect Environment in India.

Page 23 of 42
Skill Developments Activities:
1. Explain the case of “Carlill vs Carbolic Smoke Ball Company” case
2. Explain the case of “Mohori Bibee v/s Dharmodas Ghose”.
3. Briefly narrate any one case law relating to minor.
4. List at least 5 items which can be categorized as ‘hazardous substance’ according to
Environment Protection Act.
5. List out any six cybercrimes.
Cases: The relevant legal point, facts and the judicial decision relating to the following 10 case laws are
to be specifically dealt with –
1. Balfour Vs Balfour
2. Carlill Vs Carbolic Smoke Ball Company
3. Felthouse Vs Bindley
4. Lalman Shukla Vs. Gauridutt
5. Durgaprasad Vs Baldeo
6. Chinnayya Vs Ramayya
7. Mohiribibi Vs. Dharmodas Ghosh
8. Ranganayakamma Vs Alvar Chetty
9. Hadley Vs Baxendale
Books for Reference:
 M.C. Kuchhal, and Vivek Kuchhal, Business Law, Vikas Publishing House,New
Delhi.
 Avtar Singh, Business Law, Eastern Book Company, Lucknow.
 Ravinder Kumar, Legal Aspects of Business, Cengage Learning
 SN Maheshwari and SK Maheshwari, Business Law, National PublishingHouse,
New Delhi.
 Aggarwal S K, Business Law, Galgotia Publishers Company, New Delhi
 Bhushan Kumar Goyal and Jain Kinneri, Business Laws, InternationalBookHouse
 Sushma Arora, Business Laws, Taxmann Publications.
 Akhileshwar Pathak, Legal Aspects of Business, McGraw Hill Education, 6thEd.
 P C Tulsian and Bharat Tulsian, Business Law, McGraw Hill Education
 Sharma,J.P. and Sunaina Kanojia, Business Laws, Ane Books Pvt. Ltd., NewDelhi
 K. Rama Rao and Ravi S.P., Business Regulatory Framework., HPH
 N.D. Kapoor, Business Laws, Sultan Chand Publications
 K. Aswathappa, Business Laws, HPH,
 Information Technology Act/Rules 2000, Taxmann Publications Pvt. Ltd.
 Chanda.P.R, Business Laws, Galgotia Publishing Company

Page 24 of 42
 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 6.2
Name of the Course: Income Tax – II
Course Credits No. of hours per week Total No. of Teaching hours
4 Credits 4 Hrs. 56 Hrs.

Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Case studies & field work etc.,

Course Outcomes: On successful completion of the course, the students will:

a) Understand the procedure for computation of income from business and other
Profession.
b) Ability to compute capital gains.
c) Compute the income from other sources.
d) Demonstrate the computation of total income of an Individual.
e) Comprehend the assessment procedure and to know the power of income tax authorities.

Syllabus: Hours
Module No. 1: Profits and Gains of Business and Profession
18
Introduction-Meaning and definition of Business, Profession and Vocation. - Expenses Expressly
allowed - Expenses Expressly Disallowed - Allowable losses - Expressly disallowed expenses
and losses, Expenses allowed on payment basis. Problems on computation of income from
business of a sole trading concern - Problems on computation of income from profession:
Medical Practitioner - Advocate and Chartered Accountants.

Module No. 2: Capital Gains 10

Introduction - Basis for charge - Capital Assets - Types of capital assets – Transfer -
Computation of capital gains – Short term capital gain and Long term capital gain - Exemptions
under section 54, 54B, 54EC, 54D and 54F. Problems covering the above sections.

Module No. 3: Income from other Sources 10

Introduction - Incomes taxable under Head income other sources – Securities - Types of
Securities - Rules for Grossing up. Ex-interest and cum-interest securities. Bond Washing
Transactions - Computation of Income from other Sources.

Module No. 4: Set Off and Carry Forward of Losses & Assessment 10
of individuals.
Introduction – Provisions of Set off and Carry Forward of Losses (Theory only) Computation ofTotal
Income and tax liability of an Individual.

