r

c 34061
Name......--...
Reg. No...
SE\MNTH SEMESTER B.B.A, LL.B. (IIONOURS)
DEGREE EXAIVIINATION
ilrNE 2018
B.B.A., LL.B.
CM Ig-ADVERTISING AND PUBLICITY MANAGEMENT
Time : Three Hours
Maximum : ZE Marks
Part A
Write short answer to any six questions.
All questions carry equal marks.
L. Corporate Image Advertising.
2. Advantages of Radio Advertising.
3. Unique Selling proposition (USp).
4. Public Reiation.
5. Head lines.
6' what you mean by competitive parity Method in Advertising
Budgeting ?
7. Print Media.
8. what are the post-testing methods for evaluating an advertisement
?

(6x5=30marks)
Part B
.\nswer any two questions.
All questions carry equal marks.
9' Discuss the classifications of advertisements
based on the media of advertising.
10' what is an Advertising Agency ? state and explain the functions
of an Advertising Agency.
11. Explain the methods for evaluating an advertisement
?
L2' Explain different forms of out door advertising
and evaruate.

(2 x 10 = 20 marks)
part C
Answer any two questions.
All questions carry equal marks.
13. what is an Advertisement campaign ? Exprain its objectives and process.
14 what are the basic elements of Advertising ? Explain
with Examples.
15' what are the functions and characteristics of a good
sales-man ? .

(2 x 12*h = 25 marks)
D 53582 Name......,.;......,............r...,....n..

Reg.

SE\MNTH SEMESTER 8"8..&,L.L.8. (HONOURS) DEGREE EXAMTNATION

APRTL 2019
CM Ig_ADVERTISING AI{D PUBLICIT']' ]VIANAGEMENT
(2011 Syllabus Year)
Time : Three Hours Maximum: 75 Marks

Write short answer to any six questions.

Eaeh questian earries 5 nwrks.
1. ProductAdvertising.
2. Difference between NationalAdvertising and Local Advertising,
3. Slogan.
4. Sales eontests.
5. Print advertisement copy. l

6. Advertising Agency.
7. What are the important methods for trainiug a sales-.rnan ?
8. Unethical practices in adveriising.
(6x5=30marks)
Fart B
Answer ony two questfans.
Each questinn carries lfi marks.
I Explain the importance and role of Advertising in the Society.
10 Define Advertising Budget and Explain noethods of framing the Advertising Budget.
11 Discuss the advantages and disadvantages of Sales promotion.
L2 What are the f,actors to be aonsidered whiie selecting am advertising agency ?
(2 x 10 = 20 marks)
Part C
Answer any two questions.
Each questinn caruies L2.5 marhs.
13. What you mean by promotion mix ? Explain different prornotional mix elements and its
characteristics. i
I

74" Which are the key psychological and cultural factors that influence custorher decision making ?
I

Explain with Examples. j

.t

15. What is the need to motivate sales man ? Explain the methods to motivate a sales riran ? i

I
I

(2 x L2.5 = 25 marks) {

I
l
!
1
c 81136 Narne.......

SE\rENTH SEMESTER B.B.A-, LLB. (HONOURS ) DEGREE ENAMINATIGN

APRIL 2O2,O

B.B.A., LL.B.
CM I.g_ADVERTISING AND PITBLICITY MANAGEMENT
Time: Three Hours Maximum : 75 Marks
Part A
Answer any six questions.
Each question earri.es 5 marks.
1. What is outdoor advertising ?

2. What is publicity ? How does it differ finm advertisement ?

3. What is advertising budget ?

4. What is sales promotion ?

5. What do you mean by "salesmanship" ?
6. What is AIDA model ? Explain.
7. What do you mean by pre-testing and post-testing cf an advertising eopy ?
8. Explain the main methods of salesman training.
(6x5=30marks)
Part B
Answer any two questi.ons.
Each question carrfcs 2 rnarks.
1. What are the corrmon practices in u3e for determining the size of an advertising budget ?

2. Explain Dealer sales promotion and Customer sales promotion.

3. What is meant by advertising agency ? l{hat are its main functions ?

(2 x 10 = 20 marks)
' Part C

Answer any two questions.

