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TIFFANY UMAN

HOW TO NAIL
YOUR NEXT
INTERVIEW.

HOW TO SKYROCKET HOW TO BUILD QUALITY HOW TO MASTER

YOUR INTERVIEW RAPPORT WITH THE COMMUNICATION &
CONFIDENCE. INTERVIEWER. LAND MORE OFFERS.
About me.
Career Strategy Coach & Workplace Expert
Former Senior Director at L‘Oreal
LinkedIn Learning Instructor with 850,000+ learners
Forbes Coaches Council

I've been where you are, for real.

Looking back on my 13 years in corporate, there's so much
that school never prepares you for to succeed. I made a lot of
mistakes along the way and fell into key blind spots that I can
help you avoid. I felt stuck, frustrated, overworked and lacked
confidence in myself.

That's when it hit me. You have to take full control of your own
career because no one else will do it for you. I developed
proven best practices allowing me to achieve 7 promotions in
under 10 years, become Head of Marketing on multi-million
dollar brands and coached my teams to grow rapidly in their
own career paths.

Today, my mission is to empower high-achievers from around

the world to become the top 1%. Skip the guesswork,
struggles and lost time of figuring it out for yourself.
Let's make it happen for you!

How I help skyrocket your

career success.
Through intentional, strategic and proactive
action, you'll learn how to become the top 1% and
quantum leap your confidence, growth & income.

Inevitable Success group mentorship program.

Career Success Fast Track™ coaching program.

1:1 VIP & executive coaching packages.

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How to nail
your interview.

are
you let's go

ready?

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3C's
My interview best
practices framework.

CONFIDENCE
How thorough preparation, showcasing
your value, and mastering your
experience leads to optimal outcomes.

CONNECTION
How timely research, rapport building,
and sharing of values strengthens the
bond with the interviewer.

COMMUNICATION
How articulating yourself clearly, keeping
notes, perfecting non-verbal and verbal
communication, and follow-ups make
all the difference.

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Confidence.
Prepare thoroughly prior to
the interview.

Anticipate the questions you will likely be Rehearse your answers out loud. You
asked. Reviewing online forums or may have found yourself rehearsing in
platforms that give you insight into this, your head, but I must emphasize the
as well as being very in tune with the job importance of practicing out loud. This
description details will help you better will help you be extra ready for the live
envision the types of questions that will setting and ensure that you don’t fumble
be thrown your way. or trip up on your words when the
moment of truth arrives. It will also allow
for a smooth delivery that's well received
vs. being too long- winded, so you can be
most confident during the interview.
Prepare your answers proactively. This
will ensure you can keep your answers
concise, direct and impactful without
including unnecessary details that will
make it difficult for your interviewer to
follow. You never want to overshare in
the interview, but rather showcase the
value and proof points you bring forward
that meets the needs of this role.

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Confidence.
Know your value.

Have conviction to make it clear what Reinforce your differentiating qualities

you will bring to the role in question. This and strengths that line up with the
is not the moment to let self-doubt or qualifications of the role, while
limiting beliefs take over. If ever you're emphasizing your transversal skills that
unsure of what your value is, ask for can be leveraged. This is particularly
feedback (i.e. ask previous colleagues or important if you're interviewing for a
schoolmates what they viewed as your role in a new function or industry.
most notable traits, strengths and
achievements so you can have a better
picture of how this translates to your
personal brand).

Ensure you bring forward concrete proof

points on how you delivered value in past
roles or experiences, and tie it back to
how you'll be able to drive that same
impact for this company if they hire you.
For example, if the role requires you to
have strong analytical skills, draw
reference to previous experiences that
demonstrated this so they can see that
you already have this skill well
established. Leverage story-telling as
much as possible to make your answers
more memorable as well.

tiffanyuman.com
Confidence.
Be the master of your own
experience.

