1. In mobile marketing, the full form of LBS is __________.

a. Lead-based service
b. Location-based service
c. List-based service
d. None of the above
2. Which of the following factors leads to a Successful PPC Advertisement?
a. Quality Score
b. Selecting Relevant Keywords
c. All of the above
d. Improved Landing Page Quality
3. In the email campaign, __________ delivers the advertisements into the group of
targeted customers.
a. Indirect email marketing
b. Direct email marketing
c. Spamming
d. Spoofing
4. The main advantage of online advertisement is __________.
a. Trackable
b. All of the above
c. Low-cost promotional strategy
d. Online advertising is promotional as well as informational
5. What is the correct abbreviation of SERP?
a. Search Estimate Result Page
b. System Engine Random Page
c. Search Engine Result Page
d. System Estimate Random Page
6. Google Analytics can never recognize returning users on mobile apps.
a. True
b. False
c. Not defined
d. Can be true or false
7. Which of the following is the most common delivery channel in terms of mobile
marketing?
a. Search engine marketing
b. Graphic
c. Text
d. Voice call
8. Which of the following formulas is used by Pay-per-click?
a. Advertising cost ($) / Ads clicked (#)
b. Ads clicked (#) / Advertising cost ($)
c. Advertising cost ($) + Ads clicked (#)
d. Ads clicked (#) * Advertising cost ($)
9. Which of the following is incorrect about digital marketing?
a. Digital marketing cannot be done offline.

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 b. In general, digital marketing can be understood as online marketing, web marketing,
and e-mail marketing.
c. Digital marketing can only be done offline
d. Digital marketing requires electronic devices for promoting goods and services.
10. What is meant by Impression Share?
a. The percentage of times your ad was displayed when it was eligible to be displayed.
b. The percentage of impressions you lost due to a low ad rank.
c. The percentage of times your ad was displayed divided by all possible impressions for
that search term.
d. The percentage of times your ad was displayed higher than your primary competitor.
11. Which of the following is incorrect?
a. Both (a) and (b) are true
b. You should compare the value of Content Marketing with that of other marketing
strategies carried out by competitors.
c. Both (a) and (b) are false
d. If you know about your target audience's intent, you can easily focus on creating
valuable content.
12. __________ plays a vital role in persuading the open rates.
a. None of the above
b. Word choice
c. Industry
d. Personalization
13. In what ways can you beat your customer's expectations?
a. By providing unique services to your customer
b. By getting appropriate and relevant reviews from your customers on your website
c. By providing great deals in terms of discounts to your customer
d. By making your product more appealing
14. The affinity audience can be defined as __________.
a. A user showing a continuous interest in the matter
b. A user similar to that of your remarketing list
c. A marketing user who is willing to make a purchase
d. A user similar to that of your customer list
15. What is considered while creating a front page of the website or homepage?
a. None of the above
b. Logos portraying the number of awards won by the web designer
c. References of other websites
d. A brief elaboration about the company
16. Which of the following option will correctly give the success rate of the latest
Facebook post?
a. Likes and Impressions
b. Reach and engagement
c. Impressions and click-through
d. Click-through and pageviews

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17. Which of the following factors are responsible for leaving an impact on the Google
PageRank?
a. A total number of inbound links to a website's page.
b. The number of outbound links on the page that contains the inbound link to a page of
a website.
c. The text depicting inbound links to a page of a website.
d. The subject matter of the site providing the inbound link to a page of a website.
18. Which of the following is correct:
a. A/B testing is a methodology for comparing three versions of a webpage or app
against each other to determine which one performs better.
b. A/B testing is a methodology for comparing two versions of a webpage or app against
each other to determine which one performs better.
c. A/B testing is a methodology for including two versions of a webpage or app against
each other to determine which one performs better.
d. None of the above
19. What is the need to analyze digital analytics?
a. For making better decisions related to the business
b. To define genuine customers for your business
c. For appealing more users to drive more traffic
d. For generating higher revenue from the website
20. In which case the conversion rate optimization results in diminishing returns?
a. In 5 years
b. When you don't notice any dramatic increase in results
c. Never
d. When the conversion rate is 30%