Each questinn carrics 12il2 marks.
1. what are the factors considered while selecting an advertising media ?
2. Discuss the characteristics and different types of outdoor advertising.
3. {.hat is buying motive? what are the different kinds of.buying moiives ?
..'; .:, (2 x LZYz = 25 marks)
 90s4$ -L
c s7s6
$}-]YT{NT'H SEMESTER t}EGREfi

c[4 G

Tir.ne : 'J'lrxrr, t{orrrs nr

.l\',litxrntIlilt : /i .\illr li .

Part A
An,sLt , t' on.1, six cluestiorls.
Ecr.c:lt. qtt r:stioru c:o.rri,es it rrto.rk.s.

1. lr saicsnr:rnslrip is an art of scient e or both 'l l)iscuss.

2. l,lilirrt are lhe qualities of an ideai after. sales setvices 'J

3. 'i1,ale tirc advantagets and linritatiuns of'personal selling"

4-. \Vhiit is advertising lavout ?

5. lVhal, ille the lcatures *{'salesmarrship ?

{i. is advertising hudget ?

l\rlLr-ri.

i. $i,i,rlc iire oliocl,ivts cf salesr::an's training"

.S. l-lisn:'is the outdool i.rdver"tising r:rethods.
(6x5=i]0rlarlis;
Fart B
an.v trvo cluestion.s.
,1171.911.,1,,'

&'rrlr r7u, slion can.ies 70 rnnrhs.

l. \Vh;,11, ar"er'lh* i;asic oierneuts of n,, advertising colly ? Ilxplaiu
2. is nloti!,ation ? Wliat rnotiv:,tos sales {br.ce ?
\'\'iii,rl.
:i. lir:sclil.re the virrious n:ethod.q of'sa1es promotion.
(2xlA 20 m:irkr)

1. \&l:at l.Lre thr: ctrifferent t-vp*s of advertising ?

lirncliorrs of' an adl'er.ti.qirrg agenc\

3. Wlrat are tire r*mnton ir *se for determining the size o{'an advertisin;1 kr,clgr:r '/
(2 x 121,/t 25 miarks)

90649
a-

I
c 23408 (Pages 2) Na
Re

SEVENTH SEMESTER IEG AR,Y)

B.B"A.,

CM1 ING AND PUBLI GE

(2011

llime : Three Hours Nlaxirnum : 75 Mar'hs

Part A
ArLswer urtl' six cluestirtrts
Eor:h qttestiott t:erries 5

1. What is after sales service ? Sta te the atlv

2. trVhat is an adver:tising coPv ?

3. \\ihat is AIDAS

4. Discr-rss the

5 the

6 objectives of

7 of ethics

8. Explain tives of' providing incentives to salesmen.

(6x5=30 lnarks)
iii,:,::: part .llit,..
:r;j ;l::
An sw er ony t#io-'$il,i*ti o n t.

;itfr., arks.
.,,,,,:r,,Eite uestioni€dii':ie

1. Describe Consumei iales piomotion methocls. ':r:::r: i

... Jii.:;::::' .,,1i,1r;:1

2 srng copy ? essentials of a copy

.) of trn
the criteria ?

(2 x 10 = 20 marks)

Turn over

209
 I
2 C

two
'/rs

1. trVhat are the measllt:ing ?

2. Iliscuss the steps

3. What clo you rnean ?

(2 x 72.5 = 25 nrrrllisl

209
rri.
 1
425944

7
D 32095 (Pages : 2) Name.........................................

Reg. No.....................................

3
SEVENTH SEMESTER B.B.A., LL.B. (HONOURS) DEGREE EXAMINATION
NOVEMBER 2022

1
B.B.A., LL.B.
CM 19—ADVERTISING AND PUBLICITY MANAGEMENT
(2011 Scheme)

Time : Three Hours Maximum : 75 Marks

Part A

1
Answer any six questions.
Each question carries 5 marks.

1. What is advertising budget ?

7
2. What do you mean by “salesmanship” ?

