Course Seven

Google Advanced Data Analytics Capstone

Instructions
Use this PACE strategy document to record your decisions and reflections as a data professional as you work
through the capstone project. As a reminder, this document is a resource guide that you can reference in the
future and a space to help guide your responses and reflections posed at various points throughout the project.

Portfolio Project Recap

Many of the goals you accomplished in your individual course portfolio projects are incorporated into the
Advanced Data Analytics capstone project including:
● Create a project proposal

● Demonstrate understanding of the form and function of Python

● Show how data professionals leverage Python to load, explore, extract, and organize information

through custom functions

● Demonstrate understanding of how to organize and analyze a dataset to find the “story”

● Create a Jupyter notebook for exploratory data analysis (EDA)

● Create visualization(s) using Tableau

● Use Python to compute descriptive statistics and conduct a hypothesis test

● Build a multiple linear regression model with ANOVA testing

● Evaluate the model

● Demonstrate the ability to use a notebook environment to create a series of machine learning models

on a dataset to solve a problem

● Articulate findings in an executive summary for external stakeholders

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Project proposal

[Title] project proposal

Overview
Type overview in here

Milestones Tasks PACE stages

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Data Project Questions & Considerations

PACE: Plan Stage

Foundations of data science

● Who is your audience for this project?
● What are you trying to solve or accomplish? And, what do you anticipate the impact of this work will
be on the larger business need?
● What questions need to be asked or answered?
● What resources are required to complete this project?
● What are the deliverables that will need to be created over the course of this project?

Get Started with Python

● How can you best prepare to understand and organize the provided information?
● What follow-along and self-review codebooks will help you perform this work?
● What are a couple additional activities a resourceful learner would perform before starting to code?

Go Beyond the Numbers: Translate Data into Insights

● What are the data columns and variables and which ones are most relevant to your deliverable?
● What units are your variables in?
● What are your initial presumptions about the data that can inform your EDA, knowing you will need to
confirm or deny with your future findings?
● Is there any missing or incomplete data?
● Are all pieces of this dataset in the same format?
● Which EDA practices will be required to begin this project?

The Power of Statistics

● What is the main purpose of this project?

● What is your research question for this project?
● What is the importance of random sampling? In this case, what is an example of sampling bias that
might occur if you didn’t use random sampling?

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Regression Analysis: Simplify Complex Data Relationships

● Who are your stakeholders for this project?

● What are you trying to solve or accomplish?
● What are your initial observations when you explore the data?
● What resources do you find yourself using as you complete this stage? (Make sure to include the
links.)
● Do you have any ethical considerations in this stage?

The Nuts and Bolts of Machine Learning

● What am I trying to solve?

● What resources do you find yourself using as you complete this stage?
● Is my data reliable?
● Do you have any additional ethical considerations in this stage?
● What data do I need/would I like to see in a perfect world to answer this question?
● What data do I have/can I get?
● What metric should I use to evaluate success of my business objective? Why?

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Data Project Questions & Considerations

PACE: Analyze Stage

Get Started with Python

● Will the available information be sufficient to achieve the goal based on your intuition and the analysis
of the variables?

Go Beyond the Numbers: Translate Data into Insights

● What steps need to be taken to perform EDA in the most effective way to achieve the project goal?

● Do you need to add more data using the EDA practice of joining? What type of structuring needs to
be done to this dataset, such as filtering, sorting, etc.?
● What initial assumptions do you have about the types of visualizations that might best be suited for
the intended audience?

The Power of Statistics

● Why are descriptive statistics useful?

● What is the difference between the null hypothesis and the alternative hypothesis?

Regression Analysis: Simplify Complex Data Relationships

● What are some purposes of EDA before constructing a multiple linear regression model?
● Do you have any ethical considerations in this stage?

The Nuts and Bolts of Machine Learning

● What am I trying to solve? Does it still work? Does the plan need revising?
● Does the data break the assumptions of the model? Is that ok, or unacceptable?
● Why did you select the X variables you did?
● What are some purposes of EDA before constructing a model?
● What has the EDA told you?
● What resources do you find yourself using as you complete this stage?
● Do you have any ethical considerations in this stage?

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Data Project Questions & Considerations

PACE: Construct Stage

Get Started with Python

● Do any data variables averages look unusual?

● How many vendors, organizations or groupings are included in this total data?

Go Beyond the Numbers: Translate Data into Insights

● What data visualizations, machine learning algorithms, or other data outputs will need to be built in
order to complete the project goals?
● What processes need to be performed in order to build the necessary data visualizations?
● Which variables are most applicable for the visualizations in this data project?
● Going back to the Plan stage, how do you plan to deal with the missing data (if any)?

The Power of Statistics

● How did you formulate your null hypothesis and alternative hypothesis?
● What conclusion can be drawn from the hypothesis test?

Regression Analysis: Simplify Complex Data Relationships

● Do you notice anything odd?

● Can you improve it? Is there anything you would change about the model?

The Nuts and Bolts of Machine Learning

● Is there a problem? Can it be fixed? If so, how?

● Which independent variables did you choose for the model, and why?
● How well does your model fit the data? (What is my model’s validation score?)
● Can you improve it? Is there anything you would change about the model?
● Do you have any ethical considerations in this stage?

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Data Project Questions & Considerations

PACE: Execute Stage

Get Started with Python

● Given your current knowledge of the data, what would you initially recommend to your manager to
investigate further prior to performing an exploratory data analysis?

● What data initially presents as containing anomalies?

● What additional types of data could strengthen this dataset?

Go Beyond the Numbers: Translate Data into Insights

● What key insights emerged from your EDA and visualizations(s)?

● What business recommendations do you propose based on the visualization(s) built?

● Given what you know about the data and the visualizations you were using, what other questions
could you research for the team?

● How might you share these visualizations with different audiences?

The Power of Statistics

● What key business insight(s) emerged from your A/B test?

● What business recommendations do you propose based on your results?

Regression Analysis: Simplify Complex Data Relationships

● To interpret model results, why is it important to interpret the beta coefficients?

● What potential recommendations would you make to your manager/company?

● Do you think your model could be improved? Why or why not? How?

● What business recommendations do you propose based on the models built?

● What key insights emerged from your model(s)?

● Do you have any ethical considerations at this stage?

The Nuts and Bolts of Machine Learning

● What key insights emerged from your model(s)?

● What are the criteria for model selection?

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● Does my model make sense? Are my final results acceptable?

● Were there any features that were not important at all? What if you take them out?

● Given what you know about the data and the models you were using, what other questions could you
address for the team?

● What resources do you find yourself using as you complete this stage?

● Is my model ethical?

● When my model makes a mistake, what is happening? How does that translate to my use case?

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