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IE-TECH Lecture 1 - ECPE

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IE-TECH Lecture 1 - ECPE

YECHNO

Uploaded by

Christian Javier
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© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
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IE-TECH

Technopreneurship

Introduction to
Technopreneurship:
Design Thinking
Engr. Sherald “Shed” G. Agustin
Licensed Chemical Engineer
Instructor III, College of Engineering

August 13, 2024


Learning Outcomes
At the end of the chapter, the student should be
able to:
1. Explain innovation and differentiate it from
invention
2. Explain and give examples of technopreneurship
3. Explain in his own words what a need or a “pain
point” is
4. Give examples of a need or a “pain point”
5. Apply the “5 Whys” to arrive at a root cause of a
problem
Science and Technology

Technology may be defined as the


application of certain knowledge to provide
tangible solutions to problems of an
individual or society.
Invention and Innovation
Invention is the creation of novel product,
apparatus or method which did not exist
before.

Innovation is the conscious improvement of


an invention
Bringing a Technology to Market
It is not enough to invent or innovate.

The process of creating a new business is called


entrepreneurship. When a business is built to bring
technology to market, the process has the more specific name
technopreneurship.
Needs
The ‘problem’ that technology is supposed to solve
are also referred to as “needs” or “pain points”.
Examples of Pain Points
In daily life, we encounter little pain points.
Duplicate Files
Storage devices fill up so quickly. One way to free up memory is
to delete duplicate files.
Shopping Lists
Items are frequently overlooked or missed when grocery lists
are made no matter how careful the lists are prepared..
Looking for photos
Digital photos are hard to find especially if there are hundreds
or even thousands of them in a storage device
Examples of Pain Points
Long queues
Wherever face to face transactions are made, there are usually long
queues. Examples is the long line leading to cashiers in supermarkets.
Dishwashing
What to do with the little crumbs and grease that may clog the drain?

Work from Home


WFH set-up may be beneficial yet, at present, it turned out to be
hectic and stressful. Schedules overlap and connectivity can be a
problem.
Not in the Map
After ordering food to be delivered to your location, you are told it is
not in the map.
4 Types of Customer Pain Points

1. Financial pain points


Essentially, the customer is spending too much money on a
particular service or product. Some examples include:
• Expensive subscription plans
• Stepp membership fees
• Low-quality products that need to be replaced frequently
• Fees added on during the checkout process
• Lack of clarity about the final price
• Fees that jump drastically after a time period
4 Types of Customer Pain Points
2. Productivity Pain Points
This is all about issues with efficiency. Anything that adds
redundancy and makes buying, support or usage less efficient
will cause frustration.

1. If your product is marketed as a productivity tool, but it isn’t


fulfilling that promise, users will experience frustration.
2. There are instances where it’s just plain difficult to interact
with a company or buy a product. From engineering to
sales, a goal should be to make it as easy to buy and use
what you’re selling.
4 Types of Customer Pain Points
3. Process Pain Points
Process pain points are problems wherein you create friction
for customers due to redundant or sub-par processes. Any
scenario where there are unnecessary extra steps toward the
customer’s goal would be considered a process pain point.

1. Your processes aren’t great.


2. Your customers want to improve their own internal
processes.
4 Types of Customer Pain Points
4. Support Pain Points
Support pain points are issues where customers aren’t
receiving the help they need.

Can’t find or access customer support.


• Is your support info buried on your website?
• During onboarding, were customers introduced to a
dedicated support contact?
•Unhelpful support agents
• Are your support teams trained and empowered to be
helpful or is there a never-ending chain of escalation that
needs to be followed in order to get anything done?
4 Types of Customer Pain Points
4. Support Pain Points
•Inconvenient communications channels
• How long are your support line’s hold times?
• Do you know how your customers prefer to communicate
with you?
• Do you have support available by phone, email, or chatbots?
•Inability to self-service
• Do you have up-to-date and accurate knowledge hubs?
• Are the answers to frequently asked questions readily
available to customers who prefer self-service support?
Drilling Down
to the Root
Caus
To be able to find
the root cause of a
problem, a method
called the “5
Why’s” should be
used.
Benefits of the 5 Whys
• Help identify the root cause of a problem
• Determine the relationship between
different root causes of a problem
• One of the simplest tools; easy to complete
without statistical analysis
How to Complete the 5 Whys
1. Write down the specific problem.

2. Ask Why the problem happens and write the answer


down below the problem.

3. If the answer you just provided doesn’t identify the root


cause of the problem that you wrote down in Step 1, ask
Why again and write that answer down.

4. Loop back to step 3 until the team is in agreement that


the problem’s root cause is identified. Again, this may
take fewer or more times than five Whys.
Example 1
Problem Statement: There is long queueing in supermarkets

Why 1: Why are there long queueing’s in supermarkets?


Delay in determining the price of some items, time need to verify
PWD/Senior/Discount IDs, large number of items per shopper, Not
enough cashiers

Why 2: Why is there a delay in getting the price of some items?


Missing price tags, unreadable price tags, malfunctioning
scanners
Example
Problem Statement: There is long queueing in supermarkets

Why 3: Why are some price tags impossible or difficult to read or


scan?
They get wet, they become warped, they become partially erased

Why 4: Why is a price tag difficult to read or scan when something


happens to it (e.g. gets wet, etc.)?
It is not properly prepared

Why 5: Why are the price tags not properly prepared?


Example 2
Problem Statement: The conveyor belt on the main production
line has stopped
Design
Thinking
Objectives
• Gain knowledge on the key concepts of design thinking
• Understand the mindsets and methodology of design thinking
• Identify best practices and transforming your organization
What is Design Thinking?
“Design thinking is a human-centered
approach to innovation that draws from
the designer’s toolkit to integrate the
needs of people, the possibilities of
technology, and the requirements for
business success.”
Design Thinking is “Outside the box” Thinking

Design thinking is
an approach for
creative problem
solving.
What is unique about Design Thinking?
What Design Thinking Is Not
The Impact of Design Thinking
Benefits of Design Thinking
Success Story #1
Success Story #2
History of Design Thinking
Design Thinking requires a Certain Mindset to
Ensure Successful Application
Traditional Thinking vs. Design Thinking
Design Thinking Attitude
Left Brain vs. Right Brain
Divergent & Convergent Thinking
The Five Phases of Design Thinking
The Three Lenses of Human-Centered Design
Ideation
Ideation Techniques
Brainstorming

Objective: To ideate
quickly – quantity is
more important than
quality
Brainstorming Rules
Thanks!
Do you have any questions?
Consultation schedule:
M, T, F 4:30PM-5:30PM
[email protected]
+639566312942

linkedin.com/shedagustin

shed.agustin Slidesgo

CREDITS: This presentation template was created by Slidesgo, and


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facebook.com/ShedGA

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