LifeMode Group: Next Wave

13A
Diverse Convergence
Households: 1,528,100

Average Household Size: 3.07

Median Age: 32.8

Median Household Income: $46,500

WHO ARE WE? OUR NEIGHBORHOOD SOCIOECONOMIC TRAITS

Diverse Convergence neighborhoods are a rich blend of cultures, found • Densely settled urban periphery of • Almost 40% of the population were born
in densely populated urban and suburban areas, almost entirely in the large metropolitan areas, East and abroad; almost one of five households
Middle Atlantic (especially in New York and New Jersey) or in California. West Coasts. has residents who do not speak English.
Almost 40% of residents are foreign-born; nearly one in four households • Young family market: 41% of families • 27% have no high school diploma (Index
is linguistically isolated. Young families renting apartments in older with children (married couple or 210); 28% have a high school diploma
buildings dominate this market; about one-quarter of households have single parent), plus married couples only (Index 103).
children. Over one-fifth of households have no vehicle, typically those without children and a notable
living in the city. Workers are mainly employed in white-collar and service • Labor force participation rate is 67% and
proportion of multigenerational higher than the US average.
occupations (especially food service and building maintenance). One-fifth households (Index 174).
of workers commute using public transportation and more walk or bike to • Hardworking consumers, striving to get
work than expected. Median household income is lower, but home values • Approximately 76% of householders ahead; style matters to them.
are higher, reflecting the metropolitan areas in which they live. live in multiunit apartment buildings,
30% in two and four unit structures • Preserving the environment and being
Consumers are attentive to personal style; purchases reflect their youth
(Index 372). in tune with nature are very important.
and their children. Residents visit Spanish-language websites, watch
programs on Spanish TV networks, and listen to Hispanic music. • Majority of apartments built before • Media used most often is the internet.
1970 (65%), 29% built before 1940
(Index 223).

TAPESTRY
• One of two vehicles for two-thirds of
TM

households; 22% have no vehicle

SEGMENTATION (Index 243).
esri.com/tapestry Note: The Index represents the ratio of the segment rate to the US rate multiplied by 100.
Consumer preferences are estimated from data by MRI-Simmons.
 LifeMode Group: Next Wave
TAPESTRY
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13A
Diverse Convergence SEGMENTATION
esri.com/tapestry

AGE BY SEX (Esri data) RACE AND ETHNICITY (Esri data) INCOME AND NET WORTH
The Diversity Index summarizes racial and ethnic diversity. The index Net worth measures total household assets (homes, vehicles,
Median Age: 32.8 US: 38.2 shows the likelihood that two persons, chosen at random from the investments, etc.) less any debts, secured (e.g., mortgages)
$15,600
Indicates US
same area, belong to different race or ethnic groups. The index Esri Median Net Worth
or unsecured (credit cards). Household income and
Age by Sex -Male 56$78&9:8%"
ranges from 0 (no diversity) to 100 (complete diversity). net worth are estimated by Esri.
$93,300
85+ !"#$%"&'("&3,4 Male Age 85+

80–84 !"#$%"&'("&3)*3+ Male Age 80-84

Diversity Index: 88.7 US: 64.0

75–79
Median Household Income
!"#$%"&'("&2,*2- Male Age 75-79

70–74 !"#$%"&'("&2)*2+ Male Age 70-74

Hispanic*
65–69 !"#$%"&'("&1,*1- Male Age 65-69

$46,500
60–64 !"#$%"&'("&1)*1+ Male Age 60-64

55–59 !"#$%"&'("&,, *,- Male Age 55-59 Multiple Esri Median HH Income

50–54 !"#$%"&'("&,) *,+ Male Age 50-54

$56,100
45–49 !"#$%"&'("&+,*+- Male Age 45-49
Other
40–44 !"#$%"&'("&+)*++ Male Age 40-44

35–39 !"#$%"&'("&0,*0- Male Age 35-39

Asian and 0
$0 $100K
$100,000 $200K
$200,000 $300K $300,000 $400K
$400,000 $500K
$500,000 $600K+
$600,000

