Eddie Cumberbatch - Creator Accelerator

Creator accelerator 1.0

Content Economy Foundations

1)Adventure ahead

Mission: To build a community, that will allow anyone in the World to build a strong

personal brand and a cash flowing business they love.

Importance of a community; Helps one to succeed, lifts one up when you are down.

Pillars of the community:1 Don’t be lame, be fun, not just suits and ties

2 Give more than you take, when you help others you become better by reinstating that

knowledge and people will help you when you need a hand

B) Let it be a 2-sided community engage with posts, like and comments

C When someone posts A win celebrate it with them. Positive reinforcement will give both

parties momentum.

3 Post wins Both Big and Small: When you do this a psychological thing happens, your brain

wants more every time you get a positive feedback after posting a win.
4 High standards: Top 3 Community standards

A* High quality post: Deletion of low effort posts by admins,no shitty posts allowed or bad

English posts use chat gpt to check your English if it’s not your 1st language

B*Report other members posts if the they seem shitty and low quality, click “Report to

admins” the purpose is to keep the community be of high quality

C*Meaningful engagement: Don’t spam the entire logs of posts with emojis

5Just have fun

6* Make an intro post in the group, telling everyone who you are, where you’re from, what

your goals are and what you might be struggling with.

HOW TO GET SUPPORT

1:The community

Search if someone has asked before in the community or review the recorded masterclass

2questions tab

Ask questions and they will be answered by loom videos 1 by 1

3WEEKLY GROUP CALL : Ask questions on the group call

How to not get support

Don’t dm me or the content creator: because our dms are flooded and we will most likely

not able to respond.

Don’t be impatient

Answer the questions you know if you want other members to help you, you need to help

them

Business Model Anatomy

What will be covered :1. The business model

2.Stranger to happy client

3. i…The entrepreneur

4. Accelerator DLCs

1) The business model

We are focused on paid communities, moving clients from their current situation to their

desired situation.

The community is dynamic and with more communication not just selling courses increases

results.

It all comes down to creativity: how people use skool>>>a) Online courses
b) Masterminds c)Saas Or Product development d)Subscription memberships e)Coaching

programs f)Support forums g)Influencer or fan communities

NB/ You can combine them

How creative does it get****? Let’s start by breaking down the model:

1)The Creator; The people like the creator, the face who is the influencer they want to do the

same as them. They see them as an authority and they want that life.

2)The Offer; e.g. Help people make $10k a month in the new content economy, help scale a

business, help people lose weight etc.

3)The info Community Model; Having a high ticket offer where the creator Guarantees

results and gives people more access to them e.g. for $2,997*Inner circle clients*. Also

create a low-ticket self-study where members can get access to the content and community

for $247per Month.mrr(monthly recurring revenue

Stranger To Happy Client

1)You need strangers(eyeballs) → Lead magnet consumers(interested eyeballs)take the

strangers through a funnel to make them warmer coz you cannot try to sell to a

stranger .influencers .have to have organic content that’s completely free and in public* that

will turn strangers to really interested people*.→Engaged applicant: this are people who

click on your youtube or tiktok link to join your gmail list and webinar →Applicant to anew
client: turning engaged applicants to clients, solving their problem with the offer. →Happy

clients: taking people from where they are to where they want to be

*Each step requires skills*

You the entrepreneur

What skills to acquire to turn strangers to a happy client

There are the pillars of a business; Sales, Marketing, Product, some skills overlap

This are the skills required: 1) Strangers: {Marketing}i) create content

ii)Copywriting ii) Market research. To turn them to lead magnet consumer: Create small

offers, split test lead magnet headlines

From lead magnet to engaged applicant; Sales: Crm, Prospecting, Appointment setting.

From engaged Applicant to a new client: Sales; Negotiating, closing, product knowledge

From New client to happy customer: Product; Onboarding design, Hiring, product

development, finance, ux design.

ACCELERATOR DLCS

Digital setup checklist →Payments; Need a way to receive money: stripe or easy pay direct

or authorize.net, paypal or wise,

Contract→ Use Pandadoc for contract

Loom→ Learn how to use it, saves time

Notion; →to organize your biz

Skool→platform to use to setup your info community

Follow the 90|10 rule .90 to run the biz 10 to learn information, from books, people who have

done it big etc.

OPERATOR SPEED RUN

What will be covered; 1)2 paths to success

2)Operator overview

3)Operator outreach

5)Closing creators

6)First client roadmap

Two Paths To Success

1)There are 2 pillars of info communities: Creator and Operator

*We are going to concentrate on the: Growth Operator*

2)Operator over view:

What do operators do: Lead the business to cashflow and are capable of doing everything

but content.

Main parts of info community biz: a) Content ©

B) Sales assets and lead nurturing (c and o)

C)Sales (c and O)

D)Product (C and O)

E) Operations management(O)

Most of the time work will be split up according to leverage based on negotiation.

*##>More work means higher % of revenue share, meaning you will make more money

and have control (much control if you leave the creator, he doesn’t know what to do).

Content is the highest leverage if I do more work the more rev % share I get. I as an operator

I have the ability to hire. To scale and make even more money. Hire people to do what you

don’t want to and stick to what you want the 20% that matters.
Learn the skills fast with the volume of clients from the creator. Action is the teacher. Get a

bunch of micro skills. Try learning and doing all the micro skills required and hire those that

you are not good at.

How much I can make as an operator? With an operator partnership, make 30% to 60%of

bottom line revenue of 10% to 20% of topline revenue. Let’s say you get 50% because you

are doing equal work. If you make them $50000 per month you will personally make $25000

in take home profit.

How long will that take: Get a creator within the next 30 days. then I can make $10000 per

month quickly with the launch strategy.

What’s my long-term plan? what to expect in the next 2 to 3 years as an operator.

1)Learn>2)Get first client>3)Launch to 10k>4)scale to 50K>5)Document with content:

*providing value not selling them anything or making an offer*6)scale to 100,000usd for the

creator>>7)you will get followers from documentation >>8)Launch your own offer as a high

ticket creator>>8)Scale to 100000per month and have your own operators.

How to get my 1st client? 1)Good offer like a business present

2)Book calls with creators 3) Close them

A)OPERATOR OFFER

Its all about the art of the deal

The offer should get the creator from their current situation to their desired situation.

Main avatar is: The content creators.

Other Avatars:

1)Specific creators: Most ideal creators are education-based creators because they make

sense for an info community offer, there are creators who make educational content about a

topic they are passionate about:1) Make money creators. Entrepreneurship creators,

investment creators, ECommerce creators, Dating creators, Legal expert creators,fitness,sales

etc. and edutainment creators people who can educate one on a thing. And entertaining them

at the same time.

2)Creator by size: Nano creators 5k to 10k followers. Micro creators10 to 50 k creators.

Macro creators50 to 500k followers and mega creators 500k plus followers. (Their size does

not matter pitch everyone)

3)Creators with an existing offer: More Advanced>>These creators have some type of

existing business they are running, which means…they have existing experience. The best

operators get this guy and they make them money. If you have exciting marketing experience

or sales this is for you. Specifically related to info communities.

How we take them from their current situation to desired situation:

What’s their current like? Outline problems and fear:

 They need a consistent way to make money

 They are afraid of losing their ad revenue

 They hate the seasonal fluctuation of money

 They hate relying on brand deals to make money

 They want to own something themselves

 They don’t have the business knowledge to make money

 They don’t know how to create offers

 They don’t know how to-do sales.

