Communication in Social Media 3.

VLOGS
● Today,the old forms of * Vlogs are “video logs”. They emerged
communication have given way to as an extension of blogging after
new forms that make increased bandwidths enabled regular
communication easier and faster. people to post video online.
Communication technology * The first vlog was published in 2000
● is the transfer of messages when Adam Kontras posted a video on
(information) among people and/or his blog for his family and friends to
machines through the use of view.
technology. 4. LIVE VEDIO
Information and Communications *Live video is an extension of vlogging
Technology (ICT) that has responded to online content
● an extensional term for information consumers’ needs for immediacy and
technology (IT) that stresses the role authenticity.
of unified communications and the *Live video was integrated onto the
integration of telecommunication YouTube video sharing platform in April
● ICTs are also used to refer to the 2011. Then Facebook introduced
convergence of media technology Facebook Live in August 2015
such as audio-visual and telephone 5. CONFERENCING TECHNOOGY
networks with computer networks, *Sophisticated conferencing
by means of a unified system of technology helps workplaces
cabling. communicate across long distances.
SIGNIFICANCE OF ICT: Today, live conferencing technology
● ICT permeates all aspects of life, tends to use live video alongside
providing newer, better, and complex speaker systems
quicker ways for people to interact, *EXAMPLE: 360 Camera, Microphone,
network, seek help, gain access to and Speakers
information, and learn. 6. WIKIS
EXAMPLE OF COMMUNICATION *website where anyone can edit and
TECHNOLOGY: add content. The most famous wiki is, of
1. SOCIAL MEDIA FLATFORMS course, Wikipedia. It allow collaborative
*The first social media platform was 6 crowdsourcing of information.
Degrees, which was launched in 1997. 7. GROUP FORUM
MySpace was launched in 2003 and *allows people to post questions and
became the first mainstream social answers for others to respond to. Many
media platform. It was the most forums are sorted by topics, such as
popular social media platform in the Reddit. Commonly used in education
world between 2005 to 2008. where online schools have students
2. BLOGS respond to a stimulus question each
*Blogs are personal websites where week.
people can publish or ‘log’ information 8. TABLET COMPUTERS
for others with an internet connection to *tablet computers was made possible
read.A blog is usually a personal website by technological advances that saw
where someone shares regular longform the requisite technologies both
posts about their lives or hobbies. compact and cheap enough for the
*The first blog was written in 1994 on the mass market.Tablets are now widely
website links.net by Justin Hall. used as a portable devicethat easily fit
*‘weblog’ was invented in 1997 by Jorn into carry bags
Barger. The word was a shortening of 9. PODCAST
the phrase “logging the web”. *Podcasts are packets of audio
*1999, weblog was shortened to ‘blog’ information that can be uploaded and
by Peter Merholz. Then, by 2004, ‘blog’ stored on cloud technology ready for
became the Merriam-Webster word of anyone to download and listen to at-will.
the year It emerged out of radio technology.
 10. WEARABLE TECHNOLOGY luxuries that are marketed as symbols of
*A wearable technology is any style and distinctiveness.
information technology that is carried
on the body GLOBAL COMMUNICATION
*EXAMPLE: Smart Watches,Smart Glasses, is directly affected by the process of
and Exercise bracelets globalization, and helps to increase
11. SMART SPEAKER business opportunities.
*Smart speakers are computerized
personal assistants placed around *Both globalization and global
offices and homes in order to help communication have changed the
people complete tasks hands-free environmental, cultural, political and
economic elements of the world.
