Salesforce Certified Al Associate

Time Taken: 24 minutes of 70 minutes total

Result: Pass

Al Fundamentals 100%

Al Capabilities in CRM 100%

Ethical Considerations of Al 93%

Data for Al 93%

Congratulabions! You have successfully completed the certification exam to become a Salesforce Certified Al Associate. Well
Certified Professionals!

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Assessment Summary
Number of Items 40
Answered:
Number of Items (]
Unanswered:
Number of Items o
Marked for Review:

Answers
1. A 2.8 3.A 4. A
3. B 6. B Z.C 8.cC
9.8 10.8 i b R o 12. A
13. 8 14. A 15. A 16. B

17. 8B i18. B 19. B 20, C

21.8 22.C 23.6 24. A
25.B 26. 8 27. A 28. A
29. A 30. A 21. B 32. C
33. 4 34. A 35. 8 36.A
37. B 38. C 39. C 40. B
 Salesforce Certified Al Associate

Time Remaining: 00:46:30

40 of 40. Which best describes the difference between predictive Al and

generative AlL?
A, Predictive Al uses machine learning to classify or predict outputs from its input data
whereas generative AI does not use machine learning to generate its output.
B. Predictive Al uses machine learning to classify or predict outputs from its input data
whereas generative Al uses machine learning to generate new and original output for
a given input.
L o0) O Predictive Al and generative Al have the same capabilities but differ in the type of
input they receive; predictive Al receives raw data whereas generative Al receives
natural language.

O Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining: 00:46:36

39 of 40. What is an implication of user consent in regard to Al data

privacy?
Al O Al operates independently of user privacy and consent.

8. (O Al ensures complete data privacy by automatically obtaining user consent.

c@ Al infringes on privacy when user consent is not obtained.

D Mark this item for later review.

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 Salesforce Certified Al Associate

Time Remaining: 00:46:41

38 of 40. What are predictive analytics, machine learning, natural

language processing (NLP), and computer vision?
A. O Different types of data models used in Salesforce

e.0O Different types of automation tools used in Salesforce

c@ Different types of Al that can be applied in Salesforce

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Salesforce Certified Al Associate

Time Remaining: 00:46:49

37 of 40. A sales manager wants to improve their processes using Al in

Salesforce.

Which application of AI would be most beneficial?

A.( Data modeling and management
B.@ Lead scoring and opportunity forecasting
C. O Sales dashboards and reporting

D Mark this item for later review.

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 Salesforce Certified Al Associate

Time Remaining: 00:46:55

36 of 40. What does the term "data completeness" refer to in the context
of data quality?
A@ The degree to which all required data points are present in the dataset

B.O The process of aggregating multiple datasets from various databases

| of O The ablility to access data from multiple sources in real time

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Salesforce Certified Al Associate

Time Remaining: 00:47:01

35 of 40. Cloud Kicks plans to use automated chat as its primary support
channel.

Which Einstein feature should they use?

Al O Discovery
s.@ Bots
C. O Next Best Action

D Mark this item for later review.

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 Salesforce Certified Al Associate

Time Remaining: 00:47:06

34 of 40. Cloud Kicks discovered multiple variations of state and country

values in contact records.

Which data quality dimension is affected by this issue?

A.@ Consistency
B. O Accuracy
C. O Usage

O Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining: 00:47:10

33 of 40. Cloud Kicks' latest email campaign is struggling to attract new

customers.

How can Al increase the company's customer email engagement?

A.@ Create personalized emalls
B. O Resend emails to inactive recipients
(ot O Remove invalid email addresses

O Mark this item for later review.

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 Salesforce Certified Al Associate

Time Remaining: 00:47:15

32 of 40. What is the significance of explainability of trusted Al systems?

A, O Increases the complexity of Al models

B. O Enhances the security and accuracy of Al models

C@ Describes how Al models make decisions

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Salesforce Certified Al Associate

Time Remaining: 00:47:20

31 of 40. What is a benefit of data quality and transparency as it pertains

to bias in generative AI?
A, O Chances of bias are aggravated.

B.@ Chances of bias are removed.

O Chances of blas are mitigated.

D Mark this item for later review.

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 Salesforce Certified Al Associate

Time Remaining: 00:47:27

30 of 40. What is the main focus of the Accountability principle in

Salesforce's Trusted Al Principles?
A@ Taking responsibility for one’s actions toward customers, partners, and society

B.O Ensuring transparency in Al-driven recommendations and predictions

| of O Safeguarding fundamental human rights and protecting sensitive data

D Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining: 00:47:32

29 of 40. Salesforce defines bias as using a person's immutable traits to

classify them or market to them.

Which potentially sensitive attribute is an example of an immutable trait?

A.@ Financial status
B.O Nickname
C. O Email address

D Mark this item for later review.

