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BBA (ML) - Curriculum Structure

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BBA (ML) - Curriculum Structure

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Sanket Doiphode
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© © All Rights Reserved
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BBA (MARITIME LOGISTICS) REGULATIONS

1. About the University:


The Indian Maritime University (IMU) was established through an Act of Parliament
(No. 22 of 2008) on 14th November 2008. As a Central University, it is poised to play
key role in the development of required human resources for the maritime sector.
The IMU, being the first of its kind in the country will cater to the educational
requirements of the maritime fraternity. IMU has a panel of dedicated and
experienced faculty members, state of the art infrastructure and efficient
administration. IMU’s strength and uniqueness lie in its ability to integrate theories
and practices and its commitment to provide quality maritime education, training and
consultancy. The headquarters of IMU is located at Chennai and regional campuses
are at Chennai, Mumbai, Kolkata, Visakhapatnam and Cochin.

2. Logistics Skill Council


Logistics Sector Skill Council offers apprenticeship-based BBA Degree Programme in
Maritime Logistics in collaboration with institutions across India from the Academic
year 2019-20.

LSC actively assists all collaborating institutions in the following ways.

• Curriculum Development and Continuous Improvement


• Securing Apprenticeship Training (On-the-job Training) in Logistics Companies
for all students of this Degree programme under the provisions of Apprentice
Act, 1961.
• Securing a monthly stipend, as prescribed by the Apprentice Act, during the
Apprenticeship Training period for every student.
• Providing a list of resource persons for teaching critical course for which the
collaborating institutions (CI) do not have full time faculty
• Assessing the performance & learning of students while in Apprenticeship
• Securing final placements for all students on successful completion of the
Degree Programme
• Annual Assessment of Academic Process in the Collaborating Institution (CI)
to ensure churning out skilled graduates in Logistics.

3. Apprenticeship embedded BBA (Maritime Logistics)


Programme by SMM in collaboration with LSC:
The Indian Maritime University offers a unique BBA Programme in collaboration with
Logistics Skills Council under the School of Maritime Management, since academic
year 2022-23. The duration of the BBA programme is three academic years with each
academic year divided into two semesters. This is an apprenticeship embedded BBA
programme with two years of classroom learning and one year of apprenticeship.
There shall be not less than 90 working days in each semester.

The curriculum of BBA (ML) programme includes 34 subjects, out of which 7 subjects
are taught in the 1st Semester and 7 subjects and one qualification pack in the 2nd

1
semester, 7 subjects in the 3rd semester (year 2) and finally 7 subjects in the 4th
semester.

The 5th semester and 6th semester in year 3 are reserved for practical training
through Apprenticeship. In this period, students have option to take up two allied
courses to broaden the scope of study. There are three options for allied courses in
semester 5, and another three options in semester 6.

Altogether, there are 17 non-domain courses with 51 credits and 17 domain courses
with 93 credits. The candidates who complete year one with 27 credits under non
domain, 15 credits under domain courses and one QP are eligible for the Diploma
certificate.

The Candidates who have completed the year 2 with a further 24 credits under non
domain, 24 credits under domain courses and one more QP is eligible for Advanced
Diploma Certificate. The candidate who successfully complete the entire 3-year
curriculum with 51 credits under non-domain, 93 credits under domain and 3 QP will
be awarded the bachelor degree.

 28 Courses in the first four Semesters


 3 Allied Courses are offered with the option to attend two in each of fifth and
sixth Semester
 Apprenticeship Training for 12 months (300 days) spread across fifth and
sixth Semesters.

4. Entry Requirements:
For entry into the BBA (ML) programme, the following are essential:
 10+2 / equivalent with a minimum of 60%marks in any stream; and
 Minimum 50% marks in English.

In case of SC/ST, candidates there will be a 5% relaxation in eligibility marks;


however, it will not apply to English marks.

5. Payment of Fee:
The course fee, for the programme, is ₹ 1 lakh per year (₹. 37,500 per semester and
programme fee of ₹ 25,000 per year). The programme is non-residential. Women
students are offered Hostel facilities inside the campus for which currently, a fee of
₹ 60,000 per year and a caution deposit of ₹. 20,000 are being collected. Apart from
the course fee, candidates are required to pay the prescribed examination fee at the
time of appearing for the semester examinations.

6. Attendance:
All students must put in a minimum of 85% of attendance in order to appear for the
university end-semester examinations (theory and practical). The minimum
percentage of attendance will be calculated only in terms of the total working days
in the semester and not in terms of classes or subject-wise.

7. Condonation Fee:
2
If a student has put in less than 85% but has above or equal to 75% of attendance,
owing to reasons such medical, bereavement or any other legitimate reason, the
Campus Director is empowered to condone the shortage of attendance subject to the
collection of prescribed Condonation Fee for Attendance as per the University norms.

8. Break-in-Studies:
A student who has put in less than 75% attendance will not be permitted to write the
University’s end semester examination and further will not be permitted to move to
the next semester. It will be treated as a case of “Break-in-Studies” and he/she will
be required to repeat the incomplete semester in the next academic year. However,
such students are permitted to write the arrear examinations of previous semesters.
Before re-joining the programme, he/she must obtain due permission from the Vice
Chancellor after which he/she is required to remit the following fees:

 The condonation fee for ‘Break in Studies’ as prescribed by the university


 The semester fees for the concerned semester once again where he/she is
repeating an incomplete semester.

9. Programme Completion:

Students, enrolled for BBA programme shall complete the same within a maximum
of 6 years duration, from the date of enrolment to the respective programme.

10. Assessment System


The assessment system followed for the teaching and apprenticeship semesters is
given as follows:

10 (a) Teaching Semesters:


Semesters I, II, III, and IV are Teaching Semesters. All Courses scheduled in
Teaching Semesters are assessed by IMU.
Each course faculty will continuously assess the students based on their performance
viz., attendance, general discipline and attitude, group discussion, Paper
presentation, Quiz, Written/oral Test, and Assignments.

The maximum internal assessment mark for each course is 30. There is no minimum
pass mark in the internal assessment. The breakup of internal assessment marks will
be as follows:

A Attendance above 90% 05 Marks


B General Discipline 05 Marks
C Class Tests (2 per semester) 10 Marks
D Individual assignments (2 per
05Marks
semester)
E Group assignments (1 per semester) 05Marks
Total 30 Marks

10 (b) Apprenticeship Semesters:

3
Semesters V, and VI are Apprenticeship Semesters. Assessment System for the
Courses scheduled in these Semesters will be as per the process described below.

Allied Courses: The Allied Courses are offered by LSC on the pattern of MOOC. LSC
delivers the course online through Logistics Learning Management System (LLMS),
and makes online assessment of students. Three online tests are conducted for 25
marks each for the CIA Component. The total of the best performed two tests would
be assigned as CIA Mark. One online End Semester Examination is conducted for a
maximum mark of 50. The marks scored by students in both CIA and ESE for a total
of 100 marks.

Apprenticeship: The CIA Component of Apprenticeship is assessed by the Manager


/ Supervisor under whom the students work during Apprenticeship Semesters, and
LSC for a maximum mark of 250. The Manager / Supervisor makes the assessment
for 150 marks based on skill & attitudinal development of students. LSC assess the
practical knowledge of students for 100 marks by conducting a Test on conceptual
knowledge relevant to the process undergone during Apprenticeship, and Viva.

IMU will evaluate the Apprenticeship Report (comprising Work Diary) submitted by
students, and conduct Viva for a mark of 150, which is considered as ESE. The
Evaluation & Viva shall be conducted by a Panel comprising of the HoD (or
Programme Coordinator), Student’s Mentor, and one Executive from Logistics Sector.

11. University Examinations:


The University examinations, for the programme, will be held towards the end of
each semester for a duration of three hours per course for a maximum of 70 marks
with a passing minimum of 35marks.

12. Passing Minimum:


The internal assessment component does not have any passing minimum. The
passing minimum is 50% of the University examination in each course. The overall
passing minimum (for 100 marks) is computed by totalling the internal assessment
marks and the University examination marks obtained by each student.

13. Question Paper and Evaluation:

The question paper for all the courses, will be set for a maximum mark of 70 and will
have three sections Section A, Section B and Section C. Questions in each section for
will be taken evenly from each units of the prescribed syllabus.

SECTION A (10 x 1 = 10 Marks)

Section A will comprise of 12 multiple choice questions, all of which will have to be
answered and evaluated for 1 mark each.

4
SECTION B (5x 2 = 10 Marks)

This section will consist of seven questions, out of which any five may be chosen.
Answers to these questions should not exceed 200 words each. Each answer will be
evaluated for 4 marks.

SECTION C (5 X 10 =50 Marks)

This section will consist of seven questions, and students will be given the option to
answer five questions. The answer shall not exceed 500 words and will be assessed
for 10 marks.

Question Paper Pattern

SECTION – A Multiple Choice Questions (MCQ)


Answer all the Questions: 10 x1mark = 10 marks

SECTION – B (200 words)


Answer any 5 out of 7: 5 x2 marks = 10 marks

SECTION – C (500 words – Case study/ Analytical Problem/ Essay)


Questions 1 to 7 (answer any 5) 5*10 marks = 50 marks

Total = 70 marks

14. Evaluation of Answer Scripts:


Answer scripts of the University examination will be subjected to single valuation by
a Panel of Examiners constituted by a competent authority. However, Guidelines for
valuation and ‘Declaration of Results’ framed by the competent authority from time
to time will apply.

15. Arrear paper:


A student with arrears can repeat papers along with the subsequent semester
examinations. In such cases, the internal marks obtained by the student will be
carried over for computation of total marks.

16. Classification of Marks:


The classification of marks will be as follows.

 75% of the marks and above –Distinction

 60% and above but below 75%- I class

 50% and above but below 60% - II class

 Below 50 % -Fail

5
17. Consolidated Mark Statement:

The consolidated marks statement-indicating marks scored in all the courses will be
issued when the students pass all the courses of the respective BBA programme. The
fee for consolidated marks statement is to be remitted along with the examination
fee while registering for the VI semester examination.

18. Rank Certificate:


The meritorious students who secure the first “THREE” ranks in the overall
performance (internal assessment and the university examination) in the first
attempt itself will be issued Rank Certificates on a written request through prescribed
form.

19. Provisional Certificate:


For those who are declared qualified for the BBA degree, Provisional Degree
certificate will be issued in person or sent by post after publication of the results. All
the students have to pay the fee for the provisional certificate along with sixth
semester examination fee.

20. Award of Degree:


Students who have successfully completed the programme within the stipulated
period will be awarded the degree of Bachelor of Business Administration in Maritime
Logistics. For those who are declared qualified for the BBA degree, the convocation
form will be issued. The degree certificate will be issued to the students only if they
apply for the same in the prescribed convocation form, along with the fee specified
in the application form. The degree will be conferred in person or in absentia as
requested.

21. Miscellaneous
• Each student shall possess the prescribed textbooks for all Courses.
• IMU will issue Identity Card to all students.
• The University will award students, who successfully complete the Programme
within the stipulated period, the degree.

6
BBA (Maritime Logistics)- Curriculum Structure

Semester I Course Teaching Credits Max.


