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IRSyRUSl 2015
ABSTRACT
Soft skills; defined as skills, abilities and traits that pertain to personality, attitude, and behaviour rather
than to formal or technical knowledge (Moss and Tilly, 1996), are very important for graduates in
ensuring employability and career development. It has been observed that employers as well as educators
frequently complain about lack of soft skills among graduates from tertiary education institutions (Schulz,
2008). Soft skills are identified as one of the highly concerned factors of the employers in Sri Lanka and
therefore the challenging need of developing skills is suggested to give prominence in higher education
sector (Ariyawansa and Perera, ----). Upon this ground the present study mainly aims at identifying the
relationship between level of soft skills prevailing among university students and the factors affecting the
acquisition of soft skills with special reference to Rajarata University of Sri Lanka. Data were collected
from 300 sample among 1365 study population with regard to both dependent and independent variables
by using a five point Likert scale, where data analysis was done through descriptive statistical analysis
along with regression analysis. Factors affecting the acquisition of soft skills were identified under six
major categories; awareness and preference; impact of society; teaching methods and classroom
activities; Observation and self-motivation; infrastructure and technology; University exposure where all
the factors show positive impacts on soft skill acquisition. Thus, it is suggested that improving the
condition of these factors will make a more favourable ground for skill acquisition with regard to
university students.
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Corresponding author: Keerthana Ravindran: [email protected]
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1. Introduction
Soft skills are often known as personal skills, non-academic skills, life skills, interpersonal skills,
employability skills, behavioural skills, non-technical skills social skills and emotional intelligence
(M.S.Rao, 2013; Rosie Garwood 2012; Lei Han 2014). A set of skills which is addressed in various names
as well given various definitions; often confused with the common skillset. Thus to distinct the soft skills it
is essential to know about hard skills.
According to Diane H. Parente, John D. Stephan, and Randy C. Brown 2012 Hard skills are academic and
technical. Soft skills are the interpersonal and life skills that help people to share their hard skills
effectively. Soft skills are the polite and pleasing way of communicating with others to get tasks executed
effectively. Soft skills are about how to carry oneself and how to respond to a situation through a positive,
right and strong attitude. Hard skills are mostly tangible while soft skills are mostly intangible. Hard skills
depend on the type of trade and industry one is in while soft skills depend on the type of people in the
industry and the organizational culture.
Further Cristobal Cobo (2013) says hard skills are about knowledge of the subject while soft skills are
about personality, attitude and behavioural aspects. Hard skills are easy to identify and can be measured
with accuracy while soft skills are tough to identify and cannot be measured with accuracy. Most
successful leaders have both hard and soft skills. Soft skills enhance employability, help to build
relationships with others, minimize conflict, promote networking and contribute to career success.
People who are book-smart are often good at hard skills but find hard to be good at soft skills says Lawler,
Boudreau & Mohrman, 2006. What is written in books can be different from the real world. Some
professors and lecturers who are great at hard skills and educate many subordinates tend to fail in
corporate world in their own lives because, of the lack of soft skills. But at the same time many corporate
leaders, possess soft skills because they interact frequently with other people in the firm, but may lack the
requisite hard skills.
Lao Tzu, a Chinese philosopher who lived in the sixth century BC, said that the softest things in the world
overcome the hardest things in the world. Soft skills help people to do things successfully. As they reach
higher positions they need more soft skills. For example a porter does not need much soft skills, a gardener
does not need a lot of soft skills but when it comes to people working in corporates from all levels such as
middle managers and top managers need to have a sound level of soft skills. Undegraduate students are
more focused in corporate jobs. Hence they are expected to have a good level of soft skills. Since it is a
surging area in the current job market Undergraduate students have to possess a sound knowledge in it.