Focus on what you do have instead of Showcase your extracurricular

what you don't. It's so important to truly achievements, philanthropic work or
own the experiences you've gained up to volunteering projects that line up well
now and apply that to this role. Don't let with their corporate values. This is a
the fact that you have lesser years of great way of highlighting your fit for the
professional experience or haven't done company culture and allows the
this exact type of work before hold you interviewer(s) to understand easily how
back or make you feel less qualified. you would integrate seamlessly into the
Everyone starts somewhere and you organization, optimizing your initial
likely have more transversal skills from learning curve.
your prior experiences than you realize.
Remember, no one knows you better
than you know yourself. The interviewer
Demonstrate what you've accomplished
is not out to get you, and they don't want
in the experience you have gained. In
you to bomb the interview, otherwise
addition to professional experiences, you
they wouldn't waste their time. They
can leverage part-time work and
genuinely want to learn more about you,
academic experiences so long as they
your skills and track record to assess
link back to the requirements of the role
your fit for the role. Allow them to see
in question.
that in you.

tiffanyuman.com
Connection.
Research prior to the
interview.

Make sure you are researching the Take it a step further by seeing if your
company in detail. This could include interviewer has had any notable public
things like reviewing their website, latest features that you can draw reference to
news articles they've been featured in, (i.e. blogs, interviews, presence at your
social media (i.e. LinkedIn company career fair...). This will showcase your
page), their latest focuses/current level of commitment and attention to
priorities, corporate values, financial detail.
reports, employee dynamics/feedback,
major launches, etc. This is key to help
you be in tune with their culture and
allow you to raise relevant examples
within your interview. For example, if
you're interviewing for a major CPG
company, be well aware of their brand
portfolio, latest campaigns, e-commerce
websites, social media activity, and so on.

Learn about your interviewer's

background and career path whether
through the company website or
LinkedIn. It will allow you to find
commonalities (i.e. where they studied,
their interests,...) where you can then
draw stronger personal connections and
allow for seamless bonding during the
interview.

tiffanyuman.com
Connection.
Build rapport during the
interview.

Come prepared to the interview with Take advantage to ask questions in

strategic questions ready that you can general. You never want to pass up the
ask your interviewer(s) to help them opportunity to do this, especially if the
envision you long-term in the company. interviewer is outright asking if you have
This is what most professionals don't do any. For them, it's not just about letting
effectively and it's a golden opportunity you ask something, but it's more for
to create a natural and smooth dynamic them to evaluate what kinds of questions
during the interview. I've prepared a you have. They will often use this as a
BONUS section below with my top gauge to see your viewpoint, critical
strategic questions you can have in your thinking and engagement to the role.
arsenal to truly wow your interviewer(s). Don't ask questions that are obvious and
can be easily researched on Google.
Also, be confident to ask questions
throughout the interview and not just at
the end as this helps the dynamic and
conversational dialogue throughout.
Remember, every moment counts so
never say "no, I'm good" if asked if you
have questions for them.

tiffanyuman.com
Connection.
Emphasize shared values.

Reinforce your personal values and how Take it a step further by reviewing their
they match up to those of the corporate corporate initiatives ahead of time which
culture. This will help re-affirm to your will give you a solid idea of their
interviewer(s) that you are the right fit philanthropic focuses. You can then
for the role and will facilitate your bring this up during the interview and
integration if hired. For example, if one of express how and why this connects with
the company's core values is being you given your personal values. Let them
entrepreneurial, use the interview as a see that you're not just interested in the
platform to showcase your experiences role in question, but truly in their mission
where you've built, created or and what they support both in and
established new processes, projects or outside of the business.
initiatives from the ground up. The more
you can tie your concrete passions,
accomplishments, and values with what
the company is looking for, you will make
it much clearer that you are the answer
to their job requirements.

tiffanyuman.com
Communication.
Articulate yourself clearly.

Ensure you don't get lost in irrelevant Vary your intonation while demonstrating
details. You absolutely want to avoid excitement and enthusiasm in your
sharing experiences that have little to do delivery of speech. If you don't sound
with the role and will distract your motivated by your past
interviewer. This is also not the time to accomplishments, core strengths and
simply rehash your resume. You need to value you bring forward, how can you
take it further and give more context to expect your interviewer(s) to feel that?
your experiences and most importantly, Control your narrative and exude the
your prior accomplishments that energy that you want them to feel about
demonstrate you can deliver in this role you.
as well. Remember, effective story-
telling here will set you apart.

Make sure every sentence and statement

you share is value packed. Please don't
share your whole life story. Be selective
and thoughtful. By also preparing your
answers ahead of time as recommended
in the confidence section above, it will
facilitate this point even more.

tiffanyuman.com
Communication.
Keep relevant notes handy.

