ECPD UPEACE Economic Diplomacy
ECPD UPEACE Economic Diplomacy
in cooperation with
Universidad de
Castilla-La Mancha
Economic
Diplomacy
2024.
2 | ECPD International Postgraduate and Doctoral Studies
Contents
About the ECPD 4
Admission Criteria 12
This brochure provides the basic information on the Program on Economic Diplomacy, as well as
the answers to the most frequently asked questions about criteria.
Prospective candidates may obtain all other needed information about the Program on Economic
Diplomacy at the ECPD Secretariat for International Postgraduate Studies, which may also facilitate
the contact with the management and lecturers of the postgraduate program.
Economic Diplomacy | 3
Welcome
Dear Candidates,
Recognizing the changes in the present international economic
and political environment, the ECPD is launching an International
Postgraduate and Doctoral Study Programs on Economic
Diplomacy at all three levels, from specialist to PhD, as well as
shorter training courses.
The targeted learning outcomes should provide candidates,
as well as already active diplomats and senior corporate
leaders with high level of interdisciplinary knowledge, as well
President of ECPD Academic Council
as practical competencies and skills required for successful
Prof. Dr. Don Wallace
involvement in modern economic diplomacy and operations,
particularly in the region of South Eastern Europe.
The new program offers the best, highly relevant competencies
and skills, delivered by a top international Faculty, combining
academic knowledge and practical experience.
laws and international agreements concluded by • Publishing, printing and distribution of the pro-
the SFR Yugoslavia. Accordingly, the ECPD en- ceedings of its scientific meetings, studies and
joys the same status and the same rights in all other scientific papers relevant for the ECPD
the territories which represented an integral part activities.
of the Socialist Federal Republic of Yugoslavia in By its programs, the ECPD provides a scientif-
1985 when the Law was ratified. ic basis for the establishment of appropriate re-
The European Center for Peace and Develop- lations between market economies and econo-
ment of the University for Peace est. by the Unit- mies in transition, thus alleviating and closing a
ed Nations is managed by the ECPD Council and gap in their levels of development. In addition to
the Executive Director with a team of officials and this, the ECPD programs promote a better un-
experts. In carrying out its activities, the ECPD re- derstanding of and tolerance among countries
lies to a large extent on its close relations with and peoples, as well as peace, development and
numerous institutions throughout the world. Be- democracy. As an international, non-profit orga-
sides its Headquarters in Belgrade, the ECPD nization, the ECPD enjoys full academic freedom
has also organized its operational units, affilia- necessary for the attainment of these desired
tions, rep-offices and program units in many Eu- aims, especially with respect to the selection
ropean countries. of the areas and methods of research aimed at
In order to improve the quality of life, it is neces- promoting peace and disseminating knowledge
sary to take a comprehensive approach to problem about peace and development.
solving. The ECPD has chosen to apply an inter- Numerous international and regional organiza-
disciplinary approach by carrying out the following tions have entrusted and entrust the European
seven closely interrelated groups of programs: Center for Peace and Development of the Uni-
• Development of natural resources; versity for Peace established by the UN with
specific programs and projects, including
• Development of human resources;
the UN Industrial Development Organization
• Economic development; (UNIDO), UN Educational, Scientific and Cultur-
• Scientific and technological development; al Organization (UNESCO), UN Development Pro-
• Integrated/Sustainable development; gram (UNDP), UN Organization for Trade and
• Cultural development; Development (UNCTAD), International Mone-
tary Fund (IMF), World Bank (WB), Internation-
• Management.