Many researchers have addressed on soft skills and its significance in the job market but there are no more
illustrations on factors affecting soft skill acquisition. Even the studies available under soft skills are not
relating to Sri Lankan context. When soft skills are playing a huge role in career life it is essential to know
the factor influencing on it, which will give a root for the people who are lack in it. These reasons did drive
to do a research on this topic to ensure the future development of soft skills among Undergraduate students
who are looking forward to joining the job market in the near future. The finding of this research will open
a path to further evaluation on the stream of soft skills and will help the faculty to find out the level of their
student’s soft skills and stability in their career.
2. Problem statement
In the current world soft skills are being much appreciated in all fields and levels; especially in the job
market. When there is a huge demand for soft skills, awareness on soft skills and the methods to develop
them are being lower among adults. As undergraduates are being pushed to the job market directly from
universities, they are been expected to have a high level of soft skills. But in the reality researcher noticed
a drop fall in the level of soft skills possessed by adults. Therefore researcher decided to analyse this
problem among management undergraduates of Rajarata University of Sri Lanka.
Lecturers give more attention to the improvement of the soft skills of the undergraduates as they are aware
of job market trends and the importance of soft skills to resist in a job. Thus they create many opportunities
to develop their soft skills such as public speaking, group activities, projects presentations etc. but the
lecture panel feels, the involvement of the students in the activities is less than it should be. Further they
noticed the repetitive participation of few students whereas others stayed back. Lectures try to inject many
group assignments which will influence soft skills such as team work, collaboration, communication,
negotiation, problem solving etc. But most of the time the projects are done by one or two in the group.
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There is a crystal clear view of high absenteeism in the lecture room on a day of pre-informed, class room
public speaking or a random presentation. Even though the participation in the classroom speaking tests is
high, it is just because the participation affects the final results of the subject. Presentations are given to
groups due to time restrictions, often presented by two to three students who are forward to participate.
Thus the skill level of the students who often do presentations and the public speaking is higher than the
students who are not involved further in lectures observed the interaction and the communication level of
students with the lecturers are low than it should be.
The level of employability is low among the well-educated and qualified students in Sri Lanka which is
proved by the educated unemployment rate of central bank of Sri Lanka in 2008 and it extends as one out
of five in the job market is over qualified for the job market and does not possess needed technical and soft
skills.
Wijesingha (2010) says the country has to recognize that education means not just academic learning, but
also the development of professional and vocational skills, and the soft skills that will allow these to be
used productively.Thus having high level of soft skills is required by the job market and the society as
well. Identifying the existing level of soft skills of the students will give a picture where they stand and the
factors which affecting the acquisitionof people skills will help the undergraduates to improve their level
of soft skills further more. Therefore this research tends to identify the factors affecting acquisition of soft
skills among the management undergraduate students of Rajarata University of Sri Lanka along with the
existing level of soft skills they possess.
4. Review of Literature
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in the hospitality sector. Kramer (2011) illustrates that soft skills are used to execute the hard skills and
describes soft skills are the professional attitudes that correspond with one’s personality and behaviour.
They include creativity, communication, problem solving, critical thinking, leadership, and team work.
Ketter (2011) says soft skills are ‘must-haves’ in future in workplace. Further he identifies key soft skill
types which will help an individual to be successful in their work place as, social intelligence,
collaboration, communication, listening, and novel and adaptive thinking. Balaji and Somashekar (2009) in
their study on ‘comparative study of soft skills among engineers’, identified 14 soft skills necessary for
being successful in both their career and personal life. They are leadership, team work, interpersonal,
problem solving, creativity/innovation, written communication, oral communication, flexibility,
presentation, continuous learning, futuristic thinking, decision making, self-management and listening. The
need of soft skills in each job depends on the nature and the culture of the job and the organization an
individual looking to work (Ketter, 2011).
