SUMMER TRAINING REPORT

ON

“COMPANY NAME/PROJECT ”

SUBMITTED IN PARTIAL FULFILLMENT OF

BACHELORS OF BUSINESS ADMINISTRATION
[BBA]
[2021-2024]

Guided By: Submitted By:

Ms. KANIKA GUPTA RAJAN BEDI
ASSISTANT PROFESSOR 01651401718
SCHOOL OF MANAGEMENT

FAIRFIELD INSTITUTE OF MANAGEMENT AND

TECHNOLOGY KAPASHERA, NEW DELHI

AFFILIATED TO:
(GURU GOBIND SINGH INDRAPASTHA
UNIVERSITY (DWARKA, NEW DELHI)
 CERTIFICATE FROM GUIDE

This is to certify that the Summer Internship Project Work titled “Title (Area-Finance)” is a
bonafide work carried out by Rajan Bedi, Enrolment No. 01651401718, student of BBA (2021-24)
of School of Management, FIMT, New Delhi under my guidance and direction.

Signature of Guide:
Name and Designation: Ms. Kanika Gupta, Assistant Professor, SOM
Date: 8th December, 2023
Place: New Delhi
 DECLARTION BY THE CANDIDATE

I hereby declare that the work, which is being presented in this project entitled “Project Title”, is
an authentic record of my own work carried out by me under the supervision and guidance of MS.
KANIKA GUPTA project guide, FAIRFIELD INSTITUTE OF MANAGEMENT AND
TECHNOLOGY.

This project was undertaken as a part of the summer internship project report as per the
curriculum of GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI for the
partial fulfilment of BBA from FAIRFIELD INSTITUTE OF MANAGEMENT AND
TECHNOLOGY.

I have not submitted the matter embodied here in this project for the award of any other
Degree/Diploma.

RAJAN BEDI
BBA G
01651401718
PROJECT COMPLETION CERTIFICATE
 PROFORMA FOR EVALUTION OF INTERNSHIP BY
FACULTY
DEPARTMENT OF COMMERCE/MANAGEMENT

Evaluation

1. Name of Student Mob. No.

2. Enrollment No.

3. Course/Semester Period of Training

4. Home Address with contact No.

5. Address of Training Site:

6. Name/Designation of Training In- charge

7. Type/Field of Work

8. Date of Evaluation

a) Attendance: _ (Satisfactory/ Good/ Excellent)

b) Practical Work:_(Satisfactory/ Good/ Excellent)

c) Faculty’s Evaluation: _(Satisfactory/ Good/ Excellent)

Overall grade: (Satisfactory/ Good/ Excellent)

Signature of Faculty Guide

 ACKNOWLEDGEMENT

It gives me great pleasure to express my sincere gratitude to Fairfield Institute of Management and
Technology for providing me with the opportunity to use this internship programme to test out my
skills. I would like to express my sincere gratitude to “Co. name” and our faculty Ms. Kanika
Gupta for this opportunity.

I would also like to express my gratitude for the staff's vital contribution, who allowed the use of all
necessary tools and supplies during the time. Finally, I want to express my gratitude to the executive,
Mr. PRASENJIT DAS GUPTA, who gave his all help.

I am also grateful to my colleagues for their encouragement, support, and excellent suggestions for
the completion of this project, as well as their generosity and cooperation.
Finally, I would like to convey my heartfelt gratitude to all my family members, friends, and well-
wishers for their unwavering support and well-wishes throughout the internship and the writing of
this report.

Thanking You
RAJAN BEDI
01651401718
 EXECUTIVE SUMMARY

This report presents a comprehensive overview of a six weeks summer internship undertaken in the
field of finance, with a specific focus on the stock market. The internship aimed to bridge the gap
between theoretical knowledge and practical application, providing valuable insights into the
intricate workings of the stock market and its implications for investment strategies.

Throughout the internship, an array of topics related to the stock market were explored, including
stock analysis, trading methodologies, risk assessment, and portfolio management. The primary
objective was to gain hands-on experience in analysing market trends, evaluating investment
opportunities, and developing strategies to navigate the dynamic landscape of stock trading.

In conclusion, this internship report not only captures the essence of the hands-on experience gained
during the 2-month period but also provides valuable insights into the multifaceted nature of the
stock market. The knowledge acquired and the lessons learned are invaluable assets for any
individual seeking to navigate the world of finance and investment successfully
 TABLE OF CONTENT

S.NO. TITLE PAGE NO.