Module No. 5: Assessment Procedure and Income Tax Authorities 08

Introduction - Due date of filing returns, Filing of returns by different assesses, E-filing
of returns, Types of Assessment, Permanent Account Number -Meaning, Procedure for
obtaining PAN and transactions were quoting of PAN is compulsory. Income Tax Authorities
their Powers and duties.

Page 25 of 42
Skill Development activities:
1. Mention the procedure involved in the computation of income from profession.
2. List out the different types of capital assets and identify the procedure involved inthe
computation of tax for the same.
3. List out the steps involved in the computation of income tax from other sources and critically
examine the same.
4. List any six deductions available under section 80.
5. Prepare a format for the computation of taxable income and tax liability of an individual
assessee.

Books for Reference:

 Mehrotra H.C and T.S.Goyal, Direct taxes, Sahithya Bhavan Publication, Agra.
 Vinod K. Singhania, Direct Taxes, Taxman Publication Private Ltd, New Delhi
 Gaur and Narang, Law and practice of Income Tax, Kalyani Publication, Ludhiana.
 Bhagawathi Prasad, Direct Taxes.

Page 26 of 42
 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 6.3
Name of the Course: International Business
Course Credits No. of Hours per Week Total No. of Teaching Hours

4 Credits 4 Hrs. 56 Hrs.

Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Case studies & field work etc.,

Course Outcomes: On successful completion of the course, the students will be able to:
a) Understand the concept of International Business.
b) Differentiate the Internal and External International Business Environment.
c) Understand the difference between MNC and TNC
d) Understand the role of International Organisations in International Business.
e) Understand International Operations Management.
Syllabus: Hours
Module No. 1: Introduction to International Business 12
Introduction- Meaning and definition of international business, need and importance of
international business, stages of internationalization, tariffs and non-tariff barriers to
international business.
Mode of entry into international business - exporting (direct and indirect), licensing and franchising,
contract manufacturing, turnkey projects, management contracts, wholly owned manufacturing
facility, Assembly operations, Joint Ventures, Third country location, Mergers and Acquisition,
Strategic alliance, Counter Trade; Foreign investments.

Module No. 2: International Business Environment 12

Overview, Internal and External environment - Economic environment, Political environment,
Demographic environment, Social and Cultural environment, Technological and Natural
environment.

Module No.3: Globalization 12

Meaning, features, essential conditions favoring globalization, challenges to globalization, MNCs,
TNCs - Meaning, features, merits and demerits; Technology transfer - meaning and issues in
technology transfer.

Module No.4: Organizations Supporting International Business 10

Meaning, Objectives and functions of - IMF, WTO, GATT, GATS, TRIM, TRIP; and Regional
Integration- EU, NAFTA, SAARC, BRICS.

Module No.5: International Operations Management 10

Global Supply Chain Management- Global sourcing, Global manufacturing strategies,
International Logistics, International HRM - Staffing policy and it's determinants; Expatriation
and Repatriation (Meaning only).

Page 27 of 42
Skill Developments Activities:
1. Prepare a chart showing the currencies of different countries.
2. Analyse the SWOT analysis impact of external factors only on International Business
3. Prepare a chart showing the modes of entry into global business.
4. List any 10 Indian MNCs along with their products or services offered.
5. Visit the website of IMF, WTO, and SAARC and prepare an organization structure.

Books for References:

 Rakesh Mohan Joshi. (2011). International Business, Oxford University Press, NewDelhi.
 Francis Cherunilam; International Business, Prentice Hall of India
 P. SubbaRao – International Business – HPH
 Sumati Varma. (2013). International Business (1st edi), Pearson.
 Charles Hill. (2011). International Business: Text & Cases, Tata McGraw Hill, NewDelhi.
 International Business by Daniel and Radebaugh –Pearson Education.