Hence looking at all the illustrations and the classifications of the professionals and researchers the recent
definition and classification of Lei Han (2014) on soft skills comprises all the soft skills expected by the
employers and the society. Those are, hard, work Attitude, People skills, Professionalism and Self-
management skills.Self-Management Skills address the way to perceive themselves and others, manage
personal emotions, and react to adverse situations. A person with a strong inner excellence can have a
strong mental and emotional foundation to succeed in their career. Self-management skills basically
include self-control and self-monitoring. When it comes to behaviours, a person observes action and
behaviours and avoids certain behaviours. Self-management skills are required as they direct the
individuals in a correct path without any external observations of seniors. An individual with higher Self-
Management Skills will handle himself in a good manner which will increase the productivity. Meanwhile
having a higher level of Self-Management Skills will help to prevent and reduce the conflicts and
misunderstandings. An individual who is more concerned about Self-Management Skills will enrich the
society by way of improving himself. Thus there are ten main Self-Management Skills that are been
identified by the researcher which will enrich the productivity and the well-being those are, growth
Oriented Mind-Set; Self-Awareness; Patience; Self-Confidence / Self-Esteem; Resilience; Emotion
Regulation; Perceptiveness; Stress Management; Persistence; Skills To Forgive And Forget.
People skill is often known as the ability to communicate effectively with people in a friendly way,
especially in business .According to the Portland Business Journal, people skills are described as
understanding themselves and moderating their responses; talking effectively and empathizing accurately;
building relationships of trust, respect and productive interactions.People Skills address how to best
interact and work with others, from which they can build meaningful work relationships, influence others
perception of individuals and their work, and motivate their actions. People skill can be further divided
into Conventional and Tribal. Conventional skills are skills that appears in most job descriptions. This is
the base of evaluation in any point of work place. There are many conventional skills, commonly used skill
set is Communication Skills; Management Skills; Teamwork Skills; Interpersonal Relationship Skills;
Presentation Skills; Meeting Management Skills; Facilitating Skills; Selling Skills; Leadership Skills;
Mentoring / Coaching Skills; Managing Upwards; Self-Promotion Skills; Skills In Dealing With Difficult
Personalities; Skills In Dealing With Difficult/Unexpected Situations; Savvy In Handling Office Politics;
Influence / Persuasion; Negotiation Skills; and Networking Skills
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behaviours in other words soft skills that will enable the incumbent to perform the job (Schippmann et al.
2000). Gullivan, Truex and Kvasny (2003) analysed the skill requirements mentioned in online vacancy
advertisements for accounting and MIS professionals and found that 26% of all skills mentioned were soft
skills.
In addition, today’s complex marketplace compels, managers, accounting professionals (specifically
auditors and financial consultants) and university students to work and perform in adaptive environments
of multidisciplinary and cross-functional teams. Teams are often quickly formed and involve internal and
external role players of diverse cultural backgrounds, levels of expertise and perspectives of the project or
expected outcome. In these complex circumstances, soft skills and a well-honed set of professional traits
and attributes, such as tolerance of ambiguities, cultural acceptance, self-confidence, creative thinking
skills and ability to give and receive feedback, are crucial to achieve overall success. In these projects,
managers and accounting professionals are expected to act either as team members or as team or sub team
leaders, or both. Unfortunately, some graduates and highly technically skilled accounting professionals
have been found to be lacking in these interpersonal skills (Riley, Horman, & Messner 2008).
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sing online support and methodologies – becoming IT wise will help to develop the level of soft skills of
the under graduates.
5. Research methodology
The study was carried out with two main variables; independent variable as factors affecting soft skill
acquisition and dependent variable as the level of soft skills of the undergraduates.Based on the review of
literature dimensions of the independent variable were identified as awareness and preference; impact of
society; teaching methods and classroom activities; Observation and self-motivation; infrastructure and
technology; University exposure.Apart from these factors it was attempted to check the influence of some
general and personal factors of each individual, mentioned in various studies on their level of soft skills
which are, The place of origin; School attended; Family members – the number of family members;
Parents educational qualification; Parents profession; Family structure; Religion; Accommodation in the
university.Accordingly 17 soft skills under people skills and 10 skills under self-management skills were
identified as the dimension of dependent variable based on the review of literature. A questionnaire was
designed incorporating the elements of these dimensions based on Likert scale where the statements were
ranked from 1 to 5 which expressed strongly disagree to strongly agree accordingly,and distributed among
the sample.