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 Salesforce Certified Al Associate

Time Remaining: 00:47:37

28 of 40. What is a key challenge of human-AI collaboration in decision-

making?
A@ Creates a reliance on Al, potentially leading to less critical thinking and oversight

8. (O Leads to more informed and balanced decision-making

O Reduces the need for human involvement in decision-making processes

O Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining: 00:47:41

27 of 40. Which statement exemplifies Salesforce's honesty guideline

when training AI models?

A@ Minimize the Al model's carbon footprint and environmental impact during training.
8. Choose smaller better-trained models instead of larger more sparsely trained models,
C: O Ensure appropriate consent and transparency when using Al-generated responses.

D Mark this item for later review.

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 Salesforce Certified Al Associate

Time Remaining: 00:47:47

26 of 40. What is a potential outcome of using poor-quality data in Al

applications?
Al O Al models are less accurate but easier to train.
B, Al models may produce biased or erroneous results,
C.O AL model training becomes slower and less efficient,

O Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining: 00:47:52

25 of 40. In the context of Salesforce's Trusted Al Principles, what does

the principle of Responsibility primarily focus on?
Al O Providing a framework for data model accuracy

B, Ensuring ethical use of Al

C.O Outlining the technical specifications for AI integration

O Mark this item for later review.

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 Salesforce Certified Al Associate

Time Remaining: 00:47:58

24 of 40. What is the best method to safeguard customer data privacy?

A Track customer data consent preferences.

B. O Archive customer data on a recurring schedule.

C. (O Protect customer data with encrypted access.

=] Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining: 00:48:21

23 of 40. What are some of the ethical challenges associated with Al

development?
A. O Wonargf wantrdinan Acsdspeasetich timminates mee mabantial £on b Sveynitey
B. O Striving for model explainability
| o ° Testing models with diverse datasets

O Mark this item for later review.

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 Salesforce Certified Al Associate

Time Remaining: 00:48:24

22 of 40. What is an example of Salesforce's Trusted Al Principle of

Inclusivity in practice?
A, O Working with human rights experts

L ®) Striving for model explainability

c@ Testing models with diverse datasets

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Salesforce Certified Al Associate

Time Remaining: 00:48:28

21 of 40. What are the three commonly used examples of Al in CRM?

Al O Einstein Bots, face recognition, recommendations

B. Predictive scoring, forecasting, recommendations

O Predictive scoring, reporting, Einstein Bots

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 Salesforce Certified Al Associate

Time Remaining: 00:48:31

20 of 40.
What is a sensitive variable that can lead to bias?

A, O Education level
B. O Country
C.@ Gender

O Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining: 00:48:35

19 of 40. What is a potential source of bias in training data for AI models?

A, O The data is collected from a diverse range of sources and demographics.

B, The data is skewed toward a particular demographic or source,

C.(O The data is collected in real time from source systems.

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 Salesforce Certified Al Associate

Time Remaining: 00:48:39

18 of 40. What are the potential consequences of an organization suffering

from poor data quality?
A O Low employee morale, stock devaluation, and inability to attract top talent

B, Revenue loss, poor customer service, and reputational damage

C.O Technical debt, monolithic system architecture, and slow ETL throughput

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Salesforce Certified Al Associate

Time Remaining: 00:48:45

17 of 40. Cloud Kicks wants to decrease the workload for its customer care
agents by implementing a chatbot on its website that partially deflects
incoming cases by answering frequently asked questions.

Which field of AT is most suitable for this scenario?

AO Predictive analytics
B.@ Natural language processing

& O Computer vision

O Mark this item for later review.

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 Salesforce Certified Al Associate

Time Remaining: 00:48:51

16 of 40. Cloud Kicks wants to optimize its business operations by

incorporating Al into its CRM.

What should the company do first to prepare its data for use with AI?
A. () Determine data outcomes.
B.@ Determine data availability.
C. O Determine data biases.

O Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining: 00:48:53

15 of 40. What is a benefit of a diverse, balanced, and large dataset?

A Model accuracy

B. O Model trainability

<O Model complexity

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 Salesforce Certified Al Associate

Time Remaining: 00:48:58

14 of 40. Cloud Kicks wants to use Al to enhance its sales processes and
customer support.

Which capability should they use?

A.@ Einstein Lead Scoring and Case Classification
B. O Einstein Next Best Action and Case Auto Response Rules

(ot O Sales Path and Automated Case Escalations

O Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining: 00:49:03

13 of 40. A developer has a large amount of data, but it is scattered

across different systems and is not standardized.

Which key data quality element should they focus on to ensure the
effectiveness of the AT models?
A, O Performance

B,© Consistency
& O Volume

O Mark this item for later review.

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 Salesforce Certified Al Associate

Time Remaining: 00:49:07

12 of 40. A Salesforce administrator creates a new field to capture an

order's destination country.

Which field type should they use to ensure data quality?

A.@ Picklist
B.O Address
C.O Text

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Salesforce Certified Al Associate

Time Remaining: 00:49:12

11 of 40. Cloud Kicks wants to use Einstein Prediction Builder to determine

a customer's likelihood of buying specific products; however, data quality is
a concern.