Type Hours Marks
1 English Non domain 45 3 100
2 Business Statistics Non domain 45 3 100
3 Financial Accounting Non domain 45 3 100
4 Principles of Management Non domain 45 3 100
5 Word & Presentation Tools- Non domain 60 2 100
Practical
6 Communicative English- Non domain 60 2 100
Practical
7 Introduction to Maritime Domain 60 4 100
Logistics
Total 360 20 700
Semester II

1 Organisational Behaviour Non domain 45 3 100


2 Elements of Economics Non domain 45 3 100
3 Quantitative Techniques Non domain 45 3 100
4 Data Analysis using Non domain 60 2 100
Spreadsheet- Practical
5 Warehouse & Materials Domain 60 4 100
Management
6 Port & Terminal Domain 45 3 100
Management
7 ICD & CFS Operations Domain 60 4 100
QP
Total 360 22 700
Semester III

1 Cost and Management Non domain 60 4 100


Accounting
2 Marketing Management Non domain 45 3 100
3 MIS for logistics Non domain 60 4 100
4 Supply Chain Management Non domain 45 3 100
5 International Business Non Domain 60 4 100
6 Coastal & Inland water Domain 45 3 100
transportation
7 Freight Forwarding Domain 45 3 100
Total 360 24 700
Semester IV

1 Human Resources Non domain 45 3 100


Management
2 Environmental Studies Non domain 45 3 100
3 EXIM policies and Domain 60 4 100
procedures
4 Total Quality Management Domain 60 4 100

7
5 Maritime Business Law Domain 60 4 100
6 Advanced Maritime Logistics Domain 45 3 100
7 Port Inland Connectivity Domain 45 3 100
QP
Total 360 24 700
Semester V

1 Allied course 1 Domain 60 2 100


2 Allied Course 2 Domain 60 2 100
3 Apprenticeship I Domain 1008 22 400
Total 1128 26 600
Semester VI

1 Allied Course 3 Domain 60 2 100


2 Allied course 4 Domain 60 2 100
3 Apprenticeship II Domain 1008 22 400
Total 1128 26 600
QP
List of Allied Courses
(MOOC) SEM V
1 Maritime Freight Domain 60 2 100
2 PPP in Port Sector Domain 60 2 100
3 Documentation of Exports Domain 60 2 100
and Imports
SEM VI

1 Marine Insurance Domain 60 2 100


2 Port Based Industrialisation Domain 60 2 100
3 Multimodal Transportation Domain 60 2 100

Course & Credit Distribution


Semester Domain Non Domain Total
Courses Credits Courses Credits Courses Credits
I 1 4 6 16 7 20
II 3 11 4 11 7 22
III 2 6 5 18 7 24
IV 5 18 2 6 7 24
V 3 26 - - 3 26
VI 3 26 - - 3 26
Total 17 91 17 51 34 142

Domain courses- 17- 50%


Non Domain courses- 17- 50%

8
Awards of Certificates

Year Non Domain QP Completion Award


Domain (credits) of
(credits) Semester
1 27 15 1 2 Diploma
2 24 24 1 4 Advanced
Diploma
3 - 54 1 6 Degree
Total 51 93 3

9
Language- English
Semester-1
Paper-1
Semester Course Type Code Teaching Credits Max. Marks
1 Non Domain Hours 3 100
45

Course Objectives Learning Outcomes

 To build proficiency in writing,  Improve the four language skills -


reading and speaking in English listening, speaking, reading and
language. writing
 Enhance their vocabulary and
grammar components
 Improve their pronunciation
 Equip themselves for employment
and entrepreneurship in future

Units Topics
I Google Guys (Extract) – Richard L Brandt
Happiness 101 – Geeta Padmanabhan
Structured Procrastination – John Perry. The Refugee –
K.A. Abbas
The Lion and the Lamb – Leonard Clarke
II The Blind Pedlar – Osbert Sitwell
An Old Woman – Arun Kolatkar
No Sentence – Anjum Hassan
The Solitary Reaper – William Wordsworth
Gift – Alice Walker
III A Garden So Rich – Christie Craig
The Umbrella Man – Roald Dahl
The Bird – Amar Jalil
The Fortune Teller – Karel Capek
The Postmaster – Rabindranath Tagore
IV A Boy Who Stopped Smiling – Ramu Ramanathan
While the Auto Waits – O’ Henry
The Cell Phone Epidemic – Claudia I. Haas
The Death Trap – ‘Saki’ (H.H. Munro)
The Dear Departed: A Comedy in One-Act – Stanley
Houghton
V Seeking and Giving Information
Being Informal
Expressing Ability, Possibility Etc.

10
Textbooks & Suggested Readings:
1. Chandralekha Rao et al., (2016), Spring Part One, Emerald Publishers,
Chennai.
2. Usha Saikumar et al., (2017), Panorama, Emerald Publishers, Chennai.
3. Bhaskaran Nair et al., (2016), Reflections, Cambridge University, New Delhi.

11
Business Statistics
Semester-1
Paper-2

Semester Course Type Code Teaching Credits Max. Marks


1 Non domain Hours 3 100
45

Course Objectives Learning Outcomes

 This course introduces different  Develop the analytical skill to provide


statistical tools to the students solutions to varied business problems
and it also helps them to apply the using statistical tools.
concepts of statistics in business  Enable the student to use introductory
decision making. level of transportation and queuing
theory.

Units Topics
I Data collection - Collection and Presentation of Data - Statistical data –
Primary and Secondary; Methods of collection of Primary data- Preparation
of Questionnaire; Presentation of Data – Textual, Tabular and Diagrammatic
form (Line chart, Bar chart, Pie chart, Histogram, Frequency polygon and
Ogive); Frequency distribution.
II Measures of Central Tendency - Measures of Central Tendency – Mean (A.M.,
G.M., H.M.), Median, Mode – different properties; Partition values –
Quartiles, Deciles, Percentiles; Partition values from Ogives.
III Measures of Dispersion – Range, Quartile Deviation, Mean Deviation,
Standard Deviation – their coefficients; Comparing consistency
IV Correlation and Regression Analysis: -Methods of Studying Correlation-
Pearson Correlation- Spearman’s Rank Correlation- Concurrent Deviation-
Regression Analysis: Equation of Regression Lines- Method of Least Squares-
Time series.
V Index Number -Index Number – Construction, Price and Quantity index
numbers, Laspeyres’, Paasche’s, Edgeworth- Analytical Marshall’s, Fisher’s
method, Relative methods, Tests of index number formulae: Time and Factor
reversal tests, General index number, Chain base index number, cost of
living index number (CLI), Uses of CLI and its applications, Uses and
limitations of index numbers.

12
Textbooks & Suggested Readings:
1. Gupta M.P., and S.P. Gupta, Business Statistics, 19th edition, (New Delhi:
Sultan Chand & Sons, 2017).
2. Chandan, Jit S., Statistics for Business Economics, 2nd edition, (New Delhi:
Vikas Publication House Pvt. Ltd, 2009)
3. Srivastava U.K., G.V. Shenoy, and Sharma S.C., Quantitative Techniques for
Managerial Decisions, 3rd edition, (New Delhi: New Age International Private
Ltd, 2015).

13
Financial Accounting
Semester-1
Paper-3

Semester Course Type Code Teaching Credits Max. Marks


1 Non domain Hours 3 100
45

Course Objectives Learning Outcome


 To familiarize students with the  Apply fundamental accounting
mechanics of preparation of concepts, principles and conventions
financial statements, understanding  Record basic accounting transactions
corporate financial statements, and prepare annual financial
their analysis and interpretation. statements for a sole proprietorship
business.
 Record accounting transactions on the
dissolution, amalgamation, and sale of
partnership firms.

Units Topics

I Accounting Concepts and Conventions: Meaning, objectives and scope of


Accounting, Generally Accepted Accounting Principles (GAAP) -Meaning –
Concepts and Conventions-Accounting Transactions-Double Entry Book
keeping, Journal- rules of Debit and Credit, Ledger- rules regarding
Posting, Preparation of Trial Balance-Cash Book- Preparation of simple
cash book – two columnar cash book – three columnar cash book.
II Accounting for Sole Trading Concern: Preparation of Final Accounts of a
Sole Trading Concern–Trading account – Profit and Loss account and
Balance sheet - Adjustments -Closing Stock, Outstanding and Prepaid
items, Depreciation, Provision for Bad Debts, Provision for Discount on
Debtors, Interest on Capital and Drawings - Preparation of Receipts and
Payments Account, Income & Expenditure Account and Balance Sheet of
Non Trading Organizations (simple problems). Classification of errors –
Rectification of errors–Preparation of Suspense Account. Bank
Reconciliation Statement (Only simple problems).
III Depreciation Accounts: Depreciation- Meaning, Causes, Types - Straight
Line Method- Written Down Value Method (Change in Method excluded)–
Insurance Claims–Average Clause (Loss of stock only). Branch Accounts–
Dependent branches–Stock and debtor’s system–Distinction between
wholesale profit and retail profit Independent branch (foreign branches
excluded).
IV Final Accounts- Issue of shares and Debentures-Various Kinds-Forfeiture-
Reissue-Underwriting of shares and debentures. Redemption of preference
shares and debentures- Purchase of Business-Profits prior to incorporation.
Preparation of company final Accounts-Company balance sheet
Preparation-Computation of Managerial Remuneration. Valuation of
goodwill and shares.
14
V Financial Statement Analysis- Analysis and Interpretation of Financial
Statement- Nature, Objectives, Tools- Methods– Comparative Statements,
Common Size statement and Trend analysis. Funds flow and Cash flow
statements. Ratio Analysis - Interpretation, benefits and limitations.
Classification of ratios - Liquidity, profitability, turnover, capital structure
and leverage.

Textbooks & Suggested Readings:

1. Maheshwari S N, Suneel K Maheshwari & Sharad K Maheshwari (2018)


Financial Accounting, Vikas Publishing House Pvt. Ltd. Noida.
2. Maheshwari S.N. & Maheshwari S.K, (2018) Corporate Accounting, Vikas
Publication, New Delhi
3. Jain S.P & Narang K.L (2014) Financial Accounting, Kalyani Publishers, New
Delhi
4. Shukla & Grewal. (2011) Advanced Accounting, S. Chand, New Delhi.
5. Gupta R.L.& V.K. Gupta (2014 ). Advanced Accounting, Sultan Chand, New
Delhi.
6. Tulsian P.C. (2013) Financial Accounting, Dorling Kindersley (India) Pvt. Ltd.
New Delhi.
7. Reddy T.S.& Murthy. (2012) Financial Accounting, Margham Publications,
Chennai.

15
Principles of Management
Semester-1
Paper-4
Semester Course Type Code Teaching Credits Max. Marks
1 Non domain Hours 3 100
45

Course Objective Learning Outcomes


 This course aims to introduce  The beginners will be able to apply
fundamental management concepts learned to the role of a
concepts to beginners and outlines manager and hence understand the
the functions of a manager scope of their specialisations better

Units Topics
I Definition- Functions, Process, Scope and Significance of Management-
Nature of Management- Managerial Roles- Management and Administration-
Evolution of Management Thought, Approaches- Scientific Management-
Functions of Management- Values and Ethics in Management- Social
responsibility of business
II Planning - Nature, Scope, Objective and Significance of Planning, Elements
and Steps of Planning, Types of Plans- Decision Making- programmed and
non-programmed decisions
III Organizing - Organizing Principles, Span of Control, Line and Staff
Relationship, Authority, Delegation and Decentralization. Effective
Organizing, Organizational Structures, Directing- Effective Directing,
Supervision, Communication- Channels and Barriers, Effective
Communication.
IV Controlling - Elements of Managerial Control, Control Systems, Management-
Control Techniques, Effective Control Systems. Coordination Concept-
Principles and Techniques of Coordination, Concept of Managerial
Effectiveness.
V Modern Management Techniques: concepts of Business Process Re-
Engineering, Business Outsourcing, Benchmarking, Kaizen, Six Sigma,
Knowledge Management, Just in Time Management, Total Quality
Management.

Textbooks & Suggested Readings:


1. Prasad L M., Principles and Practices of Management, 10th edition, (New
Delhi: Sultan Chand & Sons, 2020).
2. Robbins Stephen P, Fundamentals of Management, 10thedition, (UK:
Pearson Education, 2017)

16
Word & Presentation Tools- Practical
Semester-1
Paper-5

Semester Course Type Code Teaching Credits Max. Marks


1 Non domain Hours 2 100
60

Course Objectives Learning Outcomes


 To introduce the student to the  Students will be able to apply the Word
Word & Presentation tools and their & Presentation tools in real-life
applications and thereby empower applications.
him to utilize –sources for
upgrading their knowledge base.  Enable students to enhance their ability
and professional skills in the Computer
 To introduce the students to some Application in MS-Word &Presentation
basic tools and applications, which
will enable them e- communicate
effectively and analyse data for
decision making using data of
different kinds.

