Generative AI

2024 Report

Created in partnership with:

2024 Generative AI Report +

Contents
3 Introduction Why did we create this 46 Section 10. What impact do you
report? think generative AI tools are having
on society?
10 Section 1. Do you use generative AI
tools? 48 Section 11. What advancements or
improvements would you like to see in
14 Section 2. Why did you decide to start generative AI tools?
using generative AI?
50 Section 12. How do you envision
16 Section 3. What is the primary reason the role of generative AI evolving in
you use generative AI tools? your industry?

20 Section 4. How do you primarily 52 Section 13. Have you participated in

integrate generative AI tools into your training to enhance your skills with
workflow? generative AI tools?

25 Section 5. Have you encountered 54 Section 14. Are you part of any
challenges integrating these tools into communities related to generative AI?
your existing systems or workflows?
61 Section 15. How much would you
27 Section 6. Do you currently use say your generative AI tool of choice
multiple generative AI tools in your job? has impacted your productivity and
efficiency?
29 Section 7. Why did you switch your
primary generative AI tool? 64 Section 16. Trust and quality

40 Section 8. Main generative AI tool of 67 Section 17. Non-users of generative

choice, benefits, and challenges AI tools

42 Section 9. How do you address ethical 73 Section 18. 2025 generative AI insights
considerations and potential biases
with generative AI tools? 77 Conclusion
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2024 Generative AI Report +

Technologies that can change the entire world and not just the industry it’s rooted in come in

Foreword waves.

In the early 80’s, it was the PC revolution that brought enterprise level computing into the hands of
consumers. In the mid-90s it was the internet and, in particular, the World Wide Web, making ease
of data accessibility on a global scale a reality. In the mid-2000s, the ability of smartphones and
wireless networks to take that data and the associated services, and make it ubiquitous no matter
where you are, made information mobility a reality.

Now, in the early 2020s. We are seeing the rise of a technology that may eclipse all of the above. The
impact of AI and, in particular, Generative AI (GenAI) cannot be underestimated. The uses of it in
creative fields, computing research and development, life sciences and healthcare, manufacturing,
financial analysis and more are a glimpse into the potential impact that this technology can have
on the human condition. Because of the breadth of usage across all industries and personal use,
GenAI has the potential to be the largest societal transforming technology up to this point in the
current decade.

Most organizations have just started adopting some AI practices and MLOps, with the introduction
of GenAI with its rapid fast pace evolution they are now required to upgrade those skills and
understand how these new LLMOps environments should be designed and to what value as well as
what is the best ROI on those GenAI investments.

WEKA, in conjunction with the AI Accelerator Institute, has sponsored this report to help answer some
of these key questions around GenAI. This report also compares results to last year’s report, so we
can see the rapid changes that have happened over the past year, and provide a directional lens
into the Who/What/How of GenAI usage and where it’s heading. With that, we invite you to read on
and glean insights to help you understand how GenAI is being used today, and where it might head
tomorrow.

Shimon Ben-David
CTO, WEKA

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2024 Generative AI Report +

WEKA believe modern data-driven organizations shouldn’t have to choose between speed,

About the simplicity, scale, or sustainability when storing, managing, processing, and analyzing their data.
In the cloud and AI era, these should be foundational elements in every data environment – not

sponsor points of compromise.

The WEKA®️ Data Platform was purpose-built to seamlessly and sustainably deliver speed, simplicity,
and scale that meets the needs of modern enterprises and research organizations without
compromise. Its advanced, software-defined architecture supports next-generation workloads in
virtually any location with cloud simplicity and on-premises performance.

Mind-bending speed. Seductive simplicity. Infinite scalability. Effortless sustainability. The WEKA®️
Data Platform transforms stagnant data storage silos into dynamic data pipelines that can fuel
AI, ML, and HPC workloads and seamlessly spans edge, core, cloud, hybrid, and multicloud data
environments.

WEKA is powering a new era of sustainable data innovation in the world’s leading research
organizations and enterprises, helping them to innovate at the speed of science, create without
limits, and turn ideas into outcomes.

Head over to weka.io to

find out more.

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2024 Generative AI Report +

I am delighted to present our second edition of the Generative AI report. Our mission at AI

Foreword Accelerator Institute (AIAI) continues to be to provide expert insights and promote a deeper
understanding of artificial intelligence within the community.

This year’s report has been enriched by distinguishing between practitioners and end users, along
with integrating new questions to reflect our commitment to capturing the evolving landscape of
generative AI as it increasingly permeates various sectors.

We also delve deeper into understanding the impact of integrating generative AI tools into daily
workflows and their broader societal meanings. This allows us to offer a comprehensive analysis
that can accommodate the industry’s growing complexities.

The insights presented in this report are the culmination of rigorous research and collaboration with
leading experts in the field whose contributions are deeply valued.

We would also like to extend our heartfelt thanks to our sponsor, WEKA, whose generous support has
made this comprehensive analysis possible. We deeply appreciate their commitment to advancing
AI research and development.

AIAI looks forward to fostering these collaborations and supporting the AI community as we
navigate the promising yet complex landscape of generative AI together in the coming years.

Jordan Dunne
Founder, AI Accelerator Institute

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Last year, we launched our first Generative AI report with a variety of insights from experts in

Why did we the industry. This year is no different. Here, you’ll find data and detailed information about the
generative AI landscape and how both practitioners and end users are utilizing and viewing the

create this technology.

With the number of generative AI tool users expected to exceed 700 million by 2030, as well as the

report? rapidly evolving technology landscape, knowing what’s driving this adoption and what’s hindering it
has never been more relevant.

In this report, we explore the generative AI applications that businesses are prioritizing and analyze
the evolving market dynamics that are influencing these developments.

To provide a thorough perspective, this year, we split the data between practitioners, end users, and

How we non-users of generative AI tools, surveying AIAI’s global community.

collected
Our respondents ranged from experienced AI users to those new to the field, offering diverse
experiences and perspectives. This strategy has equipped us with a detailed understanding of the
current market attitude towards generative AI and its expected future direction.

the data

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Adoption and usage Tool efficiency and pipeline. The majority

Key findings Speed optimization. Both practitioners (48.4%)

(58.3%) cited the efficiency of the pipeline
tool as the key factor affecting their data
and end users (56.4%) primarily adopt generative
workflows, with data analysis identified as the
AI to speed up work.
If you only have a bit of time to least responsive area (28.6%).
spare, here are some of the key Text applications. Text applications remain
Responsiveness. The majority of practitioners
findings of our Generative AI the main use behind respondents’ adoption of
(71.4%) and end users (75%) indicated that
2024 report: generative AI tools for practitioners (42.4%) and
responsiveness of generative AI tools is not an
end users (60.3%).
issue.
Multiple tool usage. Most practitioners (83.1%) and
Perceptions and future outlook
end users (71.8%) use several generative AI tools.
Positive societal impact. Most practitioners
Specific projects. Practitioners report a higher
(52.5%) and end users (47.5%) believe
tendency (30.5%) to use generative AI for specific
generative AI tools are having a mostly
projects or tasks compared to end users (20.5%).
positive impact on society.
Performance and challenges
Essential role in industry. The majority of
Integration and model accuracy. Practitioners practitioners (64.9%) and end users (50.2%)
ranked more accurate models and better see generative AI becoming essential in most
integration capabilities (33.9%) as equally operations in their industries.
important, emphasizing the need for
Quality over efficiency. Practitioners (32.2%)
advancements in these areas.
and end users (27.3%) agree that quality
System challenges. Practitioners reported a is now more important than efficiency for
higher incidence of challenges (67.8%) than end generative AI tools.
users (56.4%) when integrating AI into existing
Future adoption willingness. 100% of non-
systems or workflows.
users expressed willingness to try generative AI
tools in the future.