How can data quality be assessed quickly?

AO Build a Data Management Strategy.
B. O Run reports to explore the data quality.

C@ Leverage data quality apps from AppExchange.

O Mark this item for later review.

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 Salesforce Certified Al Associate

Time Remaining: 00:49:17

10 of 40. In the context of Salesforce's Trusted Al Principles, what does

the principle of Empowerment primarily aim to achieve?
A O Empower users to solve challenging technical problems using neural networks.
B.@ Empower users of all skill levels to build Al applications with clicks, not code.
C. (O Empower users to contribute to the growing body of knowledge of leading AI research.

O Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining: 00:49:30

9 of 40. How is natural language processing (NLP) used in the context of

Al capabilities?
Al O To cleanse and prepare data for Al implementations

B.@ To understand and generate human language

c.O To interpret and understand programming language

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 Salesforce Certified Al Associate

Time Remaining: 00:49:34

8 of 40. A business analyst (BA) is preparing a new use case for Al. They
run a report to check for null values in the attributes they plan to use.

Which data quality component is the BA verifying by checking for null

values?
A, O Duplication
B. O Usage

C@ Completeness

O Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining: 00:49:40

7 of 40. Cloud Kicks wants to evaluate its data quality to ensure accurate
and up-to-date records.

Which type of records negatively impact data quality?

AO Structured
B.O Complete
C@ Duplicate

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 Salesforce Certified Al Associate

Time Remaining: 00:49:45

6 of 40. How does a data quality assessment impact business outcomes

for companies using AI?
Al O Accelerates the delivery of new Al solutions

B.@ Provides a benchmark for Al predictions

C.( Improves the speed of Al recommendations

D Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining: 00:49:49

5 of 40. A sales manager is looking to enhance the quality of lead data in

their CRM system.

Which process will most likely help the team accomplish this goal?
AO Redesign the lead conversion process,
B.@ Review and update missing lead information.

(o7 O Prioritize active leads quarterly.

D Mark this item for later review.

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 Salesforce Certified Al Associate

Time Remaining: 00:49:55

4 of 40. What should organizations do to ensure data quality for their Al

initiatives?
A@ Collect and curate high-quality data from reliable sources.
B.0O prioritize model fine-tuning over data quality improvements.
C.O Develop Al algorithms to automatically handle data quality Issues.

O Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining: 00:49:59

3 of 40. What is one technique to mitigate bias and ensure fairness in Al

applications?
A@ Ongoing auditing and monitoring of data that is used in Al applications

B.0O Excluding data features from the Al application to benefit a population

| of O Using data that contains more examples of minority groups than majority groups

O Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining : 00:27:44

I 1 of 40. Cloud Kicks wants to decrease the workload for its customer care agents by implementing a chatbot on its website that partially
deflects incoming cases by answering frequently asked questions. 4

s
Which field of Al is most suitable for this scenario?
A. @ Natural language processing
B.(0) Predictive analytics
C‘O Cormputer vision

[:] Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining : 00:27:37

I 2 of 40. The Cloud Kicks technical team is assessing the effectiveness of their Al development processes.

Which established Salesforce Ethical Maturity Model should the team use to guide the development of trusted AI solutions?
A. @ Ethical Al Process Maturity Model
B. O Ethical AI Prediction Maturity Model
[ O Ethical Al Practice Maturity Model

D Mark this item for later review.

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Salesforce Certified AI Associate

Time Remaining : 00:27:29

I 3 of 40. A sales manager wants to improve their processes using Al in Salesforce.

Which application of Al would be most beneficial?

A, O Sales dashboards and reporting
B. o Lead scoring and opportunity forecasting
c. O Data modeling and management

D Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining : 00:27:21

I 4 of 40. What can bias in Al algorithms in CRM lead to?

A, O Personalization and targeted marketing changes
B. O Advertising cost increases r
T

C. @ Ethical chailenges in CRM systems

D Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining : 00:27:16

I 5 of 40. Cloud Kicks wants to develop a solution to predict customers' product interests based on historical data. The company found that
employees from one region use a text field to capture the product category, while employees from all other locations use a picklist. E
2
o
Which dimension of data quality is affected in this scenario?
A.O Completeness
B.o Consistency
€. (O Accuracy

D Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining : 00:27:10

I 6 of 40. What is the most likely impact that high-quality data will have on customer relationships?

P
A, O Higher customer acquisition costs
B. O Increased brand loyalty
i o Improved customer trust and satisfaction

D Mark this item for later review.

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Salesforce Certified AI Associate

Time Remaining : 00:27:05

7 of 40. In the context of Salesforce's Trusted Al Principles, what does the principle of Empowerment primarily aim to achieve?
A, O Empower users to solve challenging technical problems using neural networks. E
B. O Empower users to contribute to the growing body of knowledge of leading Al research. G

T o Empower users of all skill levels to build AI applications with clicks, not code. ;

C] Mark this itern for later review.