Units Topics
I Windows2000-working with windows– moving formation within windows
arranging Icons Saving Window settings. MS Office Basics – Creating
document – entering text-Selecting text giving instructions-Usingtoolbars-
Menucommands-Keyboardsshortcuts-SavingfilesOpening
Documents – Manipulating Windows – simple Editing- Printing Files.
II Word Basics – Using Auto text – Using AutoCorrect Word editing technique
finding and replacing text – Spell Check – using templates- formatting –
Formatting with styles creating tables- - Designing Titles and subtitles –
Watermark- Page border- Header & Footer – Mailings.
III PowerPoint basics- Working in outline view- using a design template-
Merging presentations in Slider sorter view applying templates – Adding
graphs- adding organization Charts.
IV MS-Word-Practical -Type the text, check spelling and grammar bullets and
numbering list items, align the text to Left, right, justify, and center. -
Prepare a job application letter enclosing your Bio -Data-Perform Mail
Merger Operation and Preparing labels. -Prepare the document in a
newspaper column layout.
V MS POWER POINT-Practical: Prepare a PowerPoint presentation with at
least three slides for department Inaugural Function- Draw an organization
chart with a minimum of three hierarchical levels-Design an advertisement
campaign with a minimum of three slides-Insert an excel chart into a
PowerPoint slide.

17
Textbooks & Suggested Readings:
1. Bittu Kumar, Mastering MS Office, Edition 2017, (New Delhi, 2017)
2. Stepher L. Nelson, Office 2000 Complete Reference, (New Delhi,
McGraw-Hill Education, 1999).
3. Taxali R.K, PC Software for Windows made simple, Edition 2002, (India,
Tata Mcgraw Hill Education Private Limited, 2002)

18
Communicative English- Practical
Semester-1
Paper-6

Semester Course Type Code Teaching Credits Max.


1 Non-domain Hours 2 Marks
60 100

Course Objectives
 To develop written and verbal Learning Outcomes
communication skills for effective  Capability to increase learners to
business communication. visualize texts and its reading
 To identify various communication formulas.
skills involved in the business  Develop critical thinking.
organization.  Improvement in their communication
 To develop business skills
communication skills among the
students.
 To improve language skills –
reading, writing and listening.

Units Topics
I Introduction to Business Communication‐Characteristics of
Effective Organizational Communication Basic Forms of
Communication‐Process of Communication‐Principles of Effective
Business Communication‐7 C’s.
II Academic Vocabulary and English for Business‐Creative Writing Critical
Thinking: Introduction to critical thinking – Benefits ‐ Barriers –
Reasoning —Arguments ‐ Deductive and inductive arguments –
Fallacies ‐ Inferential Comprehension Critical thinking in academic
writing ‐ Clarity ‐ Accuracy – Precision – Relevance.
III Business letters – layout of Business letters ‐ types ‐ Business enquiries
and replies – offers – quotations – orders – complaints and adjustments
– collection letters – circular letters – status enquiries-EmailWriting‐
theProcessofWritingEMails,breakingitDown–ThePAIBOTechnique,
StructuringanE‐Mail–TheT’s–
Introduction,BodyandConclusion,EffectiveSubjectlines,Salutation and
Signing off‐ Teleconferencing, video conferencing.
IV Communication in Business Environment: Business Meetings, Notice,
Agenda, Minutes ‐ Press Releases ‐ Corporate Communication: Internal
and External, Group Discussion, Seminars, Presentations. ‐Reporting of
Proceedings of a meeting. Office Memorandum, Office Orders, Press
Release-Listening: Active listening–Barriers to listening–Listening and
notetaking–Listening to Announcements – Listening to news on the
radio and television.
V Reports and Presentations ‐Business reports and Proposals, Format,
visual aids and contents, Oral Business presentations. -Job Application
and Resume Writing.
19
Textbooks & Suggested Readings:
1. R.C. Bhatia. Business Communication.
2. R.K. Madhukar. Business Communication.
3. Shraf Ravi. Effective Technical Communication.
4. Marilyn Anderson, Pramod K Nayar and Madhu Chandra Sen. Critical
Thinking
5. Lesikar R.V & Flately M V, Basic Communication Skills for empowering the
internet generation, Tata McHill, 2009.
6. Sharma R C & Mohan K, Business Correspondence & Report Writing, TMH,
2009.

20
Introduction to Maritime Logistics
Semester-1
Paper-7

Semester Course type Code Teaching Credits Max. Marks


1 Domain Hours 4 100
60

Course Objectives Learning Outcomes


 To familiarize the student with  Student will be able to understand
basic concept of Logistics importance of prudent logistics in
 To develop knowledge business.
specifically on Maritime Logistics  Subject will enable them to enhance
 To expose the student to their skills in basic logistics planning
logistics based development

Units Topics
I Logistics: History and Evolution – Objectives – Elements – activities -
importance - modes of Transportation- Role of Logistics - Meaning of
derived demand- management - Strategic role of logistics- model –
process – activities
II Achievement of competitive advantage through logistics Framework –
Integrated Logistics Management. Outsourcing Logistics: Reasons -
Third party logistics provider - Fourth party Logistics providers- (4PL) –
Role of logistics providers.
III Role of logistics managers in strategic decisions - Strategy options, Lean
strategy, Agile Strategies & Other strategies - Customer Expectations
from Logistic Service Provider - Logistics
Strategy
IV Maritime Logistics - Elements of Maritime history of India - Advantages-
Economies of scale -
– Major Shipping routes- Ports of the world- Major shipping lines-Major
and Non-Major ports of India-Port infrastructure- Employment in
Logistics-
V Sagarmala- Modernisation of Ports -New Port Developments in India-
Port based development
–-Coastal communities-Sustainability aspects in Port and shipping
Operations- Port based Employment

Textbooks & Suggested Readings:

1. LSC course material


2. Ailawadi Satheesh & Sing Rakesh, Logistics Management, 2nd
Edition (NEW Delhi: Prenticehall, 2013).
3. Sagarmala-Website

21
Organisational Behaviour
Semester-2
Paper-1

Semester Course type Code Teaching Credits Max. Marks


II Non Domain Hours 3 100
45

Course Objectives
 Understand individual behaviour Learning Outcomes
in organizations, including diversity,  Enable the students how to apply
attitudes, job satisfaction, emotions, the concepts of planning, organizing,
moods, personality, values, executing/leading and controlling for
perception, decision making, and effective management
motivational theories.  Application of Concepts of
 Understand group behaviour in organizational behaviour to enhance
organizations, including organizational effectiveness.
communication, leadership, power
and politics, conflict, and negotiations.

Units Topics
I Focus and Purpose-
Definition, need for and importance of organizational behaviour – Nature
and scope – Framework – Organizational behaviour models– Theories –
Learning – Types of learners – The learning process – Learning theories
– Organizational behaviour modification.
II Individual Behaviour- Personality – types – Factors influencing
personality - perception, learning, attitudes inter-personal behaviour
III Group Behaviour -Group and inter-group behaviour- Formal and Informal
Groups, Group Norms, Group Cohesiveness, Group Behaviour and Group
Decision – making.
IV Leadership and Motivation- Leadership-nature, styles and approaches,
development of leadership including laboratory training. Power and
Authority – Definition of Power – Types of Power- Motivation-theories and
Morale.
Organisational Dynamics- Conflict Management- Organisation Health,
Development and Effectiveness. Management of culture, Cross Cultural
V Management-Management of change

Textbooks & Suggested Readings:


1. Prasad L M., Organisational Behaviour, 3rd edition,(New Delhi: Sultan Chand
& Sons, 2019)
2. Robbins Stephen P, Judge Timothy A, & Vohra Neharika, Organisational
Behaviour, 18th edition, (UK: Pearson Education, 2018)
3. Pareek Udai, Understanding Organisational Behaviour, 2nd edition, (New
Delhi: Oxford Higher Education, 2004).

22
Elements of Economics
Semester 2
Paper2

Semester Course type Code Teaching Credits Max. Marks


II Non domain Hours 3 100
45

Learning Objective: Learning outcomes


 To enable the students to  Achieve the competence to identify
understand the concepts and the key elements of demand and
principles of economics while supply model and use it to critically
undertaking business decisions. analyse the real world scenario.
 Develop the capability to understand
the types of costs, production
processes and the market structure in
which the economy operates
 Describe and analyse the economy
using the concepts of national income
and other macroeconomic concepts

Units Topics
I Fundamentals of Economics- Introduction to Economics- Four Big questions
of Economics- Micro and macroeconomics- Trade off and opportunity cost-
Types of Demand- Law of demand and elasticity- Types of elasticity
(Demand, income and cross elasticity)- Law of Supply and Market
Equilibrium
II Analysis of Production and Cost- Production Possibility Frontier- Production
Function- Economies of Scale- Types of Costs- Average costs- Marginal Cost-
Break Even Analysis
III Market Structure- Perfectly Competitive Market- Monopoly- Duopoly-
Oligopoly- Cartels- Price Determination
IV National Income and its Measurement-GDP- GNP- NDP- NNP- Methods of
Measuring National Income- Importance and Limitations of GDP- HDI- Gross
National Happiness
V Macroeconomic Concepts- Inflation- its meaning, characteristics and types-
Deflation- Stagflation- Significance of Budgeting- Revenue Receipts and
expenditure- Capital Receipts and expenditure- Fiscal Policy and Monetary
Policy- Balance of Payments and Balance of Trade- Foreign Exchange Market

Textbooks & Suggested Readings:

1. Ghosh B.N., Managerial Economics and Business Decisions, (New Delhi: Ane
Books, 2017).
2. Ghosh B.N., Foundations of Managerial Economics, (New Delhi: Ane Books,
2011).
3. Gupta G.S., Managerial Economics, (New Delhi: McGraw Hill Education, 2017).
23
4. Dwivedi D. N., Mangerial Economics, 9th edition, ( New Delhi: Vikas Publishers,
2021).
5. Varshney R. L., and K. L. Maheshwari, Managerial Economics, 22nd edition,
(New Delhi: Sultan Chand and Sons, 2014).

24
Quantitative Techniques
Semester -2
Paper- 3
Semester Course type Code Teaching Credits Max. Marks
II Non-Domain Hours 3 100
45

Course Objectives Learning Outcomes


 To introduce different quantitative  Understand data and draw inference from
techniques for managerial decision- data
making processes.  Calculate and interpret statistical values
by using statistical tool
 Develop the ability to apply various
statistical tools to solve business
problems

Units Topics
I Probability and Sampling -Probability theory – concept and approaches;
Probability rules – addition Analytical and multiplication theorem, Binomial,
Poisson and Normal Distribution and their applications Sampling – Purpose
and Methods of Sampling, Merits and limitations of Sampling.
II Statistical inference—testing of hypothesis—procedure— Developing Null and
Alternate Hypothesis– Type I and Type II errors – Z-test and T-test – F test-
Chi-Square test
III Statistical Quality Control: Introduction; Sources of Variations; Statistical
Process Control Methods; Control Charts; Acceptance Sampling; Advantages
of Statistical Quality Control.
IV Introduction to Operations Research: Applications of OR- Objective Function-
Constraints- Maximisation and Minimisation Problem- Graphical Method and
Simplex Method
V Transportation and Assignment Problems: Nature and scope of transportation
and allocation Analytical models, different methods for finding initial solution
- N-W Corner Rule, Least Cost Method and VAM. Unbalanced TP

Textbooks & Suggested Readings:


1. Levine David M., David F. Stephen, Kathryn. A. Szabat and P. K. Viswanatha,
Business Statistics, 7th edition, (Chennai: Pearson Education India, 2017).
2. Gupta S.P., Statistical Methods, 46th edition, (New Delhi: Sultan Chand &Sons,
2021).
3. Hillier, Frederick. S., Gerald J. Lieberman, Bidhibrate Nag, Preetam Basu,
Introduction to Operations Research, 11th edition, (New Delhi: McGraw Hill India,
2021).

25
Data Analysis Using Spreadsheet
Semester -2
Paper 4

Semester Course type Code Teaching Credits Max. Marks


II Nondomain Hours 2 100
60

Course Objectives Learning Outcomes


 This course is designed with the  Support the E-communication effectively
view of making the student skillful with help of Spreadsheet
at Performing data analysis using a  Summarize data with data analysis,
spreadsheet (MS Excel). PivotTables, and Pivot Charts.
 Creating pivot tables from a range  Work with charts and drawing tools.
with rows and columns in Excel.  Import and export data from other
applications.

