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Planning and Decision Making

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Tahzib Rahman
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19 views

Planning and Decision Making

Uploaded by

Tahzib Rahman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Planning & Decision Making

Planning involves figuring out the best way to set and achieve an organization’s objectives.
Decision-making, which entails selecting a course of action from various alternatives, is a key
part of the planning process. By planning and making decisions in advance, managers create a
guide for future tasks, which helps maintain management efficiency. In other words, knowing the
organization's goals and strategies allows managers to use their time and resources more
effectively.

UBL is implementing some ambitious goals that are gaining them international recognition. We
concentrated on some distinct planning sectors in the planning sector, they are-

 Vision & Goals

Approximately 2 billion people are impacted by Unilever products on a daily basis. This can be
through their enjoyment of a delicious meal, a pleasant cup of tea, or a healthy snack, or it can be
by maintaining their homes clean and fresh. We have discussed Unilever's website and attempted
to analyze its goals and vision, which are simplified there. According to our research, Unilever is
prioritizing sustainable growth over profit, reducing environmental pollution during the
production of goods and products, enhancing positive social impact, minimizing direct
environmental impact, and enhancing community health, opportunities, and nutrition while also
attempting to penetrate recently emerging markets.

Unilever has set ambitious sustainability goals, reflecting its commitment to tackling global
challenges related to climate change, nature preservation, plastic pollution, and livelihoods.
These goals shape the company’s planning and decision-making process. Here’s an analysis of
their goals and the structured process Unilever follows:

 Unilever's Sustainability Goals:

 Climate: Achieving net-zero emissions across its value chain by 2039, reducing
operational GHG emissions by 100% by 2030, and reducing Scope 3 emissions.
 Nature: Building resilient and regenerative ecosystems by implementing sustainable
practices on agricultural land and protecting natural ecosystems.
 Plastics: Ending plastic pollution by reducing virgin plastic use by 30% by 2026, and
ensuring all plastic packaging is recyclable or reusable by 2030.
 Livelihoods: Improving livelihoods by helping smallholder farmers, promoting fair
wages, and supporting SMEs in their value chain.

 Unilever's Planning and Decision-Making Process:

 Goal Setting
Unilever’s goals are established based on long-term environmental and social responsibility. For
example, their climate goal of net-zero emissions by 2039 sets a clear target for operations and
product life cycles. These goals serve as the foundation for planning and align with their overall
vision of sustainable growth.

 Environmental Scanning and Analysis


Unilever conducts in-depth analysis of market trends, regulatory requirements, and
environmental conditions. They use tools like SWOT and PESTEL analysis to understand
external factors such as climate change and consumer demand for sustainable products. This
information is crucial in guiding strategic decisions.

 Identifying and Evaluating Alternatives


Once Unilever’s goals are clear, they explore various strategic options. For their plastics goal,
alternatives include reducing virgin plastic use, increasing recycled content, or exploring
biodegradable materials. These alternatives are evaluated based on cost-effectiveness, scalability,
and alignment with sustainability targets.

 Implementation and Resource Allocation


After selecting the best strategies, Unilever allocates resources to support execution. For
example, their €1 billion Climate & Nature Fund helps finance initiatives that support their
environmental goals. At this stage, they ensure all teams are aligned with their sustainability
targets, integrating them into business operations.

 Monitoring and KPI Tracking


Unilever closely monitors progress using Key Performance Indicators (KPIs) such as emissions
reductions, plastic use, and livelihoods impact. For instance, they aim to use 25% recycled
plastic in packaging by 2025 and evaluate their success through periodic reviews.

 Continuous Improvement
Unilever reviews its processes regularly to adjust strategies based on feedback and market
conditions. This iterative approach ensures they remain on track to meet their long-term
sustainability goals.

Through this planning and decision-making process, Unilever systematically works towards its
sustainability vision, balancing business growth with environmental responsibility.

 Priorities and Principles

Unilever is dedicated to promoting sustainability and giving customers everywhere the products
they need to feel good about themselves, look good, and live longer. The campaigns for this
brand are built around five main principles. Examine some instances of how various brands are
adhering to these guidelines.

 A Better Future for Children


 A Healthier Future
 A More Confident Future
 A Better Future for the Planet
 A Better Future for Farming & Farmers

These are some global priorities and tenets. At the moment, a few of them are being executed in
Bangladesh. In this case, our findings are as follows: creating small events in schools,
participating in various international days like "Global Hand Washing Day" to raise awareness
among children, raising money for underprivileged children, and producing products like Close
Up that help people become more aware of their dental health.

 Portfolio Matrix Analysis

Now different kind of products Portfolio Matrix Analysis from UBL is presented.

The products of different stage are-

 Star Products: High Growth Rate and High Market Share


 Sunsilk
 Wheel
 Lux
 Fair & Lovely

 Cash Cow Products: Low Growth Rate and High Market Share
 Surf Excel
 Lipton Taaza
 Lifebuoy
 Question Marks Product: High Growth Rate and Low Market Share
 Wheel Rain Power White
 Rexona
 Dove
 Ponds

 Dog Products: Low Growth Rate and Low Market Share


 Lifebuoy Shampoo
 Vaseline

Analysis: Although they are in a strong position, Sunsilk, Wheel, Fair & Lovely, and Lux must
continue to grow and appeal to consumers. Investment is required for products like Surf Excel,
Lipton Taaza, and Lifebuoy since they have a good market share but slow growth. Wheeling As
a result of their low share price and rapid expansion, Rain Power White, Dove, Rexona, and
Ponds require attention and adjustment. The Bangladeshi market presents significant challenges
for Lifebuoy Shampoo and Vaseline, as evidenced by their low market share and slow growth.
Should they fail to survive, the manufacture of these products should be halted before suffering a
significant loss. They require significant marketing and product promotion.

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