al Labor Organization (ILO), World Health Orga-
The ECPD devotes special attention to bringing
nization (WHO), UN International Children’s Fund
together the intellectual potentials of the West
(UNICEF), World Trade Organization (WTO), Inter-
and the East, as well as to strengthening coop-
national Atomic Energy Agency (IAEA), UN Com-
eration between the North and the South. To this
mission on International Trade Law (UNCITRAL),
end, the ECPD organizes and conducts:
Organization for Economic Cooperation and De-
• Postgraduate studies at the Specialist, Mas- velopment (OECD), Inter-American Development
ter’s and Doctoral levels; Bank (IDB), European Bank for Reconstruction
• Elaboration of research projects and stud- and Development (EBRD), International Trade
ies devoted to the current problems of peace Center (ITC) and others.
and development; The ECPD has so far carried out exceptional acti
• Scientific meetings, symposia, conferences, vities and achieved remarkable results, reflect-
courses and seminars at which the results of ed in over 1 000 educational, research, consult-
its researches are also presented; ing and other projects.
6 | ECPD International Postgraduate and Doctoral Studies
instruction within the scope of postgraduate solving the real problems – which is confirmed
studies, attention is devoted to the rational by the quality of seminar papers and their
organization, observance of the beginning presentation and defence, (c) demonstrates an
and completion dates of all activities, both by adequate skill in critical analysis of the problem
teaching staff and postgraduate candidates in and sufficient creativity in finding the solution to a
an attempt to ensure that all students complete problem, and (d) successfully prepares, presents
successfully their studies within schedule. and defends a Specialist paper/Master’s thesis/
Doctoral dissertation.
Academic Title Upon successful completion of these
The postgraduate candidate has successfully postgraduate studies, a candidate acquires the
completed his/her postgraduate studies if academic title of the Master’s/Doctor of Science,
(a) he/she passes all examinations, (b) shows for which a diploma is awarded. It should be
the ability to apply scientific methods and noted that this diploma is valid in all UN member
systematized, proven skills and techniques in countries.
12 | ECPD International Postgraduate and Doctoral Studies
Admission Criteria
For the admission of students to these in advance, which last 2-3 hours. The contents
postgraduate studies, it is necessary to meet the of invitational lectures are complementary with
following requirements: the contents of lectures in the specified subjects,
1. Adequate and relevant undergraduate/ or in some of the topical issues which deserve
postgraduate level degree depending on academic attention.
academic progression; During the second semester, compulsory
2. Inclination towards solving and/or research lectures on the skills and techniques of an oral,
into the solving of development problems; written, computer-assisted and multimedia
3. Ability to use professional literature in English presentation are held.
or one of the official UN languages.
Furthermore, the following requirements should Application Procedure
be also satisfied: The ECPD evaluates each applicant individually
1. Assuming an obligation to attend classes and through a personal interview. Some factors,
regularly during all semesters established such as academic preparation, previous
by the curriculum, as well as an obligation accomplishments, extracurricular activities, work
to participate regularly in the entire teaching experience, communication and interpersonal
process; skills may be taken into account as contributing
2. Assuming an obligation to complete the factors for admission criteria. Important criteria
studies until the end of the anticipated used for evaluating applicants are the letters
teaching period, i.e. all examinations of recommendations and performance during
have to be passed, and seminar papers, the personal interview conducted with each
Specialist paper, Master’s thesis and Doctoral candidate prior to admission. The ECPD seeks
dissertation have to be written and defended. potentially successful candidates who are
involved, committed and responsible.
The contract on mutual obligations will be
signed between the student and the organizer of Applications are considered to be complete
postgraduate and doctoral studies. only after all supporting documents have been
received. The Admissions Officer will inform
Preparatory instruction is organized for applicants if information is missing and it is the
postgraduate students who need English and/or responsibility of each applicant to ensure that
computer lessons. All instruction will be provided any missing documents are provided promptly.
during the first semester.