Population of the study consists of under graduates of the management faculty of Rajarata University of
Sri Lanka, which comprises 1365 undergraduates. A sample of 300 undergraduates was examined based
on simple random method.The sample consists of 70 students from first year, 85 students from second
year, 84 students from third year and 61 from final year on a proportionate method.
The data collected from a self-administered questionnaire was processed through SPSS to arrive at the
results of the research. A regression analysis method was used to identify the relationship between the
factors affecting acquisition of soft skills and the existing level of soft skills. Mean value of dependent
variable was used to identify the existing level of soft skills possessed by the management under graduates.
Cronbach alpha figure of the data set used is 0.906. It shows that data is reliable, where the value for
Cronbach alpha is more than 7. The data collected from the respondents are reliable to carry out an
analysis according to scholars.
Various other softwares such as Microsoft excel were used to compare the level of soft skills according to
the demographic factors. Further an ANOVA test was undertaken to check whether there is any possibility
that the background and the general factors have any impact on the acquisition of soft skills. A compared
mean test was under taken to identify the level of impact on the factors identified. Finally a regression
analysis was under taken to check the impact and the influence of each factor on acquisition of soft skills.
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progressive increase according to their age. 1st year students and the 4th year students possess high level of
soft skills.
Mean value of each factor category classified by the researcher was evaluated to check the impact on
acquiring soft skills. Each factor category has equal level of impact on acquiring the skills. Awareness and
preference, influence of society and observation and self-motivation rank are equal and high around 3.8 in
influencing the soft skill acquisition. A correlation test was done for all factors individually to check the
relationship between the factors and the level of soft skills. Preferences, Impact of the society towards soft
skill based activities have a weak but a positive relationship on acquiring soft skills. Teaching methods and
classroom activities, observation and self-motivation, infrastructure and technology, university exposure
have a moderate positive relationship on acquisition of soft skills. From the evaluations level of impact and
the relationship of each factors which influences acquisition of soft skills were found as follows,
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The infrastructure and the technology which contains seven sub factors has a moderate and a positive
relationship on soft skill acquisition. The last factor which is university exposure contains four sub factors
and has a moderate and positive relationship. Thus expected and predicted, all the factors identified have a
positive relationship with soft skill acquisition. Further the researcher has evaluated the general factors as
well, considering they might also have some impact on the level of soft skills. Thus a persons’ family
background, and the basic facts were analysed to check the relationship with soft skill acquisition.
Researcher analysed nearly ten basic factor and background factors in which only two factors do not have
any major impact on soft skill acquisition. Thus the other factors also can be considered as they have some
impact on soft skill acquisition.
There are many researches on the field of soft skills, which are about employability, necessity of soft skills
and hard skills. But there are no more researches about the factors affecting soft skill acquisition. Knowing
about soft skills will not be useful without the scope and the tools to improve them. Thus this is a very
good area to do further study.
Since this is about the relationship between the factors which effect the knowledge and skills, there are
many unaddressed factors that can influence the acquisition. Apart from the factors predicted by early
studies, researcher has imitated the general factors also as factors which may have impact. Therefore the
future studies can include them also as a factor which influences soft skill acquisition. Factors that are
affecting acquisition of soft skills can be identified in many ways. Which is a scope for further studies.
Soft skills are required in the current world and the most important part is that it is being an evaluation tool
in many organizations. So many philosophers are now into the topic of soft skills as it is evolving among
the corporate world. Soft skills and other skills are bonded and learned throughout a humans’ life span.
Thus identification of the main factors will be necessary to improve them. Therefor doing a study on this
field in future is needed.
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