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By region
Who took North America Europe

part?
33.6%
33.6%

12.1%
2.9%

5%

Central America
Asia
2.9%
4.2%

Africa
South America Australasia

The plurality of participants are from North America (39.3%), which can point to a strong
investment in AI research and development alongside an advanced technological
landscape.

Following closely in second, Europe represents 33.6% of respondents, likely supported by its
strong academic presence in AI, favorable government policies, and funding mechanisms.

Asia saw a decrease in engagement with generative AI, dropping to 12.1% from last year’s
value of 24.1%, which can be attributed to software development needs, for example.

Unlike last year, we’ve seen representation from Central America at 2.9%; although having
a low adoption rate, it’s great to see generative AI growing in other regions. 8
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By industry
Who took
part? Banking/Finance 7.6%

Computer hardware 1.4%

Computer software 29.8%

Cybersecurity 5.7%

Education 13.6%

Food industry 1.4%

Healthcare 7.1%

Manufacturing 2.1%

Retail 7.1%

Telecommunications 2.1%

Transportation 0.7%

Sport 0.7%

Other 20.7%

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The computer software industry shows the highest adoption rate at 29.8%, which is not

Who took surprising given its direct link to technology development and innovation. The sector’s
significant engagement reflects its vital role in developing and applying AI tools.

part? The second most prevalent industry, education, with a 13.6% participation rate, points to a
growing interest in leveraging AI for educational purposes, such as personalized learning,
automated grading, and content creation.

Both the banking/finance and healthcare sectors show moderate adoption rates at
7.6% and 7.1%, respectively. In healthcare, AI is increasingly used for diagnostics, patient
management, and research, while in finance, it’s applied in risk assessment, fraud
detection, and customer service.

Those who answered “other” added their industries:

• Tech Consulting & Professional Services • Animal health care

• Vistaprint • Innovation

• Recruiting • Urban Development

• IT Consulting • Construction

• Non-Profit • AI Consulting

• Agribusiness • Consumer Insights & UGC

• Consulting • Marketing

• Digital strategy consulting • Learning & Development

• Gaming

• Financial Management

• Professional services

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By main business function

Who took
part? Accounting 2.1%

Customer success 8.6%

Customer service 3.6%

Design 9.3%

Finance 5.7%

Management 19.3%

Marketing 16.4%

Production 5.7%

Research and development 17.9%

Sales 8.6%

Other 2.8%

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This year, we observed a more varied distribution in terms of business function.

Who took Management leads the way with 19.3%, potentially indicating a need for optimizing
operations and improving efficiency.

part? Research and development was a close second with 17.9%, perhaps due to its strong focus
on leveraging AI for strategic decision-making and innovation.

Marketing saw a slight 3.7% increase from last year, at 16.4%, pointing to marketing
departments utilizing AI for data-driven decision-making, customer segmentation, and
personalized content creation.

By number of employees

32.7%
26.4%

11.4%
7.6 % 8.6% 7.6 %
5.7%

1-10 11-20 21-50 51-100 101-250 251-500 500+

As you can see, the plurality of the companies that took part in this report have more than
500 employees (32.7%), which starkly contrasts last year’s results, in which companies
with 1-10 employees represented the plurality of respondents at 30.6%.

It’s interesting to note the switch in places of companies with 1-10 and more than 500
employees. This could mean that larger companies see more value in using AI to
streamline their operations.

Having a somewhat even spread of employee numbers per company gives us insights
into what companies of all sizes prioritize when using generative AI tools. 12
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By company revenue
Who took
part? 55.7%

22.1%

10.8%

2.6% 2.6% 3.6% 2.6%

<$50 $51-$100 $101-$200 $201-$300 $301-$400 $401-$500 >$500

million million million million million million million

When it comes to company revenue, the majority of respondents (55.7%) were located in
the band with less than $50 million, which is the same as last year (61.9%).

This could be due to smaller companies heavily leveraging AI technologies to gain

competitive advantages, enhance efficiencies, and offset limited resources. Smaller
businesses might also find AI tools beneficial for scaling operations and automating tasks.

The next most common band continues to be companies with a revenue of over $500
million (22.1%), as they likely have the resources to invest in more sophisticated AI
solutions that can be integrated across various departments

However, it’s great to see a diverse representation of company revenue, pointing to the
usefulness of generative AI beyond a potential cost-saving feature. 13
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By stage
Who took
part?
Early pre-product market fit 19.2%

Early post-product market fit 16.9%

Mid-growth with an established go-to-market team 23.1%

Late growth/scale-up 10.8%

Enterprise 30%

There’s been a substantial increase from 23.4% to 30% of companies at an enterprise level
compared to last year. This could reflect ongoing investments in AI to drive innovation and
enhance operational efficiencies on a large scale.

Adoption decreased from 25.3% last year to 19.2% this year in companies in the early pre-
product market fit level. This decline might suggest a decrease in the initial enthusiasm for
AI integration as businesses evaluate the tangible benefits of these tools.

Similarly, the number of companies in the late growth/scale-up level has decreased
from 17.8% last year to 10.8% this year. This represents a significant shift, which could
mean companies are temporarily reducing their focus on new AI initiatives to streamline
operations and maximize efficiency with existing technologies. 14
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Section 1.
Do you use
generative AI tools?

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Do you use generative AI tools? Are you a practitioner or end user of generative
AI tools?
Totality of respondents who use generative AI tools:

Practitioner - 44.3%
2023 - 88.2%

End user - 55.7%

2024 - 95.7%

The data showed that 55.7% of respondents identify as end users,

*Note: As we distinguished between end users and practitioners while 44.3% consider themselves practitioners. This could mean
for 2024, we calculated an average value for comparison with last generative AI tools are reaching a broader audience beyond those
year’s results. who develop or directly implement the technologies.

Percentage of practitioners and end users who use generative AI This higher proportion of end users could drive developers and
tools: companies to create more user-friendly AI tools catering to
non-experts, including enhancements in user interfaces, better
documentation, and even better customer support to ensure ease
Practitioner - 95.2% of use and accessibility.

