N1030(E)(M30)H

NATIONAL CERTIFICATE

MANAGEMENT COMMUNICATION N4
(Second Paper)
(5140364)

30 May 2019 (X-Paper)

09:00–12:00
CLOSED-BOOK EXAMINATION

TWO dictionaries (bilingual and/or explanatory) are allowed.

This question paper consists of 7 pages.

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DEPARTMENT OF HIGHER EDUCATION AND TRAINING

REPUBLIC OF SOUTH AFRICA
NATIONAL CERTIFICATE
MANAGEMENT COMMUNICATION N4
TIME: 3 HOURS
MARKS: 100

INSTRUCTIONS AND INFORMATION

1. Answer ALL the questions.

2. Read ALL the questions carefully.

3. Number the answers according to the numbering system used in this question
paper.

4. Write neatly and legibly.

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QUESTION 1: COMMUNICATION PRINCIPLES

1.1 It is of vital importance to communicate effectively in the workplace.


Define the term communication. (7)

1.2 Choose a term from COLUMN A that matches a description in COLUMN B.

Write only the letter (A–H) next to the question number (1.2.1–1.2.7) in the
ANSWER BOOK. 

COLUMN A COLUMN B
1.2.1 Medium A kinesics

1.2.2 Thinking about your test B phatic communication

1.2.3 Talking to your best friend C channel

1.2.4 Waving at someone you know D proxemics

1.2.5 Using space around us when E interpersonal

interacting with others communication

1.2.6 The study of sounds other than F intrapersonal

language communication

1.2.7 The response of the receiver to G acoustic semiology

the message
H feedback
(7 × 1) (7)

1.3 Differentiate between mass communication and interpersonal communication

by completing the following table.

 MASS COMMUNICATION INTERPERSONAL

COMMUNICATION
Sender 1.3.1 1.3.2

Message 1.3.3 1.3.4

Feedback 1.3.5 1.3.6

(6 × 1) (6)
[20]

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QUESTION 2: INTERPERSONAL COMMUNICATION AND SOCIAL INTERACTION

2.1 A person’s self-image consists out of five dimensions. These include the
physical-, dexterity-, intellectual-, psychological- and sexual dimension.

Explain the sexual dimension of the self-image and give practical examples. (4)

2.2 Atisang has a very good self-image. She is self-confident and successful.

State SIX characteristics of someone with a good self-image. (6)

2.3 Give ONE word or term for each of the following descriptions by choosing a
word or term from the list below. Write only the word/term next to the question
number (2.3.1–2.3.5) in the ANSWER BOOK.

physical barrier; physiological barrier; perceptual barrier;

psychological barrier; semantic barrier

 2.3.1 Speaking with a very strong accent which might not be easily
understood.

2.3.2 Music that is too loud.

2.3.3 If a person is too shy to do a presentation in front of the class.

2.3.4 The sender and the receiver have different perceptions.

2.3.5 If you have a headache and struggle to focus.

(5 × 1) (5)

2.4 Give practical examples of how the employer can assist employees to fulfil the
following needs in the workplace:

2.4.1 Physical needs 

2.4.2 Security needs

2.4.3 Affiliation needs

2.4.4 Esteem needs

2.4.5 Self-actualisation
(5 × 1) (5)
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QUESTION 3: INTERVIEWING

3.1 Graphically illustrate the communication process that takes place during an
interview. (7)

3.2 Various options are given as possible answers to the following statements.
Choose the answer and write only the letter (A–D) next to the question
number (3.2.1–.3.2.5) in the ANSWER BOOK. 

3.2.1 'Do you have any experience in marketing?'

The above question is an example of a/an:

A Open question
B Closed question
C Leading question
D Hypothetical question

3.2.2 If you were appointed as clerk, how would you organise your time
effectively?

The above question is an example of a/an:

 A Open question
B Closed question
C Leading question
D Hypothetical question

3.2.3 The interviewer is too cheeky and the interviewee is developing

elements of fear towards him.

A Physical barrier
B Semantic barrier
C Perceptual barrier
D Psychological barrier

3.2.4 The interviewee is extremely nervous and feels intimidated by the

panel of interviewers.

A Physical barrier
B Semantic barrier
C Perceptual barrier 
D Psychological barrier

3.2.5 An disciplinary interview falls under which interview category?

A Informative interview
B Persuasive interview
C Combined interview
D Informal interview
(5 × 1) (5)

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3.3 Give EIGHT hints for the applicant before the interview. (8)
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QUESTION 4: MASS MEDIA AND ADVERTISING

4.1 Take a look at the heading from a magazine article: 

ALL men are cheats!

4.1.1 List SIX techniques used by the propagandist. (6)

4.1.2 Write down TWO techniques employed by the propagandist that

were used in the heading in QUESTION 4.1? (2)

4.1.3 Give reasons for your answers in QUESTION 4.1.2 (2)

4.2 Discuss the THREE main purposes of advertising. (6)

4.3 Indicate whether the following statements are TRUE or FALSE. Choose the
answer and write only 'True' or 'False' next to the question number
(4.3.1–4.3.4) in the ANSWER BOOK.

 4.3.1 Demographics is the statistical data about a population group

regarding age, gender, race etc.

4.3.2 The AIDA principle is an acronym that stands for attention, interest,
desire and activate.

4.3.3 The imaginative presentation style uses less words and it is aimed
at evoking feelings in the receiver.

4.3.4 Ethos refers to the credibility of a speaker. 

(4 × 1) (4)
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QUESTION 5: MEETING PROCEDURES

5.1 Define the following concepts: 

5.1.1 Meeting (6)

5.1.2 Constitution (2)


5.1.3 Minutes (2)

5.2 Distinguish between a formal and an informal meeting. (2 × 2) (4)

5.3 Mr Litabe has to chair a meeting for the first time. Assist Mr Litabe by stating
SIX qualities of a good chairperson. (6)
 [20]

TOTAL: 100

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