Units Topics
I Introduction to Excel, About Excel & Microsoft, Uses of Excel, Excel software,
Spreadsheet windowpane, Title Bar, Menu Bar, Standard Toolbar, Formatting
Toolbar, the Ribbon, File Tab and Backstage View, Formula Bar, Workbook
Window, Status Bar, Task Pane, Workbook & Sheets Columns & Rows.
II Selecting Columns & Rows, Changing Column Width & Row Height, Auto fitting
Columns & Rows, Hiding /Un-hiding Columns & Rows, Inserting & Deleting
Columns & Rows, Cell, Address of a cell, Components of a cell – Format, value,
formula, Use of paste and paste special Functionality Using Ranges. Using
Ranges, Selecting Ranges, Entering Information into a Range, Using AutoFill.
III Creating Formulas, Using Formulas, Formula Functions – Sum, Average, if,
Count, max, min, Proper, Upper, Lower, Using AutoSum, Advance Formulas
Concatenate, Lookup, Lookup, Match, Count if, Text, moving between
Spreadsheets, Selecting Multiple Spreadsheets, Inserting and Deleting
Spreadsheets Renaming Spreadsheets, Splitting the Screen, Freezing Panes,
Copying and Pasting Data between Spreadsheets, Hiding, Protecting
worksheets.
IV Creating Charts, Different types of chart, Formatting Chart Objects, Changing
the Chart Type, Showing and Hiding the Legend, Showing and Hiding the Data
Table Data Analysis Sorting, Filter, Text to Column, Data Validation.
V Linking Worksheets and Workbooks, Importing & Exporting Data-PivotTables,
Creating PivotTables, manipulating a PivotTable, Using the PivotTable Toolbar,
Changing Data Field, Properties, displaying a PivotChart, Setting PivotTable
Options, Adding Subtotals to PivotTables Spreadsheet Tools, Making Macros,
Recording Macros, Running Macros, Deleting Macros.

Textbooks & Suggested Readings:

1. Wayne L. Winston, Microsoft Excel 2016- Data Analysis and Business Modelling
(India, PHI Learning Private Limited ,2017)

26
Warehouse and Materials Management
Semester 2
Paper 5

Semester Course type Code Teaching Credits Max. Marks


II Domain Hours 4 100
60

Course Objective Learning Outcomes


 To develop competencies and  Students will be able to apply the
knowledge of students to become knowledge about material
effective professionals. management in the real‐life business
situation.
 To orient students on recent changes
and development in the field of  Students will be able to apply the
material management knowledge about material
management in the real‐life business
 To help Students to understand basic situation.
Principles and concept of material
Management  This subject will enable them to
enhance their managerial ability and
 To develop competencies and professional skills.
knowledge of students to become  Students will be able to apply the
Warehouse professionals. Basic knowledge of Warehousing and
 To orient students in the field of distribution centre operations in the
Logistics. real-life situation.
To help Students to understand • This subject will enable them to
Warehousing and distribution enhance their ability and professional
centre operations skills.

Units Topics
I Introduction to Warehousing Concepts -Role of warehouse-types of ware
house warehouse location- Need for warehousing- Supply chain trends
affecting warehouse –Warehouse functions- Role of warehouse manager
II Warehouse process: e-commerce warehouse- Receiving and put away-
Warehouse process – pick up Preparation-Receiving - Pre-receipt - In-
handling - Preparation - offloading - Checking - Cross-docking - Quality
control - Put-away - Pick preparation - Pick area layout - Picking strategies
and equipment -order picking methods - Warehouse processes-
replenishment to dispatch- - Value adding services – Indirect activities -
Stock management - Stock or Inventory counting - Perpetual inventory
counts - Security - Returns processing – Dispatch.
III Inventory Management and Warehouse Management System- Inventory
Management –Functions of Inventory - Classification of Inventory-
Methods of Controlling Stock Levels- Always Better Control (ABC)
Inventory system
Warehouse Management Systems (WMS) - choosing a WMS-the process
implementation- cloud computing- Warehouse Layout-Data collection-
space
27
calculation-aisle width- finding additional space.
IV Storage and Warehousing Information system- Storage Equipment:
storage option - shuttle technology - very high bay warehouse -
warehouse handling equipment - vertical and horizontal movement –
Automated Storage/ Retrieval System (AS/RS)-specialised Equipment-
Technical advancements- Resourcing a warehouse- warehouse costs-
Types of cost - Return on Investment (ROI) - Charging for shared-user
warehouse service - Logistics charging methods Warehousing Information
System (WIS)- Performance management- outsourcing decisions.
V Material Handling and Warehouse safety- Material handling- Product
movement- concept- costs-product load activity—dispatch activity-unload
activity-control device-impact of the computer technology- automatic
identification-issues and trends in product transport--Packaging - Pallet –
Stretch wraps - Cartons – Labelling- Health and safety- Risk assessment
- Layout and design - Fire safety- Slips and trips - Manual handling -
Working at height - Vehicles – Forklift trucks - Warehouse equipment
legislation. Warehouse safety check list- Warehouse Environment- Energy
production - - Product waste - waste disposal – Hazardous waste-
Sustainable Warehouse Management.

Text Books & Suggested Readings:

1. Gwynne Richards (2014) Warehouse Management: A Complete Guide to


Improve Efficiency and Minimizing Cost in the Modern Warehouse. The
Chartered Institute of Logistics and Transport, Kegan Page Limited.
2. Edward Frazzle (2002) World Class Warehousing and Material Handling. Tata
Mcgraw-Hill Publication: New Delhi.
3. James A Thompkins & Jerry D Smith (1998) The Warehouse Management
Handbook. Tompkins Press.
4. David E. Mulchy & Joachim Sidon (2008) A Supply Chain Logistics Program
for Warehouse Management. Auerbachian Publications.

28
Port and Terminal Management
Semester-2
Paper-6

Semester Course type Code Teaching Credits Max. Marks


II Domain Hours 3 100
45

Course Objectives Learning Outcomes


 To provide basic knowledge on the  Studentwill develop understanding
functioning of the Port. of Port infrastructure facilities and
 To develop knowledge in good functioning.
management practices in Port  Student will understand how the
 To Orient the student to leverage port functioning of port contributes to
efficiency to improve logistics. overall logistics efficiency.

Units Topics
I Port-Main functions of a Port-Types of Port -Port Infrastructure- Port
Equipment-Cargo types – container- Liquid- Bulk- Break bulk- Port Channel
– Draft-mooring- Anchorage
II Port Operations- Berths and terminals- Services rendered in a Port – pre-
shipment planning- stowage plan and on-board stowage- yard planning-
Transport movement planning- developments in container/cargo handling-
IMDG- safety- security.
III Storage yards- Rail sidings- Rail operations – Stevedoring- Layout and
working of container terminals. Port system and sub systems, Value added
service- bunkering- Ballast water management
Factors affecting choice of a port– Productivity parameters and factors
IV determining productivity. Measuring and evaluating – performance and
productivity – Ease of Doing Business initiatives in India.
V Port Organization-Service Port- Tool Port-Land Lord Port- Captive berths-
Introduction to Public Private Partnerships in Ports –Port ownership in
Indian scenario- Acts regulating ports in India. Responsibilities of port
trusts, growth and status of ports in India- Pricing of Port services

Textbooks & Suggested Readings:

1. LSC course material


2. Burns Maria G, Port Management and Operations, 1st Edition (London, Taylor and
Francis, 2015).
3. Alderton Patrick M, Port Management & Operations, 3rd Edition (London: Informa
law Category, 2008/2020)
4. World Bank. Port Reform Tool Kit, 2nd Edition. (Washington: World Bank,2021)

29
ICD and CFS Operations
Semester-2
Paper-7

Semester Course type Code Teaching Credits Max. Marks


II Domain Hours 4 100
60

Course Objectives Learning Outcomes


 To provide basic knowledge on the  Student will develop understanding of
functioning of the CFS and ICDs. CFS and ICDs infrastructure facilities
 To develop knowledge in good and functioning.
management practices in CFS and  Student will be able to understand
CDs basics of effective functioning of ICDs
and CFSs and also Dry ports.

Units Topics
I CFS – Role and Functions- Receipt and dispatch/delivery of cargo/ Stuffing
and stripping of containers/ Transit operations by rail/road to and from
serving ports/ Customs clearance / Consolidation and desegregation of LCL
cargo/ Temporary storage of cargo and containers / Reworking of containers
/ Maintenance and repair of container Units-
II The physical movement of cargo in or out of a Container Freight Station -
Stuffing, sealing and marking of containers for labelling and identification -
Storage of containers
III Ordinary sorting and stacking of containers pre or post shipment- Preparing
containers internal load plan- Customs activities in CFS- Use of Buffer yards
in CFS-Manpower in CFS- Charges for services- Marketing of CFS
IV ICD - Role and Functions- Operations carried out in ICD- Customs activities
in CFS- Man power in ICD- Rail carriers – CONCOR and private Rail
Operators- Improving the service quality in ICD
V Dry Ports- Inland Ports- Movement of cargo from/to Land locked Areas-
Operations proposed in Dry Ports- Factors for successful functioning of Dry
Ports- Free Trade Areas- SEZ

Textbooks & Suggested Readings:


1. LSC course material
2. Gopal Rama C, Export Import Procedures Documentation and Logistics,
2nd Edition (New Delhi: New Age International,2019)
3. Singh Ram Dr, Export and Import Management, 1st Edition, (New Delhi:
Sage, 2020)

30
Cost and Management Accounting
Semester -3
Paper-1

Semester Course type Code Teaching Hours Credits Max. marks


III Non domain 60 4 100

Course Objectives Learning Outcomes


 To make students understand the  Student will be able to apply costing
various costing techniques applied techniques in different types of
in different industries to ascertain industries.
the cost of products and services.  Student will be able to apply costing
techniques in business decisions.
 Understand and use the basic
concepts of costing and costing
systems in their professional life.
 Integrate cost accounting with
financial accounting for management
decision-making.

Units Topics

I Types of Costing-Cost Accounting: Meaning, definition, objectives,


nature and scope. C o s t analysis, concepts and Classifications, Cost
Ascertainment /Product Costing - Installation of costing systems, Cost
centres and Profit centres, Cost Concepts for Control and Decision
making. Cost sheets, tenders and quotations - Reconciliation of cost and
financial accounts. Job / Order Costing, Batch Costing and Contract
Costing- Activity Based Costing (ABC).
II Direct Materials, Labour, Expenses and Overheads Costing- Material
purchase control, Level, aspects, need and essentials of material control.
Stores control - Stores Department and Inventory Management. Labour
cost – meaning and classification – Accounting and Control of labour
costs. Direct Expenses – meaning, nature, collection, classification and
treatment of direct and indirect expenses - Overheads - Classification,
Allocation, Apportionment and Absorption.
III Marginal Costing-Marginal costing - difference between absorption
costing and marginal costing (excluding decision making) – Profit
Planning – Cost Volume Profit (CVP) analysis-Profit/volume ratio and its
significance – Break-Even Analysis- Margin of Safety - Break Even Chart.
IV Budget and Budgetary Control- Meaning - establishing a system of
Budgetary Control – Budgets and budgetary control-Meaning,
objectives, merits and demerits-Types of Budgets - Preparation of Sales
Budgets – Production Budgets - Cash Budget - Fixed and Flexible
budgets, Master budget - Zero based budgeting (ZBB)- Programme and
Performance budgeting
V Standard Costing and Variance Analysis- Meaning and Definition of
Standard Cost- Relevance of Standard Cost for Variance Analysis –
Significance of Variance Analysis – Computation of Standard Costs for
31
Materials, Labour and Overhead Variances- Comparison between
Budgeting and Standard Costing – Variance reporting- Responsibility
Accounting – Meaning and Objects – types of Responsibility Centres -
Management Reporting.

Textbooks & Suggested Readings:


1. Jain, S. P. & Narang, K. L. Cost and Management Accounting. 14th Edition,
(Kalyani publishers: New Delhi, 2014).
2. Tulsian, P.C., Practical Costing. (New Delhi: Vikas Publications, 2000).
3. Saxena, V.L. & Vashisht, Advanced Cost & Management Accounting-Problems
& Solutions, (New Delhi: Prentice Hall of India, 2014).
4. Reddy T. S & Hari Prasad Reddy, Cost & Management Accounting. Margham
Publications, 2014).
5. Ravi, M. K., Cost Accounting and Management Accounting: Text and Cases.
5th Edition, (Taxman, 2014).
6. Arora, N., Cost Accounting. (New Delhi: Vikas Publications, 2012).