End users - 96.2% Having a large pool of end users is valuable for feedback on
common challenges, needs, and usage patterns. This can
help the ongoing development of AI tools and lead to iterative
A significant majority of practitioners and end users reported using technological improvements.
generative AI tools, with 95.2% of practitioners and 96.2% of end
users indicating their usage, representing an increase from 2023
(88.2%).

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Section 2.
Why did you decide to
start using generative AI?

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Why did you decide to start using generative AI?

The main reason for adopting generative AI in 2023 was to speed

up work (48.2%). This year, it continues to be seen as just as vital
for practitioners (48.4%) and end users (56.4%), the latter of which
placed more importance on this factor.

Factors such as cost reduction, content creation for daily work, and
increased personalization also saw a general increase as deciding
factors, while curiosity about generative AI tools decreased.

2023 2024 (Practitioners) 2024 (End users)

To reduce costs 2.7% 8.1% 2.6%

To speed up work 48.2% 48.4% 56.4%

To create content for daily work 4.5% 8.1% 12.8%

To increase personalization 0.9% 0% 6.4%

To write software 5.5% 4.8% 2.6%

Out of curiosity 22.7% 12.9% 16.6%

Other 15.5% 17.7% 2.6%

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To reduce costs To speed up work

The adoption of generative AI in operations can significantly Generative AI technologies can speed up business processes,
reduce costs by automating routine and labor-intensive tasks that enabling faster decision-making and task completion. AI can
previously required human intervention. quickly process and analyze large volumes of data at speeds
beyond human capability. This is particularly useful in fields such
Examples of how generative AI can help reduce costs: as financial analysis, market research, and logistics.

Automating routine tasks to reduce labor costs Examples of how generative AI can help speed up work:

Streamlining data analysis to speed up decision-making Automating data entry and processing tasks

Enhancing efficiency in content generation Generating reports and documentation automatically

Optimizing supply chain management Accelerating design processes with automated drafting tools

Reducing downtime with predictive maintenance Enhancing decision-making with rapid data analysis

Minimizing errors in manual processes Streamlining customer service with AI-driven chatbots

Improving resource allocation Facilitating quicker content creation for marketing

Improving software development with code generation tools

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To increase personalization To write software

Using generative AI significantly improves the customization of AI-driven programming tools assist developers by suggesting
products, services, and marketing initiatives. Through customer code snippets, detecting bugs, and even writing code
data analysis, AI can customize suggestions, ads, and messages to autonomously. This can greatly accelerate the software
match individual preferences and behaviors, ultimately enhancing development process, reduce errors, and enhance code quality.
customer engagement and satisfaction.
Examples of how generative AI can help to write software:
Examples of how generative AI can help to increase
personalization: Generating code snippets based on developer inputs

Tailoring content recommendations based on user preferences Automating routine coding tasks to reduce manual effort

Customizing marketing messages for individual consumers Suggesting code corrections and optimizations

Personalizing learning paths in educational platforms Completing partial code structures automatically

Adapting user interfaces to individual usage patterns Providing real-time debugging assistance

Generating personalized emails and communication Generating unit tests for software testing

Creating custom product offerings based on customer data Enhancing documentation generation from source code

Enhancing customer service with personalized support

interactions
Out of curiosity

Numerous people and organizations have started delving

into generative AI out of curiosity about its capabilities and
potential impacts. This exploratory approach often ends in
innovative applications and a better understanding of how AI
can be incorporated into different work and daily life aspects.

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Section 3.
What is the primary
reason you use
generative AI tools?

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What is the primary reason you use generative AI tools?

Text applications continue to be the main use behind respondents’

adoption of generative AI tools for practitioners (42.4%) and end users
(60.3%) alike.

As end users place significantly more value on these applications, this

could suggest that text-based AI tools are valued for enhancing efficiency
in routine communications, content creation, and data management tasks.

There’s been a decrease in the use of generative AI for conversational

applications, although practitioners place higher importance on their use—
perhaps to streamline communication with customers through chatbots.

We’ve also seen a slight increase in the importance of data augmentation,

which makes sense due to the impactful use of AI within healthcare.

2023 2024 (Practitioners) 2024 (End users)

Visual/video applications 7.1% 13.6% 3.8%

Audio applications 2% 1.7% 1.3%

Text applications 40.8% 42.4% 60.3%

Conversational applications 29.6% 20.3% 15.4%

Data augmentation 13.3% 18.6% 14.1%

Other 7.1% 3.4% 5.2%

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Visual/video applications Audio applications

Generative AI is widely used in visual and video applications to In audio applications, generative AI helps to create, modify, and
create, edit, and enhance images and videos. Common tasks enhance sound and music. This can include generating entirely
include generating photorealistic images from textual descriptions, new musical compositions and improving speech clarity in noisy
creating animations, applying visual effects, and automating the environments.
editing of video content.
Examples of audio applications:
Examples of visual/video applications:
Generating synthetic voices for virtual assistants
Creating digital advertisements
Creating music compositions
Generating animated sequences
Enhancing audio quality in recordings
Enhancing video quality and resolution
Synthesizing speech from text
Automating video editing and effects
Producing sound effects for media
Synthesizing realistic video backgrounds
Automating audio mastering processes
Producing training and educational videos
Developing personalized audio content for users
Creating personalized video content for users

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Text applications Conversational applications

Generative AI is frequently utilized to automate and improve AI-powered conversational agents, like chatbots and virtual
text generation, serving as a valuable tool across various assistants, are created to mimic human-like interactions, offering
industries, including journalism, content marketing, and corporate users help, knowledge, and interaction.
communications.
Examples of conversational applications:
Examples of text applications:
Powering chatbots for customer service
Generating content for blogs and articles
Facilitating virtual assistants in smart devices
Automating email responses
Enabling voice-activated control systems
Creating product descriptions for e-commerce
Supporting real-time translation in conversations
Generating news summaries
Automating interview bots for initial screening processes
Translating languages in real-time
Enhancing interactive educational tools
Producing creative writing prompts
Delivering personalized shopping experiences
Crafting personalized marketing messages

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Data augmentation

Generating AI is essential for data augmentation, as it helps

improve or enlarge existing datasets. This is especially valuable
in fields where obtaining data can be difficult or costly, such as
medical imaging or training autonomous vehicles.

Examples of data augmentation:

Expanding training datasets for machine learning models

Generating synthetic data for testing

Enhancing image datasets with altered versions

Simulating various scenarios for robust training

Creating textual variations for natural language processing

Augmenting sensor data for IoT applications

Generating diverse user profiles for simulation testing

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Section 4.
How do you primarily
integrate generative AI
tools into your workflow?

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How do you primarily integrate generative AI tools into

your workflow?

This year, we asked respondents how they primarily integrate generative AI

tools into their workflow.

Both practitioners (47.5%) and end users (43.6%) placed more emphasis
on integrating generative AI into daily tasks across various functions. This
common ground can be due to both seeing generative AI tools as effective
in enhancing general productivity and efficiency across different job
functions.