Page 28 of 42
 Name of the Program: Bachelor of Business Administration (BBA)
Finance Elective
Course Code: FN2
Name of the Course: Security Analysis and Portfolio Management
Course Credits No. of hours per week Total No. of teaching hours

3 Credits 4 hours 56 hours

Pedagogy: Classroom lectures, Case studies, Tutorial classes, Group discussion,Seminar

&field work etc.,
Course Outcomes: On successful completion of the course, the students will be able to:
a) Understand the concept of basics of Investment.
b) Evaluate the different types of investment alternatives.
c) Evaluate portfolio and portfolio management.
d) Understand the concept of risk and returns.
e) Understand fundamental and technical analysis.
Syllabus: Hrs.
Module No. 1: Introduction to Investments 12
Introduction- Investment process, Criteria for Investment, types of Investors, Investment, Speculation
and Gambling. Elements of Investment, Investment Avenues, Factors influencing selection of
investment alternatives.
Security Market- Introduction, functions, Secondary Market Operations. Stock Exchanges in India,
Security Exchange Board of India, Government Securities Market, Corporate Debt Market and Money
Market Instruments.

Module No. 2: Risk-Return Relationship 08

Meaning of risk, types off risk, measuring risk, risk preference of investors. Meaning of return,
measures of return, holding period of return, Annualized return, expected return, investors attitude
towards risk and return.

Module No. 3: Fundamental Analysis 10

Introduction- Investment Analysis, Fundamental Analysis, Macro Economic Analysis, Industry Analysis,
Company Analysis, Trend Analysis, and Ratio Analysis.
Module No. 4: Technical Analysis 12
Meaning of Technical Analysis, Fundamental vs Technical Analysis, Charting techniques, Technical
Indicators, Testing Technical Trading Rules and Evaluation of Technical Analysis.
Module No. 5: Portfolio Management 14
Framework-Portfolio Analysis – Selection and Evaluation – Meaning of portfolio – Reasons to hold
portfolio – Diversification analysis – Markowitz’s Model – Assumptions –Specific model – Risk and
return optimization – Efficient frontier – Efficient portfolios –Leveraged portfolios – Corner portfolios
– Sharpe’s Single Index model – Portfolio-evaluation measures – Sharpe’s Performance Index –
Treynor’sPerformance Index – Jensen’s Performance Index.

Page 29 of 42
Skill Development
1. Identify the key differences between the Government Securities Market and the Corporate Debt
Market.
2. Explain the difference between systematic and unsystematic risk and give examples for each risk.
3. Draw a structure of fundamental analysis.
4. Draw and explain three basic types of chart patterns used in technical analysis.
5. Explain the assumptions and conclusions of the Markowitz’s Portfolio Theory.
Books for Reference
 A. Brahmiah & P. Subba Rao, Financial Futures and Options, HPH.
 Singh Preeti, Investment Management, HPHG
 Alexander Fundamental of Investments, Pearson Ed.
 Hangen: Modern Investment theory. Pearson Ed.
 Kahn: Technical Analysis – Plain and sample Pearson Ed.
 Ranganthan: Investment Analysis and Port folio Management.
 Chandra Prasanna: Managing Investment – Tata Mc Gram Hill.
 Alexander, shampe and Bailey – Fundamentals of Investments Prentice Hall of India
 Newyork Institute of Finance – How the Bond Market work – PHI.
 Mayo Investment Thomason hearning

Page 30 of 42
 Name of the Program: Bachelor of Business Administration (BBA)
Marketing Elective
Course Code: MK 2
Name of the Course: Advertising and Media Management
Course Credits No. of hours per week Total No. of teaching hours

3 Credits 4 hours 56 hours

Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Case studies & fieldwork etc.,

Course Outcomes: On successful completion of the course, the students will be able to:
a) Understand the nature, role, and importance of IMC in marketing strategy
b) Understand effective design and implementation of advertising strategies
c) Present a general understanding of content, structure, and appeal ofadvertisements
d) Understand ethical challenges related to responsible advertising and brand strategy
management.
e) Evaluate the effectiveness of advertising and agencies role.
Syllabus: Hours
Module -1: Introduction to Integrated MarketingCommunication 10

Integrated marketing communication, AIDA Model, Setting goals and objectives, concept of
DAGMAR in setting objectives, elements of IMC; Ethics in advertising, Social, Economic and Legal
aspects of advertising.