32
Marketing Management
Semester -3
Paper-2
Semester Course type Code Teaching Credits Max. Marks
III Non Domain Hours 3 100
45

Course Objectives Learning Outcomes


 To emphasize the importance of  Discuss the importance of macro and
the marketing function in an microenvironment in the company’s
organization. marketing function.
 To understand the core concepts  Differentiate the consumer and
right from deciding the segment till institutional buyer behaviour.
customer satisfaction  Define the target segments for the
 To impart knowledge with respect product.
to latest trends in Marketing,  Justify the importance of products,
Marketing Mix, Social responsibility branding and new product development.
and ethical issues in Marketing  Understand the importance of Channel
Global Marketing approach. of distribution.

Units Topic
I Marketing: Meaning and concepts of Marketing, Sales Concept, Marketing
concept, Social Marketing concepts, Societal Marketing concept, Marketing
Mix, 4 Ps of Marketing, Marketing Environment in India.
II Consumer Behaviour & Market Segmentation- Consumer Behaviour –
Factors influencing buying behaviour – consumer buying decision process –
Buying motives - influences. Market segmentation – criteria - Bases of
segmentation – benefits. Marketing research process: Defining research
problem, research objective research techniques.
III Product Planning & Development and Pricing: Product Planning &
Development -Definition, Classification of Product, Stages of Product Life
Cycle (PLC) and Factors affecting PLC.-Product Planning – Genesis and
Importance of Product Planning in Marketing. -Product Development:
Meaning, Principle of Product Development, Stages of New Product
Development and Factors affecting development of New Products. Pricing-
Meaning, Objectives, Price Policies and Strategies and Methods of fixing
prices.
IV Distribution Channel and Promotion: Distribution Channel- meaning, Types
of Distribution channel- Direct & Indirect. Role of intermediaries and
distribution channel management. Channel Management Decisions, Returns
Management and Reverse Logistics. Promotion – elements of promotion mix-
Advertising, sales promotion, personal selling and sales management. Public
and customer relations, direct and online marketing, multilevel marketing-
the new marketing model.

Textbooks & Suggested Readings

33
V Promotion & Marketing and Society: An overview, Advertising, sales
promotion, personal selling and sales management. Public and customer
relations, direct and online marketing, multilevel marketing-the new
marketing model. Marketing and Society-Social responsibility and ethical
issues in marketing. Global marketing program. The old and new economies.
Demand side marketing. Legal issues in marketing. Marketing skills, Brand
marketing skills, CRM. Marketing in Indian Context. Marketing in 21 st
Century
1. N. Rajan Nair, Marketing Management, (New Delhi: Sultan Chand
&Sons, 2013).
2. Ramasamy V.S. and Namakumary S, Marketing Management, 5th
edition, (New Delhi: McGraw Hill Education, 2017).
3. Rajagopal, Marketing Management, (New Delhi: Vikas Publishing
House Pvt. Ltd., 2000)
4. S. Jayachandran, Marketing Management, (New Delhi: Excel Books,
2004).
5. Rajan Saxena, Marketing Management, (New Delhi: McGraw Hill
Education, 2017).

MIS for Logistics


Semester 3
34
Paper 3

Semester Course type Code Teaching Credits Max. Marks


III Non domain Hours 4 100
60

Course Objectives Learning Outcomes


 To develop competencies and  Students will be able to apply the
knowledge of students to become Basic knowledge of MIS for Logistics
MIS for logistics professionals. in the real‐life situation.
 To orient students in the field of
Logistics.
 To help Students to understand
MIS for Logistics.

This subject will enable them to enhance their ability and professional skills in
Logistics
Units Topics
I Introduction‐ IT and management opportunities and Challenges‐Strategic
planning and models ‐ Information management & IT Architecture – IT
Architecture & infrastructure, cloud computing and services, Virtualization
and Virtual Machines.
II Database Technology‐ Data warehouse‐ Data Mart Technologies‐ Data and
Text mining‐ Business Intelligence & Analytics, Digital, and physical
document management. Networks, collaboration & sustainability: Business
IT networks & components, communication technologies – Sustainability
and Ethical issues ‐ Internal control‐ Business Control and Auditing.
III Conceptual Dissemination of technology information‐ and strategic
planning – Technology choice and evaluation methods–Analysis of
alternative technologies–Implementing technology programmes‐
Intellectual Capital ‐ An introduction to Intellectual Property Right ‐ Patent
‐Copyrights ‐Trademarks and other issues.
IV Functional Area & Compliance systems: Management levels and functional
systems- IS types, Enterprise Systems, and applications: Enterprise
systems, Enterprise Resource Planning (ERP), Supply Chain Management
(SCM), Collaborative Planning, Forecasting, and Replenishment system
(CPFR), Customer Relationship Management (CRM). Performance
Management: Data visualization, Mashups, and Mobile intelligence, Fleet
Management Information System.
V Knowledge management Systems- Business Analytics, Online Analytical
Processing - Business Process and Project Management, Scorecards and
dashboards-: ‐ Architecture & IT design, System development, Software &
Applications for management (Business software tools), Support system
DSS. ERP modules ‐sales and Marketing, Accounting, Finance, Materials
and Production management etc.

Textbooks & Suggested Readings:


1. Course Material Prepared by LSC

35
2. Kenneth C. L, Janep.L & Rajanishdass , Management Information System‐
Managing the Digital Firm. Pearson Education, 16th Edition, New Delhi,
2020
3. Ravi Kalakota, & Andrew, B. W., Frontiers of Electronic Commerce. Pearson
Education: New Delhi, 2009.
4. Sadagopan. S, Management Information System. Prentice-Hall India: New
Delhi, 2003
5. Effy, O.Z., Management Information Systems. 6th Edition, Vikas Publishing
House Pvt. Ltd.: New Delhi, 2003

Supply Chain Management


Semester 3
36
Paper 4

Semester Course type Code Teaching Credits Max. Marks


III Domain Hours 3 100
45

Course Objectives Learning Outcomes


 To impart knowledge relating to  Students will develop competency to
functions under Supply chain understand the issues involved in chains
Management. and generate viable alternatives to
 To impart basic knowledge relating solve.
to strategies adopted by firms for  Students may develop basic
increasing efficiency in supply competency in network design.
chains.

Units Topics
I Introduction to Supply Chain Management -Concept – Evolution and
development – Difference – Role– Scope– Functions and Importance–
Contemporary Manufacturing and Distribution Practices in Globalized
Economy – Local and International Supply Chains – Benefits and Issues –
Types of Supply Chains and examples
II Strategic, tactical , operational decisions in supply chain –SCM building
blocks–Supply Chain Drivers and Obstacles–International Logistics and
Supply Chain Management–The Total Cost Concept and Logistics and SC
Trade-Offs.
III Key Supply Chain Business Processes: Planning – Sourcing – Producing –
Distributing and Paying – Managing material flow and distribution –
Distribution and Planning Strategy – Warehousing and Operations
Management – Transportation Management – Inventory Management.
Sourcing and Supplies Management, Outsourcing – Global Sourcing – Supply
Chain Performance.
IV Customer Service Management and Measurements – CRM –Manufacturing
Logistics – Pricing Strategies – SCM Relationships – Third Party Logistics and
Fourth Party Logistics – Case studies
V SCM Network Design and Facilities Development – SCM Planning and
Development Strategies – Supply Chain Uncertainties – Supply Chain
Vulnerabilities - Supply Chain Coordination and Integration: Role of IT,
Impact of Internet and E-Business–IT enabled SCM-Port led SEZ and supply
chain- Cost advantages and competitiveness for exports.

Textbooks & Suggested Readings:

1. Martin Christopher. Logistics and Supply Chain Management


2. Sunil Chopra and Peter Meindal. Supply Chain Management

International Business
Semester 3
37
Paper 5

Semester Course type Code Teaching Credits Max.


III Non Domain Hours 4 Marks
60 100

Objective Outcomes Learning Outcome


To develop a basic understanding of After this course, the learners understand
globalisation of business, world trade the nuances of how businesses function in
and international treaties that regulate an international context and the dynamics
functioning of MNCs. that impact world trade.

Units Topics
I Introduction-Globalisation – Meaning - Globalisation of markets and
production – The emerging global economy - Drivers of Globalisation–
arguments for and against – trends in international trade. Differences
between domestic and international business- Multinational Corporations
- Organisation and structures, headquarters, and subsidiary relations in
multinational corporations
II International Business Environment-Cultural aspects, values and norms,
social structure, religious and ethical systems, language, education,
implications of cultural differences on business. International business
environment, Political and legal factors, political systems, legal systems-
Economic factors, the determinants of economic development.
III International trade theories- Foreign Exchange Market-Functions, nature
- the trading mechanism, exchange rate determination, balance of trade,
stability of exchange rate, currency convertibility.
IV WTO and Regional Integrations-GATT, the Uruguay round of
negotiations. WTO, genesis and functions, the future of WTO. Regional
Integrations, nature and levels of integration, arguments for and against
regional integration- Trading Blocs – EU- European Union, ASEAN, APEC,
NAFTA, SAARC, IMF, World Bank
V International Business Strategies- Organising- Production-Marketing-HR
and Finance- Risk & Negotiation strategies- Global supply chains-
Emerging economies

Textbooks & Suggested Readings:

1. Hill Charles & Jain Arun Kumar, International Business: competing in the global
marketplace, 10th edition, (New Delhi: Mc Graw-Hill, 2017)
2. Rugman Alan M. & Collinson Simon, International Business, 6th edition,(UK:
Pearson Education ltd. Prentice Hall, 2012)
3. Collinson Simon, Narula Rajneesh & Rugman Alan M, International Business, 7th
edition,(UK: Pearson Education ltd. Prentice Hall, 2017)

Coastal & Inland Water Transportation


Semester-3

38
Paper-6

Semester Course type Code Teaching Credits Max. Marks


III Domain Hours 3 100
45

Course Objectives Learning Outcomes


 To familiarize the student with  Student will understand issues in
advantages and trend of coastal shifting of cargo transport to
shipping in India. coastal and inland water mode
 To identify factors hindering growth of  Student will be able to identify
coastal shipping and Inland water conditions for cost effective and
movement of cargo in India. reliable movement of cargo
 To orient the student towards strategy through water mode.
for modal shift to Coastal/Inland
Water transport of cargo.

Units Topics
I Coastal Shipping – Advantages-Growth trends in India- Impediments in
the Growth- International trends- Indian Fleet- Captive Cargo- Potential
Cargo- Distribution of Automobiles through Coastal- Issues of return
Cargo-
II Short Sea Shipping- Cost Aspects – Incentives - Aspects of level Playing
Field with foreign lines - Cabotage- Measures to improve Coastal
Tonnage- Potential of passenger movement- Case studies
III Inland Waterways- National Waterways of India - Road Connectivity to
jetties - Cargo mobilization- Conditions for modal shift to water ways-
Issues in Navigation- Infrastructure for inland waterways- issues in
modal shift – Vessel management
IV Inland waterways – India’s experience – Nature and quantity of Cargo
movement - Initiatives- Performance of NWs- Comparison with other
modes- creation of new waterways-
V Inland Waterways – Learnings from International experience – EU
initiatives- Marco polo Programmes

Textbooks & Suggested Readings:

1. LSC course material


2. Web site : http://iwai.nic.in/
3. Website: Sagarmala

39
Freight Forwarding
Semester-3
Paper-7

Semester Course type Code Teaching Credits Max. Marks


III Domain Hours 3 100
45

Course Objectives Learning Outcomes


 To develop competencies and  Students will be able to apply the Basic
knowledge of students to become knowledge of freight forwarding
freight forwarding professionals. including ocean and air cargo in the
 To orient students in the field of real‐ life situation.
Logistics.  This subject will enable them to
 To help Students to understand enhance their ability and professional
freight forwarding. skills.

