BMGT 21 - Lesson 6
BMGT 21 - Lesson 6
Objectives:
Since products are identical, there is no need for advertising, as buyers will
purchase from any seller offering the same product at the lowest price.
Firms can freely enter or exit the market without facing significant barriers,
such as government regulations or high startup costs.
This free entry and exit are key to ensuring that firms can respond to
economic profits or losses, which leads to the long-run adjustments in the
market.
d. Perfect Information:
Buyers and sellers have complete knowledge of prices and products in the
market. This allows them to make informed decisions, ensuring that no firm
can charge a price above the market equilibrium price.
e. Price Takers:
a. Short-Run Equilibrium:
In the short run, some inputs (such as capital) are fixed, and firms cannot
easily adjust the scale of their operations.
Each firm maximizes profit by producing the quantity where marginal cost
(MC) equals marginal revenue (MR). Since firms are price takers, marginal
revenue equals the market price (P), meaning:
P = MR = MC
Economic Profits: If the market price is above the firm’s average total cost
(ATC), the firm earns economic profits.
Losses: If the market price is below the firm’s average total cost but above
the average variable cost (AVC), the firm operates at a loss but continues
producing in the short run.
Shutdown Condition: If the market price falls below the average variable
cost, the firm will shut down because it cannot cover its variable costs.
b. Long-Run Equilibrium:
In the long run, all inputs are variable, and firms can enter or exit the
market. As firms earn profits in the short run, new firms are attracted to the
market, increasing supply and driving down the market price. Conversely, if
firms are making losses, some will exit the market, reducing supply and
driving up the market price.
Long-run equilibrium occurs when firms earn zero economic profit (normal
profit), meaning they are just covering their opportunity costs.
In long-run equilibrium:
P = MC = ATC
a. Short-Run Outcomes:
In the short run, firms can earn positive economic profits, break even, or
incur losses. The key factor here is the relationship between price and
average total cost (ATC).
● If P < ATC but, P > AVC, firms operate at a loss but still produce in
the short run.
● If P < AVC, firms shut down.
b. Long-Run Outcomes:
In the long run, all firms in a perfectly competitive market will earn zero
economic profit (normal profit). This is because firms will enter the market if
there are profits and leave the market if there are losses, adjusting the
supply until price equals the minimum point of the average total cost curve.
All firms will produce at the efficient scale (where ATC is minimized).
Conclusion:
This market structure, while rare in the real world, provides a theoretical
foundation for understanding competitive behaviors and price dynamics in
various industries.
Example Scenario:
1. Short-Run Outcome
In the short run, firms may earn profits, incur losses, or break even
depending on their cost structure. To calculate the firm’s outcome in the
short run, we need to compare the market price (P) with the average total
cost (ATC).
For each level of output, compare the price (P) to the Average Total Cost
(ATC).
At Q = 10, ATC = 120 pesos > P (100 pesos) → Firm is incurring a loss.
At Q = 40, ATC = 105 pesos > P (100 pesos) → Firm is incurring a loss.
At Q = 50, ATC = 110 pesos > P (100 pesos) → Firm is incurring a loss.
Conclusion for the Short Run:
The firm breaks even (earns zero economic profit) when it produces either
20 or 30 units, where the price equals the average total cost (P = ATC).
At any other quantity (such as 10, 40, or 50), the firm incurs a loss because
the ATC is greater than the price (P < ATC).
2. Long-Run Outcome
In the long run, firms in a perfectly competitive market will earn zero
economic profit (normal profit). This happens because:
If firms are making profits, new firms enter the market, increasing supply
and driving prices down.
If firms are incurring losses, some firms exit the market, reducing supply
and driving prices up.
Eventually, firms produce at the minimum point of their average total cost
(ATC), earning normal profit (zero economic profit).
In the long run, the firm will produce at the level of output where ATC is
minimized. From the table, we can see that the minimum ATC occurs at
Q = 20 and Q = 30, where ATC = 100 pesos.
The market price is P = 100 pesos, which equals the minimum ATC. Thus,
in the long run, the firm earns zero economic profit.
Conclusion for the Long Run:
In the long run, the firm will produce 20 or 30 units and earn zero economic
profit, as the market price equals the minimum point of the average total
cost.
Summary of Results:
Short-Run Outcome:
The firm earns zero economic profit (breaks even) when producing 20 or 30
units of output. At other levels of output, it incurs losses.
Long-Run Outcome:
In the long run, the firm produces at the quantity where P = ATC, which is
20 or 30 units, and earns zero economic profit.
This example demonstrates how in the short run, firms can experience
various outcomes (profits, losses, or break-even), but in the long run, all
firms in perfect competition will earn zero economic profit as they adjust to
market conditions.