Module -2: Consumer and Media 14

How advertising works: perception, cognition, affect, association, persuasion, behaviour,
Associating feeling with brands, Use of research in advertising planning; Advertising Media - Industry
structure, functions, advantages and disadvantages of print, Television, Radio, Internet, Outdoor;
Concept of media planning, media selection, Media Scheduling strategy, setting media budgets.

Module-3: Advertising Program 14

Planning and managing creative strategies; Creative approaches; Building Advertising Program -
Message, Theme, Advertising appeals; Advertising layout: how to design and produce
advertisements; Advertising Budget - nature and methods of advertising appropriation. Art of
copywriting and Guidelines for copywriting; Copywriting for print, Audio, TV and outdoor media.

Module -4: Other Elements of IMC- Sales Promotion, PR, Events andExperiences 10
and Word of Mouth
Consumer and trade sales promotion, application of sales promotion in different domains; Using
public relations in image building; Planning and executing events, event management; Viral
marketing, building organic word of mouth communication.
Module -5: Measuring Advertising Effectiveness 08
Measuring Advertising Effectiveness - stages of evaluations and various types of testing-Pre and
Post testing. Advertising agencies - role, importance, organizational structure, functions. Selection
of agency and client agency relationship.

Page 31 of 42
Skill Development Activities:
a) List out ethical issues in Advertisements.
b) List out different modes of Advertisement.
c) Write a note on guidelines for copywriting.
d) List out types of Outdoor Advertisement.
e) State the process in selection of Advertisement Agency.

Books for References:

 Advertising Principles and Practice, William Wells, John Burnett, Sandra Moriarty, 6th ed.,
Pearson education, Inc.
 Advertising and Promotion, G.Belch, Michael Belch, Keyoor Purani, 9th edition, Tata Mcgraw
Hill publication, ISBN: 978-1-25-902685-0.

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 Name of the Program: Bachelor of Business Administration (BBA)
Human Resource Elective
Course Code: HRM 2
Name of the Course: Compensation and Performance Management
COURSE CREDITS NO. OF HOURSPER WEEK TOTAL NO. OF TEACHING HOURS
3 CREDITS 4 HOURS 56 HOURS
Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Casestudies & field
work etc.,
Course Outcomes: On successful completion of the course, the students will be ableto:
a) Understand the concepts of Compensation management.
b) Describe job evaluation and its methods.
c) Evaluate the different methods of wages.
d) Describe performance management and methods of performance management.
e) Preparation of Payroll.
SYLLABUS: HOURS
Module No. 1: Introduction to Compensation Management 12
Compensation - Definition - Classification - Types - Wages, Salary, Benefits, DA, Consolidated Pay;
Equity-based programs, Commission, Reward, Remuneration, Bonus, Short term and Long-term
Incentives, Social Security, Retirement Plan, Pension Plans, Profit Sharing Plan, Stock Bonus Plan, ESOP,
Employer Benefits and EmployerCosts for ESOP.
Compensation Management- Meaning, Dimensions, 3-P Concept in Compensation Management,
Compensation as Retention Strategy, Compensation Issues - Factors affecting Compensation
Management. Compensation Policies.
Module No. 2: Job Evaluation 06
Definition, Process, Methods – Non-Analytical methods – Ranking methods, Job grading method,
Analytical method – Point-Ranking method, Factor- Comparison method. Factor Evaluation System
(FES), Using FES to determine Job Worth, Position Evaluation Statements.
Module No. 3: Wage and Salary Administration 12
Theories of Wages - Wage Structure - Wage Fixation - Wage Payment - Salary Administration.
Difference between Salary and Wages - Basis for Compensation Fixation- Components of Wages -
Basic Wages - Overtime Wages - Dearness Allowance - Basis for calculation - Time Rate Wages and
Efficiency Based Wages - Incentive Schemes - Individual Bonus Schemes, Group Bonus Schemes -
Preparation of Pay Roll.