The official closing date for applications is
Remedial instruction is organized for February 15th, i.e. September 15th of the year
postgraduate students who need lessons of entry to the Program. Applications received
in mathematics and/or statistics. Remedial after these dates will only be reviewed if space is
instruction is conducted during the first and available.
second semester. To process an application, candidates need to
In order to satisfy the curiosity of the students, submit the following:
ad hoc instruction will be provided during the • A completed and signed Application form;
second and third semester. It is organized in the • Personal recommendation letter forms
form of invitational lectures on the topics agreed (desirable);
Economic Diplomacy | 13
• An authorized copy of degree certificate(s) are invited to the ECPD for a formal interview.
and transcript(s); These interviews can be conducted at the ECPD
• Curriculum Vitae (CV) detailing relevant Headquarters, other ECPD centers in many
educational and professional experience. European countries or online.
Potential candidates who are attracted by what
the ECPD has to offer, but unsure about their Student Life and Accommodation
eligibility for our Program and whether it is the We strive to bring candidates together through
right course for them are invited to contact the purposely designed evening social gatherings,
Admissions Officer for an informal discussion. cultural events and parties. Although time is
The Application Form can be obtained from: always a precious commodity for the candidates,
the ECPD Office, Terazije 41, 11000 Belgrade, those who wish to develop extracurricular
Serbia, Tel: +381 11 3246 041, Fax: +381 11 3240 interests will find that the ECPD has a society
673, E-mail: [email protected] [email protected], to suit almost every taste. The ECPD provides
Website: www.ecpd.org.rs. a range of different types of accommodation in
partnership with private landlords and local hotels.
Applicants are advised to answer all questions
contained in the Application Form. In case
Academic Honesty Code
applicants may wish to add personal information,
they may do so by providing additional pages. The ECPD, as an instrument of learning,
Once the application and all required documents is predicated on the existence of an
are available, the application will be reviewed environment of integrity. Members of the
and acted upon by the Admission Committee. academic community, faculty, candidates, and
administrative officials share the responsibility
The Admission Committee is composed of the
for maintaining an atmosphere and attitude
Program Director and two professors. It is the
of academic integrity. Candidates share this
responsibility of the Committee to study and
responsibility for maintaining standards of
to evaluate all applications and finalize the
academic performance and classroom behaviour
acceptance for admissions.
conducive to the learning process. All courses
offered at the ECPD follow the official Academic
Open Days and Interviews
Honesty Code as described hereafter.
Each year between May and July, we hold an Candidates are advised to familiarize themselves
Open/Interview Day at the ECPD Headquarters with the code as violations can lead to serious
and ECPD centres in many European countries. sanctions, including dismissal from the study
The day typically includes a presentation on the program: “A candidate who willingly gives or
Program by the Program Director, a short lecture receives aid during tests or exams, engages
given by an ECPD faculty member and an in cheating or plagiarism, copies another
informal discussion with the potential applicant. candidate’s work, or submits material claimed
These do not form part of the selection as his or her own while it is copied from the
procedure, but are simply designed as „taster” Internet or other sources, will receive a grade
sessions to give a deeper insight into the ECPD 5 (Five) – not satisfactory, in the Program and
program. could be dismissed from the ECPD. Before the
These days can be used as informational sanction is taken, the candidate will have the
sessions only to find out more about the right to a hearing in front of the Disciplinary
Program or they can be combined with a Committee composed of the Program Director,
formal interview. Candidates who appear to two professors, and the candidate class
meet, based on their application, our criteria representative”.
14 | ECPD International Postgraduate and Doctoral Studies
• interest representation, negotiations and that knowledge and solving and addressing
lobbying. problems. The main advantage of these
programs is to enhance overall knowledge
Economic Diplomacy – and skills in relation to a complex and
Specialist Studies demanding job. In relation to current and
future employment, Specialist’s graduates will
The main purpose of the ECPD Specialist
be expected to possess the skills needed to
Studies is:
exercise independent expertise and to become
• To prepare candidates who do not have a
efficient with the job.
degree in this specific area but are already
working or geting a position in this area; A range of generic abilities and skills will be
• To enable those undertaking this program developed which include the ability to:
an effective and efficient knowledge of the • Use initiative and take responsibility for solving
main strategies and operational principles and problems in creative and innovative ways;
applications to face huge challenges within • Make decisions in challenging situations;
the area. • Continue to learn independently and to
Graduates of all ECPD postgraduate programs, develop professionally, including the ability to
including specialist studies, should be capable pursue further research where appropriate;
of demonstrating a systematic understanding • Communicate effectively, with colleagues and
of knowledge. They should be capable of a wider audience, in a variety of media;
implementing originality in their application of • Continue to study on the Master’s and Doctoral
levels.