Interviewing within a virtual setting certainly Be conscious of how you're taking notes
has its perks, and this is one of them! You during the interview, especially in virtual
can easily keep a word document or digital settings where the interviewer cannot
note pad on your laptop/desktop alongside necessarily see what you're doing below
the virtual interview. The purpose of doing the screen. You want to ensure to do
this is to have reminders for your key your best to jot down the notes while
answers or points you want to reinforce as keeping as much eye contact as possible.
you speak. This will also help you remain This may take some practice.
composed and keep your nerves in check.
If it's an in-person interview, you can also
have notes to reference but make sure
you don't look down too much.

Structure your notes in a logical way. This

ensures you can easily go to the section
you need during the interview without
fumbling or making it obvious that you're
reading off something. A pro tip here is
to simply put bullet points down instead
of full sentences so you can give yourself
liberties to sound natural in the actual
delivery of your message.

tiffanyuman.com
Communication.
Be hyper aware of non-verbal
communication.

Ensure you're maintaining a highly Own your space by sitting tall to show
professional demeanour, especially if it's authority and power and lean forward
on screen and they cannot see all of you. slightly when you want to emphasize a
For example, keeping good posture, point. Keep your arms open and plant
staying in control of your facial your feet firmly on the ground as it will
expressions, dressing the part, help you gesture more naturally. Nod
maintaining strong eye contact (i.e. look your head to acknowledge you're
at the webcam if it's a virtual setting) and following along. Resist touching your hair
smiling at the right moments. Also, pay or face as this can become very
close attention to your interviewer's distracting and make you appear
body language (i.e. do they look bored, insecure. Count with your fingers to
are they nodding along to you...) and make your points, which also signals to
course correct if needed. the interviewer that you're not finished.

Conduct a screen test 15 minutes prior to

a virtual interview to assess how your
hair, complexion and voice come
together. If it's an in-person interview,
arrive 15 minutes early to give yourself a
chance to freshen up in the restroom and
be well composed for once it starts.

tiffanyuman.com
Communication.
Follow-up post interview.

Keep yourself top of mind following the Bring a WOW factor! Instead of a simple
interview - this is key! This can be done emailed thank you note, you can even do
by sending a simple note to the a personalized 1-minute thank you video.
interviewer(s) in which you thank them I can promise you this is a rareity and can
again for their time. BONUS TIP: Use this immediately help you surge to the top of
thank you note as a last opportunity to their mind thanks to this alone. This will
reiterate again your excitement and fit show them that if you're willing to go to
for the role. You can even reference back these kinds of efforts for a thank you
to something they shared in the interview note, imagine what kind of effort you'll
and incorporate that into the note as it bring if they actually hire you!
demonstrates your attention to detail. Be
sure to get their email address prior to
finishing the interview, if you don't
already have it, so you can send them the
note within 24 hours of the interview. You
don't want to wait longer than that. If the
interview is on a Friday, send the note
that same day.

tiffanyuman.com
Bonus tips.
BE YOURSELF
Remember, an interview is simply a
conversation, not an interrogation. Don't
overthink it or psych yourself out. Be natural,
be prepared and most importantly, be you!

TIMING
Don't leave it until the last minute to prepare.
The more time you can give yourself to prep
prior to the interview, the better your chances
for success once during it.

EMOTIONS
If you feel intimidated or nervous, especially if
you end up interviewing with senior leaders,
keep in mind that they were once in your
shoes and didn't get there overnight.

KEEP CALM
Techniques to ease your nerves: Prior to the
interview, practice deep breathing and the
superhero power pose which both fuel a
calming, positive physiological effect.

VISUALIZATION
Leverage the power of visualization. Prior to
the interview, visualize how you see it going
and the next steps. This willl help you manifest
the reality you want to see for yourself.

tiffanyuman.com
Bonus worksheet.
How to frame your accomplishments.

ROLE REQUIREMENTS HOW I'VE DELIVERED ON

& RESPONSIBILITES THAT IN THE PAST

(Pro tip: Review job description with a fine-tooth (Pro tip: Include quantitative results as much as
comb to not miss anything crucial to jot down here. possible to reinforce what you did, how you achieved
Then, cross-reference this in the right-hand column it and the impact you created. Integrate their
to ensure you have several relevant examples.) keywords in your verbiage too.)

• •

• •

• •

• •

• •

• •

• •

• •

• •

tiffanyuman.com
Bonus worksheet.
How to reinforce that you're the "right fit".

