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Pseudonymization

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darasridhar
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3 views

Pseudonymization

Uploaded by

darasridhar
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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PSEUDONYMIZATION

Pseudonymization (According to Article 4(5) of EU GDPR and Sections 1798.140(r), and 1798.145(k) of
the CCPA) means replacing personally identifiable information with unique codes which cannot be re-
identified without additional information.

How does Pseudonymization works in practice

Data Identification Pseudonym Generation Key Management Data Processing

Identifying the personal data Once the data is pseudonymized, it


Unique pseudonyms (aliases) are Crucially, the link between the
elements within a dataset that need can be processed and analyzed
then generated to replace the original personal data and the without directly revealing individual
protection. This could include pseudonyms is stored separately in
identified personal data elements. identities. This allows organizations
information that could be used to a secure location, often encrypted.
directly identify an individual. to leverage the data for various
Ensuring strict access controls purposes, such as research, and
should be in place to prevent marketing campaigns.
unauthorized use.

www.tsaaro.com
Security enhancement methods

K-anonymity: Anonymizes entire datasets statistically. For example, if a dataset contains health records and is
k-anonymous with k=5, any combination of attributes (like age, gender, and ZIP code) appears in at least 5
different records, ensuring that no single individual can be re-identified from the dataset alone.

Differential Privacy: Ensures that the inclusion or exclusion of any individual's data has minimal impact on the
overall results, protecting privacy of re-identification. For example, adding noise (inaccurate data) to
pseudonymous financial transactions in a dataset prevents the identification of specific individuals' spending
habits.

Homomorphic Encryption: Allows computations on encrypted data without decryption, protecting personal
information. For instance, a hospital can store encrypted patient data in the cloud, enabling the cloud provider
to compute statistics or run machine learning algorithms while keeping the data confidential.

Pseudonymization Across Industries

RESEARCH & FINANCE:


HEALTHCARE MARKETING

Replacing customer financial data


Companies can collect customer
Storing patient medical records with with pseudonyms for fraud detection,
data to understand customer
pseudonyms instead of names, and risk management, and personalized
behavior and preferences while
medical information, etc. financial products without
protecting individual identities. compromising customer privacy.

GOVERNMENT TELE- MEDIA &


COMMUNICATION ENTERTAINMENT

Leverage data to analyze social Pseudonymized CDRs (Call Detain


trends, track public service usage, User data on websites or streaming
Record) can be used for network
or measure the effectiveness of services can be pseudonymized to
optimization without revealing
government programs. understand content personalization.
individual call history or identities.

CONCLUSION

Pseudonymization is a powerful tool for enhancing data privacy and complying with regulations.
By implementing these, businesses can protect personal identifiable information while still
leveraging data for valuable insights and decision-making.

www.tsaaro.com

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