Lectures/ Exam/
No. Subject ECTS Semester Professor
Seminars Test
First Semester 30 24 + 10
Mandatory subjects
Prof. Ljubiša Adamović,
L (12)
01 Challenges of the Modern Global Economy 7 1 E Prof. Marjan Svetličič and
S (4)
Prof. Jonathan Bradley
Prof. Reinhard Priebe,
L (8)
02 European Diplomacy, its Genesis and Future 7 1 E Prof. Jožef Kunič and Prof.
S (2)
David Dašić
Prof. Nicolas Maclean,
International Promotion of National Economic L (4) Academician Časlav Ocić,
03 6 1 T
and Technological Potential S (4) Prof. Marjan Svetličič and
Prof. Siniša Zarić
04 Research Proposal 10 1 Mentor
Second Semester 30 20 + 12
Mandatory Subjects
Prof. Milo Paskal,
Types of Specialized Economic Diplomacy:
L (8) Prof. Duško Lopandić,
05 Science, Technology, Innovation, Tourism, 7 2 E
S (6) Prof. Vladimir Grečić and
Migrations
Prof. Boris Cizelj
Prof. Jožef Kunič,
Instruments of Modern Diplomacy, Human L (6) Prof. Elena Andreevska,
06 6 2 E
Rights, Security, Use of Force S (4) Prof. Vern Redekop and
Prof. Toby Harris
Interest Representation & Lobbying in L (6) Prof. Boris Cizelj and Prof.
07 5 2 T
Economic Diplomacy S (2) Nicolas Maclean
08 Final Project – Specialist Paper 12 2 Mentor
TOTAL TWO SEMESTERS 60 1+2 44 + 22 4+2
16 | ECPD International Postgraduate and Doctoral Studies
Graduates of all ECPD Master’s degrees Graduates of ECPD Master’s Studies typically
should be capable of demonstrating originality have:
in their application of that knowledge and
• Subject-specific attributes;
in addressing problems. They will have
demonstrated a comprehensive understanding • An in-depth knowledge and understanding of
of those techniques applicable to their own the discipline informed by current scholarship
research or advanced scholarship. In relation and research, including a critical awareness
to future employment, Master’s graduates will of current issues and developments in the
be expected to possess those skills needed to subject area;
exercise independent learning and to develop
• The ability to study independently in the
new skills on a high level.
subject area;
ECPD offers a Master’s degree with the specific • The ability to use a range of techniques and
intention of: research methods applicable to advanced
• Enabling candidates to focus on a particular scholarship in the subjects, including
aspect of a broader subject area in which they generic attributes (those skills relevant to an
have prior knowledge or experience through employment – setting).
previous study or employment;
A range of generic abilities and skills that include
• Enabling candidates to focus on a particular
the ability to:
subject area or field of study in greater depth
than they encountered during the course • Use initiative and to take responsibility for
of previous study or experience. This may solving problems in creative and innovative
include enabling candidates to develop ways;
knowledge of a new discipline or field of
• Make decisions in challenging situations;
study in combination with a relevant subject
area in which they have prior knowledge or • Continue to learn independently and to
experience; develop professionally, including the ability to
pursue further research where appropriate;
• Enabling candidates to learn how to conduct
research, often linked to a particular discipline • Communicate effectively, with colleagues and
or field of study; a wider audience, in a variety of media.