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Salesforce Certified Al Associate

Time Remaining : 00:27:00

I 8 of 40. Cloud Kicks wants to use Al to enhance its sales processes and customer support.

Which capability should they use?

A, O Dashboard of Current Leads and Cases
B. o Einstein Lead Scoring and Case Classification
c. O Sales Path and Automated Case Escalations

D Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining : 00:26:56

I 9 of 40. Why is it critical to consider privacy concerns when dealing with Al and CRM data?
A, O Confirms the data is accessible to all users E
B. ° Ensures compliance with laws and regulations

o O Increases the volume of data collected

D Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining : 00:26:50

I 10 of 40. How does Al within CRM help sales representatives better understand previous customer interactions?
A, o Provides call summaries E

B. O Triggers personalized service replies .

c. O Creates, localizes, and translates product descriptions

D Mark this item for later review.

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Salesforce Certified AI Associate

Time Remaining : 00:26:06

I 11 of 40. A service leader wantsto use Al to help customers resolve their issues quicker in a guided self-serve application.

Which Einstein functionality provides the best solution?

A.o Bots
B.O Recommendation
c. O Case Classification

D Mark this item for later review.

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Salesforce Certified AI Associate

Time Remaining : 00:26:01

12 of 40. Which data does Salesforce automatically exclude from Marketing Cloud Einstein engagement model training to mitigate bias
and ethical risks?

A. () Geographic
B.o Demographic
C.O Cryptographic

C] Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining : 00:25:55

I 13 of 40. Cloud Kicks wants to use Einstein Prediction Builder to determine a customer's likelihood of buying specific products; however,
data quality is a concern. E
2

How can data quality be assessed quickly?

A, O Run reports to explore the data quality.
B. o Leverage data quality apps from AppExchange.
C. (O Build a Data Management Strategy.

D Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining : 00:25:49

14 of 40. What role does data quality play in the ethical use of Al applications?
A, ° High-guality data is essential for ensuring unbiased and fair Al decisions, prometing ethical use, and preventing discrimination.
B. O High-guality data ensures the presence of demaographic attributes required for personalized campaigns.
C. O Low-quality data reduces the risk of unintended bias as the data is not overfitted to demographic groups.

D Mark this ltem for later review.

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Salesforce Certified Al Associate

Time Remaining : 00:25:45

I 15 of 40. What is the role of data quality in achieving Al business objectives?

A, O Data quality is unnecessary because AI can work with all data types. E
B. O Data guality is important for maintaining Al data storage limits.

C. o Data quality is required to create accurate Al data insights.

D Mark this item for later review,

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Salesforce Certified Al Associate

Time Remaining : 00:25:38

16 of 40. What is a potential source of bias in training data for AI models?

A.() The data is collected in real time from source systems. E
B. ° The data is skewed toward a particular demographic or source. 4
C O The data is collected from a diverse range of sources and demographics.

D Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining : 00:25:33

I 17 of 40. A system admin recognizes the need to put a data management strategy in place.

What is a key component of a data management strategy?

A, O Naming Convention

B. o Data Backup
2% O Color Coding

D Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining : 00:25:24

18 of 40. A data quality expert at Cloud Kicks wants to ensure that each new contact contains at least an email address or phone
number.

Which feature should they use to accomplish this?

A, o Validation rule
B.O Autofill
& O Duplicate matching rule

() Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining : 00:25:17

19 of 40. Which best describes the difference between predictive Al and generative AI?
A, D Predictive AI uses machine learning to classify or predict cutputs from its input data whereas generative Al does not use machine learning to generate its output. S
B. O Predictive Al and generative AL have the same capabilities but differ in the type of input they receive; predictive Al receives raw data whereas generative Al receives
natural language,
o o Predictive Al uses machine learning to classify or predict outputs from its input data whereas generative Al uses machine learning to generate new and original output for
a given input.

C] Mark this item for later review.

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Salesforce Certified AI Associate

Time Remaining : 00:25:12

20 of 40. Cloud Kicks wants to use an Al model to predict the demand for shoes using historical data on sales and regional
characteristics,

What is an essential data quality dimension to achieve this goal?

A.D Age
B.° Reliability
C.O Volume

D Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining : 00:25:07

I 21 of 40. What is a potential outcome of using poor-quality data in Al applications?

A, O &I madel training becomes slower and less efficient. E
B. O Al models become more interpretable.

C. o Al models may produce biased or erroneous results.

D Mark this ltem for later review.

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Salesforce Certified Al Associate

Time Remaining : 00:25:02

I 22 of 40. A consultant conducts a series of Consequence Scanning Workshops to support testing diverse datasets.

Which Salesforce Trusted Al Principle is being practiced?

A.o Inclusivity
B.O Transparency
C.O Accountability

D Mark this item for later review.

