Social Networking
Social Networking
During the first decade of the twenty-first century, the phenomenon of social networking on the
Internet exploded across the globe. Online social networking sites are websites that allow people to
post personal information about themselves and to connect with people who have similar interests.
It is a way of forming community, but a community that exists online rather than in physical space.
Facebook, MySpace, LinkedIn and Twitter are examples of some of the most commonly used social
networking sites.
Recent statistics show that 75 percent of the Internet users around the world use social networking
sites to some extent and that 22 percent of all time spent online is spent on these sites. Of all the
countries in the worl, Italy is apparently the place where social networking is most popular. Italians
spend an average of six and a half hours per month per person on social networking sites, followed
by Australians, with an average time of just over six hours a month. In comparison, the Japanese are
much less interested in social networking, spending an average of just two and a half hours per
person per month on these sites. The global average is close to five and a half hours per month. The
social networking trend has increased among people of all ages.
The phenomenon of social networking sites may present unanticipated consequences for people’s
lives in the future. The immense popularity of these sites is evidence that they contribute to users‘
lives in positive ways, but there are drawbacks as well. Social networking sites allow people to
broaden their social reach both personally and professionally. These sites allow users to stay in
contact with friends and relatives and reconnect with old friends form the past. The sites also
provide opportunities for people to connect with strangers in far-distant places who share similar
interests or to seek support when undergoing difficulties such as grave illness. In the business world,
people use social networking sites to carry out business, pursue employment opportunities, or seek
new business clients. Students of all ages discuss homework assignments and future educational and
career plans. Social networking sites eradicate the limits imposed by the physical world and make it
possible to communicate and exchange information with people everywhere.
On the other hand, concerns are growing about online social networking. As people spend more
time interacting with each other online, they spend less time in face-to-face communication. Social
networking can actually lead to separation as families and neighbours are also potential risks. Social
networking involves making personal information available online, which means that, unless the
user is careful, anyone can have access to that information. Adolescents may be particularly
susceptible to this danger. It is also impossible to know anyone’s true identity online. Acquaintances
found on the Internet may not be who people think they are. The effects hat social networking will
have on our social relationships and sense of safety remain to be seen as the future unfolds.