Economic Diplomacy | 17
Lectures/
Exam/
No. Subject ECTS Semester Seminars Professor
Test
(hours)
08a Role of Non-Governmental Organizations 6 2 L (4) T Prof. Nicolas Maclean
(NGOs) in Preventing, Easing and Solving S (2) and Ass. Prof. Aleksandar
International Conflicts Weisner
08b European Union - an Actor in Global 6 2 L (4) T Prof. Reinhard Priebe,
Politics and Economic Affairs S (2) Prof. Boris Cizelj and
Prof. Duško Lopandić
08c Norms and Rules of the Existing 6 2 L (6) T Prof. Reinhard Priebe,
International Economic Order S (2) Prof. Paolo Sabbatini,
Prof. Blagoje Babić,
Prof. Ezio Benedetti and
Prof. Yoji Koyama
Third Semester 30 3 20 + 10 3+2
Mandatory subjects
09 Modalities and Methods for Resolving 6 3 L (4) E Prof. Marjan Svetličič,
Peacefully International Economic S (2) Prof. Jonathan Bradley and
Conflicts – Negotiation Techniques Prof. Siniša Zarić
10 Interest Representation & Lobbying in 6 3 L (3) E Prof. Boris Cizelj and
Economic Diplomacy S (2) Prof. Nicolas Maclean
11 International Promotion of National 6 3 L (3) T Prof. Nicolas Maclean,
Economic and Technological Potential S (2) Academician Časlav Ocić,
Prof. Marjan Svetličič and
Prof. Siniša Zarić
12 Methodology of Scientific Research 6 3 L (6) E Chief Methodologist
S (2)
Elective subjects (one to select)
13a Multilateral Diplomacy and the Role of UN 6 3 L (4) T Prof. Federico Mayor,
System S (2) Prof. Roberto Savio,
Prof. Francisco Rojas and
Prof. Fernando Ayala
13b Role of Non-Governmental Organizations 6 3 L (4) T Prof. Nicolas Maclean,
in Economic Diplomacy S (2) Prof. Andreas Theophanous
and Prof. Jonathan Bradley
13c The Diplomatic Protocol 6 3 L (4) T Prof. Jožef Kunič and Prof.
S (2) Nano Ružin
Fourth Semester 30 4 6+2 1
Mandatory Subject
14 Types of Modern Economic Diplomacy 8 4 L (6) E Prof. Linjie Zanadu,
and Their Distinguishing Features (USA, S (2) Prof. Zhaoyuan Zhang,
UK, Denmark, PR China) Prof. Nicolas Maclean,
Prof. Jonathan Bradley,
Prof. Reinhard Priebe and
Prof. John Maresca
15 Master’s Thesis – preparation and defense 22 4 Mentor
TOTAL – 4 semesters 120 1+2+3+4 78-84 + 36-38 10+4
20 | ECPD International Postgraduate and Doctoral Studies
Doctoral Program
Lectures/
Exam/
No. Subject ECTS Semester Seminars Professor
Test
(hours)
First Semester 30 18/22 + 8/10 2+1
Mandatory subjects
01 Global Economic Development and the 10 1 L (8) E Prof. Marjan Svetličič,
Imperative of Sustainability S (2) Prof. Ljubiša Adamović,
Prof. Richard Pagett and
Prof. George Prevelakis
02 Modern European Diplomacy, Its Genesis 10 1 L (6) E Prof. Reinhard Priebe,
and Increasing Role of Public Diplomacy S (4) Prof. Paolo Sabbatini, Prof.