 They don’t know how to make info communities

 They hate relying on platforms to make money

 They have a ton of competition with other creators

 They don’t know how to capitalize on their views

 They struggle managing a real business

 They don’t want to sell e-commerce products because its low margin

 They want a consistent stream of income for themselves

 They just want to focus on creating content

 They don’t have time to build a big business

 They are afraid of building a business by themselves

 They don’t know what’s possible to sell in the market

 They believe selling to their audience is bad

 They are afraid of getting cancelled

 They don’t want to become a guru

 They hate having a job

 They are concerned about maintaining authenticity while monetizing their content

 They fear losing the passion for their content due to financial pressure

 They find it challenging to keep up with technology and tools

 They fear audience fatigue and potential burnout

Key take aways

1) They need a consistent way to make money without relying on a single platform

2) They are afraid to monetize their audience alone

3) They don’t have the business knowledge to craft offers, promote and sell

customer.

What is their desire situation?

1) They Have a consistent way to make money without relying on a single

platform

2) They know they will never need a job again for the rest of their lives

3) They love what they do because they focus on content while their operator

takes care of the rest of the business.

Bonus: The creator loves changing the lives of their audience

The Gap:

Now that we understand the current situation and the desired situation, we

need to identify the gap. This is how we can help them go from their current

situation to their desired situation.

How can we help these creators consistently make $10000 per month in

personal net profit?

1) We can help them create better content by giving them content ideas

2) We can help them take control of their leads by adding CTAs and pinned

videos

3) We can help them optimize their profile so they look like an authority

4) We can help them create an offer their audience wants by doing market

research

5) We can help them create sales assets that will get their audience warm up

6) We Can help them optimize their funnel to get more leads

7) We can help them by calling waitlist applications to get them on closing

calls.

8) We can sell the engaged leads an offer with our closing skills

9) We can help them build the product so they don’t need to do so much

10) We can make posts on the creators account within the community so they

can focus.

11) Manage all the business operations for them

12) We can hire employees to scale the business

The Ultimate Operator Offer

Put it all together and make the offer a no brainer to every creator.

1)What’s the main desired outcome you’re helping them in 1 sentence:

Consistent $10000 per month in net profit …. not revenue.

*Explain who you help, what you help with and how you help them in 1

sentence……*

2)How do you help them achieve their desired outcome?

All creators need to do is make content. I’ll do everything else on the back

end to lead the business to high cash flow. I will take things like sales

assets, lead nurturing ,sales and sales teams, most of the product, and I

will create systems to effectively manage business operations.

3)What does your pricing look like?

Set up and profit share

Or Just profit share

Example 1: $10,000 setup plus 30% of profit

Example 2: $5000 setup plus 40% of profit

Example 3: $3000 setup plus50 to 60% profit

OR 30% to 60% of profit

4)What’s your evidence? It’s the most important [art of any offer.

The perceived likelihood of this work out needs to be high. Use whatever

experience you have in business as evidence.

Pro tip; If you have no evidence you can use (*Eddie Cumberbatch

creator accelerator*) evidence and social proof. you can say that he is your

mentor and help in every step of the way. On top of their success with paid

info communities, you can show them the winning channel. Then tell them

iam going to copy and paste all of their systems.

5)What’s Your Guarantee?

I guarantee that if the creator doesn’t make $10000 per month in 3 months,

they don’t pay me.

Side note: As long as nothing crazy happens you should be fine. When

beginning don’t charge the setup fee so the(Or you don’t pay) is implied.

6)How we can inject an element of scarcity?

Say that you can only work with 1 creator at a time and the spot just

opened. This isn’t fake scarcity because you should only work with 1

creator.

7)How can we inject an element of urgency?

Incentive based pricing>>>>in the sales cheat sheet.

8)FEEDBACK LOOP

Write note feedback on the offer from pitched creators and improve the

offer overtime.

Personal feedback notes:

Market feedback note:

N;B: If you find more pain points and gap add them to the list.

B) OPERATOR OUTREACH

You have an offer but no one knows about it.

Dream 100 Creators

 How to get your first operator client, leveraging dream 100 outreach. The

best strategy for people that are just getting started and have no social

presence.

Launching Your CRM

Dream 100 CRM template.>>>Add leads there

Become A Human Being

Look like a human being. The platform to use is Instagram. It is not the

main platform we will be reaching out on but it looks like a website.

*Use eddies Instagram as a point of reference*

1) Create an Instagram if you don’t have one already. It Can be a business or a personal

account.

2)Make sure your Instagram handle is as close to your real name as possible. You can also

spell out your first and last name on the profile. Also get verifies if you can.

3)Try to get 2 to 3 real pics of you and post them up on your ig with likes off.its okay if these

pictures aren’t the best but try to look as nice as possible

4)Then Optimize your Bio. You should also include 3 things.

a) Where you from or Located.

b) Who you help….’’I help creators monetize” or ‘Helping creators make$$$ ’ or helping

creators make $10k|month in 90days*Add your own spin*

c)Add any social proof you have>>>Generated over 7 figs, or 3 years in biz ::::>>If you have

no social proof don’t add anything there.

5)BONUS\\\:it is not required but .it helps a ton …. Make some story highlights and show off

your life. You can damp your camera roll here this will make you look real.

Don’t try too hard here..just try to make your profile look as good as you can by looking at

other peoples accout.it is just going to be your ‘website ‘people can look at it.

Building Your Warm Leads List

This is one of the Best ways to get leads that are extremely likely to respond.

Watch:HORMOZIE: First 5 clients framework: Must watch

https://youtu.be/w7g08dVTwaE?si=xTujxwHSPjMy7vk1

https://youtu.be/rD-XtDtwpu0?si=ZWhN14NjN0fymeel

Pro tip: Prioritize getting a ton of these leads together before you dive into cold calls. The

warmer the leads the more likely you are to close them. Your warm leads don’t need to be

creators. They should make your list if it’s likely they know any creator

Building Your Cold Leads List

After having your CRM set up its time to build your leads list by searching in the right

pockets of leads.
Avatar being targeted: CREATORS

What would your most ideal client look like? Think about the type of creators you would

love to work with…followers count is irrelevant

Example; Fitness coaches, Tech review creators etc.

PRO.TIP:You need to pick an educational based creator. If the creator can add value to their

audience by educating them with their content, you have a winner. Pick a type of creator that

really interests you. If you love basketball pick basketball creators.

Now, where does your ideal client hangout? What would the best place to reach them?

Example: Instagram, Twitter, tiktok ,youtube,gmail, free communities(HIGHLY

underrated)Discord, telegram, skool, facebook groups etc. Creator search engines: This are

new search engines coming out allowing you to find creators,platforms

likefindcreators.io,they give you gmails on the spot.

PRO.TIP:Lead temperature matters .Most of the time these are cold leads that aren’t very

likely to respond because they don’t know you nor care. Your message should be intriguing

to get attention from cold leads. Start with a warmer lead then go to colder. Ideally you

should start from a warmer cold leads this are people who know you from paid or free

communities.

Bonus: You can turn cold leads into warmer leads by giving them tons of value for free.

LEAD MAGNETS
Like Hormozi said, we don’t just want leads, we want engaged leads. We need to offer some

type of free value, so they know, like and trust us more.

So, what free value can we offer as a lead market to get them on call?

Free Value: Your lead magnet to get engaged leads, will ALWAYS, be free work of some

kind. The more free work you can do for someone in a short amount of time, the better.

EXAMPLES of FREE VALUE for Operators;

1) Create a free skool for their audience &offering to make them a paid community for

free.