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BTest Aids ~ ?Support Exit Exam

Salesforce Certified Al Associate

Time Remaining : 00:24:56

I 23 of 40. Which Einstein capability uses emails to create content for Knowledge articles?
A.O Discover
B.o Generate

C*O Predict

D Mark this item for later review.

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BTest Aids~ ?Support Exit Exam

Salesforce Certified Al Associate

Time Remaining : 00:24:51

24 of 40. What is a key challenge of human-AI collaboration in decision-making?

A, O Reduces the need for human involvement in decision-making processes E
B. O Leads to more informed and balanced decision-making 4

c, o Creates a reliance on Al, potentially leading to less critical thinking and oversight

D Mark this item for later review.

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BTest Aids ~ ?Support Exit Exam

Salesforce Certified Al Associate

Time Remaining : 00:24:45

I 25 of 40. What should be done to prevent bias from entering an Al system when training it?
A, O Include proxy wvariables.
B. o Import diverse training data.

C. O Use alternative assumptions.

D Mark this ltem for later review.

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Salesforce Certified Al Associate

Time Remaining : 00:24:40

I 26 of 40. What is a key consideration regarding data quality in Al implementations?

A, o Data's role in training and fine-tuning Salesforce Al models E
B. O Integration process of Al models with Salesforce workflows

C. O Techniques for customizing Al features in Salesforce

D Mark this item for later review,

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Salesforce Certified AI Associate

Time Remaining : 00:24:14

27 of 40. How does a data quality assessment impact business outcomes for companies using AI?
A. o Provides a benchmark for Al predictions
B. O Improves the speed of Al recommendations
s O Accelerates the delivery of new AI solutions

D Mark this Item for later review.

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BTest Aids ~ ?Support Exit Exam

Salesforce Certified Al Associate

Time Remaining : 00:24:08

I 28 of 40. Cloud Kicks uses Einstein to generate predictions but is not seeing accurate results.

What is a potential reason for this?

A, O The wrong product
B. @ Poor data guality
C. O Too much data

C] Mark this ltem for later review.

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BTest Aids~ ?Support Exit Exam

Salesforce Certified AI Associate

Time Remaining : 00:24:03

I 29 of 40. What is machine learning?

A, O Al that can grow its intelligence E
B, O AI that creates new content

C.Q Adata maodel used in Salesforce

D Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining : 00:23:50

30 of 40. Which action should be taken to develop and implement trusted generative Al with Salesforce's safety guideline in mind?
A, O Be transparent when Al has created and autonomousty delivered content. g
B. o Create guardrails that mitigate toxicity and protect PII. 4

i O Develop right-sized models to reduce our carben footprint.

D Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining : 00:23:41

31 of 40. What are the key components of the data quality standard?
A.() Naming, Formatting, Monitoring
B. O Reviewing, Updating, Archiving

e o Accuracy, Completeness, Consistency

D Mark this Item for later review.

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Salesforce Certified Al Associate

Time Remaining : 00:23:33

I 32 of 40. Cloud Kicks learns of complaints from customers who are receiving too many sales calls and emails.

Which data quality dimension should be assessed to reduce these communication inefficiencies?
A.O Usage
B.o Duplication
C.O Consent

D Mark this item for later review.

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BTest Aids~ ?Support Exit Exam

Salesforce Certified Al Associate

Time Remaining : 00:23:28

33 of 40. A financial institution plans a campaign for preapproved credit cards.

How should they implement Salesforce's Trusted AI Principle of Transparency?

A, o Flag sensitive variables and their proxies to prevent discriminatory lending practices.
B. O Incorporate customer feedback into the model's continuous training.
o O Communicate how risk factors such as credit score can impact customer eligibility.

D Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining : 00:23:18

34 of 40. Which statement exemplifies Salesforce's honesty guideline when training AI models?

A, O Minimize the AI model's carbon footprint and environmental impact during training.
B. o Ensure appropriate consent and transparency when using Al-generated responses,

G O Control bias, toxicity, and harmful content with embedded guardrails and guidance,

() Mark this item for later review.

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Salesforce Certified AI Associate

Time Remaining : 00:23:11

I 35 of 40. What is the role of Salesforce's Trusted Al Principles in the context of CRM systems?
A. ° Guiding ethical and responsible use of AL E
B. O Outlining the technical specifications for Al integration

c. O Providing a framework for Al data model accuracy

D Mark this item for later review.

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BTest Aids~ ?Support Exit Exam

Salesforce Certified AI Associate

Time Remaining : 00:23:04

I 36 of 40. What is a benefit of data quality and transparency as it pertains to bias in generative AI?
A, O Chances of bias are aggravated. E
B. ° Chances of bias are mitigated. 4
c. O Chances of bias are removed. Question 36. C is correct answer dnt follow B
D Mark this item for later review.

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BTest Aids~ ?Support Exit Exam

Salesforce Certified Al Associate

Time Remaining : 00:22:59

I 37 of 40. What is an example of ethical debt?