Sergey Kharkov, Prof. Darko
Tanasković, Prof. Boris
Cizelj, Prof. Nano Ružin and
Prof. Milo Paskal
Elective subjects (one to select)
03a Role and Impact of International Law 10 1 L (4) T Prof. Don Wallace,
S (2) Prof. Vlado Kambovski and
Prof. Elena Andreevska
03b Role of Key International Organizations 10 1 L (8) T Prof. Ezio Benedetti,
(WTO, IBRD, ILO, IMF, WIPO) S (4) Prof. Branko Milanović,
Prof. Blagoje Babić and
Prof. Nikola Popovski
03c Cultural and Ethnic Pluralism, Migrations 10 1 L (4) T Prof. Vern Redekop,
and Security Issues S (4) Prof. Jeffrey Levett,
Prof. Vladimir Grečić Grečić,
Prof. Milo Paskal,
Prof. Boško Bojović and
Prof. Elena Andreevska
Second Semester 30 2 18/20 + 10 2+1
Mandatory Subjects
04 Instruments of Modern Diplomacy, 10 2 L (6) E Prof. Jožef Kunič,
Human Rights, Security, Use of Force S (2) Prof. Elena Andreevska,
Prof. Vern Redekop and
Prof. Toby Harris
05 Types of Specialized Economic 10 2 L (8) E Prof. Milo Paskal,
Diplomacy: Science, Technology, S (6) Prof. Duško Lopandić,
Innovation, Tourism, Migrations Prof. Vladimir Grečić and
Prof. Boris Cizelj
Elective Subjects (one to select)
06a Role of Non-Governmental Organizations 10 2 L (4) T Prof. Nicolas Maclean
(NGOs) in Preventing, Easing and Solving S (2) and Ass. Prof. Aleksandar
International Conflicts Weisner
06b European Union – an Actor in Global 10 2 L (4) T Prof. Reinhard Priebe,
Politics and Economic Affairs S (2) Prof. Boris Cizelj and
Prof. Duško Lopandić
06c Norms and Rules of the Existing 10 2 L (6) T Prof. Reinhard Priebe,
International Economic Order S (2) Prof. Paolo Sabbatini,
Prof. Blagoje Babić,
Prof. Ezio Benedetti and
Prof. Yoji Koyama
22 | ECPD International Postgraduate and Doctoral Studies
Lectures/
Exam/
No. Subject ECTS Semester Seminars Professor
Test
(hours)
Third Semester 30 3 20/22/24 + 2/3 + 1/2
12/14
Mandatory subjects
07 Modalities and Methods for Resolving 10 3 L (8) E Prof. Jonathan Bradley,
Peacefully International Economic S (4) Prof. Jernej Sekolec,
Conflicts – Negotiation Techniques Prof. Marjan Svetličič and
Prof. Siniša Zarić
08 Interest Representation & Lobbying in 10 3 L (6) E Prof. Boris Cizelj and Prof.
Economic Diplomacy S (2) Nicolas Maclean
09 Methodology of Scientific Research 5 3 L (4) T Chief Methodologist
S (4)
Elective subjects (one to select)
10a Multilateral Diplomacy and the Role of 5 3 L (2) T Prof. Federico Mayor, Prof.