COMPANY VALUES / CORE HOW THESE LINE UP TO MY VALUES,

COMPETENCIES. PASSIONS OR CAREER GOALS.

(Pro tip: This may come in the job description but (Pro tip: Include concrete examples for each company
more likely on their website, articles, LinkedIn value to showcase how these matter to you personally
company page, about us, online forums, etc.) and professionally in your prior roles)

• •

• •

• •

• •

• •

• •

• •

• •

• •

tiffanyuman.com
 How to handle these common
interview questions.

"CAN YOU TELL ME ABOUT YOURSELF?"

This is not the time to tell the interviewer your whole life story and personal details.
What they really want to know is "tell me why you're the right fit for this role?".

If asked this question, be sure to share only relevant experiences and

accomplishments that reiterate how you deliver on the exact needs of the role and
fit well within the company's culture, values and competencies.

Make sure to integrate your core areas of expertise, years in a certain field, what
you're most known for and some concrete wins that bring it all together.

tiffanyuman.com
"WHAT ARE YOUR WEAKNESSES?"

This question tends to stump many people because you don't want to be too
honest in a way that it will work against you, but you also don't want to be generic.

The best way to handle this is to say something that you're working to improve.
Use this as an opportunity to show the interviewer what that is, how you're
improving it and some results you're seeing through this change already.

This will show your level of self-awareness and that you're able to learn and grow.

"WHY DO YOU WANT TO WORK HERE?"

This is your moment to explain what it is about the company and role
that are perfectly in line with your skills, strengths, values or passions.

Share a major concrete win you've had in a past experience and draw a
parallel with how you look forward to doing that for them too. The key is to go
beyond just the role itself and emphasize your alignment with what they stand for.

tiffanyuman.com
 Key questions to ask as a
candidate.
What are the top 3 leadership traits found Knowing the company's mission is [fill in the
in your most successful Directors/leaders? blank], what internal capabilities are you
working to build further to help get there?
Can you give me some examples as to how
[fill in one of their core value - i.e. What would make the difference in this role
entrepreneurship, innovation, etc.] is between meeting your expectations vs.
demonstrated on a regular basis? exceeding your expectations?

How do you think the company culture What is the biggest challenge you foresee
might evolve over the next 3-5 years? the person in this role facing over the next
year?
What does your employee engagement
training / program look like? What does the growth trajectory look like for
this role? And what is the typical timeline for
How does [fill in company name] actively that progression?
champion diversity and inclusion?
What are the next steps I can expect in this
What key performance indicators are most interview process / following today's
used to measure success in this role? interview?

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Free Online Course.
LinkedIn Learning Nano-Course "Nano Tips
for Answering Common Interview Questions".

Course details
6m 2s • General • Release: 3/10/2023
4.6 (76)

Welcome to our Nano Tips series, where LinkedIn

Learning creators deliver impactful lessons in literally
seconds. In this installment, discover strategies for
answering common interview questions more
effectively and authentically to help you land a new
role or change your career. Follow along with expert
advice from career strategy coach, former Fortune
500 senior director, author, and global speaker,
Tiffany Uman.

Unlock the secret methods of a successful interviewee

to find out what sets them apart. Learn how to harness
your weaknesses as a source of power, explain gaps
and resignations, avoid common mistakes, and calm
your nerves. Along the way, Tiffany also gives you
pointers on tackling notoriously difficult questions that
probe your skills and capacities as a problem solver on
the spot. By the end of this course, you’ll be ready to
start answering—and asking—your next interview
questions like a pro, so you land more job offers with
ease and confidence.

Watch now & join

850,000+ learners

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awesome
stories.

yours is next
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Join the 1%.
Serving hundreds of clients and a
diverse community of professionals
from global organizations across
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from 20+ countries and counting.

DREAM JOB LANDED • 47% SALARY INCREASE.

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READ MORE
SUCCESS STORIES

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Extraordinary
client results.

$3m+ in salary raises secured

for my clients.

10x-60x ROI that my clients

consistently experience
from my programs.

2-3x increase in the rate of

promotions.

30+
functions and industries
supported through my
programs to set you up
for the most success.

100% client satisfaction and

life-changing results.

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Love what you saw?
Here's an exclusive offer just for you.

FREE career strategy

assessment call!
Book your session today with my
team so we can get to know you
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