www.exed.hbs.

edu/smdg

Strategic Marketing for Driving Growth

Sep 28 – Oct 3, 2025 In a rapidly evolving marketplace, business growth often depends on how you react to disruption.
$15,000 Expand your repertoire of strategic marketing approaches to generate greater value for customers
and capture more value from the marketplace.
HBS Campus
WHO SHOULD ATTEND WHAT YOU WILL LEARN

Senior marketing executives or general managers in New technologies like generative AI are changing
companies of any size, stage, or industry, and others how businesses acquire, engage, and retain
who manage large marketing budgets. customers. This program prepares you to build and
execute an integrated marketing strategy that blends
“I gained a better understanding time-tested paradigms with recent innovations.
of marketing, but in a different THIS PROGRAM WILL HELP YOU TO
time and way than I’d ever • Analyze markets, customer needs, and
experienced before.” buying behaviors
Becky Bond • Develop a compelling value proposition
Principal, Head of Marketing,
• Manage your brand portfolio and build
Europe, Vanguard, United Kingdom
a digital ecosystem

Align your business with customer needs,

differentiate your offerings from the competition,
and use the latest marketing approaches to thrive
amidst constant change.

This program is part of the Digital Transformation Certificate.

To earn this certificate, participants must complete three qualifying topic-focused programs in 36 months.
Strategic Marketing for Driving Growth SAMPLE SCHEDULE

DAY ONE DAY TWO DAY THREE DAY FOUR DAY FIVE DAY SIX
Today’s Theme: Today’s Theme: Today’s Theme: Today’s Theme: Today’s Theme: Sustaining Today’s Theme:
Introduction Technology and Innovation Go-to-Market Strategies for Scale Go-to-Market Strategies and Value: Monetizing the Business Sustaining Value: Responding to
for Breakout Growth Managing the Customer Journey and Building Lasting Brands Change

6:30 – 8:00 AM 6:30 – 8:00 AM 6:30 – 8:00 AM 6:30 – 8:00 AM 6:30 – 8:00 AM
Breakfast Breakfast Breakfast Breakfast Breakfast

8:00 AM – 2:00 PM 8:00 – 9:00 AM 8:00 – 9:00 AM 8:00 – 9:00 AM 8:00 – 9:00 AM 8:00 – 9:00 AM
Check-In and Registration Discussion Groups Discussion Groups Discussion Groups Discussion Groups Discussion Groups

9:00 – 10:20 AM 9:00 – 10:20 AM 9:00 – 10:20 AM 9:00 – 10:20 AM 9:00 – 10:20 AM
Creating a New Category Getting Ready to Launch Designing a Marketing Campaign Pricing Strategy and Thriving in Disruption
Through Innovation to Extend Channel Coverage Digital Transition

10:20 – 10:40 AM 10:20 – 10:40 AM 10:20 – 10:40 AM 10:20 – 10:40 AM 10:20 – 10:40 AM
Break Break Break Break Break

10:40 AM – 12:10 PM 10:40 AM – 12:00 PM 10:40 AM – 12:00 PM 10:40 AM – 12:00 PM 10:40 AM – 12:00 PM
Leveraging New Technology Driving Demand Through Strategies to Drive Market Exploring Monetization Options Reimagining Business
to Transform Your Offering Social Commerce Share Growth and Leveraging the Brand

12:00 – 1:00 PM 12:00 – 1:00 PM 12:00 – 1:00 PM

12:10 – 1:20 PM Lunch Lunch Lunch 12:15 – 12:30 PM
Lunch Program Wrap-Up

12:30 – 5:00 PM
Check-Out and Departure
1:00 – 2:20 PM 1:00 – 2:20 PM 1:00 – 2:20 PM
1:20 – 2:40 PM Driving Demand Through Architecting and Competing Building Brands that Resonate
Product-Market Fit Throughout
Digital Marketing on Customer Journeys
the Customer Lifecycle
2:20 – 2:40 PM 2:20 – 2:40 PM 2:20 – 2:40 PM
Break Break Break

2:40 – 3:00 PM 2:40 – 4:00 PM 2:40 – 4:00 PM 2:40 – 4:00 PM

Break Evaluating Options for Growth Allocating Your Marketing Budget Building a Brand Portfolio
Along the Customer Journey
3:00 – 4:20 PM CLASS GUIDE
3:30 – 4:00 PM Leveraging AI for Business
Classroom Sessions
Program Overview
Discussion Groups

4:00 – 5:20 PM 4:00 – 5:00 PM Break / Meal

4:00 – 6:00 PM 4:00 – 6:00 PM
Revitalizing Brands: Free Time
4:20 – 6:00 PM Free Time Free Time
A Marketing Turnaround Free Time
Please note: This sample schedule is
intended to be representative of the
5:30 – 7:30 PM program structure and content. Timing
Closing Reception and Dinner and session topics are illustrative and
6:00 – 8:00 PM 6:00 – 8:30 PM 6:00 – 8:30 PM 6:00 – 8:30 PM subject to change.
Opening Reception and Dinner Dinner Dinner Dinner
S0924
The Experience
At HBS, every detail is carefully calibrated to drive your success. Living arrangements and classrooms that spark connection. Unrivaled
academic resources. Thoughtfully designed virtual learning experiences. And rejuvenating fitness, dining, and cultural amenities.
A world-class learning experience
that energizes aspiring and
established changemakers.
BREAKTHROUGH LEARNING POWERFUL CONNECTIONS

Stimulating classes led by faculty at the forefront of Our programs strengthen organizations and
their fields. Topics that will define the future of individuals by deepening relationships and fostering
business. Discussions that transform perspectives new ones. Participants leave with lifelong friends,
and ways of thinking. Access to the brightest new potential business partners, and a powerful,
business minds on the planet. In short, a world-class globe-spanning network of fellow changemakers.
learning experience that only Harvard can provide.

HOLISTIC SUPPORT INTENTIONAL DIVERSITY

Premium amenities and purpose-built We curate a truly diverse classroom for good reason.
accommodations for all participants on the HBS Exposure to different perspectives sharpens our
campus. Astonishingly attentive staff. Classrooms that thinking and leaves us better equipped to lead in
foster collaboration. Virtual, in-person, and blended today’s business landscape. Expect to learn with—
formats for learning on your terms. Here, every detail and from—peers that come from around the world,
is carefully calibrated to nurture your growth. a variety of industries, and all walks of life.

ADMISSIONS FOR MORE INFORMATION

Candidates are admitted on a rolling, space-available www.exed.hbs.edu
basis and typically will receive their admissions
decision within four to six weeks. Select programs FOR A PERSONALIZED CONSULTATION
have application deadlines, as noted on the program
Contact Our Program Advising Team
page on our website. For all programs, early
application is strongly encouraged. Email: [email protected]
Phone: 800.427.5577
(outside the United States, call: 617.495.6555)

In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation,
gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs
and activities. The following person has been designated to handle inquiries regarding the nondiscrimination policies: Ms. Liza Nascembeni, Harvard Business School,
Soldiers Field, Boston, MA 02163-9986 U.S.

Program content, dates, schedule, fees, technology platforms, and faculty are subject to change.

©2024 by the President and Fellows of Harvard College. All rights reserved.