Practitioners report a higher tendency (30.5%) to use generative AI for

specific projects or tasks compared to end users (20.5%). The nature of
practitioners’ work could be behind this difference, as it likely involves more
specialized, project-based applications.

Both practitioners and end users also engage with generative AI tools
sporadically as needs arise, with end users (30.8%) slightly more likely to
do so than practitioners (22%). This difference could be because end users’
interaction with AI is more flexible and driven by immediate needs rather
than embedded into ongoing projects.

2023 End users

As part of a specific project or task 30.5% 20.5%

Integrated into daily tasks across 47.5% 43.6%

various functions
Used sporadically as the need arises 22% 30.8%

Other 0% 5.1%

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Section 5.
Have you encountered
challenges integrating
these tools into your existing
systems or workflows?

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Have you encountered challenges integrating

these tools into your existing systems or
workflows?

Practitioners End users

Yes - 67.7% No - 32.3% Yes - 56.4% No - 43.6%

For 2024, we also wanted to investigate if respondents found Our respondents highlighted a variety of reasons, including:
challenges when integrating tools into existing systems or
workflows. There’s a lot to learn

Tools aren’t good enough yet

Practitioners reported a higher incidence of challenges (67.7%)
than end users (56.4%), which could be attributed to the Algorithms haven’t reached expectations

complexity and depth of integration required in their roles. Advocacy (convincing teams and stakeholders)

Data integration
Practitioners usually work on the more technical aspects of AI
implementation, which can often include sophisticated systems Data security
that need more detailed customization for specific business
Imprecise results
operation requirements.
Not everything is covered with generative AI

This level of integration can often include making sure tools are
On the other hand, end users are less likely to encounter issues,
compatible with legacy systems, changing existing software, or
as their use of AI tools can be more surface-level. This usually
configuring AI for more effective performance, making it more
represents plug-and-play applications or solutions designed
complex and prone to issues.
for ease of integration without extensive alterations. 29
2024 | Generative AI Report +

Section 6.
Do you currently use
multiple generative AI tools
in your job?

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Do you currently use multiple generative AI tools

in your job?

Practitioners End users

Yes - 83.1% No - 16.9% Yes - 71.8% No - 28.2%

With the growing adoption of generative AI, we wanted to find out For practitioners, this can usually involve integrating different AI
if respondents use more than one tool. Most practitioners (83.1%) solutions to tackle a wide variety of tasks, such as data analysis,
and end users (71.8%) replied affirmatively, likely because each or even combining analytical techniques to create applications to
tool has its specific strengths and capabilities. improve project outcomes.

Users often find that no AI tool can comprehensively cover their End users might use different tools for tasks like content
needs, leading them to combine multiple tools to achieve optimal generation, customer service automation, and data organization,
results. depending on the demands of their specific roles and industries.

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Which tools have you found most effective for

your needs?

Given that the majority of both practitioners and end users

reported using multiple tools, we asked about the specific tools
they commonly utilize. Here are the most frequently mentioned
responses.

Practitioners:

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End users:

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Do you find that the responsiveness of your AI

tools is an issue?

Practitioners End users

Yes - 28.6% No - 71.4% Yes - 25% No - 75%

We also wanted to know if respondents who use multiple tools find Current AI solutions seem to be meeting expectations for efficiency
their responsiveness an issue. and speed in handling tasks or requests. This high satisfaction
level is vital for the continued adoption and reliance of AI tools and
The majority of practitioners (71.4%) and end users (75%) technologies in a wide variety of professional settings.
indicated that responsiveness is not an issue, reflecting a generally
high level of satisfaction with AI tools’ performance. While the AI industry, at least in terms of responsiveness, is on the
right track, maintaining and improving it continues to be a priority.
Expectations and workloads increase, and AI tool developers
should consider this positive response an encouragement to keep
refining AI systems’ efficiency.

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Where in your data workflow or pipeline do you

have the least responsiveness?

We wanted to investigate what could be affecting the

responsiveness of the practitioners who reported issues, even with
a small sample reporting them.

The main area of data workflow or pipeline where practitioners find

the least responsiveness is data analysis (28.6%), followed by data
storage (14.3%) and other reasons (14.3%), such as API calls, which
generally take a significant amount of time.

28.6% Problem/business case identification

14.3% Data storage

7.1% Evaluation and inference

7.1% Data wrangling

28.6% Data analysis

14.3% Other

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What factors have an impact on that portion of

the data pipeline?

We also asked practitioners about the factors impacting that

portion of the pipeline. The majority (58.3%) cited the efficiency of
the pipeline tool as the key factor. This could point to a pressing
need for improvements in the performance and speed of these
tools, which are essential for maintaining productivity and ensuring
fast processing times in environments where quick decision-
making is key.

With 25% of practitioners pointing to storage as a significant

bottleneck after the efficiency of the pipeline tool, inadequate or
inefficient storage solutions can impact the ability to process and
manage large volumes of data effectively.

16.7% of practitioners highlighted that code quality disrupts the 16.7% Code quality
smooth operation of AI pipelines. This can lead to errors, increased
downtime, and complicated maintenance and updates. 58.3% Efficiency of pipeline tool

25% Storage

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Code quality Efficiency of pipeline tool

The quality of the code in the data pipeline is key to its overall Efficient tools can quickly handle large volumes of data, helping
performance and reliability. High-quality code often leads to fewer to support complex data operations without performance issues.
errors and disruptions, translating to smoother data flows and This is an essential factor when dealing with big data or real-time
more reliable outputs. processing needs, where delays can lead to outdated or irrelevant
insights.
Examples of how high code quality can enhance responsiveness:
Examples of how the efficiency of pipeline tools can enhance
responsiveness:
1. Error handling and recovery
Data processing speed
2. Optimized algorithms
Resource utilization
3. Scalability
Minimized latency
4. Maintainability and extensibility
Caching and state management
5. Parallel processing and multithreading
Load balancing
6. Effective resource management
Automation and orchestration
7. Testing and quality assurance
Adaptability to data volume and variety

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Storage What use cases are driving your data pipeline?

Storage solutions in a data pipeline impact the cost-effectiveness

and performance of data handling. Effective storage solutions Other - 14.3%
must offer enough space to store data while being accessible and NLP - 42.8%
secure.
Recommender
systems - 14.3%
Examples of how storage can enhance responsiveness:

Data retrieval speed

Data redundancy and backup

Scalability

Data integrity and security

Image/visual
generation - 14.3% Image recognition - 14.3%
Cost efficiency

Automation and management tools

We also asked respondents to identify the specific scenarios
Integration capabilities or business needs that drive their data pipelines’ design,
implementation, and operation to understand the primary
purposes for which the data pipeline is being utilized within their
organizations.