1 Certificate from Guide 2

2 Student Declaration 3
3 Project Completion Certificate 4
4 Evaluation sheet by Guide 5
5 Acknowledgement 6
6 Executive Summary 7
7 Chapter - 1: INTRODUCTION ABOUT SECTOR
AND COMPANY
1.1 Introduction of the Sector
1.2 Organization mission and Objectives
1.3 Major Market & Customer
1.4 Products and Services
1.5 Organization Design & Structure

8 Chapter - 2: JOB PROFILE AND ACTIVITES

PERFORMED BY STUDENT
2.1 Job Profile/About the Training Program
2.2 Tasks Performed

Chapter - 3: Key Learnings and Challenges

9 3.1 Key Learnings
3.2 Other Learnings
3.3 Challenges

10 Chapter 4: Suggestions and Conclusion

11 REFERENCE 45
12 APPENDIX(If required) 46
 CHAPTER-1

INTRODUCTION
 ABOUT THE COMPANY

Introduction:

Founded in 2000, All soft Solutions, Inc. corporate headquarters in Philadelphia has been
delivering excellent consulting and custom technology solutions to all their clients. Since,
2008 All softs started its operation in India, and acquired offices in Delhi, Chandigarh and
Mohali. All soft's rapid growth is due to their success in improving the customer's business
and technological processes to increase efficiency, accountability, performance, and drive
business value They leverage the advantages of leading industry platforms such as IBM,
Oracle, Microsoft, and Open Source technologies to provide custom solutions. Their
services offerings are varied, and straddle many different industries, such as healthcare,
insurance, environment, food and catering, transportation, legal, manufacturing and state
and local government. Their consulting engagements vary from a few person-months to
person-years in effort.

The IT marketplace today demands cost effective expertise to fulfill technology demands for
strategic long term goals. These goals often include strategic growth and planning for this
growth. Every client needs to create a blue print and follows through to ensure adequate
growth. Besides this, today's technology solutions involves multiple players - software and
hardware solutions from different vendors, geographic locations of offices, delivering
solutions on time with a competitive edge, etc. are some of the commonly encountered
challenges.
 COMPANY LOGO

ADMITTANCE
As per the emergence of the digital era, the needs of the corporate world are changing. So, they take oath to
provide the technologies that are insanely changing the world.

IBM certified trainers

To provide the best training experience they are having the finest IBM certified trainers who will fill up
brains with the knowledge of today’s growing technologies and endow for the industrial world requirements.

Smart coursework
The coursework is carefully planned to provide the real essence of knowledge to the trainees.
Name & Address of Organization:

Allsoft Solutions and Services Private Limited

E-39, Phase-8
Industrial Area, Sector-72
Mohali, Punjab 160055 India

Ambition
Making education transparent and worth is passion as best organization offering effectually designed industrial
training course.

Vision
Their vision is to be an organization that leads by growth and at the forefront as an emerging technology
provider.

Mission
Their mission is to provide technology to our course participants that develop an innovative mind and
exponentially increase productivity growth.
 Company Tie-Ups 1,100

Placements 35,000

Trained so far 135,900

Courses 80

Services
They offer the full spectrum of services to help organizations work better. Everything from creating
standards of excellence to training students to work in more effective ways, assessing how you’re doing,
and helping you perform even better in future. Very few others do this, and none have been doing it as
long as they have.

INTERNSHIP
To help students they have introduced an internship program that gives you a chance to enhance your
objective learning and integrates the knowledge with the theory learned in the classroom. Their internship
program has been a well-formed channel for generating a great pipeline for team. They are generating the
perspective of professionalism in the interns as they mold them from student status to professional status by
introducing them to the live projects of cooperative world. So, boost student’s skills and get a chance to
experience a formal process within a company for the first time.
ONLINE TRANING
They value the time so they offer online live sessions for different courses. As e-learning having benefits
particularly effective for learners as they can revisit the courses as much as they want at any time. The
ultimate technical goal for the instructor is to make the technology transparent during the whole session
with this the learner concentration will increase Their instructor focuses on the various learning options to
stimulate trainee participation by having interaction like – small group discussions, polling activities, and
one- on-one query exchange.

PLACEMENT ASSISTANCE
They are creating work experience opportunities for the trainees by providing them avenue to the corporate
world. Their Placement cell helps students to acquire the best possible employability and entrepreneurship
skills. According to that, they maintain various well- designed training sessions by their professionals, to
equip the students with various skills like Interview techniques, Group Discussion skills, Personality
Development skills etc. It also increases their knowledge of the industry, which will help students in
making better decisions about their future career choices. This organized way clearly reflects in a number
of placements of students in sectors of the corporate world.
 CHAPTER-2

JOB PROFILE AND

ACTIVITIES
PERFORMED
 ABOUT THE WEBSITE
“TECHNO GAMERZ”

“Techno Gamerz” is impressive in all respects. The website is overloaded with any kind of
information that gamers need: forum, news, premium accounts and tips. Incredible graphics
are mixed with well-thought out custom UX design, which made this website enjoyable to
use and easy to immerse yourself into the game atmosphere.
 Homepage of the Website

There is certainly no shortage of Indian games for players to choose from. On Steam alone,
there are 22,059 Indian Games at the date of writing!

