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Chareynel Ayuban Radaña
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86 views6 pages

Lesson Plan

Uploaded by

Chareynel Ayuban Radaña
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Subject: Price, Place, and Promotion

Grade Level: Grade 12

Objective: 1. Define and explain the concepts of Price, Place, and


Promotion., 2. Identify how these elements influence a product's marketing
strategy., 3. Apply the concepts of Price, Place, and Promotion to a real or
hypothetical product.

Learning within the curriculum:

1) Introduction to Marketing Principles: This topic covers the fundamentals of


marketing, including the four P's (Product, Price, Place, Promotion). It connects to
the current lesson by providing a broader context for understanding how price, place,
and promotion fit into the overall marketing strategy of a product.

2) Consumer Behavior: This topic explores how consumers make purchasing


decisions and the factors that influence their choices. It relates to the lesson by
illustrating how price, place, and promotion can affect consumer perceptions and
behaviors towards a product, thereby influencing marketing strategies.

Learning across the curriculum:

1) Economics: The concept of supply and demand is crucial in understanding pricing


strategies. This topic connects to the lesson as it provides a foundational
understanding of how market conditions can influence pricing decisions and thus
affect a product's marketing strategy.

2) Mathematics: Understanding percentages and basic calculations is essential


when determining pricing strategies, discounts, and promotional offers. This topic
connects to the lesson by emphasizing the quantitative aspects of pricing and how
they can impact overall marketing effectiveness.

Review Motivation:

[Teaching Strategy:] Interactive Quiz

[Instructional Materials:] Quiz slides or a digital quiz platform


Engaging Activity 1 - K-W-L Chart: Students will fill out a K-W-L (Know, Want to
know, Learned) chart about Price, Place, and Promotion.

Engaging Activity 2 - Picture Analysis: Show images of different products and ask
students to identify their price, place of sale, and promotional strategies used.

Engaging Activity 3 - Real-Life Scenario Role-Playing: Students will role-play as


marketers for a hypothetical product, discussing pricing and promotional strategies in
groups.

Activity 1: Marketing Mix Presentation

[Teaching Strategy:] Cooperative Learning

Materials - Projector, presentation software (PowerPoint, Google Slides)

Significance - This activity allows students to collaboratively create a presentation,


enhancing their understanding of the marketing mix.

Instructions -

1) Divide students into small groups and assign each group one element of the
marketing mix (Price, Place, Promotion).

2) Each group will research their assigned element and prepare a presentation that
includes definitions, examples, and its importance in marketing strategy.

3) Groups will present their findings to the class for discussion.

Rubric

- Clarity of presentation - 10 pts.

- Depth of content - 10 pts.

- Engagement with the audience - 5 pts.

Assessment Questions:

1) What is the significance of price in the marketing mix?

2) How does place impact consumer access to a product?

3) What role does promotion play in influencing consumer behavior?


Activity 2: Marketing Strategy Case Study

[Teaching Strategy:] Problem-Based Learning

Materials - Case study handouts, markers, poster boards

Significance - This activity encourages critical thinking as students analyze real


marketing strategies.

Instructions -

1) Provide students with a case study of a product’s marketing strategy.

2) In groups, they will identify and discuss the price, place, and promotion strategies
used.

3) Groups will create a poster summarizing their analysis and present it to the class.

Rubric

- Quality of analysis - 10 pts.

- Creativity of presentation - 10 pts.

- Group collaboration - 5 pts.

Assessment Questions:

1) What pricing strategy was used in the case study and why?

2) How did the place of sale impact the product's success?

3) What promotional tactics were most effective for the product?

Inclusive Activity 3: Concept Mapping


[Teaching Strategy:] Interactive Learning

Materials - None

Significance - This activity helps students visualize the connections between the
concepts of Price, Place, and Promotion.

Instructions -

1) In pairs, students will create a concept map that connects Price, Place, and
Promotion with relevant examples.

2) They will discuss their maps with another pair, explaining their connections.

3) Each pair will share one connection with the class.

Rubric

- Completeness of the concept map - 10 pts.

- Accuracy of connections - 10 pts.

- Participation in discussion - 5 pts.

Assessment Questions:

1) How do price and promotion interact in a marketing strategy?

2) What factors should be considered when determining a product's price?

3) Why is place considered a critical element in marketing?

ANALYSIS:

Activity 1 - Students demonstrated their understanding of the marketing mix through


collaborative presentations, effectively explaining the significance of each element in
a marketing strategy.

Activity 2 - The case study analysis allowed students to critically evaluate real-world
marketing strategies, enhancing their ability to apply theoretical concepts to practical
situations.

Activity 3 - The concept mapping activity provided a visual representation of how


Price, Place, and Promotion are interconnected, reinforcing their understanding of
the marketing mix.
ABSTRACTION:

The objective highlights the interrelatedness of Price, Place, and Promotion within
marketing strategies, emphasizing that each element must be carefully considered to
effectively reach and influence consumers. Understanding these concepts equips
students to analyze and develop marketing strategies in various contexts.

Supporting Material 1 - "Marketing Management" by Philip Kotler: This book


provides a comprehensive overview of marketing principles, including detailed
discussions on the four P's and their strategic implications.

Supporting Material 2 - "Consumer Behavior: Buying, Having, and Being" by


Michael Solomon

APPLICATION:

[Teaching Strategy:] Experiential Learning

Task 1 - Create a marketing plan for a new product, including detailed strategies for
Price, Place, and Promotion.

Task 2 - Conduct a survey in the community to gather data on consumer preferences


related to pricing, location of purchase, and promotional offers.

ASSESSMENT:

[Teaching Strategy:] Formative Assessment

[Instructional Materials:] Quiz platform, paper

Question 1 - Define the term "promotion" in the context of marketing.

Question 2 - How does the "place" of a product affect its market reach?

Question 3 - Why is pricing considered a crucial element in the marketing mix?


H.O.T.S.:

Question 1 - How would you adjust the pricing strategy for a luxury product?

Answer 1 - A luxury product's pricing strategy may need to reflect exclusivity and
high value, potentially using premium pricing to enhance perceived quality.

Question 2 - In what ways can a company's promotional strategy change in response


to market trends?

Answer 2 - A company might shift its promotional strategy to incorporate digital


marketing or social media campaigns to align with consumer behavior trends
towards online engagement.

Question 3 - What factors should be considered when selecting distribution channels


for a new product?

Answer 3 - Factors such as target market demographics, product type, cost of


distribution, and competitor strategies should be evaluated to choose the most
effective channels.

Assignment:

1) Guiding Overview for Teacher: Assign students to research a successful


marketing campaign and analyze its use of Price, Place, and Promotion.

Assessment Question: What strategies contributed to the campaign's success?

2) Guiding Overview for Teacher: Have students interview local business owners
about their marketing strategies related to Price, Place, and Promotion.

Assessment Question: What insights did you gain regarding the practical
application of marketing concepts in the real world?

END OF REFERENCES

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