 You can grab a free 14day trial on skool.com and make a free skool group for

creator audience. This helps them visualize what it would look like to make a

community for their audience. Then you can send a loom video of the skool

you built for them. Then you can change it up a little bit and do it for another

creator a few minutes later. Show them examples of skool groups to paint the

picture. Ask them if they like what they see and if they would be interested in

letting you make them a paid community for free so they can start making

money.

2)RAW video(I prefer this)

 Make an extremely personalized video with just your face in it and offer to

help them monetize their audience. Give them as much value as you can with

ideas you have to help them monetize and tell them how easy you think it will
 help them do it. and tell them you would like to do it for them for free. GET

their attention by starting by outlining the research you did about them,how

you can help make 10k a month,the social proof of pple making money

through info communities.and an example of how you would make it work

out for them

3)Offer to fly out.

Offer to fly out to the creator to spend a day strategizing how you can help them monetize

their audience. ###a bonus, offer to pay them for their time if they felt, like in person the

game plan session wasn’t valuable*An easy transition to an in-person sales pitch*

CLEAR CTAs>>>>Every lead magnet needs a clear *Call to action*for the next step

they should take if interested.it should be easy and clear.it can be something as simple as type

yes or like the message, if you want me to send you more x over. The best CTAS lead to

more Free Value. If you keep on giving, they will ask.

Personalization: Every lead magnet you sent to a lead, needs to be extremely personalized.

Do your research on them and add the personalization in the first 3 to 5 seconds of whatever

you are sending them.

Increase perceived likelihood of achievement: when you are a beginner that has never done

it before most people won’t believe that its possible or you can actually pull it off…show

(them our group, the creator accelerator).and tell them they are your mentor. Showing you
how to do exactly, what you are going to help them do. Then show them all of our clients

wins in the wins channel to show them its possible.

Pro tip: The lead magnet you offer upfront is probably the most important thing about this. If

you don’t win them with the lead magnet you actually lose them immediately. Make you lead

magnet good. Everything above is an example of a lead magnate …. come up with your ideas

for your own magnet. The operator with the lead magnate that has the most value wins. Use

creativity to your advantage.

SHOOT YOUR SHOT

After identifying the warm and cold leads ,…..REACH out to them by : Sending them your

free lead magnate .ask them if their creator friends would be interested in letting you create a

paid community for them.(Use the exact frame work from hormozi video framework on

warm leads.

How much should I follow Up: You need to follow up so that you can get, conversations

with 90% of the people.

How should I reply: Use Alex hormozi ACA frame work?

Get them on a call: Use ACA frame work until you feel like there’s been enough built up

good will and they are interested. Then ask them if they want to get on a game plan session

and see how you can help them more.

“By the way, would you be down to get on a google meet call to see how I can help you get

(dream outcome) within the next 3 months” ……Use a line similar to that to get them on a

call.

*Then ask them what date works* e.g. if Monday or Saturday works.

Then book it in Calendly or google calendar on your end with their Gmail.

Boom Sales call Booked!!!

Outreach 100 people per day, first touches of follow ups.

1)Send as many 1st touches as you can ...until you get tired…aim for 25

2)Send follow ups till you hit 100 people touches.

3)Repeat every day until you get 1 operator client.

It will take up most of your time until you get an operator client, the best thing is as an

operator you only need one

CLOSING CREATORS

Closing creator script. Provided within the course

BECOMING BULLET PROOF

 Shifting Tectonic Plates

Shifting the paradigm

How to take your mindset from current you to the desired one:

Skills X Beliefs X Action =Speed to Results.

New Belief →New action →New results

For example:: if you thought time is abundant…the old action was spending your time doing

something that doesn’t move the needle the\80% in return the results is poor……the new

belief is that time is scarce/limited .,,,>>>Every time am not doing something that will get

me paid iam losing a $1000 an hour and the new action is you move with speed / setting up a

google calendar and optimize the time you will put into your work thus getting new results,

putting as much time as possible to your business.

CLOUD NINE

Before making the transformation from your old self to your new self you need a good reason

why.

create your own vision boards (Paint a picture of your dream life) Put a picture of your

desired life into perspective. Close your eyes and see it every day…. your most ambitious

goals. Create your vision board and put it where you can see it every day.
Use Canva put*Bushnell vision board* and save it to your laptop/ Desktop where you can

see it every day.

What $10,000/mo unlocks

New environment: The 1st and best investment in yourself good looking apartment. With a

good work environment. (1200$)

Automated Meal prep; You don’t need to cook your own food($800/month)

Personal trainer: Get your health right

Nice gym; Surround yourself with bigger people

Weekly Massage: Get your body worked on

Best MacBook: You need it $1200

Travel: Once every 3 months maybe $500 per month

LASER FOCUS

What will be covered:

1)Molding the paradigm

2)Energy &focus work together

3)Fueling energy & feeding focus

Molding The Paradigm

Identify the false belief, implement new actions, to unlock my potential so you can get new

results.

We are shifting 2 false beliefs:

A)1st shift is energy beliefs.

B)2nd shift is Focus Belief

How Energy &Focus Work Together??

How many hours does it take to be 80% proficient at a skill, it take 20 Hours only.

Most people stay at the bottom, because they spend all the time delaying the first hour, that’s

why they fail.

Get good energy by good sleep, good diet, workout and good environment.

Focus on the 20% that matter.

If you don’t fuel your energy, you can’t feed your focus

FUELLING YOUR ENERGY AND FOCUS

Energy Optimization Checklist

1) Good Sleep: starts with a good 8 hours of sleep

2) Nutrition: What you put in your body is extremely important

3) Exercise; Getting blood flowing gives one dopamine and energy

4) Down time: You need to give yourself down time to recover but not too much, go for

a walk

5) Environment: Good environment gives you a ton of energy

6) Meditating: Helps your energy and fuels focus

7) Caffeine

8) STOP death scrolling on social media it will drain your energy

9) Don’t drink alcohol and Drugs.

10) Stop watching porn kills dopamine and lowers your energy

Global Focus Optimization Checklist

1) focus on one business, on being an operator. Drop everything else.

Bonus) Friends and family: If they are draining your energy you might need to

phase away from them.

When business income is not reliable when you are beginning do this equation,

Personal risk mitigation equation:

SAVE Total personal savings divide by Average monthly expenses to see how

long you survive so that you can get back on your feet and focus on your

business.
 Local Focus Optimization Checklist

1)Weekly to do list: What you are going to get done that week

2)Daily to dos: need to know what important to get done that day

3)Find a place where you can get it all done (Deep work environment)

MASTERING TIME

TIME WIZARDRY

How to master time so that iam not wasting non.

What will be covered:1) Shifting time

2)Remastering time 3) Controlling time.

Shifting Time

When you spend time like the normies the 99% of people you won’t be successful. Master

your time like the 1% ambitious and driven people by their goals …. what are you doing

every block of your time to make money?

Remastering Time

What my main revenue goal for a month? I want to make $50000.

What’s my hourly rate that I desire? I can identify that using the HOURLY Rate Equation:
How much I want to make per year Divide by 1920 equals my Hourly rate

$600000 divide 1920 equals $312.50 per hour

When I you waste 1 hour of your time you don’t think is a big deal because, you are not

thinking on terms of your desired hourly rate.

That’s why the rich are stingy with their time they are not thinking of how much they are

making currently but because of what they know they will make later. They are thinking

about their desired hourly rate.

Engrain this into your Brain: “EVERY 60 MINUTES WASTED IS $312.50 DOWN

THE DRAIN.