A, o Launching an Al feature after discovering a harmful bias
B. O Delaying an Al product launch to retrain an AI data model

C. O Violating a data privacy law and failing to pay fines

D Mark this Item for later review.

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Salesforce Certified Al Associate

Time Remaining : 00:22:48

I 38 of 40. Which type of bias imposes a system’s values on others?

A.O Automation
B.o Societal

Ca O Association

D Mark this item for later review.

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Salesforce Certified AI Associate

Time Remaining : 00:22:41

I 39 of 40. A marketing manager wants to use Al to better engage their customers.

Which functionality provides the best solution?

A. (O Bring Your Own Model
B. o Journey Optimization
[ O Einstein Engagement

[:] Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining : 00:22:16

I 40 of 40. A business analyst (BA) wants to improve business by enhancing their sales processes and customer support.

Which AI applications should the BA use to meet their needs?

A, O Machine learning models and chatbet predictions
B. O Sales data cleansing and customer support data governance
C. @ Lead scoring, opportunity forecasting, and case classification

C] Mark this item for later review.

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Salesforce Certified Al Associate

Time Taken: 49 minutes of 70 minutes total

Result: Pass

Percentage Correct

Al Fundamentals 85% |

Al Capabllities In CRM 100% i

Ethical Considerations of Al 80% -

Data for Al 86%

Congratulations! You have successfully completed the certification exam to become a Salesforce Certified AI Assoclate. Welcome to the Salesforce worldwide community of
Certified Professionals!

Exit Test

-
R | ARE P ek Mooe [ T e
 Test Aids~ Support Ex
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Salesforce Certified Al Associate

Time Remaining: 01:02:23

1 of 40.
What is a sensitive variable that can lead to bias?

A O Country
B.( Education level
C.Q Gender

() Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining: 01:02:13

2 of 40. Which Einstein capability uses emails to create content for Knowledge articles?
A.O Discover

8. Predict
C@ Generate

(O Mark this item for later review.

Comments:

<o | o> Jroven i fumecan

¢ kryterion &> vover .
Salesforce Certified Al Associate

Time Remaining: 01:02:04

3 of 40. Which features of Einstein enhance sales efficiency and effectiveness?

A.(Q Opportunity Scoring, Opportunity List View, Opportunity Dashboard
B. o Opportunity List View, Lead List View, Account List view
C@ Opportunity Scoring, Lead Scoring, Account Insights

(O Mark this item for later review.

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Time Remaining: 01:02:01

4 of 40. Cloud Kicks learns of complaints from customers who are receiving too many sales calls and emails.

Which data quality dimension should be assessed to reduce these communication inefficiencies?
A.Q Consent
B.Q Usage
C@ Duplication

(O Mark this item for later review.

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Time Remaining: 01:01:58

5 of 40. What is the best method to safeguard customer data privacy?

A.Q Automatically anonymize all customer data.
B. o Archive customer data on a recurring schedule.
C@ Track customer data consent preferences.

(O Mark this item for later review.

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Time Remaining: 01:01:56

6 of 40. Which type of bias results from data being labeled according to stereotypes?
A.Q Interaction
Association
C.Q Secietal

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Time Remaining: 01:01:54

7 of 40. A customer using Einstein Prediction Builder is confused about why a certain prediction was made.

Following Salesforce's Trusted Al Principle of Transparency, which customer information should be accessible on the Salesforce Platform?
A o An explanation of how Prediction Builder works and a link to Salesforce's Trusted Al Principles
B@ An explanation of the prediction’s rationale and a model card that describes how the model was created
(4 O A marketing article of the product that clearly outlines the product’s capabilities and features

(O Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining: 01:01:52

8 of 40. What is an implication of user consent in regard to Al data privacy?

A.Q) Al operates independently of user privacy and consent.
a@ Al infringes on privacy when user consent is not obtained.
C.(Q Al ensures complete data privacy by automatically obtaining user consent.

(O Mark this item for later review.

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Time Remaining: 01:01:49

9 of 40. What is an example of Salesforce's Trusted Al Principle of Inclusivity in practice?

A.(Q Working with human rights experts
B@ Testing models with diverse datasets
C.Q Striving for model explainability

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Time Remaining: 01:01:47

10 of 40. What is a key benefit of effective interaction between humans and Al systems?
A.Q Alerts humans to the presence of biased data
B. o Reduces the need for human involvement
c@ Leads to more informed and balanced decision-making

(O Mark this item for later review.

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Salesforce Certified Al Associate

Time Remaining: 01:01:44

11 of 40. A healthcare company implements an algorithm to analyze patient data and assist in medical diagnosis.

Which primary role does data quality play in this Al application?

A.(Q Reduced need for healthcare expertise in interpreting Al outputs

8. Ensured compatibility of Al algorithms with the system's infrastructure

c@ Enhanced accuracy and reliability of medical predictions and diagnoses

(O Mark this item for later review.

