Assignment Remit

Programme Title BSc Accounting

Module Title Business Analytics
Module Code 07 34272
Assignment Title Individual data project
Level H
Weighting 75%
Lecturers Rob Fleming, Tim Mason, Idlan Zakaria, Dinisa Kandasamy
Hand Out Date 27/02/2024
Due Date & Time 09/05/2024 12pm
Feedback Post Date Click here to enter a date.
Assignment Format Other
Assignment Length Equivalent to 9 pages (1000 words plus visualisation)
Submission Format Online Individual

Assignment:

This assignment is based on the visualisation of data for different purposes. The data you
will use for the assignment can be found here https://github.com/owid/co2-data it is data
on global carbon emissions compiled by Our World in Data https://ourworldindata.org/ (a
non-profit organisation who compile open data sets on a wide range of social.
Environmental and political issues). In the assignment you can focus on this data, but we
encourage you strongly to investigate other sources of relevant and reliable data that could
be used alongside and combined with this data set. You will be required to complete three
tasks.

Task one
• In the first task you will be expected to complete the cleaning task below that is linked
to the Excel file (Data cleaning Excel file) You will be evidencing data cleaning skills
learned in lectures and seminars.

“Clean the data in the attached Excel file (Data cleaning Excel file) that will be used to analyse
how energy use and mix changes over time and with changes in income and
urbanisation. Explain the reasons for, and evaluate the usefulness of, each step that you
take to clean the data.”

1. The cleaning should take place in Excel.

2. 250-400 words for the explanation and evaluation.
3. It is very important that you include an evaluation of what you have done and reasons
for decisions made in your own words.
4. A copy of the cleaned data set must be included with your final submission.

Task two
 • You will use Tableau Public (or Tableau Desktop files saved to Tableau Public’s web
site) for this task. You should already have a copy of this software that you will use in
classes during the module.

The task is to use the ‘Our World in Data’ data set, and any other data sources you have
chosen, to compile two visual representations of the data.
1. The first visualisation should convey information about global carbon emissions to
final year students at university living in the United Kingdom.

2. The second visualisation should be a report to the directors of a global

environmental retail company based in the United Kingdom that highlights key
issues, countries and sectors that contribute to carbon emissions. This report should
be suitable for use on the company’s internal intranet – it is not for public use.

Task three
• You should submit a 750 -word explanation of the process you followed to create your
visualisations. This report should explain.

1. The data you selected for each report; Other sources of relevant data should be
included alongside the given data source.
2. How will your audience be given knowledge and understanding (to enable them to
create wisdom) in your chosen subject area.
3. The design of your visualization’s; Why are they appropriate for the target audience?
How do they follow principles of good visualization design?

Your data visualisations, and any dashboard or story you create, should be saved to the
Tableau Public gallery. In your report you must provide clear links to your visualisations.

Module Learning Outcomes:

In this assessment the following learning outcomes will be covered:

• Select, evaluate and apply data extraction techniques to real-world datasets.

• Critically appraise techniques used for data cleaning, manipulation, and analysis and apply these
techniques to real-world datasets using industry standard software tools.
• Select and implement techniques for data visualisation and apply this to real-world datasets.

Grading Criteria:
Please see marking rubric below

Feedback to Students:
Both Summative and Formative feedback is given to encourage students to reflect on their learning that
feed forward into following assessment tasks. The preparation for all assessment tasks will be supported
by formative feedback within the tutorials/seminars. Written feedback is provided as appropriate. Please
be aware to use the browser and not the Canvas App as you may not be able to view all comments.
Plagiarism:
It is your responsibility to ensure that you understand correct referencing practices. You are expected to
use appropriate references and keep carefully detailed notes of all your information sources, including any
material downloaded from the Internet. It is your responsibility to ensure that you are not vulnerable to
any alleged breaches of the assessment regulations. More information is available at
https://intranet.birmingh am.ac.uk/as/studentservices/conduct/misconduct/plagiarism/index.aspx.

BA Visualisation Assessment 2024 BSc

Criteria Ratings

Tools Used for

cleaning (Task 1)
Have 15 to >10.5 Pts 10.5 to >9.0 Pts 9 to >7.5 Pts 7.5 to >6.0 Pts 6 to >0 Pts
appropriate First Class 2:1 2:2 3rd Class Unsatisfactory
techniques been A range of A range of Techniques Poor selection Inappropriate
used to edit, appropriate appropriate used are of techniques techniques used and
techniques have techniques have appropriate but used for the very weak or no
clean and been used to been used to may not be the task and the reasons given for the
structure the undertake the task. undertake the task best for the cleaning selection. The end
data? The data has been and the data is task process is only result is not of a high
cleaned to a very cleaned to a undertaken. partly standard.
high standard reasonable effective.
based on standard with some
techniques small limitations.
provided.