If you don’t think like that you won’t accomplish our goals. VALUE your time Because

Time is a unit of Money.

Controlling Time

Use time blocking: start with blocking time to sleep make it 8 hours on your google

calendar.10 pm to 6am.Get ready for the day, stretches, meditation, exercise.

Morning: Do things that will make your business move forward, For 4 hours until 2;15

You can take coffee while looking at your vision board

LUNCH
Afternoons: Working inside the business coaching calls, onboarding calls, things that don’t

require much energy

Chillout time

Gym 45 mins a day

Have a to do list and google calendar to block out time

The more time you give yourself to complete a task the more it will take …its good to make

time blocks

Pressure myself to get things done in a short span of time and ill get way better inputs
 LAUNCHING THE CASH COW

3Goals for this lesson: 1) Understanding how it all works form a high level

2)Make first $$$ with creator in 14 days or less

3)Make money y using the system below

Go get a creator client, send 100 looms.

How to get paid community members

Traffic →Interested leads →sales →New clients

Paid Community Funnel Breakdown

Take all of the traffics from different platforms to Instagram. Use CTA’s to push them to

Instagram social funnel. Example of the CTA is Dm me Doc on ig to get a free Doc report.
As the operator you should have access to the creators ig. That’s how I can do market

research too.

Instagram social funnel

They are all in one place where we can get them to want to buy our stuff.

Our Instagram funnel will push them to get our sales letter

There are 2 ways they can get access to the sales letter :1) Paid community sales letter in

Bio (They can check the YouTube link on the creator’s bio

2)Paid community sales letter in dms

Have a key word on the bio like; Dm me for the Doc

Post Instagram stories to make people watch the sales but disguise it as a free value asset.

Interested Response

Leads that want to, buy our stuff will send us an I’m in response.

Instagram dm closing iam in response: Use our elite dm sales skills to make sure they buy

their spots Asap.

New members pay us

Skool community: Send members to your mvps

 12 Step Rainbow Pipeline To Make $$$ In 14 Days Or Less

1)Get a creator 2) Onboarding call with creator 3) Market research with audience- To

deeply understand their prospect 4) Put together master messaging- from market research 5)

Position your offer to dominate 6) Write the sales letter after doing marketing research and

crafting your offer 7) Record the sales letter 8) Optimize creators Instagram 9) Control traffic

to promote sales letter (The way we mentioned on the sale funnel breakdown above)

10)Setting up the Mvp skool 11)Close responses in Dms then get paid

*If all the steps are executed carefully money flows down the pipeline

SIMPLE SYSTEM TO MAKE MONEY AFTER LAUNCH

We start with INPUTS (Turn them into quality inputs through our processes) →Our

processes(The processes take those quality inputs and they give us quantifiable outputs) →

Quantifiable Outputs(Then the quantifiable outputs give us feedback to improve the

processes )→Improve Processes With Feedback.

Inputs; To make more money we need more inputs; 1) Get MORE leads with content

2)Get the leads to WANT to buy our stuff 3) Get the leads to BUY our stuff.

If we want to even more money, we need to always make our inputs better by following the

processes.
Processes are like guidelines that we follow, the systems in our businesses.

Quantify out outputs: We need to see, what quantifiable outputs we got from our inputs:

1) How muchTraffic did we get?

2) How many Interested leads did we get?

3) How much total money did we make?

Use “MORE’’BETTER FRAMEWORK” to make more money

How can we get More inputs?

1._

2._

How can we make Our Inputs Better by improving our existing processes?

1._

2._

Pro Tip; Feedback is the most crucial part to making money. Without feedback, you

won’t change. Without changing you make less money, (get feedback by listening to the

group calls).

Go over the money wheel every single week with your creator.
Do this every week: How many people saw my vsl that week, How many people replied

iam in, How many of those iam ins converted, How many new members, and how much

did we make.

CREATOR ONBOARDING SAUCE

Onboarding Calls Framework

1) Ask if they can Hear you *if their camera is off tell them you can hear them but

you can’t see them, is there an issue with their camera*that will set frame

2) Build rapport; where you from, do you like to travel etc, be a human, chill

questions the way you can talk to anyone, like a person at Naivas supermarket

###ASK for Permission.” We can go ahead and get into this call, if you like

Austin”are you ready?

3) Tell them how these calls typically go → read for them no: 4,5 ,6 and 7 Then we

go to the next steps and start making Money Does that sound good?

4) Get their goals → where do you want to go with this? They will speak about their

goals

5) Struggling with → what’s stopping you from getting there? Is it a sales issue? A

lead problem or is it just time?

6) How you will help them →, can I show you my screen and show you how iam

going to help you? And show them the 12-step rainbow pipe line. The start

explaining to them how you will get them to their desired place.
a)‘’Their name’’ First do market research, by booking market research calls with

your audience and taking every single 30 calls and see what exactly your audience

is struggling with, so that we can sell them what they actually want, so that when

we do the launch we don’t sell what they don’t want to buy ,so that we get it right

the first time, what question do you have about that?

B) The next thing I will do put together master messaging for you, from the

market research I conducted so that it can resonate with your audience, what

questions do you have about that (Their name)?

c) Then explain to him about the process from; Positioning the offer to dominate,

write the sales letter, help you record the sales letter, optimize their Instagram,

control traffic to promote sales letter, set up mvp skool, close responses in DMS

and get $$$$

7)Questions about the processes

8)Next steps
 COOKING IN THE LAB

1)Market Research

The first stuff you need to do before you launch any paid community, its 80% of the work.

Making sense in the client’s brain before you keep ongoing.

The Goal in the beginning is to find product market fit, with extensive market research.

How to do market research

1) Book 20 to 30 free 15-minute consultation calls with the creator’s audience by

offering some type of free thing for the calls. Together like back to back, each taking

15 minutes

 You can offer them something simple like “early access’’ to the cool product

you’re making or something as simple as an Instagram shout out.or frame it

like a free consultation to help them get from their current situation to their

desired situation Calls with my partner and then one random person will get a

call with the influencer

 This is the best way to get a good sample size of the creators most engaged

followers.

2) Then you want to have read.ai setup on all zoom calls you take to make sure you

don’t miss a single note.

 Get this and use it only for this time

  Have these meetings recorded with time stamps so I can refer back to them

3) Get ready to take your own notes

 Don’t relay on the ai note taker to take notes for you. You need to take notes

during these calls as well so that you can recognize the patterns.

4) Come with a hypothesis for a product

 You need to have a general idea of the product in your head, so you can

actually see what they want.

 You’re most likely trying to create a community for the creator’s audience and

you want to figure out what you should add to the community to make it a

good deal for them.

5)Ask them questions and dig to get as much feedback as possible.

My main goal in in the call, is to Cleary identify what they’re struggling with right

now and where they want to be. This is their current situation and their desired

situation. Then I need to identify what solutions they would prefer to bridge the gap.

Pro tip; Some of the questions are better if they are more topic specific to the creator.

If they are a plant creator don’t ask their audience about their business. Like their

plant hobbies.

i. Ask them what motivated them to get on this call today?

  We want to see if there’s any immediate pain they want to fix

ii. Ask them to: Tell me about themselves. What do you do for a living? What do

you spend your time doing outside of work? What content do you consume

the most of?

 We want a broad-brush overview of the avatar’s life.

iii. How much do you make every month? How do you feel about what you do for

work? What are your biggest concerns in life?