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Time Remaining: 01:01:41

12 of 40. Cloud Kicks wants to create a custom service analytics application to analyze cases in Salesforce. The application should rely on accurate data to ensure efficient
resolution.

Which data quality dimension is essential for this custom application?

A@ Consistency
B. o Duplication

(oY O Age

(O Mark this item for later review.

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Time Remaining: 01:01:38

13 of 40. What are the three commonly used examples of Al in CRM?

A.Q Predictive scoring, reporting, image classification
B.(Q Einstein Bots, face recognition, recommendations
C@ ive scoring,

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Time Remaining: 01:01:37

14 of 40. Cloud Kicks relies on data analysis to optimize its product recommendations; however, CK encounters a recurring issue of incomplete customer records, with mis
contact information and incomplete purchase histories.

How will this incomplete data quality impact the company's operations?
A. o The diversity of product recommendations is improved, ...
a@ The accuracy of product recommendations is hindered.
o4 O The response time for product recommendations is stalled.

(O Mark this item for later review.

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Time Remaining: 01:01:33

15 of 40. Cloud Kicks wants to ensure that multiple records for the same customer are removed in Salesforce.

Which feature should be used to accomplish this?

A.(Q Standardized field names

Duplicate management
C. o Trigger deletion of old records

(O Mark this item for later review.

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Time Remaining: 01:01:30

16 of 40. A Salesforce administrator creates a new field to capture an order's destination country.

Which field type should they use to ensure data quality?

A@ Picklist
8. Number
C.Q Text

(O Mark this item for later review.

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Time Remaining: 01:01:26

17 of 40. A marketing manager wants to use Al to better engage their customers.

Which functionality provides the best solution?

A@ Einstein Engagement
8. Bring Your Own Model
C.Q Journey Optimization

(O Mark this item for later review.

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Time Remaining: 01:01:24

18 of 40. Cloud Kicks wants to optimize its business operations by incorporating Al into its CRM.

What should the company do first to prepare its data for use with AI?
A.(Q Determine data availability.

B.(Q Determine data outcomes.

C@ Remove biased data.

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Time Remaining: 01:01:20

19 of 40. How does the "right of least privilege" reduce the risk of handling sensitive personal data?
A.Q By applying data retention policies
B@ By limiting how many people have access to data
C o By reducing how many attributes are collected

(O Mark this item for later review.

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Time Remaining: 01:01:17

20 of 40. Cloud Kicks implements a new product recommendation feature for its shoppers that recommends shoes of a given color to display to customers based on the cc
of the products from their purchase history.

Which type of bias is most likely to be encountered in this scenario?

A@ Societal
B.(Q Confirmation
C.Q Survivorship

(O Mark this item for later review.

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Time Remaining: 01:01:15

21 of 40. How is natural language processing (NLP) used in the context of Al capabilities?
A(Q) To understand and generate human language
B. o To interpret and understand programming language
C.(Q To cleanse and prepare data for Al implementations

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Time Remaining: 01:01:13

22 of 40. What is a key characteristic of machine learning in the context of Al capabilities?

A@ Uses algorithms to learn from data and make decisions
8. Can perfectly mimic human intelligence and decision-making
C. Q) Relies on preprogrammed rules to make decisions

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Time Remaining: 01:01:08

23 of 40. What is a benefit of a diverse, balanced, and large dataset?

A.Q Training time
B@ Model accuracy
C,o Data privacy

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Time Remaining: 01:01:02

24 of 40. How does data quality impact the trustworthiness of Al-driven decisions?
A.Q) The use of both low-quality and high-quality data can improve the accuracy and reliability of Al-driven decisions.
a@ High-quality data improves the reliability and credibility of Al-driven decisions, fostering trust among users.
C.(Q Low-quality data reduces the risk of the model, the of the

(O Mark this item for later review.

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Time Remaining: 01:00:59

25 of 40. What is the main focus of the Accountability principle in Salesforce's Trusted Al Principles?
A.Q Safeguarding fundamental human rights and protecting sensitive data
B. o Ensuring transparency in Al-driven recommendations and predictions
C@ Taking responsibility for one's actions toward customers, partners, and society

(O Mark this item for later review.

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Time Remaining: 01:00:55

26 of 40. Cloud Kicks wants to develop a solution to predict customers' product interests based on historical data. The company found that employees from one region use
text field to capture the product category, while employees from all other locations use a picklist.

Which data quality dimension is affected in this scenario?

A@ Consistency
B. o Accuracy

(oY O Completeness

(O Mark this item for later review.

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Time Remaining: 01:00:51

27 of 40. Cloud Kicks wants to implement Al features on its Salesforce Platform but has concerns about potential ethical and privacy challenges.

What should they consider doing to minimize potential Al bias?

A.( Integrate Al models that auto-correct biased data.
B. o Use demographic data to identify minority groups.
c@ Implement Salesforce's Trusted Al Principles.

(O Mark this item for later review.