Module No. 4: Performance Management 14

Performance management- Definitions, Importance, Purpose, Principles and Dimensions. Employee
Engagement and Performance management. Performance Appraisal methods – Traditional methods
and Modern methods (All the methods to be discussed). Performance Appraisal feedback – Roles,
Types, Principles, Levels of Performance feedback. Ethics in Performance Appraisal.
Module No. 5: Team Performance Management 12
Meaning of Teams, Importance of Team Performance in the Organization, Team Objectives and
Individual Objectives, Types of Teams – Problem-solving teams,
Cross-functional teams, Virtual teams. Factors affecting Team performance: Context, Composition,
Process. Strategies for effective Team Building.

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 Skill Development Activities:

1. Construct a questionnaire for a salary survey of nurses.

2. Design a performance appraisal tool using any Modern PerformanceAppraisal Tool
for an organization.
3. Prepare a payroll with imaginary figures.
4. Draw a chart showing the communication process.
5. Draft a compensation policy for an organization.

Books for References:

 Joseph J. Martocchio, Strategic Compensation, 3rd Edition, Pearson Education
 Michael Armstrong & Helen Murlis: Hand Book of RewardManagement –
Crust Publishing House.
 Milkovich & Newman, Compensation, Tata McGraw Hill
 Richard I. Anderson , Compensation Management in Knowledge basedworld, 10th
edition, Pearson Education
 Thomas. P. Plannery, David. A. Hofrichter & Paul. E. Platten: People,Performance
& Pay – Free Press.
 Aguinis Herman, Performance Management, 2nd Edition, 2009 PearsonEducation, New
Delhi.
 Aziz A, Performance Appraisal: Accounting and Quantitative Approaches, 1993,Pointer.
 Bhatia S.K, Performance Management: Concepts, Practices and Strategies for Organisation Success,
2007, Deep & Deep, New Delhi.
 BD Singh, Compensation & Reward Management, Excel Books
 Cardy R.L, Performance Management: Concepts, Skills and Exercises, 1stEdition, 2008, PHI,
New Delhi.
 Goel Dewkar, Performance Appraisal and Compensation Management: AModern
Approach, 2 nd Edition, 2008, PHI, New Delhi.
 Sarma A.M, Performance Management System, 1st Edition, 2008, Himalaya Pub,Mumbai.

Page 34 of 42
 Name of the Program: Bachelor of Business Administration (BBA)
DATA ANALYTICS
Course Code: BDA 2
Name of the Course: Marketing Analytics
Course Credits No. of hours perweek Total no. of teaching hours
3 Credits 4 hours 56 hours
Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Case studies& fieldwork
etc.,
Course Outcomes: On successful completion, the student will demonstrate:
a) Understand the importance of marketing analytics for the forward-looking andsystematic
allocation of marketing resources
b) Apply marketing analytics to develop a predictive marketing dashboard for the organisation.
c) Analyse data and develop insights to address strategic marketing challenges
d) Execute the models on Predictions and Classifications on R Software.Know the
applications of analytics in marketing.
Syllabus: Hours
Module No. 1: Introduction to Marketing Analytics and DataMining 10

Introduction to Marketing Analytics, Need of Marketing Analytics, Benefits of Marketing Analytics,

Data mining –Definition, Classes of Data mining methods – Grouping methods, Predictive modeling
methods, Linking methods to marketing applications. Process model for Data mining – CRISP DM.

Module No. 2: Introduction to R 10

About R, Data types and Structures, Data coercion, Data preparation: Merging, Sorting, Splitting,
Aggregating, Introduction to R Libraries – How to install and invoke, Introduction to R Graph – Basic
R charts – Different types of charts.
Module No. 3: Descriptive Analytics 12

Exploratory Data Analysis using summary table and various charts to find the insights, slicing and
dicing of the Customer data. Inferential Statistics: T-Test, ANOVA, Chi-Square using marketing data
and exploring relationship (Correlation).

Module No. 4: Prediction and Classification Modelling using R 12

Introduction to Prediction and Classification modelling, data splitting for training and testing
purpose, Prediction modelling: Predicting the sales using Moving Average Model and Regression
Model(Simple and Multiple Regression model), Classificationmodelling: Customer churn using Binary
logistic regression and decision tree.