30–34 Pac. Islander

Series2 Series1
!"#$%"&'("&0)*0+ Male Age 30-34

25–29
Median Net Worth
!"#$%"&'("&/,*/- Male Age 25-29

20–24 !"#$%"&'("&/)*/+ Male Age 20-24 American

15–19 !"#$%"&'("&., *.- Male Age 15-19 Indian
10–14 !"#$%"&'("&.) *.+ Male Age 10-14
$15,600
5–9 !"#$%"&'("&,*- Male Age 5-9 Black
Esri Median Net Worth

<5 !"#$%"&'("&)*+ Male Age 0-4

5.0% 4.5% 4.0% 3.5% 3.0% 2.5% 2.0% 1.5% 1.0% 0.5% !0."!#0%$ !"%# $ &"!# $ &"%#$ '"!# $ '"%# $

;"7:"</ ;"7:"<.
("!# $ ("%# $ )"!# $ )"%# $ %"!# $
White $93,300
Series2 Series1

8% 4% 0 4% 8% 0 20% 40% 60% 80% 0 $100K $200K $300K $400K $500K $600K+
Male Female US Average. *Hispanic Can Be of Any Race. US Median.
$46,500
Esri Median HH Income

AVERAGE HOUSEHOLD BUDGET INDEX OCCUPATION BY EARNINGS

$56,100

The index compares the average amount spent in this market’s household budgets for The five occupations with the highest number of workers in the market are displayed
$0 $100,000 $200,000

Series2
$300,000

Series1
$400,000 $500,000 $600,000

housing, food, apparel, etc., to the average amount spent by all US households. An index by median earnings. Data from the Census Bureau’s American Community Survey.
of 100 is average. An index of 120 shows that average spending by consumers in this market
is 20 percent above the national average. Consumer expenditures are estimated by Esri. $60,000

Housing 85
$50,000
Food 81 Median Earnings
Apparel & Services $40,000
84

Transportation 75 $30,000
Health Care 68
Entertainment & $20,000
Recreation 74

Education 89 $10,000
Pensions & 75
Social Security
0
Other 73
100,000 150,000 200,000 250,000 300,000
0 50 100 150 200 250 300 350 Workers (Age 16+)
 LifeMode Group: Next Wave
TAPESTRY
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13A
Diverse Convergence SEGMENTATION
esri.com/tapestry

MARKET PROFILE (Consumer preferences are estimated from data by MRI-Simmons.) HOUSING
• Limited funds to invest in retirement savings plans, stocks, or bonds. Median home value is displayed for markets that are primarily
owner occupied; average rent is shown for renter-occupied markets.
• Shop for groceries at warehouse and club stores, as well as specialty Tenure and home value are estimated by Esri. Housing
Chart type
Title and average
markets. rent are from the Census Bureau’s American Community Survey.

• Read baby magazines and purchase baby products.

• Family activities include visiting theme parks, going to the beach, playing
soccer and basketball, and going out for fast food.
• Use the internet to visit Spanish-language websites and download music, Home-
access social media sites, watch movies, and play games. Own ownership Rent
27.6% US Percentage: 72.4%
• Watch programs on children’s channels and on Spanish TV networks. 62.7% Own

• Listen to Spanish and Latin music on cell phones or on the radio at home. Typical Housing: 37.3% Rent

High-Density Apartments;
Single Family
Average Rent:
$1,191
US Average: $1,038 Own Rent

POPULATION CHARACTERISTICS ESRI INDEXES

Total population, average annual population change since Census 2010, and average Esri developed three indexes to display average household wealth, socioeconomic status,
density (population per square mile) are displayed for the market relative to the size and housing affordability for the market relative to US standards.
and change among all Tapestry markets. Data estimated by Esri.
900,000 Population 11,000,000

0 48 350
4,746,200
Wealth Index
-0.5% Population Growth (Annual %) 3.0%

0 37.2 100
0.8%
Socioeconomic Status Index
0 Population Density (Persons per sq. mile) 25,000

1000 0 61 350
8,911 Housing Affordability Index
 LifeMode Group: Next Wave
TAPESTRY
TM

13A
Diverse Convergence SEGMENTATION
esri.com/tapestry

SEGMENT DENSITY
This map illustrates the density and
distribution of the Diverse Convergence
Tapestry Segment by households.

High

Low

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