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Time Remaining: 01:00:49

28 of 40. Cloud Kicks discovered multiple variations of state and country values in contact records.

Which data quality dimension is affected by this issue?

A o Usage
B@ Consistency
c o Accuracy

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Time Remaining: 01:00:46

29 of 40. A developer is tasked with selecting a suitable dataset for training an Al model in Salesforce to accurately predict current customer behavior.

What is a crucial factor that the developer should consider during selection?
A o Number of variables in the dataset

Size of the dataset

c. o Age of the dataset

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Time Remaining: 01:00:43

30 of 40. Salesforce defines bias as using a person's immutable traits to classify them or market to them.

Which potentially sensitive attribute is an example of an immutable trait?

A(Q) Financial status
8. Nickname
C.Q Email address

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Time Remaining: 01:00:40

31 of 40. What is one way to achieve transparency in AI?

A.(Q Establish an ethical and unbiased culture amongst those involved.
Question 31- Answer is A dnt follow B
B@ Communicate Al goals and objectives with those involved prior to all interactions.
(> o Allow users to give feedback regarding the inferences the Al makes about them.

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Time Remaining: 01:00:38

32 of 40. What are some key benefits of Al in improving customer experiences in CRM?
A.(Q Improves CRM security protocols, safeguarding sensitive customer data from potential breaches and threats
8(Q) Fully automates the customer service exprinc, ensuring i ions with
[ -5 o case by gori g and tracking customer support cases, ying topics, and case

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Time Remaining: 01:00:34

33 of 40. What should organizations do to ensure data quality for their Al initiatives?
A.Q Prioritize model fine-tuning over data quality improvements.
B@ Collect and curate high-quality data from reliable sources.
[ -5 o Rely on Al algorithms to automatically handle data quality issues.

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Time Remaining: 01:00:32

34 of 40. Cloud Kicks is testing a new AI model.

Which approach aligns with Salesforce's Trusted Al Principle of Inclusivity?

A@ Test with diverse and representative datasets appropriate for how the model will be used.
B.(Q Rely on a development team with uniform backgrounds to assess the potential societal implications of the model.
c o Test only with data from a specific region or demographic to limit the risk of data leaks.

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Time Remaining: 01:00:30

35 of 40. What is a possible outcome of poor data quality?

A.Q Al predictions become more focused and less robust.
B. o Al models maintain accuracy but have slower response times.
C@ Biases in data can be inadvertently learned and amplified by Al systems.

(O Mark this item for later review.

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Time Remaining: 01:00:27

36 of 40. An administrator at Cloud Kicks wants to ensure that a field is set up on the customer record so their preferred name can be captured.

Which Salesforce field type should the administrator use to accomplish this?
A.Q Multi-Select Picklist
B. Text
C.Q Rich Text Area

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Time Remaining: 01:00:25

37 of 40. What are some of the ethical challenges associated with Al development?
A@ Potential for human bias in machine learning algorithms and the lack of transparency in Al decision-making processes
B. o Implicit transparency of Al systems, which makes it easy for users to understand and trust their decisions
=5 o Inherent neutrality of Al systems, which eliminates any potential for human bias in decision-making

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Salesforce Certified Al Associate

Time Remaining: 01:00:23

38 of 40. How does an organization benefit from using Al to personalize the shopping experience of online customers?
A.Q Customers are more likely to visit sites that ize their

8. Customers are more likely to share personal information with a site that personalizes their experience.
c@ Customers are more likely to be satisfied with their shopping experience.

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Time Remaining: 01:00:21

39 of 40. To avoid introducing unintended bias to an AI model, which type of data should be omitted?
A.Q Transactional
B. o Engagement
C@ Demographic

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Time Remaining: 01:00:18

40 of 40. What is the key difference between generative and predictive AI?
A.( Generative Al creates new content based on existing data and predictive Al analyzes existing data.
Generative Al finds content similar to existing data and predictive Al analyzes existing data.
€. Generative Al analyzes existing data and predictive Al creates new content based on existing data.

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Time Remaining: 01:00:12

35 of 40. What is a possible outcome of poor data quality?

A.Q Al predictions become more focused and less robust.
B. o Al models maintain accuracy but have slower response times.
C. @ Biases in data can be inadvertently learned and amplified by Al systems.

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Your assessment responses are listed below. Asterisks(*) next to the item number indicate you have marked that item for review. Click on the item number to
return to the desired item. When you are ready to submit your assessment, click the 'Submit Exam’ button below to submit your responses and end the
assessment.

Assessment Summary
Number of Items Answered: 40
Number of Items Unanswered: 0
Number of Items Marked for Review: 0

Answers
1C 2.C 3C
5.C 6.8 B
2.8 10.C e
13.C 14.8 15.8
7.4 18.C 12.8
21.A 22.A 23.8
25.C 26.A 22.C
29.8 30.A 3.8
33.8 34.A 35.C
372.A 38.C 39.C