Module No. 5: Application of Analytics in Marketing 12

Association Rules – Market Basket Analysis for Product Bundling and Promotion,
RFM (Recency Frequency Monetary) Analysis, Customer Segmentation using K- Means Cluster
Analysis, Key Driver Analysis using Regression Model.

Page 35 of 42
Skill Development Activities:
a) Explain the Process model for Data Mining.
b) Write the steps in installing R software.
c) Explain the difference between Binary Logistic Regression and Decision Tree.
d) List out Public domain data base.
e) List out applications of marketing analytics.

Books for References:

 Marketing Analytics: Data-Driven Techniques with Microsoft® Excel® Published by John Wiley
& Sons, Inc
 Marketing Data Science, Thomas W. Miller Published by Pearson
 Marketing Metrics, Neil T Bendle, Paul W. Farris, Phillip E. Pfeifer published byPearson
 Marketing Analytics, Mike Grigsby published by Kogan Page.

Page 36 of 42
 Name of the Program::Bachelor of Business Administration (B B A)
Logistics And Supply Chain Management Elective
Course Code: BBA SCM 2
Name of the Course: Logistics Management
Course Credits No. of Hours per Week Total No. of Teaching Hours
3 Credits 4 Hrs. 56 Hrs.
Pedagogy: Classroom lectures, Case studies, Tutorial Classes, Group discussions, Seminar& fieldwork
etc.,
Course Outcomes: On successful completion of the course, the students will be able to:
a. Understand the role of logistics in Supply Chain Management
b. Comprehend the various elements of logistics management
c. Analyse the functionally and utility of inventory, warehousing, packaging and material handling
d. Understand the various aspects of transportation management
e. Role of the government in enhancing the logistics efficiency.

Syllabus: Hours
ModuleNo.1: Introduction to Logistics management 10
Meaning, Importance and Types of Logistics, Players in Logistics; Logistics management-
Meaning, Elements of Logistics Management, Benefits of Logistics Management- Logistics
Interface with other functional areas, sever R’s of Logistics.
ModuleNo.2: Inventory Management in Logistics and SCM 10

Inventory functionality- Geographical specialization, Decoupling, Balancing demand and supply,

buffer uncertainties; Types of inventory - Inventory expectations - Planning inventory (when and
how much- EOQ)- Managing uncertainty - fill rate estimations, Inventory management policies -
Methods of inventory control -Concepts of collaborative inventory replenishment, MRP, DRP, JIT,
JIT II, Kanban.

Module No. 3: Transportation Management 14

Transport structure- Rail, Road, Water, Air and Pipeline, Inter-modal - (Performance
characteristics and suitability of each mode); Suppliers of transport service- Single mode carriers,
specialized carriers, Inter-modal transportation (TOFC, COFC), Containership, Non-operating
intermediaries.
Transport Operation Planning- Equipment scheduling, yard management, load planning, routing
and advanced shipment notification, movement administration, consolidation, negotiation,
control of transport management, audit and claim administration, logistics integration; Transport
documentation: Delivery Order, Dock receipt, Bill of Lading, Freight Bill, Sea waybill (SWB/e-SWB),
Airway Bill (AWB/e-AWB), shipping guarantee, packing note or list, consignment note - Shipping
Manifest; Documentation process. Transport pricing methods- FOB, Delivery pricing, Promotional
pricing, Menu pricing; Pricing issues
Module No. 4: Warehousing 10
Warehousing- Meaning, importance and benefits of warehousing, warehouse operations,
Warehouse ownership arrangement- Private, public, contract, network development
Warehouse decisions- Site section, Design, Product mix analysis, expansion, material handling,
layout, sizing, WMS (concept only).

Page 37 of 42
Module No. 5: Packaging and Material Handling: 12

Packaging: Meaning, importance and functions of Packaging; Types of packaging- Benefits of

modular packaging, Packaging for material handling efficiency- product design, unitization and
communication
Material handling: - Material handling systems- mechanized, semi-automated, automated and
information directed (meaning and types of material handling under each system)
Special handling consideration- E-fulfillment, environmental concerns, regulatory environment
and returns processing.