UN System S (4) Roberto Savio,
Prof. Francisco Rojas and
Prof. Fernando Ayala
10b Role of Non-Government Organizations in 5 3 L (4) T Prof. Nicolas Maclean,
Economic Diplomacy S (2) Prof. Andreas Theophanous
and Prof. Jonathan Bradley
10c Modern Communication Skills for the 5 3 L (6) E Prof. Peđa Ašanin Gole
International Multicultural Environment S (4) Gole, Prof. Vern Redekop
and Prof. Dragan Koković
Fourth Semester 30 4 14/16 + 8/10 1/2 + 1/2
Mandatory Subjects
11 Types of Modern Economic Diplomacy 10 4 L (6) E Prof. Linjie Zanadu,
and Their Distinguishing Features S (2) Prof. Zhaoyuan Zhang,
(USA, UK, Denmark, PR China) Prof. Nicolas Maclean,
Prof. Jonathan Bradley,
Prof. Reinhard Priebe and
Prof. John Maresca
12 International Promotion of National 10 4 L (4) T Prof. Nicolas Maclean,
Economic and Technological Potential S (4) Academician Časlav Ocić,
Prof. Marjan Svetličič and
Prof. Siniša Zarić
Elective subject (one to select)
13a The Diplomatic Protocol 10 4 L (4) T Prof. Jožef Kunič and
S (2) Prof. Nano Ružin
13b EU Programs and Funding of Innovation- 10 4 L (4) T Prof. Reinhard Priebe,
Related Projects S (2) Prof. Draško Veselinovič
and Prof. Boris Cizelj
13c Methodology and Techniques of 10 4 L (6) E Prof. Toby Harris,
Proactive Economic Intelligence and S (4) Prof.. Jonathan Bradley,
Promotion Prof. Boris Cizelj and
Prof. Marjan Svetličič
Fifth & Sixth Semesters
PhD Thesis Research Proposal 20 5/6 Mentor
Dissertation preparation and defense 40 5/6 Mentor
TOTAL – 6 semesters 180 1- 6 70-82 + 38-44 7-9 + 4-6
The Doctoral studies last at least three years and are accredited with 180 ECTS with prior duration of Undergraduate and Master’s studies of at
least 5 years and 300 ECTS. The Doctoral dissertation is the final part of the study program of Doctoral studies, except for the Doctorate of Arts
which is an artistic project. The volume of the Doctoral dissertation should range from 80.000 to 100.000 ±10% words. The prerequisite for the
defense of the Doctoral dissertation is the publication of two scientific papers in international and other reference journals.
NB: Lectures on scheduled program are subject to at least 10 candidates signing up. Lectures in optional courses are subject to at least 5
candidates signing up. It is planned that the total number of contact hours will be around 100.
Economic Diplomacy | 23
1 The Emerging Global and Regional Political, Economic and Security Prof. Dr. S. Meyer, 3
Landscape - Major Trends and Forecast 2025/2030* Professor ECPD
3 The Modern Diplomacy and the Function of Economic, Scientific Amb. Dr. J. Kunič, 3
and Cultural Diplomacy Professor ECPD
4 Key Skills of Corporate Diplomacy: Networking, Public Advocacy, Amb. Dr. B. Cizelj, 4
Communication with the Influential Public Professor ECPD
6 The Role of Major International and Regional Organizations (IBRD, Prof. Dr. D. Lopandić, 2
WIPO, UN EC, EBRD, EIB) * President SRCE
7 Structuring the Message in Interest Representation and Lobbying* Prof. I. Vidačak, University of 2
Zagreb
9 Regulatory Framework of International Trade, Investment, Tax and Prof. Dr. S. Marković, University of 3
IP Rights* Belgrade
10 Methods of Modern Economic Promotion, Country and City A. Drapal, Consultant on branding 2
Branding*
11 Public and Government Affairs, Interest Representation and Amb. Dr. B. Cizelj, 3
Legitimate Lobbying Professor ECPD
13 Corporate Social Responsibility and International PR* Dr. M. Mulej, University of Maribor 2
14 EU Programs and Research & Business Project Funding Possibilities Prof. D. Veselinovič, 2
- Prospects 2024-2030 President SBRA, Brussels
care of all economic issues being dealt with recognition that economic diplomacy is an
by diplomatic mission. Though better than absolute necessity, is that instead of redesigning
nothing, this is not the optimal policy on the whole model of the diplomatic service,
the part of the Ministries, and expected and and re-educating or at least briefing their staff
needed results cannot be achieved; accordingly, they create separate divisions
(3.) Agency model – MFA is not involved in for economic diplomacy, and introduce some
economic issues, a separate government training for the people who will perform primarily
agency is created and it operates under the economic functions.
