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Chareynel Ayuban Radaña
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19 views

Lesson Plan

Uploaded by

Chareynel Ayuban Radaña
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Price, Place, and Promotion

I.Objective: 1. Define and explain the concepts of Price, Place, and


Promotion., 2. Identify how these elements influence a product's marketing
strategy., 3. Apply the concepts of Price, Place, and Promotion to a real or
hypothetical product.

II. Before the Lesson / Pre-lesson Proper

[Instructional Materials:] Chart paper, markers, and visuals of different products


Engaging Activity 1 - Brainstorming session on pricing strategies used in local
businesses.
Engaging Activity 2 - Picture Analysis of advertisements highlighting price, place,
and promotion.
Engaging Activity 3 - Storytelling about a local product’s journey from production to
market.

Learning within the curriculum:


1) Business Education - Understanding how products are marketed.
2) Economics - The role of pricing in consumer behavior.

Learning across the curriculum:


1) Filipino - Creating advertisements in the local language.
2) English - Writing and presenting marketing strategies.

Establishing Lesson Purpose / Intention:


Today, we will explore how the concepts of Price, Place, and Promotion shape
marketing strategies. Understanding these elements is crucial for effectively
positioning products in the marketplace and influencing consumer decisions. Let’s
discover how these components work together in real-world scenarios.

Lesson Language Practice/Unlocking of Difficulties:

Key Terms: Price, Place, Promotion, Marketing Strategy, Target Market

Key Concepts:

Concept 1 - Price: The amount of money consumers pay for a product.

Concept 2 - Promotion: The communication strategies used to inform and


persuade consumers.
II. During the Lesson Proper

Reading the Key Idea / Stem:


The concepts of Price, Place, and Promotion are essential components of a
marketing strategy that influence how products reach consumers.
Developing Understanding of the Key Idea / Stem:

Activity 1: “Marketing Mix Analysis”

[Teaching Strategy:] Group Discussion


Materials - Examples of various products and their marketing strategies
Significance - Analyzing real-world examples helps students understand how Price,
Place, and Promotion work together.
Instructions -
1) Divide students into small groups and assign each group a different product.
2) Each group will analyze the product's pricing, distribution (place), and promotional
strategies.
3) Groups will present their findings to the class.
Rubric
- Clarity of analysis - 10 pts.
- Depth of understanding - 5 pts.
- Group collaboration - 5 pts.

Assessment Questions:
1) What pricing strategy does your product use?
2) How does the place of distribution affect sales?
3) What promotional methods were most effective?

Activity 2: “Create Your Own Marketing Campaign”

[Teaching Strategy:] Project-Based Learning


Materials - Poster boards, markers, and access to online resources
Significance - This hands-on activity allows students to apply their knowledge
creatively.
Instructions -
1) Students will select a product (real or hypothetical) and create a marketing
campaign focusing on Price, Place, and Promotion.
2) They will design a poster that outlines their strategy for each element.
3) Present the campaign to the class.
Rubric
- Creativity of campaign - 10 pts.
- Understanding of marketing concepts - 5 pts.
- Presentation skills - 5 pts.

Assessment Questions:
1) How did you determine the price for your product?
2) Where would you sell your product and why?
3) What promotional strategies did you choose to attract customers?

Inclusive Activity 3: “Role-Playing as Marketers”

[Teaching Strategy:] Role-Playing


Materials - None
Significance - Encourages students to think critically about real-world marketing
scenarios.
Instructions -
1) In pairs, students will role-play as marketers and consumers discussing a product.
2) One student will pitch the product, focusing on Price, Place, and Promotion.
3) The other student will ask questions and provide feedback.
Rubric
- Engagement in role-play - 10 pts.
- Ability to articulate marketing strategies - 5 pts.
- Constructive feedback provided - 5 pts.

Assessment Questions:
1) What was the most convincing aspect of the marketing pitch?
2) How did the price influence your perception of the product?
3) What promotional strategies caught your interest?

Deepening Understanding of the Key Idea/Stem:

Activity: “Case Study Analysis”

[Teaching Strategy:] Case Studies


Materials - Case studies of successful marketing campaigns
Significance - Analyzing case studies provides insights into effective marketing
strategies.
Instructions -
1) Students will read assigned case studies and identify how Price, Place, and
Promotion contributed to the product's success.
2) They will discuss their findings in small groups.
3) Each group will present a summary of their case study to the class.
Rubric
- Comprehension of case study - 10 pts.
- Quality of group discussion - 5 pts.
- Clarity of presentation - 5 pts.

Assessment Questions:
1) What were the key factors that led to the success of the product?
2) How did the marketing mix adapt to consumer needs?
3) What lessons can be applied to future marketing strategies?
III. After the Lesson / Post-lesson Proper

Making Generalizations / Abstractions:


In summary, understanding Price, Place, and Promotion is vital for developing
effective marketing strategies. These elements work together to influence consumer
behavior and drive sales. By applying these concepts to real products, we can better
grasp their impact on the marketplace.

Supporting Material 1 - "Principles of Marketing" by Philip Kotler: A


comprehensive guide on marketing strategies and concepts.

Supporting Material 2 - "Marketing Management" by Kotler and Keller: Provides


in-depth analysis of marketing strategies with real-world examples.

Assessment - Evaluating Learning:


[Teaching Strategy:] Think-Pair-Share

[Instructional Materials:] Worksheets for self-assessment and feedback.


Question 1 - Define Price in the context of marketing.
Question 2 - Explain how Place affects a product's availability.
Question 3 - Describe a Promotional strategy you find effective and why.

H.O.T.S.:
Question 1 - How would changing the price of a product impact its market position?
Answer 1 - A lower price might attract more customers but could reduce perceived
value; conversely, a higher price might suggest quality but limit accessibility.
Question 2 - In what ways can a business adapt its Place strategy in a digital age?
Answer 2 - Businesses can utilize e-commerce platforms to reach broader audiences
while also maintaining physical locations for direct customer engagement.
Question 3 - What role does consumer feedback play in shaping Promotion
strategies?
Answer 3 - Consumer feedback helps businesses tailor their promotional messages
to better resonate with target audiences, enhancing effectiveness and engagement.

Additional Activities for Application / Remediation:


Assignment 1 - “Market Research Project”

Guiding Overview for Teacher: Students will conduct market research on a product
of their choice, focusing on its Price, Place, and Promotion.
Assessment Question - What insights did your research provide about the
effectiveness of the product's marketing mix?
Assignment 2 - “Advertising Analysis”

Guiding Overview for Teacher: Students will analyze advertisements from local
businesses, identifying elements of Price, Place, and Promotion.
Assessment Question - How do the advertisements reflect the marketing strategies
discussed in class?

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