Skill Development Activities:

1. Discuss any three logistical activities and their merits and demerits.
2. Identify and list out the various Inventory control techniques used in Organisations.
3. List out some of the traditional and modern packaging materials used or goods
4. List out the various transport documents
5. Briefly analyse the features and suitability of Inter-modal transportation in LM
Reference Books:
 Donald J Bowersox, David J Closs, “Logistical Management – The integrated Supply Chain
Process”, McGraw-Hill Edition-2000
 John J Coyle, Edward J Bardi and C John Langley Jr. “The management of Business Logistics- A
supply Chain perspective”, Thomson South- Western , 7th edition.
 Vinod V Sophlle, Logistics Management- The supply Chain Imperative, Pearson Education
 Sunil Chopra & Peter Meindl, Supply Chain Management- Strategy, Planning and Operation, PHI
 Dr. R.P. Mohanty & Dr. S.G. Deshmukh, Essentials of Supply Chain Management, Jaico Publishing
House
 D. K. Agarwal, Supply Chain Management - Stategy, Cases and Best Practices, Cengage
 David Simchi-Levi, Philip Kamiusky, Edith Simchi-Levi, Designing & Managing the Supply Chain,
McGraw Hill
 Donald. J. Bowersox & Donald. J. Closs, Logistical Management-The integrated Supply Chain
Process, TATA Mc-Graw Hill
 Rahul V Altekar, Supply Chain Management – Concepts and Cases, PHI
 Sridhara Bhat, Supply Chain Management, HPH
 Milind M Oka, Supply Chain Management, Everest Publishing House

Page 38 of 42
 Name of the Program: Bachelor of Business Administration (BBA)Course
Code: BBA 6.6 (A) Vocational
Name of the Course: GOODS AND SERVICES TAX
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs. 56 Hrs.

Pedagogy: Classrooms lecture, Case studies, Tutorial Classes, Group discussion, Seminar & field
work etc.,
Course Outcomes: On successful completion of the course, the students’ will be able to
a) Comprehend the concepts of Goods and Services tax.
b) Understand the fundamentals of GST.
c) Analyse the GST Procedures in the Business.
d) Know the GST Assessment and its computation.
Syllabus: Hours
Module No. 1: Introduction to GST 10
Introduction-Meaning and Definition of GST, Objectives, Features, Advantages and Disadvantages of
GST, Taxes subsumed under GST, Structure of GST (Dual Model) - CGST, SGST and IGST. GST Council,
Composition, Powers and Functions. CGST Act,2017-Feature and Important definitions.

Module No. 2: GST Registration and Taxable Event 10

Registration under GST provision and process. Amendment and cancellation of registration,
Taxable event -Supply of goods and services-Meaning, Scope and types- composite supply,
Mixed supply. Determination of time and place of supply of goods and services. Levy and collection of
tax. List of exempted goods and services- Problems.
Module No. 3: Input Tax Credit 12
Input Tax Credit - Eligible and Ineligible Input Tax Credit; Apportionments of Credit and Blocked
Credits; Tax Credit in respect of Capital Goods; Recovery of Excess Tax Credit; Availability of Tax
Credit in special circumstances; Transfer of Input tax, Reverse Charge Mechanism, tax invoice,
Problems on input tax credit.
Module No. 4: GST Assessment 12
Tax Invoice, Credit and Debit Notes, Returns, Audit in GST, Assessment: Self- Assessment, Summary
and Scrutiny. Special Provisions. Taxability of E-Commerce, Anti- Profiteering, Avoidance of dual
control- issues in filing of returns, monthly collection targets, GST Council meetings.

Module No. 5: Valuations of Goods and Services Under GST 12

Introduction to Valuation under GST, Meaning and Types of Consideration: a) Consideration received
through money b) Consideration not received in money c) Consideration received fully in money,
valuation rules for supply of goods and services:
1) General Valuation Rules; 2) Special Valuation Rules; Other cases for valuation of supply, imported
services, imported goods, valuation for discount. Transaction Value: Meaning and conditions for
transaction value, inclusive transaction value, and exclusive discount excluded from transaction
value. Problems on GST.