Natural language processing, or NLP, was highlighted as the main

use case (42.8%), with an even distribution across the other use
cases. This could be due to businesses increasing their operations
in digital spaces, which generate vast amounts of textual data
from sources like emails, social media, customer service chats,
and more.
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NLP Image recognition

NLP applications require processing and analyzing text data to Image recognition analyzes visual data to identify objects, faces,
complete tasks like sentiment analysis, language translation, scenes, and activities. Data pipelines for image recognition have
and chatbot interactions. Effective data pipelines for NLP need to to handle large volumes of image data efficiently, which requires
manage diverse data sources like social media posts, customer significant storage and powerful processing capabilities.
feedback, and technical documents.
Examples of how image recognition drives data pipelines:
Examples of how NLP drives data pipelines:
Automating quality control in manufacturing
Extracting key information from text data
Categorizing and tagging digital images for easier retrieval
Categorizing and tagging content automatically
Enhancing security systems with facial recognition
Analyzing sentiment in customer feedback
Enabling autonomous vehicle navigation
Enhancing search and discovery through semantic analysis
Analyzing medical images for diagnostic purposes
Automating data entry from unstructured sources
Monitoring retail spaces for inventory control
Generating summaries from large text datasets
Processing satellite imagery for environmental monitoring
Enabling advanced question-answering systems

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Image/visual generation Recommender systems

Data pipelines are designed to support the generation process Recommender systems are useful in a wide variety of
when generative models are used to create new images or visual applications, from e-commerce to content streaming services,
content, such as in graphic design or virtual reality. where personalized suggestions improve user experience and
engagement.
Examples of how image/visual generation drives data pipelines:
Examples of how recommender systems drive data pipelines:
Creating virtual models for fashion design
Personalizing content recommendations on
Generating realistic game environments and characters streaming platforms

Simulating architectural visualizations for construction planning Suggesting products to users on e-commerce sites

Producing visual content for marketing and advertising Tailoring news feeds on social media

Developing educational tools with custom illustrations Recommending music based on listening habits

Enhancing film and video production with CGI effects Suggesting connections on professional networks

Creating personalized avatars for social media platforms Customizing advertising to user preferences

Proposing travel destinations and activities based on

past behavior

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Section 7.
Why did you switch your
primary generative AI tool?

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Why did you switch your primary generative

AI tool?

The majority of practitioners (50.9%) and end users (57.5%) have

switched their primary generative AI tools.

Among the practitioners (30.5%) and end users (35.9%) who

switched, the leading cause was other tools’ better features/
functionalities.

The competitiveness of the AI tool landscape requires continuous

innovation and improvement. Users have high expectations from
the existing AI tools and will search for alternatives to adopt if their
primary choice is lacking.

49.1%

42.5%

35.9% Practitioners

30.5% End users

11.9%
8.9% 8.9%
5.1%
3.4% 3.8%

I haven’t switched Better features/ Cost Recommendations Other

functionality considerations from peers or industry
sources
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Section 8.
Main generative AI tool
of choice, benefits, and
challenges

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Main generative AI tool of choice, benefits, and Among practitioners, we saw the following tools:

challenges

2023 2024 2024

(Practitioners) (End users)
ChatGPT 15.5% 45.8% 41%

Midjourney 3.2% 0% 3.8%

Github Copilot 2.3% 6.7% 5.2%

Other 11.1% 47.5% 50%

Among end users, we saw the following tools:

Note: 2023’s percentages include the top three choices only – the
option ‘other’ was included to illustrate its increase in choice this
year.

Not only does ChatGPT continue to be the main tool of choice

compared to last year (15.5%), but it also had a higher percentage
of use among both practitioners (47.5%) and end users (41%).

Copilot was mentioned more frequently this year, however, in spite

of ChatGPT still leading the generative AI tool choice, we saw a
much wider variety of tools mentioned than in 2023.

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What is the main benefit of your number one Efficiency was still the second most important reason for

choice? practitioners (15.3%), while end users highlighted speed (22%)

instead.

2023 2024 2024 This difference highlights how practitioners and end users have
(Practitioners) (End users) varied requirements; the former can often work with complex and
Speed 15.5% 13.6% 22% multifaceted tasks that need tools to maximize resources while
keeping waste to a minimum, while the latter might prioritize how
Accuracy 10.3% 11.9% 7.8%
quickly a tool can deliver what they need according to everyday
Quality 14.4% 32.2% 27.3%
tasks.
Efficiency 26.7% 15.3% 15.6%

Cost savings 1.2% 6.8% 2.6%

Better decision-making 8.2% 11.9% 6.5%

Increased creativity 15.5% 3.2% 13%

Other 8.2% 5.1% 5.2%

In 2023, efficiency (26.7%) was ruled as the main benefit of

respondents’ number one tool of choice.

This year, we saw a shift in priorities, with practitioners (32.2%) and

end users (27.3%) agreeing that quality is now more important.
Users are looking for tools that can effectively perform their tasks
while being extremely accurate and reliable. This switch could be
due to generative AI tools being increasingly used for vital business
functions, and errors in these situations can be costly.

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What is the main challenge of your number one For the second year in a row, biases, errors, and limitations of

choice? generative AI are considered to be the main challenge of the

number one tool of choice.

2023 2024 2024 This is more important for end users (50.6%) than for practitioners
(Practitioners) (End users) (43.9%), who equally value generative AI data security in second
Generative AI data 16.5% 23.6% 13% place with 13% and 23.6%, respectively.
security
Perhaps surprisingly, this represents a change from last year
Generative AI vs. IP 5.2% 6.8% 3.9%
when generative AI technology was newer. In 2023, the limited
rights
information pool was the second biggest challenge, with
Biases, errors, 36.1% 43.9% 50.6% generative AI data security falling after.
and limitations of
generative AI
This could point to a general increase in awareness about the tools
Dependence on the 2.1% 5.1% 5.2% and their capabilities, especially with higher discussions behind the
3rd party platform ethics and governance of generative AI.

Limited information 19.5% 5.1% 11.7%

pool

Costs associated with 12.4% 8.7% 9.1%

premium versions

Workforce morale 1% 0% 2.6%

Other 7.2% 6.8% 3.9%

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Section 9.
How do you address
ethical considerations
and potential biases with
generative AI tools?

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What is the main challenge of your number one This, however, was a very close second for end users (31.1%), who

choice? mainly reported that they didn’t specifically address any ethical
concerns (32.5%). This could indicate the existence of a slight gap
As previously mentioned, the ethics behind generative AI can be a in awareness or resources to address issues, and end users might
concern, and this year, we wanted to know how respondents are be less equipped to fully delve into the ethical considerations of
addressing these considerations as they continue to use the tools. generative AI tools.

The plurality of practitioners (44.1%) highlighted regular audits

and assessments as the main way to address ethical challenges.
Suggesting a structured and proactive approach within this
community, regular audits often lead to the identification and
mitigation of potential issues for transparency with stakeholders
and compliance with ethical norms or regulations.

44.1%

Practitioners
32.5%
31.1%
28.6% End users
27.1%

22%

6.8% 7.8%

Regular audits and Rely on tool providers’ Do not specifically Other

assessments ethical guidelines address

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Section 10.
What impact do you think
generative AI tools are
having on society?

