Comm 1
Comm 1
Media messages contain information and ideas that are shared to a large audience of
people.
The term "media messages" refers to information and ideas that are communicated through
various forms of media, such as television, newspapers, social media, and advertising. These
messages are intended to reach a large audience and can have a significant impact on how
people think and behave.
If these are not scrutinized properly, they may become agents of misinformation and lead people
to form wrong judgment and images on the subject of the wrongly presented media message.
Critical evaluation of media messages involves analyzing and assessing the ideas presented in
them to ensure that they are accurate, relevant, and appropriate for wider dissemination. This
helps to prevent misinformation, bias, and harmful content from being spread to the public. By
being mindful of the messages we consume and share, we can help promote a more informed
and responsible media culture.
Evaluating the effectiveness of messages is crucial because it allows you to identify what works
and what doesn't. By developing and using strategic questions, you can pinpoint the strengths
and weaknesses of your message and make necessary adjustments to improve its impact. This
ensures that your message is received and understood by your audience in the way that you
intended.
To determine if a message is effective, there are several questions we can ask ourselves. These
questions focus on the simplicity, specificity, structure, and stickiness of the message. By
evaluating these aspects, we can determine if the message is clear, concise, memorable, and
targeted to the intended audience. This can help ensure that the message is well-received and
achieves its intended purpose.
SIMPLICITY
This means that when crafting a message, we should ask ourselves if the purpose or goal of the
message is clear, and if the main message or point is easily understandable. If we can answer
"yes" to both of these questions, then the message is likely to be simple and effective.
SPECIFICITY
When we talk about specificity in language, we mean using words and phrases that are precise
and clear, rather than vague or ambiguous. Specific language helps to ensure that our message
is properly understood by our audience. To make sure our language is specific, we can ask
ourselves questions like: "Is this language concrete and tangible, or is it abstract and unclear?"
and "Are the words I'm using open to interpretation, or do they have a clear and specific
meaning?" By being mindful of the language we choose, we can communicate more effectively
and avoid misunderstandings.
STRUCTURE
When presenting ideas, it is important to arrange them in a logical and coherent manner, so that
readers or listeners can easily understand and follow your thought process. This involves
organizing your ideas into a clear and cohesive structure, with a logical flow from one idea to the
next. This can be achieved through the use of headings, subheadings, bullet points, and other
visual aids, as well as through the use of transitional phrases and sentences that link one idea to
the next. By organizing your ideas in this way, you can ensure that your writing is easy to follow
and that your message is effectively communicated.
STICKINESS
When we say that messages should display coherence and unity of ideas, it means that the
thoughts and ideas presented in the message should be logically connected and flow smoothly
from one idea to the next. This ensures that the message is easy to understand and follow. A
well-written message should have a clear introduction, body, and conclusion, with each section
building upon the previous one and leading to the next. This creates a smooth flow of ideas and
makes the message more effective in conveying its intended meaning.
Critically evaluating images for research is important because images can be manipulated or
misrepresented, and may not always accurately depict the information being presented. It's
essential to ensure that images used in research are reliable, accurate, and provide a clear
representation of the information being conveyed.
Study and presentation images should be evaluated like any other source to
determine their quality, reliability and appropriateness.
This means considering factors such as the source of the image, the context in which it was
created, and any potential biases or inaccuracies. By evaluating images in this way, you can
ensure that they are suitable for use in your work and can help you effectively communicate
your message.
It involves examining the elements of the image, such as color, composition, and context, to
interpret its meaning. By analyzing an image visually, we can gain a deeper understanding of the
artwork's intended message and the cultural, social, or historical context behind it.
Identifying the source of the image: This involves determining who created the image,
where it was published, and whether the source is credible or reliable.
Interpreting contextual information: This involves analyzing the image's content, context,
and purpose to determine its meaning and significance.
CONTENT ANALYSIS
What do you see?
What is the image all about?
The image shows a group of people walking in a parade, holding colorful banners and
flags. They are participating in the first LGBTQ pride march in years in Bangkok, Thailand.
Are their people in the image?
What are they doing?
How are they presented?
Can the image be looked at different ways?
How effective is the image as a visual message?
Images can be very effective as visual messages because they can convey emotions,
ideas, and information quickly and easily. Additionally, images can be understood by
people who may not speak the same language, making them a powerful tool for
communication.
VISUAL ANALYSIS
The colors used in this picture are red for the text used, dark brown on the bottle and light brown
to make it seem like it’s an old piece of paper. The symbol used in the picture is an old glass
coke bottle. The picture seems to tell that it is old, it been around for a while. It's easy to grab
some ones attention because of the classic picture of a coke bottle. The picture itself is easy to
understand because the visuals used like old colors, text, and the main object in the middle of it.
The word in red says obesity in coke font. The message that this picture is telling us is that
obesity has been a problem for a long period of time. I think that the person who created this
visual was someone who is or knows someone that struggles with obesity and wants to make a
change by spreading awareness about this problem some people have. The people who were
meant to see this are people who are obese to help them realize that they need help. This is also
intended for people who can help those in need of help and make obesity less common and not a
threat as it is now. This is and effective visual because it attracts your attention with the coke
bottle look alike poster but then makes you think after you realize that it not a coke
advertisement.
IMAGE SOURCE
"Image source" refers to the origin of an image. It tells you where the image was found and
provides information about its origins. It's important to know the source of an image to
determine its reliability and trustworthiness. If the source is reputable, it's more likely that the
image is accurate and not manipulated. The source can be found in an image database or used
in another context to convey meaning.
TECHNICAL QUALITY
CONTEXTUAL INFO
What information accompanies the image?
Does the text change how you see the image? How?
Is the textual information intended to be factual an inform or is intended to influence what
and how you see?
What kind of context does the information provide?
Does it answer the questions where, how and why?
"Contextual info" refers to the information that accompanies an image and provides additional
context to help the viewer understand the image better. The text can change how you see the
image by providing a certain perspective or interpretation. The textual information can be
intended to be factual and informative or it may be intended to influence how you see the image.
The context provided by the information can answer questions like where, how, and why the
image was taken.
The image and text suggest that money can be seen as a controlling force, with people
becoming beholden to it in some way. This can make one view money in a negative light, as
something that controls and dominates them.