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Swot Matrix Space Matrix 1

SWOT ANALYSIS

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Erica Jimenez
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14 views23 pages

Swot Matrix Space Matrix 1

SWOT ANALYSIS

Uploaded by

Erica Jimenez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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SWOT MATRIX

&
SPACE MATRIX
Cris John Edrick R. Cruz
BSE 2-2
SWOT MATRIX
SWOT MATRIX
A SWOT matrix is a tool that allows businesses or individuals
to identify their strengths, weaknesses, opportunities and
threats.
SWOT matrix, also known as a SWOT analysis, as a strategic
planning tool to determine and evaluate the advantages,
disadvantages, opportunities, and threats related to a
project, company, activity, or strategy.
Elements of SWOT Matrix (Internal)
Strengths are the qualities that give a business,
01 - STRENGTHS organization or individual a comparative advantage over
others. They're the factors that enable a company to
achieve its objectives. Strengths can be tangible resources,
such as a strong balance sheet, buildings, machinery,
employees and a market. Intangible strengths may include
strong customer loyalty, a talented staff, patents and an
excellent reputation.

Weaknesses are factors that reduce an organization's


02 - WEAKNESSES ability to accomplish its goals. They can include a lack
of funds, low production capacity, unmotivated
employees and a small market share. A SWOT analysis
can help a business identify its weaknesses and turn
them into strengths.
Elements of SWOT Matrix (External)

Opportunities are unexplored factors that can


03 - OPPORTUNITIES provide rewards for a business, project or individual.
Opportunities can take the form of experience, new
technology, new markets or even a poorly performing
competitor. Identifying opportunities can help a
business use its strengths to its advantage.

Threats are events or factors beyond a company's


04 - THREATS or person's control that can affect them
negatively. Also known as risks, threats are
external factors that a SWOT analysis can help
businesses identify and take proactive measures.
This can help reduce or eliminate the threat's
effects.
SWOT MATRIX
SWOT MATRIX OF JOLLIBEE
SPACE MATRIX

Lorna Alvarado
SPACE MATRIX
Strategic Position & ACtion Evaluation matrix

SPACE matrix is a strategic management tool that focuses


on strategy formulation especially as related to the
competitive position of an organization.
Similar to the SWOT model, SPACE analysis deals with the
internal and external environment of an organisation, yet it does
not identify its strengths, weaknesses, existing opportunities or
threats.
SPACE MATRIX AREA ANALYSIS

FINANCIAL STRENGTH (FS)


Internal strategic
dimension { COMPETITIVE
ADVANTAGE (CA)

ENVIRONMENTAL

{
External strategic STABILITY (ES)
dimension
INDUSTRY STRENGTH (IS)
SPACE MATRIX
SPACE MATRIX
SPACE MATRIX SCORING

Each of the four groups of these SPACE factors also consists of


sub-factors which have a numerical expression – the scores
attributed to FS and IS range between 0 (the worst) and +6 (the
best); the scores which may be attributed to CA and ES range
between 0 (the best) and -6 (the worst).
SPACE MATRIX FOUR
QUADRANTS
Aggressive
Conservative
Defensive
Competitive
AGGRESSIVE
an attractive and relatively stable industry, the
company has a competitive advantage and it
can protect it, a critical factor is the possible
entry of new competitors into the industry, it
may be considered new acquisitions, increasing
market share and focusing on competitive
products.

typical in an attractive industry (high industry


strength) with stable economic conditions.
CONSERVATIVE
The companies positioned in this quadrant are
in a situation of steady, yet slowly-growing
markets.
This is when the business is in a good position in
its financial strength and environmental stability
but its market offers limited opportunities
because it is either unattractive or the business
has a competitive disadvantage or both.
COMPETITIVE
have the characteristic of an attractive industry (high
industry strength) in a relatively unstable environment

This position is typical of enterprises with substantial


competitive advantages in highly attractive branches,
yet their financial strength is insufficient to compensate
for the instability of the environment. A major strategic
imperative is acquiring financial power so as to ensure
the funds for further expansion.

The companies positioned in this quadrant need to


improve their profitability (output, territories, market
segments), differentiation (in terms of the products they
offer), and raise their overall marketing efficiency.
DEFENSIVE
is an unattractive industry where competitiveness is
the critical factor.

This position is typical of unattractive branches where


organizations have insufficient funds and competitive
products. The competitiveness of the enterprise is
usually a key factor. The behavior of the company is one
of a defender trying to protect its interests.
SPACE MATRIX
SPACE MATRIX
SPACE MATRIX EXAMPLE
SPACE MATRIX EXAMPLE
THANK YOU

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