Units Topics
I Introduction to EXIM, Freight forwarding and custom clearance–types of
custom clearances– Importance of custom clearance – certificate of
origin, ICEGATE - insurance – Customs Act – Regulations pertaining to
custom clearance– different modes of freight forwarding– domestic and
international freight forwarding networks – process of freight forwarding.
II Multimodal transportation ‐ Vendor management ‐ bulk load handling ‐
brief on transshipment ‐DG handling ‐ customer acquisition and
management ‐ Customs clearance procedure ‐ Documents and its
importance ‐ Stages of Documentations process and procedures ‐
Documentation types and filing processes ‐ Details of documents as per
the format approved by the Customs ‐The requirement of documents for
pre‐shipment and requirement of documents for Import ‐ DO’s and
DON’T’s while handling different documents during Custom Clearance
III Operation Procedures of Freight Forwarding ‐ The procedures for Pre‐
Operating Checks and Operational checks to be performed for every
shipment /consignment ‐ List of basic handling of errors and the
Operational errors that occur in common‐ Procedure for checking of
shipping bill, Airway bill based on invoice and packing list received from
department for Freight Forwarding. Regulations
(EXIM/IATA/Countries)/COM based on permutations and
combinations of weight vs volume.
IV Cargo handling, INCO terms and terminologies used in Cargoes‐Different
Types of Cargoes for transportation. Full Export and Import value of the
cargo – Importer and exporter Code (IEC), The registered PAN based
Business Identification Number received from the Directorate General of
Foreign Trade ‐ Different type of Cargo, Their quantity and value ‐
Packaging requirement for the cargo during shipment from the shipper ‐
Inspection procedure for the cargo while unloading ‐ Basic Regulation
pertaining to Cargo movement by Air, Sea, and Land. Climatic conditions
of different routes in different seasons.
40
V Documentation of Freight Forwarding process as per timelines and
requirements ‐ Carting, unloading, Stacking, Loading; and Stuffing‐
Procedure for dealing with loss or damage to goods ‐ Different P.G.A and
their roles. Technical knowledge on Containers; Pallets; Palletization;
Fumigation ‐ The general reporting processes and time frames ‐ Shipping
line available for different routes ‐ Letters of Credit and payment Terms‐
Details of the transport available in Different routes ‐ Organization fees,
charges structure and Organizational procedures ‐ computer and its
application in internal systems of documentation.

Text & Reference Books:

1. Course Material Prepared by LSC


2. Gopal Rama C, Export Import Procedures Documentation and Logistics, (New
Delhi: New Age International,2019)
3. Singh Ram Dr, Export and Import Management, 1st Edition, (New Delhi: Sage,
2020)

41
Human Resources Management
Semester -4
Paper-1

Semester Course type Code Teaching Credits Max. marks


IV Non-Domain Hours 3 100
45

Course Objectives Learning Outcomes


 To develop competencies and  Understand the HRM activities on
knowledge of students to become organizations.
Human resource management  Understand the implications of
professionals. increasing diversity and globalization
 To help Students to understand for HRM processes.
Human resource management.  Students will be able to apply the
basic knowledge of Human resource
management in the real‐life situation

Units Topics

I Introduction to HRM - Functions of HR Management - Qualities of HR


Manager-Role of HR Executives International Human Resource Management
- Concepts of IHRM Approaches to IHRM-Features of IHRM - Importance of
IHRM - Factors affecting IHRM.
II Human Resource Planning - Objectives of HR Planning-HR Planning at
different Planning Levels- Conceptual Process of HR Planning Job Analysis
and Design: Job Analysis Information - Uses of Job Analysis-
ProcessofJobAnalysis-MethodsofcollectingJobAnalysisData-
JobDescription.Recruitment and Selection-Recruitment Policy-Objectives of
Recruitment- Selection Procedure-Essentials of
Selection Procedure-Steps in Selection Procedure.
III Promotion, Transfer, Job Rotation & Career Planning, Career Development-
Need for Career Planning- Career Development-Suggestions for Effective
Career Development; Performance Appraisal- Evaluation Process-
Performance Appraisal Methods-Management by Objectives- Behaviorally
Anchored Rating Scale-Pitfalls in Performance Appraisal-Use of Performance
Appraisal.
IV Employee Training and Development -Steps in Training Programmers -
Training Evaluation- Areas of Training-Importance of Learning-Employee
Training Methods-Evaluating Management Development Program
Compensation Management-Process of Job Evaluation-Techniques of Job
Evaluation- Advantages of Job Evaluation-Types of Incentive Plans-
Employee Benefits-Objectives of Employee Benefits.

42
V Occupational Safety and Health-Causes of Safety and Health problems at the
workplace- Provisions to prevent Accidents in the workplace-Stress and
Consequences on Employee Performance. Grievance Handling-Concept of
Grievance-Causes of Grievance-Effective Grievance Redressal– Steps in
Grievance Redressal Procedures. Discipline Action-Aims and Objectives of
Discipline- Forms and Types of Discipline-Principles of Maintaining Discipline-
Disciplinary Procedure-Types of Disciplinary Actions-Dismissal.

Textbooks & Suggested Readings:

1. VSP Rao, Human Resource Management: Text and cases, First edition,
Excel Books, New Delhi -2000.
2. Dr. R. Venkatapathy & Assissi Menacheri, Industrial Relations &Labour
Welfare, Adithya Publications, CBE, 2001.
3. Robert L. Gibson and Marianne H. Mitchell, Introduction to Counselling and
Guidance, VI edition, PHI,2

43
Environmental Studies
Semester 4
Paper- 2

Semester Course type Code Teaching Credits Max. Marks


IV Non Domain Hours 3 100
45

Course Objectives Learning Outcomes


 It helps the students to understand • Understand core concepts and
the different of the environment at methods from economic, political,
the local and global levels. and social analysis as they pertain
 It is intended to develop to the design and evaluation of
responsibility towards the environmental policies and
environment and also to make the institutions.
students conscious and concerned • Appreciate the ethical, cross-
about the environment in which cultural, and historical context of
they live. environmental issues and the links
between human and natural
systems.
• Understand the transnational
character of environmental
problems and ways of addressing
them, including interactions across
local to global scales.

Units Topics
I Ecology: Ecosystem – Introduction- Abiotic and Biotic
components. Structure and functions of Ecosystem – Food Chain,
Food web, Ecological pyramids, Energy flow and biogeochemical
cycles. Biodiversity – Values, Type and levels of Biodiversity.
Causes of depletion. Conservation of biodiversity.
II Pollution: Water Pollution – Sources of water, water quality
standards, type of pollutants – its sources and effects. Air
Pollution – composition of atmosphere, Air quality standards,
Sources and adverse effects of air pollution, Greenhouse effect,
global warming, acid rain, ozone depletion, Noise Pollution –
Introduction, Level of noise, Sources and adverse effects of noise,
Control of noise pollution, marine pollution- thermal pollution-
nuclear hazards.
III Solid Waste Management: Municipal waste – Introduction,
classification of solid waste, composition, characteristics of solid
waste, collection conveyance, and disposal of solid waste,
recovery of resources. Sanitary land filling, Vermi composting,
incineration. Biomedical waste – Generation, collection and
disposal.
IV Non-Conventional energy sources: Introduction, renewable
sources of energy: solar energy, wind energy, Energy from ocean,

44
energy from biomass, geothermal energy and nuclear energy.
Potential of renewable energy resources in India.
V Social Issues and EIA: Sustainable Development-Rainwater
harvesting. Public awareness and environmental education.
Human population and environment. Environmental Legislations
in India – Environmental Protection act-1986, Air (Prevention and
control of Pollution) act, water (Prevention and control of
Pollution) act, wildlife protection act, Forest conservation act.
Disaster management: floods, earthquakes, cyclone and
landslides
Textbooks & Suggested Readings:
1. Khullar D.R., and J. A. C. S. Rao, Environment and Disaster Management,
3rd edition, (New Delhi: McGRaw Hill India, 2021).
2. Agarwal Shikha, Suresh Sahu, Environmental Engineering and Disaster
Management, (New Delhi: Dhanpat Rai & Co., 2010).
3. Lamba Dayanand, Environmental Engineering and Disaster Management,
(New Delhi: Dhanpat Rai & Co., 2017).
4. Weiss Judith S., Marine Pollution: What Everyone Needs to Know, (New
York: Oxford University Press, 2015).
5. Bharucha Erach, Textbook of Environmental Studies for Undergraduate
Courses, UGC, 3rd edition, (New Delhi: Orient Blackswan Pvt Ltd., and
Bharati Vidyapeeth Institute of Environment Education and Research,
Pune).

EXIM Policies and Procedures


45
Semester-4
Paper-3

Semester Course type Code Teaching Credits Max. Marks


IV Domain Hours 4 100
60

Course Objectives Learning Outcomes


 To familiarise the student with  Student will be able to understand the
EXIM policies. implications of international policies in
 To develop Competency to EXIM trade.
effectively comply with policies  Subject will enable student to update
and procedures. on schemes and policies in EXIM trade
and leverage appropriate benefits.

Units Topics
I Elements of International Trade: Features, Benefits, Advantages.
Registration Formalities, Types of Exporters –Manufacturer/Merchant
Exporter. Methods of exporting- Methods of entry into foreign market
Classification of goods- Preparation for exports- Registration formalities-
IEC Number- Import and export of restricted items- Commercial
documents-Regulatory documents- Documents related to goods-
Shipment related documents- Documents related to payments-
Documents related to inspection- Excisable goods- Export contracts-
II Exports: Processing of an Export Order: Quality Control, Pre-Shipment
Inspection - Realizing Payment of Export Proceeds, Negotiation of
Documents – SEZ, EOU, Deemed Exports. Imports: Preliminaries,
Procedures, Policies - Documentation – Bill of Entry, Customs Formalities,
Categories of Importers, Retirement of Import Documents. Excise
Formalities
III Method of receiving payment- Instrument of payment- Letter of credit-
Pre-shipment finance- Post-shipment finance and credit in foreign
currency- Negotiation of documents- Duty drawbacks-
IV Pre-shipment procedures- Clearing and forwarding agents- The Central
Excise and customs clearance procedure- Shipment of export cargo-
Direct port entry- Customs clearance of import cargo- Coverages by
ECGC- Cargo insurance- Processing of an export order. Documentation:
Commercial and Regulatory Documents viz L/C, B/L, Shipping Bill,
Invoice, Pricing Factors, Payment Terms – L/C, D/A, D/P. Sale Terms –
FOB, CIF, C&F. Financing – Insurance- Marine, Credit, - Exchange Rate.
Calculation of FOB, CIF and C&F Prices.
V F.T.P.(Latest): Highlights. Export Incentives, Schemes, Assistance viz
EPCG, Merchandise Exports Incentive Scheme (MEIS) -MDA, DBK,
Institutional Frame Work – Export Promotion Organization viz., EPC, CB,
DGFT- FIEO, ICA.

46
Textbooks & Suggested Readings:
1. Government of India: Export – Import Policy
2. Jain Khushpat S, Export Procedures and Documentation, (Delhi: Himalaya
Publishing House,2010)
3. Cherunilam Francis, International Marketing-Text and Cases 6th Edition,
(Delhi: Himalaya, 2020)
4. Gopal Rama C, Export Import Procedures Documentation and Logistics,
(New Delhi: New Age International,2019)

47
Total Quality Management
Semester -4
Paper-4

Semester Course type Code Teaching Credits Max. Marks


IV Domain Hours 4 100
60

Units Topics
I Concept of Quality– Quality as customer delight–Quality as meeting.
Standards–Introduction to total Quality – Concept of total Quality Design,
inputs, process and output – Quality as business performance – Attitude
and involvement of top management
II Quality Management – Fundamentals – Evolution and objectives –
Planning for Quantity –Quality Process – Statistical Process Control (SPC)–
Quality Assurance – Total Quality management.
III S Q Quality Management System – ISO 9000 series – Techniques of TQM
–5' Concepts – 7' tools – Cause –Effect Analysis stratification, Pareto
diagram Histogram, Control charts (SQC) check sheet & Pie Chart-Scatter
diagram (Theory Only).
IV Bench marking – Essence of Bench Marketing–Benefits and Strategic
Bench marking – Global Bench marking – Business Process Re-
engineering.
V Core competence and strategic alliance for ensuring quality – role of
MNCS, in emergence of global quality – Barriers to TQM.

Textbooks & Suggested Readings:


1. Armond. V. Feigerbaum, Total Quality Control, McGraw Hill.
2. John Bark, Essence of TQM, PHI, Delhi.
3. Joel, E. Ross, Total Quality Management
4. Ron Collard, Total Quality, Jaico, Delhi
5. Willborn &T.C. Edwin Cheng, Global Management of Quality Assurance
systems, McGraw Hill.
6. J.M. Juran, Juran On leadership for Quality–An Executive Hand Book.
7. ISO Manuals.