Page 39 of 42
Skill Developments Activities:
a) Prepare a tax invoice under the GST Act.
b) Write the procedure for registration under GST.
c) Prepare a chart showing rates of GST.
d) Compute taxable value and tax liability with imaginary figures under CGST, SGST and IGST.
e) List out the exempted Goods and Services under GST.

Books for Reference:

 V.S.Datey, Goods and Services Taxes, Taxman.
 Sathpal Puliana, M. A. Maniyar, Glimpse of Goods and Service Tax, Karnataka Law Journal
Publications, Bangalore.
 Pullani and Maniyar, Goods and Service Tax, Published by Law Journal, Bangalore.
 H.C. Mehrotra and V.P. Agarwal, Goods and Services Tax.
 H.C. Mehotra and S.P. Goyal, Goods and Services Tax.
 Ghousia Khatoon, C.M. Naveen Kumar and S.N. Venkatesh, Goods and Services Tax, Himalaya
Publishing House, Bangalore.
 R.G. Saha, S.K. Podder and Shruthi Prabhakar, Fundamentals of GST and Customs Act, Himalaya
Publishing House.
 G. B. Baligar, Goods and Services Tax, Ashok Prakashan, Hubli.

Page 40 of 42
 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 6.6 (B) Vocational
Name of the Course: Event Management
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs 56 Hrs

Pedagogy: Classrooms lecture, Case studies, Tutorial Classes, Group discussion,

Seminar & fieldwork etc.,
Course Outcomes: On successful completion of the course, the students’ will be able to
a) Understand the significance of various events
b) Demonstrate the ability to organize the event.
c) Demonstrate the ability to conduct the event.
d) Prepare the budget require for conducting an event.
e) 5. Learn the planning and executing of corporate events.

Syllabus: Hours
Module No. 1: Introduction to Event Management 12
Event- Meaning- Why Event Management- Analysis of Event, Scope of Event, Decision Makers- Event
Manager Technical Staff- Establishing of Policies & Procedure- Developing Record Keeping Systems.

Module No. 2: Event Management Planning and Procedure 10

Establishing of Policies & Procedures, Steps in Planning the event, Principles of Event Management,
Permissions and Licenses from Government and Local Authorities.

Module No. 3: Conduct of an Event. 12

Preparing a Planning Schedule, Steps in Organizing an event , Assigning Responsibility, Event Safety
and Security, Conducting the Event-Checklist (Pre, during and post event check list), Communication-
channels of communications for different types of events.

Module No. 4: Budgeting and Reporting 10

Preparation of Event Budget-Items of expenditure for various events, managing the event budget.
Reporting of event- organizing the event report, steps in preparing the event report.

Module No. 5: CORPORATE EVENTS 12

Planning of Corporate Event, Job Responsibility of Corporate Events Organizer, Arrangements,
Budgeting, Safety of Guests and Participants, Creating Blue Print, Need for Entertainment in
Corporate Events.

Page 41 of 42
Skill Development Activities:
1. Preparation of Event Plan for a Wedding.
2. Preparing Budget for conduct of National level sports meet of a college.
3. Preparation of Event Check List for College Day Celebrations
4. Preparation of Budget for Conducting inter collegiate fest.
5. Prepare a brief report of a students’ seminar conducted in your college.
Books for Reference:
 Event Entertainment and Production – Author: Mark Sonderm CSEP Publisher: Wiley & Sons, Inc.
ISBN: 0-471-26306-0
 Anne Stephen – Event Management
 Special Event Production – Doug Matthews – ISBN 978-0-7506-8523-8
 The Complete Guide to successful Event Planning – Shannon Kilkenny
 Human Resource Management for Events – Lynn Van der Wagen (Author)
 Successful Team Management (Paperback) – Nick Hayed (Author)
 Event Management & Public Relations by Savita Mohan – Enkay Publishing House
 Event Management & Public Relations By Swarup K. Goyal – Adhyayan Publisher – 2009
 Principle of Event Management – Shrikant S., Skyward Publisher.

Page 42 of 42