PR 2 Lecture 1.1
PR 2 Lecture 1.1
5. Close-ended questions
▪ clearly defined research questions to which
objective answers are sought
6. Numerical Outcome
▪ outcome is always numerical in form
Characteristics of Quantitative Research
7. Generalization of Outcome
▪ data from samples provide a scientific basis to
form a generalization for the whole population
8. Prior study
▪ review and analyze the result of previous studies
to provide support of the research problem
Strengths of Quantitative Research
▪ Involves greater number of subjects and enables a
broader study
▪ Study results are more objective, accurate, valid and
reliable.
▪ It can be replicated as well as analyzed in
comparison with other similar works.
▪ Summarize vast sources of information and make
comparisons across categories over time
▪ Personal bias can be avoided
Limitations of Quantitative Research
▪ Explanation often focuses on numerical results as
basis.
▪ Often conducted in artificial setting, where certain
level of control is exercised.
▪ Results may not necessarily reflect the real-life
situation presented in the problem.
▪ Often, quantitative research provides limited
numerical descriptions because respondents are not
required to narrate or elaborate their responses