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PROFILE SUMMARY
Digital Marketer(Paid ads and social media) with more
than 4+ years of experience across a variety of positions of responsibility.
Improve ROAS up to 5 using various strategies.
Decreased CPAs with new prospecting campaign
structure.
EXPERIENCE
DIGITAL MARKETING EXECUTIVE/ PAID SOCIAL ADS
HELIOS SOLUTIONS | DECEMBER 2019 - PRESENT | VADODARA
Set up and continuously optimize Facebook ad
campaigns. Have used a micro-segmented remarketing funnel which gave a boost to ROAS up to 5
Divya Shah Analyze daily reporting to provide clients with key
insights, and apply those insights to subsequent plans to improve campaign performance Digital Marketer Handling $7000 a week for e-Commerce brand for UK (4+ years of experience with market. 2 years as remotely) Continuously keeping eye on the KPIs and optimizing the ad campaigns. Coordinate within a marketing team comprising content writers, designers, and web admin to perform daily marketing tasks CONTACT Implementation of an on-page SEO strategy that improves Organic Search Ranking. Maintain the organization’s social media presence by Vadodara, Gujarat posting interesting and engaging updates regularly. India Good at reading data, analyzing it, and creating data- based reports. [email protected] SEO EXECUTIVE (+91)931-3668-088 RANK CLICKS | SEPTEMBER 2018 - DECEMBER 2019 | VADODARA Responsible for increasing the clients' sites' rankings and driving traffic. (+91) 740-5955-734 Implemented all aspects of on-page and off-page optimization. divya_shah91 Generate strategies for search engine optimization, and social media optimization to get maximum exposure to the sites. HOBBIES Used various advanced tools for SEO research and Competitor Analysis. Optimized content using SEO strategies by using various tools like SEMRush and Ahrefs, etc. Yoga Baking Collaborated with designers to improve user experience.
DIGITAL MARKETING INTERN
DIGITAL READY | MAY 2018 - JULY 2018| HYDERABAD
• Have done keyword research.
DATE OF BIRTH • Performed Off-page SEO Practices. • Managed Webmaster Tools and Analytics of Google. • Social media content creation. 24th March , 1996 • Used various tools for SEO research & analysis. • Created a website using WordPress. EDUCATION
MASTER OF COMMERCE THE MAHARAJA SAYAJIRAO UNIVERSITY| 60% |2016-18
CERTIFICATIONS
Amazon Sponsored Product Certification
Google Ad Certification Digital Marketing Certification Course Facebook Paid Ads Advanced Google Analytics
SKILLS & TOOLS
Google Analytics Social Media Marketing
Facebook Ads Search Engine Optimization(SEO) Google Tag Manager Clickup A/B Testing Slack Hyroz Canva AHREF SEMrush Google Ads