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611 views2 pages

Questionnaire

Uploaded by

fransgarciajr
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Dear Respondents:

We are the Hospitality students from Holy Cross College of Davao conducting a
research entitled “CUSTOMER SATISFACTION AND PREFERENCE ON COFFEE SHOPS IN
DAVAO CITY”. With this, we would like to ask your permission to answer our survey
questionnaire. Rest assured that the data will be collected be held with utmost confidentiality.

Name: (Optional)

Age: Sex: □ Male □ Female


Monthly Income:

Please answer the following questions and check ( / ) the box using the following scales:

5 - Always The statement is true to me at all times


4 - Frequently The statement is true to me most of the time
3 - Sometimes The statement is quite true to me
4 - Rarely The statement is not often true to me
1 - Never The statement is not true to all

PART II - CUSTOMER SATISFACTION

A. Product 5 4 3 2 1
As a Customer, I believe that
1. the establish has good coffee quality.
2. enjoy variety of coffee flavors.
3. I can recommend their coffee flavors with my friends.
4. they offer other products aside from coffee.
5. the coffee uses excellent product ingredient and raw materials.
B. Price 5 4 3 2 1
As a Customer, I..
1. believe that they have the best price compared with other coffee
shop.
2. believe that their price is what their product is, or so to say is a
fair price.
3. believe that I am satisfied with their prices on coffees and other
beverages.
4. believe that there is no need to adjust their current price.
5. believe that everyone can afford their coffee products.
C. Staff and Service 5 4 3 2 1
As a Customer, I…
1. believe that the coffee shop has great ambiance.
2. believe that the coffee shop has friend staff.
3. believe that the coffee shop staff are helpful on their customer’s
need
4. believe that the coffee shop is cleaned and well-maintained.
5. believe that the coffee shop is arrangement are comfortable

PART II - CUSTOMER PREFERENCE

A. Promotion 5 4 3 2 1

1. Online Marketing
2. Email Marketing
3. Coupons
4. Promotional Events
5. Free Tasting
B. Brand 5 4 3 2 1

1. Product Brand Name


2. Brand Experience
3. Online Presence
4. Poster and Signage
5. Brand are recognizable
C. Quality 5 4 3 2 1

1. Taste
2. Quality
3. Price
4. Speed Service
5. Cleanliness

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