Scribd
Upload
22 views

Pom 2023 Solution

Uploaded by

Hansolo
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
22 views

Pom 2023 Solution

Uploaded by

Hansolo
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

Pokhara University

Level: Bachelor Semester: Spring Year :2023

Programme: BBA/BCIS/BHM/TT Full Marks: 100


Course: Principles of Marketing Time :3 hrs

Attempt ALL the questions


i. What is consumer Behavior?
 Consumer behavior are the decisions-makers regarding the
purchase of the goods and services that can provide current and
future satisfaction on the price, quality & services on the purchased
goods or services.
ii. What is the advantage of packaging and labeling?

iii. What is market penetration pricing?
iv. Explain pull versus pull strategy.
v. Identify the process involved in new product development.
 The new product development process usually calls for the
following six steps: -
a) Generation of new product ideas
b) Screening and Evaluation of product less
c) Business Analysis
d) Product Development
e) Test marketing
f) Commercialization
vi. Differentiate advertising from personal selling?

vii. Identify the key features of a marketing information system.
viii. What is green marketing?
 According to American Marketing Association, “Green marketing is
the marketing of products that are presumed to be
environmentally safe”.
ix. List down the necessary requirements for segmenting market.
x. What is vertical chance of conflict.
Section B: Descriptive Answer question
xi. “Marketing is a process by which companies create value for
customers and build strong customer relationship in order to capture
value from customers in return. “In light of this statement explain the
importance of marketing.
xii. “Developing a marketing information system (MKIS) is becoming
extremely important as the market is ever changing, expanding and
competitive. “In light of this statement please elaborate the
importance of Marketing management Information System for
business.
xiii. “New product development is the process of developing original
products, product improvements, product management and new
brands through the firm’s own product development efforts. “Explain
the different steps companies take for new product development.
xiv. “Channel conflict refers to a situation in which the desire of channel
members are not sufficiently integrated”. Explain the sources of and
consequences of channel conflict.
xv. Identify the process involved in market segmentation.
xvi. What is the product life cycle? Explain the different stage of product
life cycle highlighting promotional strategies.
xvii. Explain the impact of macro environment on marketing activities.
Section ‘c’: Case Analysis
Pokhara University
Level: Bachelor Semester: Spring Year :2022

Programme: BBA/BCIS/BHM/TT Full Marks: 100


Course: Principles of Marketing Time :3 hrs

Attempt ALL the questions


1. What is Marketing?
2. What is difference between needs, wants and demands?
 Needs refers to the state of felt deprivation. The primary needs
include physical, social, safety, individual need etc. For examples
food, clothing, shelter, warmth, safety, etc. likewise, the secondary
needs may be love, belongingness etc.

Want is refers to a firm that a human need takes. In other words,


want is a desire for particular satisfier of need. Human wants are
shaped by individual cultural, social & institutional force, etc.
Demands refers to human want that are backed by the willingness
and the purchasing ability of the human.

3. Define reactive marketing.


 Reactive marketing is one of the most widely used approach in
marketing that involves tactics being employed when opportunities
or challenges arises. As per this approach marketing environmental
factors are un predictable and uncontrollable.
4. Define decision support system.

5. What are the types of consumers buying decision?
6. Define segmentation along with its types.
7. What is niche marketing? Explain with an example.
8. In the of product, what does “Augmented product” stand for?
9. What is marketing logistics?
10. How are push and pull promotion strategy different from each other?
Section B: Descriptive Questions
11. What is marketing information system? Explain the components of MIS.
12.What is new product? Discuss the steps involved in the development of
a new product.
13.What is a product life cycle? Discuss the different steps of product life
cycle strategies.
 The product life cycle is a concept that attempts to describe a
product’s sales profits, customers, competitors and marketing
emphasis from its beginning until it is removed from the market.
The stages in the product life cycle strategies have five stages are
described below are: -
a) Introduction Stages
Product strategy
Price strategy
Place strategy
Promotion strategy
b) Growth stages

c) Maturity stages
d) Saturation stages

e) Declining stages

14. What are the major challenges of marketing in the 21st century? Discuss
how can marketers analyze those challenges using poter’s five forces
model.
15. What is channel conflict? Explain its types and also the ways to resolve
the conflicts.
16.How is advertising different than other promotional elements? What are
the different factors to consider while selecting advertising media?
17.What is pricing? Explain the various types of pricing.

Pokhara University
Level: Bachelor Semester: Spring Year :2022

Programme: BBA/BCIS/BHM/TT Full Marks: 100


Course: Principles of Marketing Time :3 hrs

Attempt ALL the questions

You might also like