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PR 2 Lecture 1.1

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Cynthia Katie
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0% found this document useful (0 votes)
30 views

PR 2 Lecture 1.1

Uploaded by

Cynthia Katie
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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LEARNING TARGETS

▪ I can describe the characteristics, strengths, and


weaknesses of quantitative research.

▪ I can compare qualitative research and quantitative


research.
Guide Questions:

1. What can you say about the three pictures?


What do they show?
2. Are the problem presented in the picture be
studied using qualitative approach?
quantitative approach?
3. How is quantitative research different from
qualitative research?
4. How will you conduct quantitative research?
Formative Assessment No. 1
A. Fill the blanks with the correct word or phrase to make
each statement true.

1. Research can be classified as _____ and ______.


2. _____ research deals with numbers, whereas _____
research deals with words, pictures, or objects.
3. _____ research uses statistical or mathematics tools to
analyze data.
4. _____research is aimed at creating knowledge.
5. _____ research describes, infers, and resolves problem
using numbers.
Formative Assessment No. 1
B. Answer the following questions.

1. What makes qualitative research subjective?

2. What makes quantitative research objective?


Characteristics of Quantitative Research
1. Large sample size

2. Structured research methods


▪ carefully planned and designed before they are
implemented

3. Highly reliable outcome


▪ specific and measurable responses from the
sample population
Characteristics of Quantitative Research
4. Reusable outcome
▪ outcome of quantitative research can be used
several times

5. Close-ended questions
▪ clearly defined research questions to which
objective answers are sought

6. Numerical Outcome
▪ outcome is always numerical in form
Characteristics of Quantitative Research
7. Generalization of Outcome
▪ data from samples provide a scientific basis to
form a generalization for the whole population

8. Prior study
▪ review and analyze the result of previous studies
to provide support of the research problem
Strengths of Quantitative Research
▪ Involves greater number of subjects and enables a
broader study
▪ Study results are more objective, accurate, valid and
reliable.
▪ It can be replicated as well as analyzed in
comparison with other similar works.
▪ Summarize vast sources of information and make
comparisons across categories over time
▪ Personal bias can be avoided
Limitations of Quantitative Research
▪ Explanation often focuses on numerical results as
basis.
▪ Often conducted in artificial setting, where certain
level of control is exercised.
▪ Results may not necessarily reflect the real-life
situation presented in the problem.
▪ Often, quantitative research provides limited
numerical descriptions because respondents are not
required to narrate or elaborate their responses

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