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Module 10 Social Media

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67 views

Module 10 Social Media

Uploaded by

awofolarinmoses
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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LIB001 – MODULE 10

SOCIAL MEDIA USE IN THE LIBRARY

Monday, July 26, 2021 LIB 001- LIBRARY INSTRUCTION PROGRAMME 1


MODULE 10 OUTLINE
 Social media
 Social media platforms
 Purposes of social media use in the library
 Benefits of social media use
 Limitations of social media
 Summary/Conclusion
 Evaluation
 References

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Introduction

■ You are welcome to the tenth module of this course. This module will
discuss social media in terms of definition, platforms, purpose,
benefits and limitations of social media use in library.

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LEARNING OBJECTIVES
At the end of this module, you should be able to:
■ define the term social media,
■ identify different platforms of social media use in library,
■ describe the purposes of social media use in the library,
■ discuss the benefits of social media use in the library,
■ enumerate the limitations of social media in the library

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Social Media
■ Social media is an Internet based form of communication that allows
users to interact, share information and create web-content.
■ Social media are powerful tools for communicating and facilitating
relationships with existing and potential library patrons, and are
becoming increasingly popular among university communities.

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Social media platforms

■ Social media platforms could be categorised into the


following: social networking (Facebook, Linkedln,
Google+, Whatsapp, etc), microblogging (Twitter,
Tumblr), Photo sharing (Instagram, snapchat, pinterest)
and Video sharing (YouTube, Facebook, Periscope,
Vimeo).

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Social media platforms cont’d
Social media platforms to be discussed in this module are:
■ Facebook
■ WhatsApp
■ Linkedln
■ Twitter
■ Blog

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Social media platforms cont’d
 Facebook is a social networking website where users can post comments, share
photographs and post links to news or other interesting content on the web, chat
live, and watch short-form video. Facebook began in February 2004 by student of
Harvard University Mark Zuckerberg along with Edward Saverin (Phillips, 2007).

 Libraries populate Facebook with rich content, promotion of library resources and
information about current projects or exhibitions.

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Social media platforms cont’d

 WhatsApp is a free instant messenger application that allows users to send text
messages and multimedia files. WhatsApp application was developed in 2009 by
Brian Acton and Jan Koum.

 It is a proprietary cross-platform, encrypted, instant messaging application. Libraries


utilised the “App” to send text, audio messages, videos, documents, user location,
and contacts and to other users using a mobile number on the platform (Ansari &
Tripathi, 2017).

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Social media platforms cont’d

 Twitter is an America online news and social networking service on which users
post and interact with messages known as “tweets.It was founded in March 25,
2006 by Jack Dorsey, Noah Glass, Biz Stone and Evan Williams (Wikipedia, 2021).

 Libraries use this platform to give users first-hand information on the newly
acquired information materials and users can send Instant Messages (IM) or
complaints; ask questions on a particular issue and get a feedback on the spot
using twitter.

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Social media platforms cont’d

 Blog is a discussion or informational website published on the World Wide


Web (www) consisting of discrete, often informal diary-style text
entries(Wikipedia, 2021).
 Libraries periodically post messages; share information on a particular
subject or issue, and allow users to contribute to content.

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Social media platforms cont’d

 Linkedin is a social networking site designed specifically for the


business community.
 The goal of the site is to allow registered members to establish and
document networks of people they know and trust professionally.
Libraries make use of the site to connect library patrons to
disseminate selected information in a timely manner.

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Purposes of social media
■ Libraries participate in social media for many reasons but primarily to
communicate information about library services and resources, and to engage with
their communities.
■ Social media can be powerful information dissemination tools and offer a way for
libraries to promote their activities, resources and services while allowing a two
way dialogue with library patrons.

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Benefits of social media use
■ Low cost and ease of use.
■ Communication with patrons.
■ Marketing and promotion.
■ Social media platforms enhance the visibility of the library.
■ Improvement of library Services.
■ Ease access.

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Limitations of social media
■ expertise are required to deliver library services to library patrons
which may not be affordable.
■ The use of social media is time consuming.
■ Limited funds to support operations and use of social media.
■ External factors such as Internet connectivity, hardware issues,
technological infrastructure may restrict access.

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SUMMARY/ CONCLUSION

■ In this module, we have discussed social media use in the library,


meaning of social media, social media platforms, purposes of using
social media, social media guidelines for libraries, using social media
in the library.
■ Social media use in the library enhances information sharing among
the university community.

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Self-Assessment Questions(SAQs)
■ Define the term “social media”.
■ Give five social media platforms.
■ Briefly describe three social media platforms that you can use to enhance
information sharing.
■ Enumerate the limitations of social media use discussed in this module.
■ What are the benefits of social media use in the library?
■ Briefly discuss the purpose of social media use in the library.

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REFERENCES

■ Ansari, M. S. & Tripathi, A. (2017). Use of whatsapp for effective delivery of Library and Information
Services. http://publications.drdo.gov.in/ojs/index.php/djlit/article/view/11090/6013
■ Harrison, A., Burress, R. Velasquez, and Schreiner, L. (2017). Social Media Use in Academic
Libraries: A Phenomenological Study. The Journal of academic Librarianship. 43(3)
DOI:10.1016/j.acalib.2017.02.014
■ Grierson, E. (2021). • Social Media for Libraries. https://www.britannica.com/topic/LinkedIn
■ Phillips, S (2007). A brief history of Facebook
https://www.theguardian.com/technology/2007/jul/25/media.newmedia
■ Porterfield, A. (2010) 22% of online time spent with social media.
http://www.socialmediaexaminer.com
■ Wikipedia, the free encyclopaedia. https://en.wikipedia.org/wiki/Twitter

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THANK YOU FOR YOUR TIME

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