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Instagram User Analytics - Project Labs

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nitant
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8 views

Instagram User Analytics - Project Labs

Uploaded by

nitant
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Instagram User Analytics

By - Nitant Sharma
Project Description

The Instagram marketing team wants to know the insights about the app and its
users so that it can help them in designing marketing campaigns, features to
improve and the overall experience of the app which might help in growing the
business.

The investors/stakeholders have set a requirement of identifying the major


challenges which might have a greater impact on the functioning of the Instagram
app in the future.
Approach

-> To solve the given problem statement the approach that has been followed are:

1) Understanding the problem.


2) The sample data was collected of ig_clone database
3) Analyzed the data by running the queries
4) The solution was presented to the stakeholders.
Tech Stack Used

1. MySQL Workbench 8.0 Community Edition

-> It allows us to design,create,run queries using a graphical user interface.

2. MySQL

-> It is as structured query language which is used to communicate with


database.
Insights
People who have been using the platform from the longest time. (5 oldest users
of the Instagram from the database provided)

QUERY OUTPUT
Users who have never posted a single photo on Instagram

QUERY OUTPUT
User with most number of likes based on the contest ran by Marketing team

QUERY

OUTPUT
Most used hashtags by users (Top 5)
QUERY

OUTPUT
What day of the week do most users register on?

QUERY

OUTPUT
How many times does average user posts on Instagram?

QUERY

OUTPUT
Data on users (bots) who have liked every single photo on the site.
QUERY OUTPUT
Result
-> The marketing team can target maximum users on Thursday via advertisement.
-> They can introduce a reward system in the form of referral program to the users who
have been active from long time.
-> They can alert the ids which have been inactive by sharing the new features introduced
in the app to attract them.
-> Instagram user analysis has helped me improving my SQL skills as by solving each and
every task I was able to practice various concepts such as JOINS, database creations,
implementation of DML commands, using GROUP BY,HAVING clause etc. with the help of
which I will be confident enough to solve real world industry problems.
DRIVE LINK
https://docs.google.com/presentation/d/1o5oWnDSpaQWO6lAXdu6Ifh8mARjYSj
vTmQXs9eCHBUA/edit?usp=sharing

DATASET LINK
Commands for creating Database.docx - Google Docs

SQL Code LINK


https://drive.google.com/file/d/1EW_94FP8y8nVmnGPdz_iuktLWQBN_Yo3/view?usp=sharing
THANK YOU

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