 We want to know how satisfied they are in their current situation. We

really want to pull out deep pain points here.

iv. Tell me a short story about yourself. What happened in the past that led you to

where you are now? What major life event lead you to your deep interest in

(Topic Maybe) affiliate marketing etc)? How does that event make you feel

 We want to get to the real root reason why this topic interests them so

much. This should pull out their pain points.

v. What is your family and relationship status like? Are you married? Do you have

kids?

 We want to get more insights into their life now

vi. Where would you want to be in life within the next 3 months?

 Get them to paint their desired situation.

vii. What are your goals

 Get them to tell you about their goals

viii. What’s really preventing you to accomplish these goals on your own
  Get them to explain what’s preventing them

STATE SOLUTION

‘We’re thinking about creating an exclusive community to help people like you with (XYZ

PAINT POINTS) to get (XYZ DESIRED RESULTS), What would you like about that

community?’’

What could we add to that community that would make it extremely valuable?

If they don’t give you a lot of suggestions, on what could be added to the community to make

it valuable USE THIS;

a) How valuable would weekly calls with (CREATOR) be?

b) How valuable would video helping you achieve (DESIRED END RESULTS BE)?

As creative questions specific to the community your thinking about creating to see what

would be valuable to them

Then ASK;

How much would you pay for something like this? (How much would you pay per month to

access a community like this)

What would make you want to pay more?

*Do you have more questions for me like what do you want to know?
Wrapping up

Get creative with the questions: Do what you need to figure out what people really want

Get a bunch of notes together and identify the pattern and you will succeed.
 POSITIONING TO DOMINATE

Module summary; This module will give you the exact steps to position your offer into the

market to dominate.

Its broken down to part a and b, which is mastering messaging after doing the marketing

research and b is creating the offer.

mastering messaging; will help me create the offer, and vsl

Master Messaging Cheat sheet

Helps you dial in your offer messaging using market research.at the end we will enhance it

with Ai.

Current Situation

First, we need to identify what our avatars current situation looks like.

Overall Problems List:

Create a list of all of the problems your avatar faces. (Pains points, problems and what they

are actually afraid of)

 Problem

 Problem

 Problem. You can create as many as 100

Deep Rooted Problems:

Identify 3 to 5 common problems and write a deeper 5 to 7 sentence explanation about these

core problems (be in their shoes). Think about their real fears here. Get down as much pain

as possible.

 Deep rooted Problem

 Deep rooted Problem

 Deep rooted Problem

Desired Situation

Now that we have the current situation on paper, we need to identify where the avatar wants

to go. This is their dream life.

Overall desired situation

Create a list of all the desires your avatar faces:

 Desire

 Desire

 Desire

Deep rooted desires

 Identify 3 to 5 common desires and write a deeper 5 to 7 sentences explanation about

those core desires. Think about their dream life here. What does it really look like in

their eyes?

 Deep Rooted Desire

 Deep Rooted Desire

 Deep Rooted Desire

Unique Selling Proposition

Before we bridge the gap from their current situation to their desired situation, we need to

figure out what about the creator makes their offer unique in the market. This is the most

important part of this entire process. Write a long un organized brain dump paragraph

arguing why the creator is extremely unique to sell this product. What about them makes

them unique?

Think deep here……

1) What would make them know the creator deeply? (What’s their story leading up to

that point)

2) What would make them trust the creator deeply? (What social proof do they have in

their journey: What mile stones did they achieve with this? Did they meet big

people)?

3) Why should they believe the creator can help them go from their current situation to

their desired situation?

Think about, where the creator came from: like their past, up to this position, what

their entire transformation was. And what was really unique about that

transformation.

The Bridge

Current situations

List out 3 most important points, in their current situation(that appear over and over

again). Then explain their current situation in 1 sentence.

3 major pain points:

1) Major Pain point 1

2) Major Pain point 2

3) Major pain points 3

Then 1 sentence explanation

Desired situations

List out 3 most important points, in their desired situation (that appear over and over

again). Then explain their desires situation in 1 sentence.

3 major pain points:

1.Major Pain point 1

2.Major Pain point 2

3.Major pain points 3

Then 1 sentence explanation

The Bridge

Now list out 15 to 30 plus steps, how you plan on taking them from their current

situation to their desired situation in order. Think about this as the avatars

experience in your soon to be paid info community. Where do they start? (On an

onboarding call?) What do they do inside? (Engaging in the community? Crafting

their offer? Etc) Where do they finish? * Work with the creator here*

Bridge = Product

Use all the valuable features you’ve written down from your market research step.

Include what would be valuable to the avatar

Steps of the Bridge; 1) Bridge step 1

2)Bridge step 2

3)Bridge step 3

How long will the bridge take realistically?........ 3 months is the standard one

The Transformation

Now that we have the current situation, bridge and desired situation, we want to

put it in all together in a single transformation.

Give: 1 sentence current situation

1 Sentence Bridge Explanation>>> A paid info community that does xyz

1sentence Desired Situation Explanation.

TRANSFORMATION PROOF
Now that we know what the transformation looks like, we need a reason to

believe it. This is where we argue why the creator is capable of delivering the

transformation.

The Creators Life Journey

Write the creators journey in a series of chronological steps that they took to

accomplish the transformation themselves. Go all the way back to the childhood

and come up to the present day.

Case Study success

If they’ve helped other people do the same thing list out the success here. List out

as many outstanding transformations they’ve helped people achieve. Its fine if

they don’t have this.

Key Features and benefits

Now that you have everything figured out, list all the key features, explain how

they are beneficial to the transformation, and what value it holds. It increases

perceived likelihood of success and make your community extremely valuable .

1. Key feature 1…….

 Benefits;

o Value:

2. Key feature 2…….

 Benefits;
 o Value

3. Key feature 3…….

 Benefits;

o Value:

*You get that from the market research, where you ask them what do you want, what would

be valuable to them and how much are they willing to pay for this extra offer*

AVATAR IDENTIFICATION

How that we have absolutely that we are serving. Every creator has a niche

of one. This helps us find what that is everything, we want to create an avatar

The chat gpt prompts are in the cheat sheet provided.

POSITIONING TO DOMINATE PART2

Master Offer Positioning

This cheat sheet allows you to position your offer towards the creator’s audience needs.

Creating the offer to bridge the gap.

Avatar Discovery

Every creator has a niche of one.no Creator’s audience is the same as another. Your avatar is

‘STEVE’
‘STEVE’: The avatar you are taking from their existing situation to their current situation

Copy your ‘STEVE’ avatar here from the last ai prompt task from Master messaging

template. Here.

‘STEVE’S Current & Desired Situation

What ‘STEVE’s current & desired situation look like.

Current Situation

What does ‘STEVE’s current situation look like overall?

 Paragraph brain dump about Steve’s current situation from the master

messaging cheat sheet

What does ‘STEVE’s current situation look like in one sentence

 Steve’s current situation in one sentence; In one sentence say what’s

Steve’s situation look like example: He is fat, He is broke

Desired Situation

What does Steve’s desired situation look like?

 Paragraph brain dump about Steve’s desired situation: Get it from

master messaging cheat sheet

What does Steve’s desired situation look like in 1 sentence?

 Steve’s desired situation in one sentence

‘STEVE’s Bridge

What steps will Steve need to take to complete the transformation from his current to his

desired situation? Describe each major step in detail, but keep it concise/Make it super

simple; What does He need to do: Does he need a better mindset, does he need to know how

to craft.

Check from master messaging cheat sheet under the bridge topic## Bridge= Product

1)Steve will need to do this first

2)Then he will do that

Build like 20 steps/Points.

Positioning The Offer To Dominate

Now that we are very clear on the avatar and the current and desired situation now position

the offer in the gap to dominate.