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What impact do you think generative AI tools are This divide underlines how nuanced the understanding and

having on society? experiences can be for both when it comes to deploying

generative AI tools. While results point to a small percentage
With the more established use of generative tools, we wanted to viewing the tools negatively, there’s a significant acknowledgment
know their impact on society. of mixed feelings and impacts associated with the complexities of
using these technologies.
Most practitioners (52.5%) and end users (47.5%) agree that
generative AI tools are having a mostly positive impact on society. This mixed impact points to the importance of keeping an open
Interestingly, a substantial percentage of practitioners (42.4%) and dialogue and frequent regulations in AI so that guidelines and
end users (39.8%) also state that they’re having a mixed impact. frameworks are properly established.

Practitioners

End users

52.5%

47.4%

42.4%
39.8%

11.5%

3.4%
1.3% 1.7%

Mostly positive Mostly negative Mixed Unsure

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Section 11.
What advancements
or improvements
would you like to see in
generative AI tools?

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What advancements or improvements would Accuracy is extremely important as it correlates to reliability and

you like to see in generative AI tools? effectiveness. This also reflects the increasing demand for tools
capable of offering trustworthy and dependable results in a variety
With this continued use of generative AI tools, we wanted to know if of scenarios.
any advancements or improvements would help.
There’s a common need for better integration capabilities
Practitioners ranked more accurate models and better integration to incorporate AI tools into existing systems and workflows
capabilities (33.9%) as equally important, followed by enhanced seamlessly; this means these tools can improve productivity
data privacy (28.8%). without disrupting existing processes.

End users highlighted the same but placed a higher emphasis Data privacy relates to ongoing concerns about sensitive
on more accurate models (42.9%), followed by better integration information handled by AI systems, which need strong data
capabilities (29.9%), and enhanced data privacy (22%). protection measures from regulatory agencies to ensure the
protection of personal and confidential data.

Practitioners

End users

42.9%

33.9% 33.9%
28.8% 29.9%

22%

5.2%
3.4%

More accurate Enhanced data Better integration Other

models privacy capabilities

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Section 12.
How do you envision the role
of generative AI evolving in
your industry?

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How do you envision the role of generative AI Many practitioners (31.6%) and end users (30.6%) also see the

evolving in your industry? technology as a supplementary tool. While AI is transformative,

many see it as an enhancer of capabilities rather than a
The majority of practitioners (64.9%) and end users (50.2%) replacement or driver behind operations. Ai can then be used
see generative AI becoming essential in most operations in strategically to improve decision-making, offer insights, and aid
their industries. With a significant expectation of generative AI human abilities.
becoming vital for everyday tasks, industries could soon integrate
it further into their core operations to ensure higher productivity, Practitioners
efficiency, and innovation. End users

64.9%

50.2%

31.6% 30.6%

19.2%

3.5%

Becoming Serving as a Uncertain

essential in most supplementary
operations tool
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Section 13.
Have you participated
in training to enhance
your skills with
generative AI tools?

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Have you participated in training to enhance The majority of practitioners (64.4%) have participated in training

your skills with generative AI tools? to enhance their generative AI tools skills, while the majority of end
users (53.8%) haven’t trained their skills quite yet.

Practitioners may have a higher need to stay up-to-date and

Practitioners
proficient in this rapidly evolving field, as tools are complex and
require a solid understanding of technologies and techniques for
effective use.

This proactive approach allows them to leverage generative AI

tools’ full capabilities while driving company improvements and
innovation.

Yes - 64.4% No - 35.6%

On the other hand, the majority of end users not yet engaging in
training could point to a lack of awareness, perceived complexity,
or constraints in accessibility and resources.

End users

Yes - 46.2% No - 53.8%

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On a scale of 1-10, what was your experience like?

Practitioners
Of the practitioners who participated in training, 84.3% stated that End users
their experience was a 7 or above. Average
7.84

1 2 3 4 5 6 7 8 9 10

Of the end users who participated in training, 83.4% stated that

Average
their experience was a 7 or above.
7.64

1 2 3 4 5 6 7 8 9 10

High satisfaction levels mean that existing training programs are

meeting participants’ needs and expectations and effectively
addressing the complexities behind using and applying generative
AI tools.
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Section 14.
Are you part of any
communities related to
generative AI?

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Are you part of any communities related to The fact that the majority of practitioners (64.4%) belong to

generative AI? generative AI communities only highlights the need for peer
collaboration and regular updates on advancements and
challenges.

Practitioners
These communities can be essential for networking, directly
impacting professional development and sparking discussions on
technical issues and innovations.

On the other hand, the fact that a majority of end users (51.3%)
don’t belong to these communities could be due to a gap in
the broader AI ecosystem, such as accessibility issues, lack of
awareness, or perceived relevance.
Yes - 64.4% No - 35.6%

End users

Yes - 48.7% No - 51.3%

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How have these communities supported your “The A.I. communities which I have joined offer tutorial workshops,

use of generative AI tools? panelist webinars, Question-and-Answer sessions, and online

discussion forums in which users can share experiences and
We wanted to dive a bit deeper into how these communities have resources that aid my usage of Generative A.I. tools.”
supported both practitioners and end users:
– Chief Technology Officer, Healthcare
Practitioners

“Firstly, LLMs and chat models are primarily a new way for
humans to interact with machines. A new interface allows for new Other responses:

processes and solutions that were previously not possible or not

even anticipated. So, being part of a community of early adopters Presentations

is very important because everyone is a beginner in a sense, and

Meetups
sharing our learnings in a community speeds up learning for all.”

Tutorials
– CEO, Tech Consulting & Professional Services

Experience testimonials
“Helped with the narrative and conversations around how to
reduce user, consumer, and business prejudices. People are afraid
News
of the ability to lose their jobs. While these conversations are
happening, I think there’s more to be said, and I have success in
Use cases
the way I have engaged teams and use within production in the
industry, in particular enterprise infrastructure operations.”
Identifying barriers

– Manager of Network Engineering, Vistaprint

Materials

Networks

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End users Other responses:

News
“Helped increase my awareness of new tools, best practices for
using them, and troubleshooting problems.”
Knowledge

– Senior UX Researcher
New tools

“Learned architectural intricacies of a GenAI engine to better

Best practices
understand how conversational responses are generated.”

Events
– Operations Analyst

Collaboration
“Mainly for useful and up-to-date prompt tips and for
understanding tool limits and for building knowledge and learning Slack channels
on new tools.”

Prompt library
– Senior Product Marketer

Ethical AI understanding

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Section 15.
How much would you say
your generative AI tool
of choice has impacted
your productivity and
efficiency?

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How much would you say your generative AI tool Overall, we saw an increase in positive impact from last year

of choice has impacted your productivity and (6.85), with practitioners (7.85) and end users (7.09) reporting a

efficiency? more positive impact of generative AI tools on both productivity

and efficiency, with practitioners reporting a slightly more
In addition to exploring the advantages and challenges of generative positive impact.
AI tools, we aimed to understand how respondents perceive the
impact of this technology on their productivity and efficiency.