48
Maritime Business Law
Semester -4
Paper-5

Semester Course type Code Teaching Credits Max.


IV Domain Hours 4 Marks
60 100

Course Objectives Leaning outcomes:


 To familiarize the student with  Students will develop
Elements of Maritime Environment. competency to comply with legal
 To develop an understanding in principles in work.
elements of Maritime law  The student will be able to
understand legal aspects in
transactions.

Units Topics
I Environmental, Legal and economic system-Marine and Coastal
environment, Elements of conventions- IMO conventions - SOLAS –
MARPOL-STCW- MMC- safety construction – fire protection &
prevention – safety equipment – radio communication – safety of
navigation – ISM code - IMDG code–prevention of operational pollution
– oil cargo pollution – limitation of pollution following an incident- Port
State Control - Director General of Shipping regulations and The
Merchant Shipping Act and Amendments.
II Law of Contract Law of Contract: nature of the contract- offer and
acceptance, consideration, capacity of contract, free consent,
Performance and discharge of contract, remedies for breach of
contract-
III Law of Agency and Bailment- definition of agent and principal,
classification of agents – relationship of Principal and Agent- duties and
liabilities of principal –delegation of authority, relations of principal with
third parties and termination of agency. Bailment: Definition, rights and
duties of bailor and bailee, termination of bailment. Contract of
indemnity and guarantee- kinds of guarantee.
IV Customs - Central Excise – Customs Law – Basic concepts – types of
customs duties, Anti- Dumping duty, safeguard duty- GST – Scope of
GST – service provider and service receiver- GST in logistic sector –
Regulatory Authorities in Maritime Sector in India
V Introduction to Indian Ports Act -Major Ports Act- TAMP- State Maritime
Boards – Functioning- Statutes relating to Multi Modal Carriages

Textbooks & Suggested Readings:


1. LSC course material
2. Kapoor N D, Elements of Mercantile Law, 38th Edition,(Delhi: Sultan
Chand,2020)

49
Advanced Maritime Logistics
Semester -4
Paper-6

Semester Course type Code Teaching Credits Max.


IV Domain Hours 3 Marks
45 100

Course Objectives Learning Outcomes


 To impart knowledge relating to  Student will be able to apply the basic
container transactions and knowledge of Containerisation in
commerce EXIM situations
 To impart knowledge relating to  Subject will enable the student to
international policies, norms and enhance their ability and skills to
regulations in containerisation. comply with Regulations

Units Topics
I Container Ships - Terminal - Consideration of Container Terminal
Planning- Container types – ISO Container Dimension by types - Features
of Containerization – Container operators - Container Distribution
II Stowage of containers in yard and in vessels- Cargo and Container
handling equipment – Shore cranes – Yard cranes – IT enabled yard
operations
III Multi-Modalism Multi-modal Trade Routes - Evolution - Basic Intermodal
System - Modal Interface – Advantages of Multi-modalism– Influencing
Factors–Conventions Relating to Multimodal Transport Cargo Liability -
Container Commerce
IV IMO conventions for the containerized transport- SOLAS - - Dangerous
Cargo - IMDG Code –Classes –Weight restrictions in containers– ISPS
Code-MARPOL International Conventions relating to Bill of Lading -
Hamburg Rule -
V Introduction to Chartering: Chartering-Voyage Charter-Time Charter-
Chartering Negotiations- Chartering and the internet- Charter Parties-
Construction of voyage charter parties- Loading place and cargo-Loading
rates-Lay days and cancelling date- Cost of loading and discharge- Time
charter-The agents influence upon the charter- The port agents’ role in
charter party negotiations-
Textbooks & Suggested Readings:

1. LSC Course Material.


2. Hariharan K. V., Containerisation, Multimodal Transport & Infrastructure
Development in India, 6th Edition (New Delhi: Shroff Publishers, 2015)
3. Stopford Martin, Maritime Economics, 3rd Edition (London: Routledge,
2009)

50
Port Inland Connectivity
Semester -4
Paper-7

Semester Course Code Teaching Credits Max. marks


IV type Hours 3 100
Domain 45

Course Objectives Learning Outcomes


 To familiarize the student with  Student will be able to evaluate the
basic concept of cargo movement comparative merits and demerits of
to the port by various modes. various modes of movement of cargo
 To develop knowledge on the to the port and identify optimum
financial and time advantages and network of connecting to the port.
disadvantages of various modes.

Units Topics
I Introduction to Road Transport System - Classification of vehicles, road
network in India, road transport companies and their operation
Integrated logistics provided by road
transportcompanies.Documentsandpermitsrequiredinroadtransportsyste
m.Problemsinroadtransport,regulatory authorities involved with road
transport system Roadways and Safety bill 2015 and aspects related to
Port connectivity.
II Rail Transport Systems: Types of railway wagons, rake- Railway goods
freight structure, operations. Railway goods service operations.
Operations at a railway goods yard/siding. Operations and control in the
railways. Organization of Indian railways- ICDs -CONCOR Private Rail
Operators
III Gate Access Operations in Ports - Role in DPD-DPE- Information system
applications – GPS – RFID Liability and Claims following cargo damage-
Conversion of Parking yards to processing zones.
IV Cost Incidence in road and rail transport to/from the Port- Case studies
from Chennai and JNPT.
V Port connectivity in India- DFCs- Western and Eastern- Industrial
Corridor- Port based economic clusters- Dry ports- Cold logistics

Textbooks & Suggested Readings:


1. LSC Course Material
2. Dong-Wook Song and Panayides Photis, Maritime Logistics, 2nd Edition, (New
Delhi: Kogenpage,2015).
3. Lun, Lai and Cheng, Shipping and Logistics Management, 1st Edition, (London:
Springer, 2010).

51
Maritime Freight (Allied Course – Option 1)
Semester -5

Semester Course type Code Teaching Credits Max.


Hours marks
V Domain 60 2 100

Course Objectives Learning Outcomes


 To familiarize the student with  Student will be able to identify
advanced concepts in optimizing cost effective solutions in liner
costs in liner transport. logistics.
 To develop Knowledge of the  Will enable the student to evolve
linkage of various stakeholders proper interaction matrix of
engaged in liner logistics. activities suitable to each
stakeholder.

Units Topics
I Structure of Shipping Industry - chartering –time- voyage- charter parties-
bulk carriers, the ocean linear conference system, freight structure and
practices, coordination, role of intermediaries – forwarding and clearing
agents, freight brokers, stevedores and ship agents.
II Determinants of Maritime Freight cost- Distances -Economies of Scale-
Imbalances -Type and Value of goods – Port Characteristics- Competition-
Mergers and acquisitions of Shipping Lines- Consortiums- Shipping cycles-
III Bill of Lading- Commercial documents- Obligations- INCO Terms- volatility
in ocean freights and measures to reduce the impact of Fluctuations-Marine
Insurance for Hull, machinery and cargo- Maritime Legislations
IV NVOC- LCL Consolidation- Feeder services- transshipments- major
transshipment hubs of the world- requirement to be a transshipment hub.
V Role and functions of Ship owner- carrier- steamer agent-main line operator-
Feeder operator- - statutory authorities- immigration department-
Mercantile Marine department- PHO- PGAs

Textbooks & Suggested Readings:

1. LSC course material.


2. Stopford Martin, Maritime Economics, 3rd Edition (London: Routledge, 2009)

52
PPP in Port Sector (Allied Course- Option 2)
Semester 5

Semester Course type Code Teaching Credits Max. marks


Hours
V Domain 60 2 100

Course Objectives Learning Outcomes


 To familiarise the student with  Student will be able to evaluate the
concepts in development of PPP reasons for success and failure in PPP
projects projects will enable the student to
 To develop Knowledge of understand sharing of risks and
performance of PPP Projects in Port rewards in various formats of PPP.
Sector

Units Topics
I Public Private Partnership – Concept – Evolution- Characteristics - Benefits–
Private sector Capital- Early PPP projects in Indian Port Sector.
II Public Private Partnership – Degrees of Private involvement – Basic features
of various models of PPP Including BOT – BOO- BOOT- DBF – DBFO -
Concession Agreements- Sharing of Risks and Rewards.
III Aspects of PPP- Transparency - Accountability – Fairness – Efficiency –
Advantages- Focus on outputs - How PPPs make projects affordable- Faster
project delivery – Allocation of Risks to the party best able to manage the risk
- Asset Utilization, Social and Economic benefits, sustainable development,
better compliance to regulation.
IV Stages of development of PPP projects - Initial feasibility, Procurement phase,
Construction phase, Operation phase- Factors that can lead to success of PPP
projects - Political will – Government Commitment - PPP Champion - Clear
output specification -Appropriate risk sharing - Performance management -
Tariff in port services– Limitations in PPP.
V Elementary Case studies of PPPs in Indian Port sector-NSICT - APMT

Textbooks & Suggested Readings:

1. LSC Course Material


2. Joshi R. N, Public Private Partnership in Infrastructure: Perspectives, Principles
and Practices, 2nd Edition, (New Delhi: Vision Books, 2013)

53
Documentation for Exports and Imports (Allied Course-
Option 3)
Semester 5
Semester Course type Code Teaching Credits Max. marks
Hours
V Domain 60 2 100

Course Objectives: • Recognize the impact of information


• To familiarize the student with the and communication technologies,
basic concept of formalities for export especially of the internet in business
trade, and the documentation process operations.
required for import and export. • Recognize the fundamental principles
of eBusiness and eCommerce.
• Explain the security protocols and the
issues in internet security.

Learning outcomes:

Units Topics
I Introduction to Export and Import: Basics of Exports - Classification of goods -
Preparation for Exports - Methods of Exporting - Export Marketing Organizations -
Functions - Registration formalities IEC Number - Procedure of obtaining IEC Number
- RCMC (Registration Cum Membership Certificate) –Export Credit Guarantee Council
(ECGC) - Application for import and export of restricted items.
II Documentation Framework and Contracts 15 Hrs Aligned Documentation System:
Commercial Documents - Auxiliary Commercial Documents - Regulatory Documents
- Documents related to goods - Documents related to Shipment - Documents related
to Payments - Documents related to Inspection - Documents related to Excisable
Goods - Types of Contracts - Export Contracts.
III Payments and Finance 15 Hrs Factors - Methods of receiving Payment - Instruments
of Payments-Letter of Credit Pre-shipment Finance - Post-shipment Finance - Post-
shipment Credit in Foreign Currency - Negotiation of documents with bank - CENVAT
- Duty Draw back
IV Quality Control and Clearance of Cargo 15Hrs Objective of Quality Control - Methods
- Procedure for Pre-shipment Inspection - Role of Clearing and Forwarding Agents –
Role of Inspection Agents-Clearance of Cargo Central Excise Clearance Procedure -
Central Excise Clearance Option - Shipment of Export Cargo.
V Customs Clearance, Risk and Insurance Policy 15 Hrs Customs Clearance of Export
Cargo - Customs Clearance of Import Cargo - Risk: Types - Types of cover issued by
ECGC - Cargo Insurance. Processing of an export order – Major laws governing
export contract.

Text & Reference Books:


1. Jain Khushpat S, Export Procedures and Documentation, (Delhi:
Himalaya Publishing House, 2010)
2. Cherunilam Francis, International Marketing-Text and Cases 6th
Edition, (Delhi: Himalaya, 2020)

54
3. Gopal Rama C, Export Import Procedures Documentation and
Logistics, (New Delhi: New Age International, 2019)
Apprenticeship I
Semester -5
Paper 3

Semester Course type Code Hours Credits Max. Marks


V Domain 1008 22 400

Course Objectives Leaning outcomes:


 To orient students in the  On completion of Apprenticeship,
practical field of Logistics. the Students will be able to
 To make students perform perform the activities of freight
freight forwarding and land forwarding. Land transportation
transportation and Logistics Terminals operations
 To develop competencies and in the real-life situation.
skills of students to become  This on-the job training will enable
Logistics professionals. them to enhance their ability and
professional skills in Logistics.