Ministry of Trade;
Consequently, this means that most heads
(4.) Competition model – MFA and other
of missions will still perceive their diplomatic
ministries cover economic issues abroad in
function in a traditional state-centric, political
an overlapping fashion without clear division
context, and will not focus on, neither prioritize
of responsibilities; and
economic issues. However, objectively speaking,
(5.) Rejection model – MFA leaves all economic
they have more recently become the priority for
issues to other ministries and has no role in
any country, big or small, rich or poor.
country’s economic policy. (5)
There is another challenge reducing the speed
Most countries practice one of the first three of the transformation process of the diplomatic
models, and it is difficult to judge which is the service in many countries: the traditional public
most efficient, while clearly the last two models perception of the diplomatic service – including
are certainly not advisable. It should be admitted the business community – is so strong, that
that economically advanced countries have the Ministries at home and the missions abroad
recognized the changes in the global economy are not requested to perform their economic
sooner than others, and that helps them perform function as much as they could, and in fact
at the world market in a superior fashion, and as they should. It is – primarily in Europe and
further strengthens their competitiveness. several other countries, though for various
On the other hand, this unfortunately contributes historical reasons – being forgotten that
to additional economic polarization among the diplomacy is just another governmental service
rich and poor countries in the world economy, paid by the taxpayers.
and forces the latter to do more in building their And finally, since most diplomats are not really
economic diplomacy capabilities. properly trained, they are not only happy to be
This fits well into the broader tendency of left without pressure of people who actually
less developed countries to make every effort need and would deserve their service, but
to direct their development process in the sometimes even avoid contacts with business
paradigm of knowledge economy. This means people, since they tend to ask for professionally
that both public policies, as well as efforts demanding services, while heads of missions
at microeconomic level, will be focused on also often consider these services as some kind
systematically developing education and training of extra effort for which they do not feel any
systems in ways which will provide to the young, priority.
as well as the already economically active This is certainly more often the case with older,
population, the skills and competencies needed career diplomats. Fortunately, the situation is
for the 21st century – including their diplomats, usually better with younger diplomats, and
interested in economic issues. particularly those who came into the service
One of the observations about how Ministries from the business world or other customer-
of Foreign Affairs usually react to the growing oriented areas.
Economic Diplomacy | 29
Consequently, countries who combine career 2. E. Doter (2004) “Branding Canada: The
diplomats with “outsiders” manage to develop Renaissance of Canada’s Commercial
thereby an important advantage. Diplomacy”, International Studies Perspectives,
It would be unfair to be critical only about Vol.5, issue 1, pp.55-60
Economic Diplomacy. In most cases, Ministries 3. Strange S. (2007) “The Retreat of the State:
of Foreign Affairs have a similar approach also The Diffusion of Power in World Economy “,
to the other new domains of diplomacy, such Cambridge UP, 1996. Stulberg N. Adam Well-
as science/research and culture. These are oiled Diplomacy: Strategic Manipulation and
also areas where proactive promotion and Russia’s Statecraft in Eurasia Albany, State
support could help in positive “country branding”, University of new York Press, 2007. Lee
but it happens only with a limited number of Donna, The Growing Influence of Business
countries. Obviously, they have understood that in U.K. Diplomacy International Studies
in modern media, Internet and social networks- Perspectives, 5(2004) 1, pp.50-54.
driven world, diplomats cannot stay inactive in
4. Moons S.J.V. (2014) “Economic Diplomacy,
building and maintaining a positive and inviting
Product Characteristics and Level of
international image of their country, particularly in
Development” Paper at ETSG Conference, The
the environment of their accreditation.
Hague, p.23.
References 5. S. Penev, B. Udovič, M. Djukić (2017)
1. European Commission, President J. C. Juncker “Ekonomska diplomatija u Srbiji: karakteristike
(2016) State of the Union Address, Brussels, 14 i mogućnosti za unapredjenje”, Ekonomske
September 2016. teme, 52 (3), p. 273.
European Center for Peace and Development University for Peace est. by the United Nations (ECPD),
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E-mail: [email protected], www.ecpd.org.rs
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