1)What’s the avatar? Aspiring……

Write who is Steve. For example, Steve is an aspiring golfer Or aspiring high ticket operator.

If you are confused just put steve

2)What’s the current situation?

3) What’s the desired situation?

4)What’s the main desired outcome you’re helping them achieve?

Maybe its 10k a month in the content economy, maybe its consistent 10 k a month as a

creator…. The main desired outcome.

5)How are you helping them achieve that desired outcome in one sentence? Focus on the

unique mechanism here. How are you helping them?

How you are helping them with that bridge, eg Paid 10k a month with info community

6)How Long will the transformation take using the mechanism mentioned above? Put 3

months

7)What are the 3 most major pain points or common objections people have to achieve the

desired outcome? Focus on what you’re helping them do without. Eg: without being famous,

or without having experience in “That field”? Business experience.

8) Is there a risk reversal or a guarantee? Think of some guarantee eg: if they don’t get this

they will keep working with you till they do.

9)What evidence do you have to help them achieve this transformation? Focus on the

creator’s journey or other transformations they have helped with. Pour the transformation

from the mass messaging cheat sheet

10) What are the most valuable elements of your paid info community that will help them

achieve their desired outcome? Focus on the most valuable elements, include key features

and benefits. From the mass messaging cheat sheet.

11) Describe in your own words what the minimum viable version of the paid info

community will look like. Will there be a dynamic community element like a reward? Will

there be videos that help them? Will there be support? How much support will they get?

Write a detailed explanation of what you think it will look like. What value will they stay

multiple months for?

Offer Stages

All offers should be focused on continuity. Meaning you will have a month’s recurring

revenue. Depending on what stage the creator is at, you need to implement these offer

structures.

Pick your offer stage

Step 1: Low ticket community (Self Study)

 $49/mo- $497/mo
  Less Access To creator &Team (1 group calls a week) To gem more

support they should pay more money

 Revenue Goal: &50,000 per month

Step 2: Low Ticket Community Bundle

 $697 if you are charging $49 to the Self-study to$5,997 if you are charging $497 for

1 year access. After a year of access take them back to $49/mo -$498

 More Access to the Creator in addition to extremely valuable bonus features

(Onboarding call, 5 calls a week, premium support

 Revenue Goal: $100,000permonth.

Don’t start this till you are like $30k or $50k a month on the self-study.

Step 3; High Ticket Back end offer (This is for later down the road) *A completely different

community*

 $4,997 to $14997 for 1-year access, then down to $497/mo to $ 1497/mo

 Most access to the creator plus Most valuable info plus Separate community

 Revenue goal is $100,000 per month

Pro Tip: If the creator is below $50,000 start with stage 1 until you pass $5000/mo

Pricing
 Now figure out what you think you could charge for this. Think about the stage you are

at, the value included? And what the market research told you. This is what they’re

giving you for what you’ve put together so far.

Domination Document

Module summary: This module will show you how to create your first sales asset, so that

we ca5 n engage our leads.

Sales Letter Anatomy

Main function: Are same as a sales call, Humans will buy something if you clearly satisfy

their pair and appeal to their desires. Getting people to buy our stuff

SideNote: If you did an extensive market research and you spent time putting together a

master messaging you won’t have an issue putting together a good sales letter.

3 Key objectives of a sales letter

1) Educate them to buy: If you can check these 3 boxes they will buy:

A) They know the creator – The journey story

B) They need to trust the creator- The social proof

 C) And They need to believe that the creator has the perfect solution for their gap-

the offer needs to satisfy their pain (current situation) and desires (Desired

situation).

2) Clearly satisfy their pain, appeal to their desires and bridge the gap, in their head-

check the following 3 boxes

a) Does the sales letter copy clearly state their current situation and satisfy their

pain?

b) Does the sales letter Cleary appeal to their desires?

c) Do the sales letter perfectly bridge the gap between their current situation to

their desired situation?

3) Get them to the CTA

A. At the end of every sales letter there is a call to action, which gets them to the

next step which is a purchase decision. They need to see the pitch and then the

CTA, SO the goal is to hold them until the end of the video

THE SALES LETTER

A word doc community template is provided to enable you to create a sales letter that allows

me to profitably launch a paid community. Fill in the blank spaces.

Use a cta on tiktok or Instagram story ,saying want this free doc on how I make this much

money or how I did xyz?

Let’s review the doc below:

The goal is to make it extremely easy for me to sell a stage 1 offer using this sales template.

After doing the latter steps, writing this sales letter should be simple.

OUTLINE

Outline to be followed through the rest of the sales letter

Hook: Avatar +Desired Outcome + ‘Without”

E.g.: People who want to be affiliate marketers +making $10000 per month +without any

previous experience

Intro: Creators Transformation +Proof +’’Now I’m”

Creators transformation story, tangible proof of their transformation story and now into the

offer now iam helping you do the same with this new exclusive info community that I have

just created.

Who: Reverse pain: ’This is for” …& ‘’This is not for”?

Bridge: Simple transformation solution +time

Steps that you are going to use to get them to that transformation and the time frame.

Unique: How this is different than everything else

Burn all the other bridges like why drop shipping is terrible, trading is terrible burn all other

brides in their brain and get them only committed to this one. Explain why it is so easy here

and why it’s the best time right now to do this.

Value: What they Get + Increase with bonuses

Show them all the value they are getting and then show them all the bonuses they are getting

and then justify that value and show them why it’s worth that much.

Waitlist: Reason to act now, giving the scarcity to give them reasons to act now

CTA: apply now

Now check out the explanation in the: word doc community template.

Use: Hemingway app to check readability issues in your copy

Traffic Wizardry

Controlling traffic

Put a dm CTA on tiktok, put a reason for the dm,eg: Dm for guidance or consultation.

Optimize your Instagram: put real pictures, the bio: Add what they do ,Add social proof if

you got one then add a cta like dm for guidance.

Pin videos on your tiktok that explain what you do and put a cta at the end dm me iam ready

for guidance on ig or consultation for free consultation.

On the other videos, the cta should be watch my pinned videos.

HOW TO BUILD A PAID SKOOL COMMUNITY

MVP SKOOL Project

The goal is to keep members, paying, month over month.

Minimum viable product.

Outline steps on how members of your info community are going to go from their current

situation to their desired situation.

Fulfillment Diamond
provide fulfillment in a paid through: Community Classroom, events and support.

Fulfillment continuum

Its not about the number of modules it’s about the depth.

Classroom equals transformation spine. Put more on class room videos effort on classroom

because it is scalable, when you do it once you don’t want to do it over and over again.

Events: do one call a week

Support if people have questions and they aren’t being answered within the community, do a

loom video answering the questions

Classroom = Transformation spine

Phase 1: setting foundations, knowing how to navigate the community, how to get clients an

overall view
Phase 2 ; Mindset: optimizing calendar, paradigm shift, etc…

Phase 3: …….

Ps: Take, steps on how members of your info community are going to go from their current

situation to their desired situation. You outlined above and fit them in the 3 phases in the low

ticket offers the $50 per month group.

Transformation Facilitation components

Community: embrace connection and gamification by rewarding people while they engage

more in a community.
As a leader engage in a community. Lead by example.

INSIDER: when you are grown pay the most active member in the community to like

answer questions and facilitate. And making the community fun

Events: have q and A or masterclasses.

Layers of support: regular 3 layers of support: ask questions in the community, question tab

that I can answer using loom videos, then a call a week.

