Lady of Lourdes Hospital and Colleges of Caybiga Inc.

15 Gen. Luis st. Caybiga Caloocan City

“Pricing Strategies and Program”

Submitted by:
Gadi, Michaella E.
BSBA 3-E
 1. Interview at least the following and evaluate how do they usually set
their pricing offers:

EATERY
What are the factors What pricing What do they
involved in their method do they adapt their pricing
pricing decisions? usually implore in strategy based on
this strategy? their location,
clienteles, etc.
1. The factors for their Cost plus pricing, It based on the
pricing is the cost of This method calls taste of their
the raw materials and for first dishes.
ingredients used to determining the
prepare dishes is a cost of goods sold,
major factor in the total cost of
determining menu ingredients to
prices. make a menu
item, then adding
a markup to make
a profit.
2. Pricing decisions are Cost plus pricing It based on their
often influenced by competitors
what competitors are around their area.
charging for similar
dishes in the same
area .
3. For this overhead Cost plus pricing For their everyday
costs such as expenses.
rent ,utilities,labor,and
insurance can impact
pricing decision
4. They depend on the Cost plus pricing Price of the raw
prices of the materials.
ingredients in the
market.

The factors for their Cost plus pricing Location

5. pricing is the utilities
and rent of their
place , they rented on
the large community
where they can sell
their cooked food.

NEIGHBORHOOD BAKERY
What are the What pricing What do they
factors involved in method do they adapt their pricing
their pricing usually implore in strategy based on
decisions? this strategy? their location,
clienteles, etc.
1. The supply of their Economy pricing Market demand
wet and dry and operational
products in making cost.
bread is one of
their factors in
pricing.
2. Affordable and Economy pricing Their location,
make the same in because in this
other bakery the bakery there have
prices. a lot of bakery
shops within the
area.
3. The rent of their Promotional Their rental fee
place and also the pricing and cost of wet
price of their wet and dry
and dry ingredients ingredients.
in the market.

4. The rent also and Economy pricing In their clients,

the prices of the because a lot of
ingredients of each bakery have the
bread theyre same price and
selling. same products.

5. This one is on their Economy pricing It based on the

house only, so ingredients they
their pricing they use.
depends on the
price that people
will buy it .

ONLINE VENDORS (VARIOUS PRODUCTS)

What are the What pricing What do they
factors involved in method do they adapt their pricing
 their pricing usually implore in strategy based on
decisions? this strategy? their location,
clienteles, etc.
1. This seller is a live Value Pricing Cost of their bulk
seller from tiktok orders from
that is selling supplier.
thrifted pants In
affordable , their
pricing is from their
supplier and plus
the cost of their
delivery.
2. It is also a live Value Pricing Cost of their bulk
seller in tiktok a orders from
friend of mine supplier.
which the pricing is
also base on the
supplier then they
add a little bit for
their kita.
3. The factors for Value Pricing Their price adapt
them in pricing is because they no
the materials they need to pay for
use in packing of renting, and some
orders. business permit
unlike having a
physical store.
4. The factors for Value Pricing Online purchase so
them in pricing is the seller don’t
the materials they need a other
use in packing of expenses like
orders and the
 courier which they renting a place.
delivered the item.
5. The time and effort Value Pricing They remark their
because they a lot price based on the
of work in packing supplier price.
of their item .

STREET VENDORS
What are the What pricing What do they
factors involved in method do they adapt their pricing
their pricing usually implore in strategy based on
decisions? this strategy? their location,
clienteles, etc.
1. Their pricing is Skimming More cheap than in
based on their ice cream in other
main owner that is store because of
given to them, their ingredients.
kuya sorbetero is
one of their tauhan
that make sell in
the street.
2. One of the reason Mark up Pricing It depends on the
is the supply and harvesting time of
the period of time the corn.
when the corn is
harvest time. Their
products come
from in province.
3. The factors for Cost plus Pricing It based on the
them for their price price of the raw
is depend on the materials in
price of intestine in market.
the market.
4. The factors for thei Cost oriented The peanut is
pricing is make it cheap so they sell
affordable for the it depends on the
customes products.
“kutkutin”.

5. The time and effort Cost oriented They adapt On the

to make this and effort for making it.
also the supply of
their ingredients in
the market.

SERVICE TYPE BUSINESS

What are the What pricing What do they
factors involved in method do they adapt their pricing
their pricing usually implore in strategy based on
decisions? this strategy? their location,
clienteles, etc.
1. The factor involved Competitive It based on
in their pricing is Markets location and
the rent for their clients.
place and with the
competitive pricing
strategies by the
price of other
barber shop within
the area.
2. The time and effort Per pound Pricing Based on their
they push through renting fee and
in washing clothes high electricity
are the factors that demand.
truly demonstrate
their dedication to
maintaining a clean
and organized
living space.
3. The factors of their All cost within the Based on their
pricing is The price primarily bills like
location of a salon, electricity and the
they said that it materials they
plays a crucial role used.
in determining its
pricing strategy.
When situated in a
prestigious high-
end neighborhood
or a vibrant city
center, salons
often face the
challenge of higher
expenses, primarily
driven by increased
rent costs and the
heightened
expectations of
clientele seeking
exclusive services
and luxurious
 experiences.
4. The service and Per size of the Based on supplies
effort are vehicle. like soap at also
considered crucial the water bills.
factors in guiding
their pricing
decisions. The level
of service provided
to customers, as
well as the effort
put into
maintaining quality
standards, directly
impacts how they
determine their
pricing strategies
5. The choice of Based on the
location, which maintenance of
involves factors computer like inks,
such as rent prices, papers etc.
utilities, and other Also the renting
overhead expenses fee.
linked to the
physical space,
interacts intricately
with the expenses
related to
maintaining and
upgrading the
computer systems
essential for the
business
 operations .

2. Compare and contrast

 FOOD ADVANTAGE DISADVANTAGE
To see the real product to The price, cost of
avoid bad products shipping, and it takes time
substandard. to arrive.

FOOD They no need to go in the

DIFFERENCES They don’t see the actual
SIMILARITIES
grocery.
Price products.appearance
Physical

Price Physical appearance

NON-FOOD
NON-FOOD DIFFERENCES SIMILARITIES
Price Packaging , physical
appearance

Price, time you can use. Packaging , physical

appearance
 SERVICE

NON-FOOD DIFFERENCES SIMILARITIES

Service , location, price Same products, skills

Service, location, price Same products, skills

NON- FOOD ADVANTAGE DISADVANTAGE

You see the product You need to go to store to
personal buy.

No need to go outside, You cannot see the actual

just order it online picture if legit or fake.
NON-FOOD ADVANTAGE DISADVANTAGE
Good deal Their location, it’s far
from my house.

Good ambiance, location Expensive

it’s near from my house.