F.Y.B.A.F - Module Ii
F.Y.B.A.F - Module Ii
7. Two-way: Effective feedback often involves a dialogue, allowing the recipient to ask questions, seek
clarification, or provide their perspective.
8. Follow-up: Following up on feedback is crucial to assess progress and offer further guidance if needed.
When giving feedback, it's important to consider the context and the individual's readiness to receive
feedback. Similarly, when receiving feedback, being open-minded and receptive can lead to personal growth
and improved performance.
MODULE- II
CHANNELS OF COMMUNICATION: DOWNWARD, UPWARD, HORIZONTAL, GRAPEVINE
Channels of communication refer to the different paths through which information flows within an
organization or group. Here are the four main channels of communication commonly recognized:
1. Downward Communication:
Definition: This type of communication flows from higher levels of management to lower levels,
typically for the purpose of providing instructions, directives, policies, procedures, or feedback.
Purpose: To convey goals, objectives, expectations, and to coordinate tasks and activities.
Examples: Management to employees, supervisors to team members, etc.
2. Upward Communication:
Definition: Upward communication flows from lower levels of the organization to higher levels. It
includes feedback, suggestions, reports, grievances, and other information that employees want to
share with their superiors.
Purpose: To provide feedback, report progress or issues, seek clarification, and share ideas or
concerns.
Examples: Employees to managers, team members to supervisors, etc.
3. Horizontal Communication:
•Definition: Horizontal communication takes place between individuals or units at the same
hierarchical level within the organization. It facilitates coordination, information sharing, problem-
solving, and collaboration.
•Purpose: To exchange information, coordinate activities, solve problems, and build relationships
across departments or teams.
•Examples: Colleagues in the same department, different departments working on a project together,
etc.
4. Grapevine Communication:
•Definition: Grapevine communication is informal and unofficial communication that spreads
spontaneously within an organization. It is characterized by rumors, gossip, social interactions, and
personal conversations.
•Purpose: To satisfy social needs, build camaraderie, alleviate anxiety, and convey information
quickly (though often inaccurately).
•Examples: Water cooler conversations, lunchtime chats, informal social gatherings, etc.
Each channel of communication serves distinct purposes and has its advantages and disadvantages.
Effective organizations often utilize a combination of these channels to ensure that information flows
smoothly, accurately, and timely throughout the organization.