Finding Product Market Fit

To achieve product market fit

Also ask, people in the group, individually why they love the group and what they hate
 PAID COMMUNITY DM CLOSING

Outline: 1) Sales letter leverage

2)Dm Closing Script

3)Best practices

Look at the cheat sheet provided.

THE ART OF CLOSING

What will be covered:

 Understanding the sales call

 Psychological closing

 Step by step closing

 Closing improvement system.

Understanding the sales call

Sales calls are not free consultation calls: The goal of the call is to help your prospect make

a buying decision.
Psychological Closing

Closing is not a game: It’s a deep-rooted heart to heart conversation with the prospect.

Psychology why prospects buy: When you hop on a call with a prospect, highlight his

current situation and his desired situation and what the bridge is between his current situation

and desired situation. Present them an offer which will be the one taking him from his current

situation to his desired situation.

The better you can show the prospect that you understand their situation and pain the better

you will be at closing.

STEP BY STEP CLOSING PROCESS

1) Precall routine

2) Introduction

3) Control the frame & set the agenda

4) Figure out their motivation

5) Discovery, learn about their business, their life,

6) Qualify them and make sure they are a good fit to work with me

7) Dig out their pain

8) Release control

9) Commitment & Emotional Buy in

10) Summarize their problem

 11) Pitch

Utopian Closing Script

Pre-Call Reminders

 Give yourself 5 minutes to prepare for the call.

 Have their application in front of you.

 Have a pen & Paper out in front of you

 Remove all distractions from your work environment

 Remove all attachments to a “Yes”

 Be confident and calm.

Precall ritual

1)Close your eyes

2) Take 5 deep breaths

3)Read your affirmations out loud:

a. “Iam the perfect person to sell this service”

b. “Iam here to see if the prospect is a good fit and help them make an empowered

buying decision”.
 c. “Iam confident calling and talking to business owner of all success levels, they are no

different from anybody else and I realize that. I feel confident, excited and exhilarated

talking to big business owners”.

d. “I will assume the prospect wants to buy and its just my job to help them.

Say before the call

Part 1: Intro

Hey Ben, how has your day been?

Where are you calling from today?

Cool, well I hope you don’t mind if we just dive right in and get started with the call?

Part 2: Control The Frame & Set The Agenda

Alright, well the way that these calls typically go, is I just need to ask you a couple questions

about your business, get a better understanding of where you are at and what you are looking

to do and make sure there is a good fit. If I see a good fit, ill let you know what I can do and

how my offer works and everything and at the end you can make a yes or no decision

whether you want to be apart of it or not.

(Response)
*if they don’t want to do it your way or respect the time end the call, coz they won’t close*

Part 3: Motivation

So, Ben tell me what motivated you to take the time out of your day and schedule a call with

me?

*Here are some more digging questions in case you don’t get a good answer off the bat*

What do you mean by …..?

Tell me more about that………?

Why do you think this problem exist?

What else have you tried to do to fix this?

How long have you been dealing with this?

Part 4: Discovery |Qualify

Okay, so what is your offer?

Okay and how are you pricing that?

What is your ideal Client?

What is your sales process to turn a stranger into a paying customer?

*Ask them those questions, qualify them and make sure they are fit

Part 5: Discovery & Pain

How are you currently getting clients?

Do you know how much its costing you to get a new client?

Do you have a process in place to get clients at will?

Are you comfortable relying on this style for operating your business?

How much money are you making per month with this business right now?

You have to get a specific dollar figure per month before moving forward. This is essential

to closing the deal and the prospect associating you and your service to their income.

Part 6; Discovery & Pain

Gotcha Ben, so you are currently making $XX Revenue per month…. where do you want to

grow this business to in the next 12 months?

You must get an answer to this question, hear them out and them get a specific dollar

figure per month before moving forward.

Okay and what is your motivation to getting to $ XX?

How would things be different for your business if you got $XX
Would getting to $XX Have an impact on other areas of your life? Tell ma more about

that……

Make sure to “Sell the dream”. Support them in their vision and make sure that you spend

sometime painting a clear picture in their mind. If they are aiming too low help them aim

higher and expand what’s possible for them past what they might see for themselves. Use

case studies, testimonials, or stories of people you have helped to help them see a bigger

vision.

Part 7: Releasing control

Ok Ben, so you’re currently making $10,000/month and you want to get to $30,000/month.

What’s stopping you from achieving that on your own?

You want to hear one of these 3 statements before moving forward;

1)Can’t do I on their own

2)Wanting to do it faster

3)Wanting to follow proven system and have guidance y somebody who has actually done

it.

PART Eight: Commitment & Emotional Buy in

Ok Ben, so you’re currently making $10000\month why not just stay where you are?
Ok and is mot having this affecting any other areas of your life?

Part Nine; Summarize & Transition to pitch

Gotcha Ben so essentially you are running an XYZ offer and you are currently making

$10,000/m and want to get to $30,000/m but you have been struggling with……..., ………&

………... The biggest thing holding you back from being at $30000/m is…….... Does that

sound about right?

(Listen for the “yup that’s right”)

Ok and when are you wanting to fix this?

Ok and I know that you are wanting to fix this now but how committed are you to making

this happen?

Part 10 Transition To The Pitch

Ok Ben, based on what you told me I can definitely help with that.

Would you like me to tell you about what I do?

Part 11State your 3 Pillar Pitch

’’so how I can help with this, I have a (timeframe)service/coaching/training program, where

we will work closely together for (time frame) to 1)(Fix this to get results) 2)(Fix this to get

results) and 3) (Fix this to get results)”

You want to deliver this in less than 2 minutes. This has to be brief and explained from a

high level. DONOT go in too much detail. You want to avoid activating “feature brain” in

your prospect. Instead make it focused on the outcome.

This area of your script you will have to write out yourself be cause everybody’s service

and offer is different. Write it out, practice saying it in the mirror and get the delivery to be

perfect.

DONOT MENTION PRICE

Part 12 State what you are an expert at

Well my area of expertise is helping (NICHE) who are struggling with (PAIN POINT) to get

(DREAM OUTCOME) by using (UNIQUE MECHANISM)

I typically work with (NICHE) and help them to (DESIRED OUTCOME)

(Pause & wait for “Okay”)

When you state what you are an expert at make sure you craft it to fit their situation exactly.

You want the prospect to think “Wow that’s me” and / or “I definitely want to reach that

outcome “Script it out and practice it until you can deliver it smoothly &Powerfully.
PART 12: Understanding the Pitch

Here you want to make sure your prospect has a clear understanding of exactly how it

works and more importantly will it work for them.

What question do you have for me about the process?

When you answer this question make sure you only answer that question specifically…DO

NOT RAMBLE

What other question do you have for me about the process?

Repeat until they have a clear understanding

PART 13: Temperature Check & Transition into price

A) Cool so with that process, I outlined in front of you, how confident would you say that is

exactly what you need to get to “Dream outcome” in (Time frame)

If they show any sign that they aren’t fully confident in the process ask them what other

questions do they have about the process.

Make sure they are confident in the process before moving on.

b) ****Cool so you are confident int the process…how confident would you say you are in

me as a person to help get you there on like a scale of 1 to 10?

Ideally, they give you a 9 or a 10 and you move into the next step, but if they give you A 1

to 8 ask them:

What’s really holding you back from being a 9 or a 10’’

This is where you can answer their concern and give them a case study or show them

testimonials to raise confidence then ask again where they are 1 to 10

c)cool so you are confident in the process…...and you are confident in me…. i guess the only

thing then would be the price, right?