Average
Positive impact 6.85

0 1 2 3 4 5 6 7 8 9 10

2023
Average
7.85

0 1 2 3 4 5 6 7 8 9 10

2024 Practitioners
Average
7.09

0 1 2 3 4 5 6 7 8 9 10

2024 End users 63

Note: 1 represents the least amount of trust and 10 the most amount of trust.
2024 Generative AI Report +

Negative impact

Interestingly, the negative impact has also increased compared to last year
(1.86), perhaps due to a wider adoption of generative AI tools. End users (2.45)
reported a higher negative impact than practitioners (1.97), which was to be
expected since it was the opposite regarding positive impact.

Average
1.86

0 1 2 3 4 5 6 7 8 9 10

2023
Average Only 8.2% said that generative AI tools negatively impact
1.97
productivity and efficiency at 70% or higher.

0 1 2 3 4 5 6 7 8 9 10

2024 Practitioners
Average
2.45

0 1 2 3 4 5 6 7 8 9 10

2024 End users 64

Note: 1 represents the least amount of trust and 10 the most amount of trust.
2024 | Generative AI Report +

Section 16.
Trust and quality

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We also wanted to assess respondents’ trust in generative AI tools

and their evaluation of the quality of content produced by these
technologies.

How much do you trust the generative AI tools?

Average
5.61

0 1 2 3 4 5 6 7 8 9 10

2023
Average
6.69

0 1 2 3 4 5 6 7 8 9 10

2024 Practitioners
Average
6.58

0 1 2 3 4 5 6 7 8 9 10

2024 End users 66

Note: 1 represents the least amount of trust and 10 the most amount of trust.
2024 Generative AI Report +

Trust in generative AI tools has increased from last year (5.61). How would you rate the quality of the generated
Practitioners (6.69) trust tools slightly more than end users (6.58), content?
and we can perhaps credit the wider adoption and more frequent
use of the tools as the drivers behind this change. 2023

We can also speculate why practitioners trust the tools slightly On average, the plurality of respondents rated their generative AI
more than end users do; the former tend to have higher familiarity as their number one choice at four out of five (48.5%).
with them through frequent use, they have higher technical
expertise, more experience with improvements and updates, and 2024 - Practitioners
increased professional dependency.
On average, most practitioners rated their generative AI as the
number one choice, at four out of five (57.6%).

2024 - End users

The plurality of end users, on average, rated their generative AI as

the number one choice, at four out of five (50%).

The upward trend in positive ratings from 2023 to 2024, particularly

among practitioners, indicates increasing satisfaction with
generative AI tools. We’re also seeing improvements made to the
tools themselves, better familiarity with their functionalities, and
the use of more relevant applications within workflows.

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Section 17.
Non-users of generative
AI tools

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This year, only 2.1% of respondents said they don’t use generative There was an even distribution of why respondents said they don’t
AI tools; this represented a decline from last year’s value of 11.8%, use generative AI.
and we were interested in knowing what was behind this choice
and this drop. The choice to develop AI tools internally could mean there’s a
preference for using customized solutions tailored to the specific
This significant drop suggests a variety of important underlying business. This can be driven by worries over control or wanting to
factors, such as increased awareness and understanding, broader keep proprietary systems.
accessibility, proven effectiveness and ROI, peer influence and
industry trends, the evolution of technology, and cultural and Respondents also indicated a lack of interest as a reason for not
organizational shifts. adopting external generative AI tools. Potentially originating from a
perceived lack of clear advantage or understanding of how these
Which tools have you heard of? tools could benefit their specific operations, this decision points to
a possible gap in awareness.

Similarly, there’s a perception that generative AI tools are

irrelevant to operations, meaning there could be a disconnect
between AI technologies’ offerings and potential users’ needs or
understandings.

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Would you consider using generative AI tools in What tool would you consider using?
the future?
The respondents highlighted the tools below as ones they’d
consider using:
Yes - 100%

With all non-users of generative AI stating they’d be willing to Task-dependent

use the tools in the future, this points to essential insights about
perceptions and the evolution of technologies.

Generative AI tools are being broadly accepted and have a

positive outlook, meaning they’ve proven their value and have
managed to convince even previously hesitant individuals or
companies of their potential benefits.

There’s also a marked potential for widespread implementation

of these tools across varied sectors and tools as more non-users
adopt the technology. We might see generative AI even more
extensively integrated into business operations, potentially leading
to a new wave of digital transformation.

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The general consensus about the use of Do you trust generative AI tools?
generative AI
We wanted to know how much those who don’t use the technology
We wanted to know the opinion of the respondents’ companies trust it. Perhaps surprisingly, not everyone who said they’d use the
about generative AI. technology in the future also said they trusted it.

For - 33.3% Neutral - 66.7%

Against - 0%

The majority of respondents (66.6%) indicated that their

companies hold a neutral opinion about generative AI, with some
(33.3%) also stating that their company has a favorable outlook. Yes - 72.8% No - 27.2%

The prevalence of this neutral view could suggest that many The level of trust (72.8%) in generative AI tools remained the same
companies are still assessing the potential impacts and benefits as last year, continuing the trend of not everyone who said they’d
of generative AI without fully committing to its adoption. use the technology in the future also trusting it.

Similarly to last year, there’s an absence of opposition, implying a

potential open-minded attitude about generative AI and perhaps
even its future adoption.

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What impact do you think generative AI tools are What specific security or privacy concerns deter
having on society? you from using generative AI tools?

Mostly positive Mixed - 66.7%

Potential misuse of Lack of transparency
33.3%
personal/generated data in data usage
33.4% 33.3%

The majority of respondents (66.7%) see the impact of the tools

as mixed, which could suggest a nuanced understanding of the
technology’s benefits against its challenges. This view could stem
from the awareness that, while driving innovation and efficiency,
generative AI has the potential to pose risks in ethics and bias. Other
33.3%
How do you envision the role of generative AI
evolving in your industry?

Potential misuse of personal/generated data and lack of

Serving as a supplementary tool - 100% transparency in data usage are equal concerns for non-users of
the technology. It could indicate the fear of personal data being
mishandled by AI systems or third parties.
All non-users of generative AI view its role as a supplementary
tool, which could underline that while having its uses, it’s not vital How data is used also needs to be fully addressed; transparency
for core business operations. This could point to an opportunity for over how data is used, handled, and stored by AI systems needs
developers to educate and demonstrate AI’s broad benefits and strong policies and regulations on data governance, which need to
capabilities. be properly communicated by AI providers.

Those who answered ‘other’ didn’t specify.

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Have you noticed any changes in your industry Have you participated in training to enhance
due to others using generative AI? your skills with generative AI tools?