Even with the best gameplay footage and screenshots to entice players to dive deeper on our
game page, we give the best description and count on the visuals to pull more than their fair
share of the weight to convince players to choose our game.
 MAIN BLOGS

On this page we have mentioned about the different types of games according to their
categories like: Actions, shooting, shooter, fighting, beating etc. and their examples.
SUBHEADS OF BLOGS No. 1

ABOUT THE BLOG

This Blog is about the Action

Games and one of its biggest
Example which is “Fortnite”.
It is the most World Famous
game ever in the history.
This blog also includes the
best players of Fortnite
throughout the world such
as “Ninja and TFue”.
 SUBHEADS OF BLOG NO.2

This blog includes the most famous PC game GTA series(Grand Theft Auto). This blog
includes the description of all the Gta games individually. The gta series includes GTA SAN
ANDREAS, GTA VICE CITY, GTA V which is the most famous among all. This game is
produced by the best gaming company “Rockstar Games”. This is personally my favourite
blog and liked by most of my friends, family and followers.
 SUBHEADS OF BLOG NO. 3

This blog does need any recognition. This game (PUBG) is known by every individual
throughout the world. This game is insane as well as addictive. In this game we meet
different individuals from throughout the world on the same platform. This game has given
name and fame to many individuals. This blog includes all the famous personalities from
different countries. I gave my best to include all important points and hope this blog would
be the most lovable blog.
 SUBHEADS OF BLOG NO. 4

This Blog is a play station game (Playstation 2).This game is based on war and we have to
won from different Gods.This game is about the ancient mythology and the Greek god. This
blog tells how this game is played and how this game became most popular among PS2
using gamers. This game has different levels such as easy, medium and god level with
excellent quality graphics.
 SUBHEADS OF BLOG NO. 5

This blog is based on an android game named “call of duty”. It was first launched in 2003
and was developed by infinity ward, and published by Activision. They developed 17 parts
till 2020. Call of Duty allowed players to advance through World War II in a series of
campaigns or to battle it out against human opponents in its multiplayer mode. Solo play
featured a cast of computer-controlled allies to better simulate actual war, during which a
soldier would have been part of a large group rather than always fighting alone.
STATISTICS AND INSIGHTS
 PROMOTIONAL TECHNIQUES:

1. FACEBOOK: It is a social media platform where we may connect lots of people.

Facebook business Page is a free way for businesses, brands, celebrities, causes and
organisations to reach their audience. While Facebook profiles can be private, Pages are
public. Now a days more than one billion people are on facebook. Google may index our
Page, making it easier for people to find us. we can manage our Page on Facebook and
platforms such as Facebook Business Suite and Creator Studio on our desktop and
mobile device.
2. INSTAGRAM: Instagram is an entirely visual platform. Unlike Facebook, which
relies on both text and pictures, or Twitter, which relies on text alone, Instagram's
sole purpose is to enable users to share images or videos with their audience. Now a
days more than one billion people are on Instagram. Instagram is considered to be
the best social media platform for engagement or our ability as a brand to connect with
our followers. It's visual, simple and it's attracting the younger generations more than
other social media platforms. Instagram can go beyond just visuals.
3. PINTEREST: Pinterest consists mainly of "pins" and "boards". A pin is an image
that has been linked from a website or uploaded. Pins saved from one user's board can be
saved to someone else's board, a process known as "repinning". Boards are collections of
pins dedicated to a theme such as quotations, travel, or weddings. Pinterest is a visual
discovery engine for finding ideas like recipes, home and style inspiration, and more. With
billions of Pins on Pinterest, we'll always find ideas to spark inspiration. When we discover
Pins we love, save them to boards to keep your ideas organized and easy to find.