Actual training will depend on the existing facilities available in the


company. However, the company shall ensure that the broad skills defined
against On-Job Training are imparted. In case of any deficiency in any in a
single division/department, the company may impart the training in other
divisions/departments.
Students in Apprenticeship would be assessed on the extent of skilling
and aptitude gained by them during the Apprenticeship.

No. Skill components to be covered during the Apprenticeship


Training in Industry
I Freight Forwarding:
PerformingthevariousactivitiesforFreightForwardingonexportandimportcycl
e.Performing the various activities of cargo operations in Freight
Forwarding area. Use the processes; sequence; time frames and
compliances of different type of custom Clearance – Applying the correct
procedure of the Freight Forwarding like filing; Examination; export order,
stacking, loading, out of customs charge, post clearance processes; etc.,
– Plan for stuffing or cargo. (Which involves booking the container, take
delivery order from shipping line, give it to transporter for both water and
Air Cargo.) – Use the different documents available for Freight Forwarding.
Prepare/Update documents for handling of cargoes – Process irregularities
like damage/loss, etc., – Perform PGA processing or specific certificate of
origin related processing – Prepare documents for Export and import
processing including EDI filing – Maintain integrity andethicsinoperations–
Followhealth,safetyandsecurityprocedures–VerifyGSTinvoices– Plan and
arrange for cargo movement – Perform custom clearance field activities –
Perform customclearanceofficeactivities–
Performcustomsclearancesupervisoryactivities–Feed data into ERP and
analyses in courier hub.

55
II Land Transportation:
Perform Customer support activities like booking, tracking and claims
processing – Follow loading and unloading procedure for various
consignments – Understand the uses and limitations of various types of
vehicles, transit rules and carry out the activities – Apply knowledge on the
various routes and explore the various alternate routes to reach key
destinations – Carry out various vehicle operations activities such as
placement on time, keeping track of loading and unloading time, verifying
material count, inspection of vehicle, etc- carry out the inspection process
on the physical vehicle and safety check list – Cross verify the goods
loaded/unloaded and signoff from the drivers
Follow safety instructions while handling dangerous goods – Locate the
missing items for reconciliation and preparation of detailed reports for the
management – Complete closure of deliveries and prepare the vendor
rating report – Undertake route planning and vendor coordination –
Undertake gate operations. Arrange and track movement of consignment
– Undertake transport data processing and analysis- coordinate with
Internal and external employees – Maintain integrity and ethics in
operations – Follow health, safety and security procedures–Verify GST
invoices–Arrange and track movement of articulated trucks– Arrange and
track movement of reefer vehicles – perform inbound/outbound
documentation – Transport consolidation and consignment tracking –
Transport consolidation and consignment tracking – Feasibility assessment
and router optimization – Feasibility assessment and route optimization–
Perform transport consolidation– Conduct feasibility assessment- Prepare
EXIM documentation – Use telematics to drive efficiency.

56
Marine Insurance (Allied Course-Option 1)
Semester-6
Paper-1

Semester Course type Code Learning Credits Max.


Hours 2 Marks
VI Domain 60 100

Course Objectives Leaning outcomes:


 To impart the student with basic  Student will develop a competency to
understanding of General Insurance arrange Prudent Insurance for cargo.
and advanced knowledge of Marine  Student will be able to initiate
Insurance. correct claim procedures.
 To familiarise the student with
International Insurance Practices
and Claim Procedures.

Unit Topics
s
I Introduction of Marine Insurances – Relevance of Principles of General
Insurance to Marine- concept of insurable interest and utmost good faith
Insured value- Assignment -INCOTERMS – Insurances of stock in Warehouses.
II Inland Transit Insurance – Critical underwriting aspects – Documents
associated with Marine Cargo Insurance – Types of Policies- Risks included
and excluded-– Risk Management in Marine Cargo Insurance – Claim
procedure for Inland Transit Claims - Survey processes
III Insurance of EXIM cargo -Marine Cargo Clauses – ICC (A)– ICC (B) and ICC
(C) Clause – General Exclusion – General Inclusions - Insurance of freight –
Claim procedure for Marine Cargo Claims- Documents required to substantiate
claims- Express and Implied Warranties – Subrogation – P&I Clubs-
Reinsurance
IV Marine Insurance Broker’s duties – General average and salvage – Insured
value – Marine Insurance Act 1963 – Jettison – Limits of Liability for carriers-
V Marine Hull & Machinery Insurances – Institute Clauses - War and strikes risk
– Different types of Liability- Protection and Indemnity for ship owners and
charterers

Textbooks & Suggested Readings:


1. LSC course material
2. Insurance Institute of India, Marine Hull insurance underwriting
and claims (Mumbai: Insurance Institute of India, 2015)
3. Insurance Institute of India, Marine Cargo insurance principles
and underwriting (Mumbai: Insurance Institute of India, 2015)

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Port Based Industrialisation
(Allied Course-Option 2)
Semester -6

Semester Course Code Learning Credits Max. Marks


type Hours
VI Domain 60 2 100

 Course Objectives To Learning Outcomes


develop competencies to  Students will be able to apply the
identify opportunities of Port knowledge to monitor the existing
based Industrialization. potential.
 To develop competency for  The student will be able to reinforce
evaluating the port based the existing performance.
Industrial opportunities.

Units Topics
I Port infrastructure – Various kinds of Port infrastructure for specific
cargo types – Port Infrastructure and shipping – Port Infrastructure and
Development – Agriculture Supply Chain-
II Sagarmala – Four pillars of Sagarmala – Port Modernization – Port
connectivity – Port led Industrialization – Coastal Community’s
Development-– Make in India - Competitive logistic cost – Transport of
energy fuel.
III De-bottle necking existing port- Capacity improvement at existing Port
– New Ports, Highways – Railways – Pipeline – Multi Logistic Hubs –
Case study of China and Dubai - Captive Jetties – Logistics Parks – Ship
Building – Bunker sales – Cold Chain.
IV Industrial Cluster – Industrial Corridors- Coastal Economic Zones –
Coastal Tourism Development – Marine Fisheries Development – SEZ.
V Cruise Shipping– Off shore services bunkering- Ship chandelling–
infrastructure Processes –container maintenance and commerce–
Automation and Employment– PGAs – Cross Docking - Destination
Assembly Strategy.

Books for reference

1. LSC course material


2. JOSHI R N, Public Private Partnership in Infrastructure: Perspectives,
Principles and Practices, 2nd Edition, (New Delhi: Vision Books,2013).
3. Paul Justin and Aserkar Rajiv, Export Import Management,2nd
Edition,(New Delhi:Oxford University Press,2018)
4. Website: Sagarmala

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Multimodal Transportation (Allied Course- Option
3)
Semester -6

Semester Course Code Learning Credits Max. Marks


type Hours
VI Domain 60 2 100

Course Objectives: Learning outcomes :


• Introduce Multi-modal and Intermodal After completing this Course, the student
Transport concepts. will have the following learnings:
• Explain Regulatory framework and • The importance and role played by Multi-
policies for Multi-modal transportation. modal transport in the efficient and cost-
• Describe Indian Railways’ initiatives to effective movement of cargo
promote Multimodal Logistics in India. • Types of multi-modal movement and the
• Overview evolution of infrastructure role of
facilitating Multi-modal Logistics in India. containerisation for security and speed
• The provisions and procedures for Exim
trade and INCOTERMS
• Indian Government’s policies and vision
R for development of seamless multi-modal
transport.

Units Topics
I Transportation Systems & Multi modal Transport –Concept of Multi modal &
Intermodal Transport – introduction to Multi modal transport, the difference
between Multi modal and Intermodal transport-Type of transport Modes –
detail and characteristics of air, road, rail, water, pipelines, package carriers-
Need, Aim and Key Issues of Multi modal transport.
II How to organise Multi modal transport-Role of Containerisation in MMT-
history, utility, types, ease of handling, cost saving-Types of Multi modal
transport – combined container transport, rolling Road & forwarding of
trailers, RORO & LASH transportation-National Multi modal Transport
Committee (NMTC) and Logistics Policy of India – key features and
importance
III Multi modal Transportation Act & Procedures-MMTG Act of 1993-Custom
procedures for Export & Import - Bill Of Lading – Hague Rules, Visby Rules,
Hamburg Rules, Voyage by Sea-INCOTERMS – meaning, explanation, list,
and types
IV MMT and Indian Railways-PFT Policy – maintenance of rolling stock, cargo
handling, customs, etc-Warehousing Policy – stuffing, de-stuffing, stacking,
use of MHE, etc-Layout and design of Multi modal Logistics parks
V Multi modal transport & Practice Today-India’s growing conflict between
Trade & transport – issues, policy, problems & pricing-Integrated Transport
– Bharatmala, Sagarmala, IWT, DFC, the concept of ICP ( International
Check Posts-Scenario in India and neighbouring countries with a case study

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TEXT BOOKS

1. Course Material Prepared by LSC


2. HARIHARAN KV, Containerisation, Multimodal Transport & Infrastructure
Development in India, 6th Edition(New Delhi: Shroff Publishers, 2015)

60
Apprenticeship II
Semester – 6
Paper 3

Semester Course Code Hours Credits Max. Marks


VI type
Domain 1008 22 400

 To orient students in the practical • Students will be able to perform the


field of Logistics activities of E- commerce, and
 To make students perform E- Logistics terminals operations in the
commerce, and Logistics terminals real-life situation
operations. • This On the job training will enable
 To develop competencies and skills them to enhance their ability and
of students to become logistics professional skills in Logistics
professionals

Actual training will depend on the existing facilities available in the company.
However, the company shall ensure that the broad skills defined against On-Job
Training are imparted. In case of any deficiency in any in a single
division/department, the company may impart the training in other
divisions/departments.
Students in Apprenticeship would be assessed on the extent of skilling and aptitude
gained by them during the Apprenticeship

No. Skill components to be covered during the


Apprenticeship Training in industry
E-Commerce:
I
Allocate resource and streamline operations in E-Commerce-
Process data and forecast demand. Maintain integrity and
ethics in Operations- Follow health, safety and security
procedures- Perform order processing. Perform reverse
Logistics- Monitor inbound and outbound operations Business
development and stakeholder relations- Execute category
management- Reading various MIS-OMS, WMS and TMS to
check. Generating customer accounts and creating order
requests in the MIS as well as updating the Same-
Coordinating with IT team, order request team, Accounts
team, Inventory manager, vendors and delivery managers
for different activities along the order Processing-Carry out
the basic checks on products like product match, quantity
match, tampering check, physical damage check, etc. prior
to order processing. Developing daily and weekly reports.
Plan and organize assigned work-Coordinate with customers,
carriers, for timely pickup and ensuring high satisfaction of
the customer. Carryout the basic checks on products returned
via reverse logistics like product match, quantity match,
tampering check, physical damage check, etc. Carryout the
scheduling activities like identifying carrier, making pickup
61
plan and schedule, collecting customer feedback. Develop
daily and weekly reports-classify and demarcate the products
for re-use, re-manufacturing, recycling etc. based on product
verification. Count the goods physically, accurately and track
the reverse logistics shipments received daily
II Port Terminals:
Verify cargo and vessel Information-Perform cargo valuation
and Certify-Survey containerized cargo and certify-Survey
liquid bulk cargo and certify-Survey dry bulk cargo and certify-
Verify EXIM documentation-Allocate resources and streamline
operations in ports, ICD and CFS-Extract and analyze
shipment information from IT system-Plan and familiarize
repair and maintenance of containers- Handle hazardous
goods Yard Planning and cargo handling- Collect vessel and
cargo details and coordinate for smooth cargo movement-
Perform stevedoring activities-Perform mooring activities.
Perform signal man activities- Perform basic navigation-
Perform mooring and rope work in vessel- Perform customs
clearance field activities – Cargo Equipment Handler-Perform
preventive and first-line maintenance of MHE at Ports-
Operation of Rail mounted quay (RMQ) crane operate Grab
ship unloader (GSU) Crane-Operate Rubber tyre gantry
(RTG) crane-Operate reach stacker
– Operate Rail mounted quay (RMQ) crane-Operate Grab ship
unloader (GSU) crane-Operate Rubber tire gantry (RTG)
crane-Operate reach stacker
Operate and maintain conveyor belt-Operate and maintain
pipeline-Operate port control systems and troubleshoot issues
– Perform elementary ship and yard planning.

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