Yes - 66.7% No - 33.3% Yes - 66.7% No - 33.3%

The majority of respondents (66.7%) said they noticed changes The majority of non-users (66.7%) of the technology have
in their industry due to others using generative AI technology. participated in training to enhance their skills.
However, they didn’t elaborate on what these changes look like.
When asked to rate their experience on a scale of 1-10, it
We can speculate that some of these changes could vary from averaged 6.
broader market dynamics to operational processes, such as
market disruptions and ethical concerns.

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Section 18.
2025 generative
AI insights

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This is where Moore’s Law stops, and by then, we will need to

Paul Claxton figure out the chip problem because it is unlikely that we can
AI Venture Capitalist, Serial Entrepreneur commercialize chips for mass consumption any smaller than 1
nanometer at this time.

What I do see is the generative AI technologies expanding more

into other areas of AI, such as generative AI multimodal, etc.,
How will generative AI technology evolve in the and over the next 5 years, instead of adding more muscle and
next 5 years? capability to the technology, I believe the initiatives will be on
horizontal expansion and expansion into new verticals resulting
What makes generative AI different from any prior technological
from a focus
revolution is its ability to aid humans in many areas.
1. Reducing costs and environmental effects of AI production,
Firstly, it has really brought organization, speed, and efficiency to
research. It has brought clarity to our lives, and for organizations, it 2. Regulation and privacy/security,
has brought opportunities to be more relevant to consumers.
3. Expansion and commercialization,
Generative AI is already at an inflection point, so we are already
4. Education and explainable AI,
at expansion and evolving. As a result, I believe the next levels of
progression will be deeper personalization and niche generative AI 5. Innovating in the CHIP manufacturing sector.
models per industry. I take caution when discussing Moore’s Law
as it is not a law of nature, but rather, it is more of an assertion. What do you think generative AI will impact the
most?
However, I will make reference because Moore’s Law is slowing
down from two years to just three years now, and reducing the size It depends on your standpoint, but if we are talking from
of chips that AIs run on is getting more expensive and complex. the consumer’s standpoint, I would say that the retail and
From an end-user perspective, I don’t foresee generative AI getting e-commerce sectors are predisposed to be affected more than
too much more complex than it is today. any other.

In terms of commercialization for mass consumption, we are at If you can apply generative AI technology to these sectors,
3-nanometer-size chips today, and by 2025, two nanometers are consider what that does for consumer search, customer service,
to be expected. With the current pace of Moore’s Law progressing last-mile logistics, and the entire supply chain. Businesses
at three years, we may barely get to 1 nanometer within 5 years. in these spaces that wholly adopt AI will have a much better
opportunity to win.
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What top 3 trends do you foresee for 2025?

1. Generative AI IoT devices/AI devices Brian M. Green
VP, Commercial Strategy, Health Union
2. Increase in the hiring of CAIOs (Chief AI Officers)

3. Increased understanding of AI

How will generative AI technology evolve in the

next 5 years?
I think there will be some tools that are more generalized and
some that will be highly tailored to special use cases beyond the
ML and models that are used.

What do you think generative AI will impact the

most?
Healthcare, supply chain, and transportation industries. Also,
online retail and online financial services (banking, insurance, etc.).

What top 3 trends do you foresee for 2025?

1. More “paid for use” genAI services.

2. Increase in regulation, requiring increased transparency of

models and use cases.

3. Increase in customizable and shared models in an open-

source environment so users can see and utilize customized
applications.

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Here are some examples:

Elie Khairallah
AI Practitioner, IT Project manager, • Healthcare: Drug discovery, medical imaging analysis, and
Management personalized medicine.

• Materials Science: Design of novel materials with specific

properties.

How will generative AI technology evolve in the • Creative Industries: Automation of tasks in graphic design,
next 5 years? content creation, and music composition.

Generative AI is poised to make significant strides in the next five

What top 3 trends do you foresee for 2025?
years, addressing current limitations.
Breakthroughs in generative AI. Generative AI will likely see
One key area is robustness—the ability to produce consistently
significant advancements in 2025, leading to more realistic
reliable outputs. Advancements in training data filtering and bias
and creative outputs. This could revolutionize fields like content
detection will lead to more trustworthy AI models.
creation, drug discovery, and materials science.
Additionally, researchers are developing methods for generative
Widespread adoption of AI-powered tools. AI is expected to
AI to understand and respond to user feedback, making it more
become more user-friendly and accessible in 2025, leading to its
adaptable and user-centric. This will empower generative AI to
widespread adoption across various industries. This could include
play an even greater role in creative industries, scientific discovery,
AI-powered tools for data analysis, customer service, and even
and personalized experiences.
scientific research.

What do you think generative AI will impact the Increased focus on responsible AI development. As AI becomes
most? more integrated into society, there will likely be a growing
emphasis on responsible AI development in 2025. This could
It’s difficult to pinpoint a single most impacted industry by
involve discussions and regulations around bias, transparency,
generative AI.
and the ethical implications of AI.
The technology holds immense potential to revolutionize various
sectors, each in unique ways.

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Conclusion.
Generative AI
2024 Report

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The insights from the Generative AI report provide a comprehensive overview

Conclusion of the evolving landscape and offer a deeper understanding of how this
technology is being integrated and perceived across various industries.

So, what does the Generative AI 2024 report tell us about the industry?

Compared to last year, the adoption of generative AI has significantly increased,

with a notable rise in the use of these tools to speed up work and enhance
productivity.

Practitioners and end users alike are finding generative AI essential for text
applications and specific project tasks, highlighting its growing importance in
daily operations. This year’s findings also indicate a significant shift towards
prioritizing quality over efficiency, demonstrating a shift in how these tools are
perceived and utilized.

Our next report will investigate how these trends develop further, particularly
focusing on whether the challenges identified this year, such as integration issues
and the need for more accurate models, are being addressed.

One important point from this year’s report is that, although generative AI is
advancing quickly, it’s crucial to regularly audit, enhance security measures, and
increase transparency in data usage to sustain its growth and ensure its ethical
deployment.

In conclusion, this year’s report highlights the vital role of continued education,
improved tool integration, and a focus on addressing ethical and privacy
concerns in shaping the future of generative AI.

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Give us feedback
Conclusion Please share your thoughts on what you liked most and least about this report.
Your insights will help us enhance future editions and ensure we continue to
deliver the most relevant and useful information.

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Thank you
To everyone who contributed to this report, from our survey respondents to our
amazing contributors.

See you next year!

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Meet the team

Marisa Garanhel
Copywriter

Marisa is our Copywriter here at AIAI who loves crafting content to keep readers informed, entertained, and enthralled.
She’s always open to feedback and would be thrilled to hear from you!

Jordan Dunne
Co-Founder of AI Accelerator Institute

Jordan, Co-Founder AIAI, is a firm believer in a data-driven future led by AI & is passionate about connecting AI experts
and machine scientists from around the world.

Faye Lewis
Graphic design and creative lead for The Alliance

Faye is our talented Graphic Designer who specializes in fulfilling all our design needs. She’s in charge of creating the
layout and incorporating visual elements in this report and is always eager to hear your thoughts on her designs!

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