3.
4. MAILCHIMP: Mailchimp is an American marketing automation platform and
email marketing service. It is the trading name of its operator, Rocket Science Group,
an American company founded in 2001 by Ben Chestnut and Mark Armstrong, with
Dan Kurzius joining at a later date. Mailchimp is an all-in-one marketing platform that
helps you manage and talk to your clients, customers, and other interested parties. Our
approach to marketing focuses on healthy contact management practices, beautifully
designed campaigns, and powerful data analysis.
5. REDDIT: Reddit is a social news platform that allows users to discuss and vote on
content that other users have submitted. To help police the site and prevent spammers
from bombarding readers, Reddit came up with “karma” points. It's an incredible source
of information on pretty much every field of human knowledge. You can browse through
the many subreddits in philosophy, languages, coding, molecular gastronomy or
whatever makes your mind hungry.
6. SURVEY MONKEY: SVMK Inc., doing business as SurveyMonkey, is an online
survey development cloud-based software as a service company. It was founded in
1999 by Ryan Finley and Chris Finley. The company provides surveys, and a suite of
paid back-end programs.
 CHAPTER-3
KEY LEARNINGS
AND
CHALLANGES
 KEY LEARNINGS

 Digital marketing is one of many different approaches that allows a company to manage and
analyse and promote its own interactions with its past, current and potential customers.

 It uses data analysis about customers history with a company to promote its products and focusing
on customer retention and ultimately driving sales growth.

 Learned to use Survey Monkey, Mailchimp, Instagram, Facebook, Reddit, Pinterest, etc.

 Learned how to make website on Wordpress, create blogs and generate traffic on it.

 Understand the concepts of Search engine optimization and Search engine marketing and SERP,
PPC and social media marketing.

 Learned how to generate traffic using Google Adwords.

 Learned what real corporate is- learned how to tackle issues when faced, how to behave and
corporate with colleagues, learned how to response when failed sometimes, how to promote
our products

 Understand how Digital marketing connects with people, how to convince them.

 Making websites through Wordpress made me understand how easy and how interesting
it is, when received positive responses globally.

OTHER LEARNINGS

 Skill Development: This internship offered me opportunities to develop practical skills in areas such as
financial analysis, data interpretation, and budgeting.
● Remote Work Experience: As this was a remote internship, it provided me a taste of virtual work
environments, teaching valuable skills in remote communication, time management, and self-discipline.
● Industry Exposure: It introduced me to the inner workings of the finance industry, allowing me to
observe real-world applications of financial concepts.
● Networking: Even online, I had the opportunity to connect with professionals in the field, establishing
relationships that could lead to mentorship or potential job opportunities.
● Resume Boost: This internship is good for my resume as I plan to work in finance field in future.
 CHALLENGES FACED:

 Creating the appropriate content:

Appropriate content is the blood line of digital marketing. Appropriate content means what is mentioned
to promote products, how it is showed to customers and how to influence them.

 Generating Traffic through different tools on website:

Traffic is the number of people joined with us. Generating Traffic is the very initial step of Digital
marketing. Without Traffic, people will not come to know about the product; hence different-
different tools need to be used to make people aware towards us.

 Following the upcoming trends:

For analysing these upcoming trends, firstly we need to look at the dataset which shows changes
over a period of time. Analysing the dataset and working on it to overcome this challenge is the
biggest challenge faced in Digital marketing. In 2020, AI technology, video, voice search, and
interactive content will be among the most prominent trends, hence need to be take care of while
promoting products.
 CHAPTER-4
SUGGESTIONS
AND
CONCLUSION
 SUGGESTIONS

 Main emphasis was on Social Media Marketing, more topics should be covered rather.

 Proper notes of every topics were not provided while training.

 Accurate training was not provided regarding Content writing in Wordpress website.

 No individual doubt sessions were conducted.

 They should also provide stipend so that interns may get monetary motivation.

 Positive competition should be a part, so that interns may work more willingly and should
perform better.
 CONCLUSION
Digital marketing is a budding field that is attracting people from all walks of life. Over time, the digital
world is expanding which in turn has increased the demand for candidates who have digital marketing
skills. One of the main reasons behind doing a digital marketing internship is it helps individuals to identify
the career opportunities under the supervision of experts. As a digital marketing marketer, we will attain
insights on various techniques and tools of digital marketing. We will get the chance to work with the latest
technology. We can work on live projects where we can work on marketing automation, social media and
much more. While doing a digital marketing intern job, we get the chance to work in all digital marketing
areas. This way, we can find out which area suitable for us based on our interest.

When we work with a team, we will get a better understanding of what it is like working in a digital
marketing company. It gives a clearer idea of the digital industry. While doing an internship, we will get a
feeling of a real job. Also, we can get an idea on various digital marketing areas like SEO, PPC, SEM etc.
During a digital marketing internship, students get the chance to interact with other colleagues. They
understand how the industry works. While doing an internship, one will communicate with colleagues, team
members etc. This way, the communication skills of the person improves.
 REFERENCE

 https://technogamers123.wordpress.com/

 https://technogamers123.wordpress.com/

 https://en.wikipedia.org/wiki/

 http://www.google.com/

 https://www.ibm.com/in-en/about

 https://www.allsoftsolutions.in/

 https://www.investopedia.com/terms/d/digital-marketing.asp
APPENDIX