3. What do you mean by pre-testing and post-testing of an advertising copy ?

3
4. What is after sales service ? State the advantages.

5. What is buyback allowance ?

1
6. Explain sales incentives and the methods of providing incentives to salesmen.

7. What are the qualities of an ideal after sales services ?

8. What do you mean by public relation ?

(6 × 5 = 30 marks)
Part B

1
Answer any two questions.
Each question carries 10 marks.

1. What is meant by advertising agency ? What are its main functions ?

7
2. What is personal selling ? Explain the features.

3. What are the differences between advertising and sales promotion ?

3
(2 × 10 = 20 marks)

1
Turn over

425944
 1
425944

7
2 D 32095

Part C

3
Answer any two questions.
Each question carries 12½ marks.

1
1. What is buying motive ? What are the different kinds of buying motives ?

2. Define Advertising. Explain the merits and demerits of advertisements.

3. Explain the different types of advertising media.

(2 × 12½ = 25 marks)

3 7 1
1
3 71
1
425944
 1
425944

7
D 32095 (Pages : 2) Name.........................................

Reg. No.....................................

3
SEVENTH SEMESTER B.B.A., LL.B. (HONOURS) DEGREE EXAMINATION
NOVEMBER 2022

1
B.B.A., LL.B.
CM 19—ADVERTISING AND PUBLICITY MANAGEMENT
(2011 Scheme)

Time : Three Hours Maximum : 75 Marks

Part A

1
Answer any six questions.
Each question carries 5 marks.

1. What is advertising budget ?

7
2. What do you mean by “salesmanship” ?

3. What do you mean by pre-testing and post-testing of an advertising copy ?

3
4. What is after sales service ? State the advantages.

5. What is buyback allowance ?

1
6. Explain sales incentives and the methods of providing incentives to salesmen.

7. What are the qualities of an ideal after sales services ?

8. What do you mean by public relation ?

(6 × 5 = 30 marks)
Part B

1
Answer any two questions.
Each question carries 10 marks.

1. What is meant by advertising agency ? What are its main functions ?

7
2. What is personal selling ? Explain the features.

3. What are the differences between advertising and sales promotion ?

3
(2 × 10 = 20 marks)

1
Turn over

425944
 1
425944

7
2 D 32095

Part C

3
Answer any two questions.
Each question carries 12½ marks.

1
1. What is buying motive ? What are the different kinds of buying motives ?

2. Define Advertising. Explain the merits and demerits of advertisements.

3. Explain the different types of advertising media.

(2 × 12½ = 25 marks)

3 7 1
1
3 71
1
425944
 1
507138

7
D 53285 (Pages : 2) Name.........................................

Reg. No.....................................

3
SEVENTH SEMESTER B.B.A., LL.B. (HONOURS) DEGREE EXAMINATION,
NOVEMBER 2023

1
BBA LL.B
CM 19—ADVERTISING AND PUBLICITY MANAGEMENT
(2011 Scheme)
Time : Three Hours Maximum : 75 Marks
Part A
Answer any six questions.
Each question carries 5 marks.

1
1. What is outdoor advertising ?

7
2. What is sales promotion ?

3. What is AIDA formula in selling ?

3
4. What are the objectives of advertising ?

5. Explain the need of ethics in advertising.

1
6. Is salesmanship is an art or science or both ? Discuss.

7. What is advertising layout ?

8. What is media scheduling ?

(6 × 5 = 30 marks)

Part B

1
Answer any two questions.
Each question carries 10 marks.

7
1. Explain Dealer sales promotion and Customer sales promotion.

2. What is advertising copy ? State the essentials of a good advertising copy.

3
3. What is motivation ? What motivates sales force ?

(2 × 10 = 20 marks)

1
Turn over

507138
 1
507138

7
2 D 53285

Part C

3
Answer any two questions.
Each question carries 12½ marks.

1
1. Discuss the characteristics and different types of outdoor advertising.

2. Discuss the steps in selling process.

3. What are the common practices in use for determining the size of an advertising budget ?

(2 × 12½ = 25 marks)

3 7 1
1
3 71
1
507138