This criterion is
linked to a
learning
outcome. 10 to >7.0 Pts 7 to >6.0 Pts 6 to >5.0 Pts 5 to >4.0 Pts 4 to >0 Pts
First Class 2:1 2:2 3rd Class Unsatisfactory
Commentary on The reasons for The reasons Reasons for Reasons for Inappropriate
Tools Used for selecting for using choosing cleaning are techniques used and
cleaning (Task 1) techniques are cleaning cleaning not well very weak or no
Is it clear why clearly explained techniques are techniques are explained and reasons given for
along with explained given but not the cleaning the selection.
tools were used critical evaluation well . in great detail. process is only
and have they of the usefulness. partly effective.
been
implemented
effectively?
 BA Visualisation Assessment 2024 UG

Criteria Ratings

Visualisation 1
(Task 2) 20 to >14 Pts 14 to >12 Pts 12 to >10 Pts 10 to >8 Pts 8 to >0 Pts
First Class 2:1 2:2 3rd Class Unsatisfactor
Clear and impressive, Clear, student Visualisations Adequate y
Have appropriate student focussed focussed produced are visualisations Poor or
visualisations visualisations visualisations appropriate for produced but inappropriate
been produced produced that are produced that the data but may these are not visualisations
appropriate for the are appropriate not be well well suited to produced.
specifically for a data being displayed for the data suited to the the student
student audience? showing clear being student audience.
understanding of the displayed. audience.
audience and will be
based around a clear
narrative in the form
of a story.

Visualisation 2
(Task 2) 20 to >14 Pts 14 to >12 Pts 12 to >10 Pts 10 to >8 Pts 8 to >0 Pts
First Class 2:1 2:2 3rd Class Unsatisfactory
Clear and Clear, audience Visualisations Adequate Poor or
Have appropriate impressive audience focussed produced are visualisations inappropriate
visualisations focussed visualisations appropriate for produced but visualisations
been produced visualisations produced that the data but these may not produced.
produced that are are appropriate may not be well be well suited
that are linked to appropriate for for senior suited to the to the target
the retail industry senior management management target audience audience.
and appropriate in the retail and are and are not
for company industry. This will impressively specific to the
be in the form of a produced but senior
directors? story that with some management
communicates minor team of a retail
information limitations. company.
effectively.
 BA Visualisation Assessment 2024 UG

Criteria Ratings

Audience (Task 3)

Have you suitably 10 to >7 Pts 7 to >6 Pts 6 to >5 Pts 5 to >4 Pts 4 to >0 Pts
First Class 2:1 2:2 3rd class Unsatisfactory
identified your Fully identified Reasonably Limited Little by way of Inadequate
audience and suitable audience identified and identification of identification of identification of a
described why with clearly suitably a suitable a suitable suitable audience
they will be given articulated reason described audience with audience with with little or no
for that audience audience with basic articulated very basic articulated reason
knowledge and to be suitable to good reasoning reason for that articulated for that audience
understanding (to provide this for that audience audience to be reason for that to be suitable to
enable them to information. to be suitable to suitable to audience to be provide this
create wisdom) in Includes provide this provide this suitable to information.
comprehensive information. information. provide this Includes no
your chosen critical reflection Includes Includes basic information. meaningful
subject area on how much reasonable critical reflection Includes basic critical reflection
understanding critical reflection on how much critical reflection on how much
and wisdom may on how much understanding on how much understanding and
be created for understanding and wisdom may understanding wisdom may be
them with your and wisdom may be created for and wisdom may created for them
output be created for them with your be created for with your output
them with your output them with your
output output

Data Sets (Task 3)

5 to >3.5 Pts 3.5 to >2.98 Pts 2.98 to 2.5 to >2 Pts 2 to >0 Pts
First Class 2:1 >2.5 Pts 3rd Class Unsatisfactory
Have relevant Additional data sets Additional data 2:2 Additional No additional
additional data selected are relevant, sets selected are Additional data data sets are data selected.
current and reliable. relevant, current sets selected not well
sets been selected They have been linked and reliable. Links are partially selected and
that are relevant clearly to the target are made to user relevant, there is a lack
and useful for the audience’s needs for audience needs current and of clarity as to
audience information. The with a justification reliable. The the extent to
justification is logical made. Data is of justification is which they
identified? Has and well explained. appropriate not well meet user
this selection Where data has been complexity and reasoned. audience
been justified? created (scraped etc) detail. needs.
the process is clear and
well executed
 BA Visualisation Assessment 2024 UG

Criteria Ratings

Visualisation
Design 20 to >14 Pts 14 to >12 Pts 12 to >10 Pts 10 to >8 Pts 8 to >0 Pts
(Task 3) First Class 2:1 2:2 3rd Class Unsatisfactory
Clear, audience Visualisations are Visualisations Adequate Poor or
focussed appropriate for produced are visualisations inappropriate
How well do your visualisations audience allowing appropriate for produced but visualisations
visualizations produced that are for knowledge, the data but these may not produced. Weak
follow the appropriate for expertise, and the may not be well be well suited discussion of
principles of good the data being purpose of suited to the to the target outputs lacking
displayed. Good communication. target audience. audience. critical insight.
visualization critical Interactive Discussion of Explanations Report fails to
design? discussion of the elements of the features of and explain how
outputs and visualisations the discussions of visualisations
visualisations (filters etc) are visualisations is outputs is were designed and
including used for target included but limited. The developed. No
discussion of any audience to may lack depth. process used to evidence of
weaknesses. explore data but Some evidence develop understanding of
Report shows may be poorly that the needs of visualisations good practice in
clearly and in selected. users have been is explained data
full that the Visualisations considered. The but there is communication.
design process follow mostly best selection, little reference
followed for each practice in data preparation, and to best
user group is representation (eg representation practice, the
appropriate and chart types of data is needs of users
is tailored to a selected are explained but or the other
clear evaluation appropriate for these may not factors used in
of the user needs. data). Dashboard follow best the process.
Demonstration and or story practices.
that decisions formats used but
made in the may not follow
selection, best practice.
preparation and Evidence of
representation of appropriate use of
data are features of
grounded in a visualisation
good software.
understanding of
best practices.

Total points: 100