(wait the “yea that’s right)

Part 14: Urgency pricing

Coaches:

‘’Well the everyday price for this is $4800 but I have found that those who are able to make

decisions quickly are always the best clients and we do amazing work together so for that

reason I offer something called incentive based pricing where if you can make a decision on

the call with me today I knock $2800 off the investment and Its just $1997.’’

Then shut up.

Agency owners:
“WEL the everyday price for this is $3300/m plus a $1500 set up fee so $4,800 total but I

have found that those who are able to make decisions quickly are always the best clients and

we do amazing work together so for that reason I offer something called incentive based

price where if you make a decision on the call with me today, I can waive the $1500 setup

fee and its just $3300/m

Then shut up

The silence here is the most crucial part of the entire sale s call. You must not cave in and

you must remain silent until the prospect speaks. Sometimes this silence is longer than 1 to

2 mins.

Wait to hear this from the prospect

’’okay well what’s next?

Okay how do we get started?

Okay let’s do it.

Part 15: Close

When they are ready to move forward say:

Okay cool…so if you are ready to move forward what I can do next is send over an

agreement that essentially states everything we are going to be doing for the next few months

as I just stated and you can read through and make sure it looks all good and let me know if
you have any questions or concerns. If it looks all good you can sign it and it will prompt you

to pay and once the payment is taken care of, we can get you onboard asap. Make sense?

Send pandadoc & collect payment

b) If they say anything that is not clear ‘’ Yes or No’’ is not a decision and you will not

accept that.

Eg;

‘’How do I get back in touch with you if I decide to move forward?

“okay iam going to need to think about this?

“okay iam going to have to ask my business partner, wife…etc

Objection Handling

All the most common objections and best responses will be update on the utopian closing

script cheatsheet

\
 2.0 TIC

HOW TO WIN THE SKOOL GAMES IN 2024

Push your traffic to Instagram social funnel, then, remove vsl links from the insta bio then

put dm CTA inbox. Then tell the leads to dm you…then send the vsl in a loom video while

the views are turned off.

Tell them, I saw you are interested in the community here is the break down(…Loom video.

Link…)

At first during the launch put the long vsl like you learned from the creator accelerator. Then

during this vsl you are sending in the dm make it short…a short story and max social proof.

Lead Magnets

Free videos *surface level value*to attract people on what you do. Example: 1.5 minutes abs

workout, the ultimate fat loss blueprint, how to rizz anyone, Free full clothes branding starter

kit. Do not overthink lead magnets, they don’t need to be insane.

Give them free value and then argue why it’s the best /easy thing to do in 2024.

Most creators do this, but I actually do this/should be done like this

Then tell them to dm you on Instagram if they see it as a good fit.

When you start making the lead magnet already think of the mechanism. Eg “How to

(desired outcome) in (timeframe) with (mechanism) without (Pain).

WTS Flywheel

Whisper: that something is coming……

Tease: That its right around the corner….

Shout: Here it is…...

WTS in Info communities: 1) The community launch (w)

2) New community update(tease)

3) New lead magnets(shout)

Cash Extraction Model

Its designed to help you extract as much as possible to jump to 10K /m

Stage 1: $49/mo

Stage 2: $297 lifetime

Stage 3: $1497
Most valuable feature: 1 on 1 call with creator equals $300 to $1000

Dm Closing Cem stack

Price Pitches

1st Pitch: Bulk +1 om 1 call (paid in full)

2nd pitch: Bulk +1 on 1 call (split) pay upfront then after a month follow p if they don’t kick

them out

3rd pitch: Bulk (Pif)

4th pitch: Bulk(split)

5th pitch :core mrr

1st pitch: $1297(pif)

2rd pitch: $297(pif)

3th pitch $195x 2(split)

4th pitch $49/mo (monthly)

Dm Closing Mastery

Prospect: CTA
Me: awesome, about to send you that “lead magnet’’. Quick question. Where you from.

Prospect: Location filter

You; here’s the lead magnet btw (link)

You; how long you been in the game for

Prospect: How long they have been doing it

You: what made you want to start?

Prospect: Motivation

You: That’s sick, btw I have a private community where I help motivated ppl like you

achieve X. do you feel like that would help you out?

Prospect; yes

You: I just made a private video breaking down how it works. Promise not to share it?

Prospect: Promise

You: And if I send it over you promise to watch the full vid?

Prospect: Yes

You: Ok I trust you. Here the vid(link). Let me know if you are in
Prospect: I’m in

You: bet. Well we only have a few spots left in. we only want motivated pple to join. Why

should I give you one of the last spots?

Prospect: Wrapping up in emotional motivation.

You: Let do it then, here is the link+ this includes bonus.

Prospect: price objections

You: oh….is it just price?

Prospect: yes

You; If I could break it up to make this work for you would you jump in?

Prospect: Absolutely

(repeat till they can afford)

Reverse Selling System

Step 1→ Prospect sends Dm →Step 2→Anti Vsl Frame→ Step 3→Anti Vsl →

Step4→DM close
STEP 1: Prospect Sends Dm

When the creator promotes, there are only 2 types of dms you’ll get, either interested in the

community or a lead magnet. The process still remains the same…. we just use lead magnets

to get more dms.

STEP 2: ANTI VSL FRAME

Prospects are likely to buy if you have moral authority upon them, moral authority means

you are trying to help them, its like a visit to the doctor.

How to Frame Them to Want to Buy

In the Dm closing script there will be a few questions we ask them before we send them the

anti vsl.

There are 2 types of Dms : Direct community dms and lead magnet dms.

Direct community dms are more interested than the latter, but we still need to ask questions

to gain frame. That’s because interest is not binary its continuum: it’s not: Are they

interested?

Its: How interested are they?

That’s why some prospects are more inclined to close than others

Prospect 1: Extreme pain + strong desires= high interest → easy close

Prospect 2: Light pain+ Blurry desire= low interest → hard close

STEP 3: ANTI VSL

The fuction of a sales letter is to communicate an a offer…where the offer is the perfect

solution from their current situation to their desired situation.

Good copy is relatable and it resonates

Relatable means its empathetic and connects with the audience.

Resonates means: Agreeing with something.

The copy should relate to their current and desired situation.

Make them an irresistible offer= solution resonance

Once you’ve pushed them into the buying pocket by relating to their situation, communicate

a solution that resonates.

Dream outcome X Perceived likelihood of achievement

Time delay x effort and sacrifice =value

Dream outcome eg; make $10k a month

Perceived likelihood of achievement eg: case studies of people who have done it
Time delay= 3 months

Effort and sacrifice = what they have to do to achieve it.and guarantee

Improving your copy to make the message more relatable, while communicating an offer that

strongly resonates with the audience. Make the copy as short as possible without losing

effectiveness.

STEP 4 DM Closing

Helping the prospect make a decision to buy the perfect solution.

After watching the vsl the prospect should be ready to buy.

Now you need to use your closing question to wrap them up in emotions to help them make

their decisions.

The response to these questions should be extremely long and motivated. if you’re getting

good responses majority of the time, your vsl is working.

The only objective you should get after down selling is that they really want to buy but they

simply cannot afford it.

If you get any other objections, that means your anti vsl needs work.

5Tips To get Good data

1) Ask the prospects that stopped responding after the vsl why they stopped

responding after the vsl

2) Ask prospects that responded to the vsl, but stopped responding after the

payment link why they did so

3) Ask people who bought your stuff why they did it

4) Ask people who bought your stuff what you could add that would make

them want to pay more.

5) Ask people who bought your stuff what you could improve overally.