GLOBALIZATION
● is the process by which people and Effects of Globalization on Global
goods move easily across borders Communication
● described as a structural 1. Creation of a Global Village
phenomenon of increasing Makes the world a smaller place. While
interdependence among various a cliché idea, the world being a small
parts of the world place has become more evident
● refers to the process of integration 2. Increases Business Opportunities
of countries with the world For businesses, an increase in global
economy. communication means new business
● way of connecting people from all opportunities.
over the world with a purposeful, 3. Fewer Cultural Barriers
meaningful message Being able to communicate effectively
THREE MAIN CLASSIFICATIONS OF and frequently with colleagues or friends
GLOBALIZATION across the planet helps people
a. POLITICAL GLOBALIZATION understand each other’s cultures a little
refers to the amount of political co- better.
operation that exists between different 4. More Opportunities on Education
countries. Globalization and education then come
b. SOCIAL GLOBALIZATION to affect one another through mutual
refers to the sharing of ideas and goals of preparing young people for
information between and through successful futures during which their
different countries. nations will grow increasingly connected.
c. ECONOMIC GLOBALIZATION Cultural Barriers to Effective
refers to the interconnectedness of Communication in a Global Environment
economies through trade and the ● Cultural relativism
exchange of resources ● Lack of knowledge of other’s
FACTORS CONTRIBUTING TO culture
GLOBALIZATION ● Discrimination and harassment
1. The new international division of labor ● Language differences
manufacturing production has been Other Problems Brought by Globalization
decentralized from core to peripheral ● Economic decline in some areas as
regions. capital flows towards more
2. The internationalization of finance profitable ventures elsewhere.
ATM Machine ( Money Changing ● Undercutting of the power of
Machine ) national and local governments to
regulate economic affairs.
3. Technological innovation
● Loss of local diversity with the
Usage of robotics, microelectronics,
economic success of global
biotechnology,digital
products.
telecommunications
4. Growth of consumer markets.
Similar trends in consumer tastes among
the world’s affluent--a new materialism
in which people indulge in affordable
 TYPES OF CULTURAL COMMUNICATION EXAMPLE: Mexico, Italy, Brazil, Spain,
1. International communication India, Argentina, India, Nigeria, Saudi,
(also referred to as the study of global Arabia, etc.)
communication or transnational •Sequential culture is one where time is
communication) is the communication viewed as linear and structured, with a
practice that occurs across international strong emphasis on completing tasks
borders. one at a time, following schedules, and
"encompasses political, economic, adhering to deadlines.
social, cultural and military concerns". EXAMPLE: US, Germany, Switzerland, UK,
2. Multicultural communication Canda, Sweden, Netherlands, Japan,
refers to a communication that is etc.)
applied in a society that contains C. AFFECTIVE CULTURE VS. NEUTRAL
several cultural or ethnic groups. CULTURE
3. Intercultural communication (or cross- •Affective culture-people show their
cultural communication) feelings plainly by laughing, smiling,
is a discipline that studies grimacing, scowling, and sometimes
communication across different cultures crying, shouting, or walking out of the
and social groups, or how culture room.
affects communication. EXAMPLE: Italy, Spain, Brazil, Mexico,
It also involves understanding the Argentina, France, Greece, Venezuela,
different cultures, languages and etc
customs of people from other countries. •Neutral culture- (readily showing
COMMUNICATION ACROSS CULTURES emotions) or emotionally neutral in our
A. HIGH-CONTEXT vs. LOW-CONTEXT approach. do not telegraph their
(influenced by cultural differences, feelings, but keep them carefully
choice of communication medium) controlled and subdued
•High-Context Culture-Communication EXAMPLE: Japan, Germany, Switzerland,
is indirect, implicit, and relies heavily on UK, Sweden, Norway, Finland, Denmark,
non-verbal cues like body language, etc.
tone, gestures, and the context of the
situation.Meaning is often derived from VARIETIES OF ENGLISH
the surrounding environment and 1. REGIONAL VARIETIES
shared understanding rather than from •British English (BrE): Spoken in theUnited
explicit words. Kingdom, it includes dialects like
EXAMPLE: Japan, China, Korea, Middle Cockney, Scottish English, and Welsh
Eastern countries,and many Latin English. Pronunciation, vocabulary, and
American cultures. spelling may differ from other varieties,
•Low-Context CultureCommunication is such as using "colour" instead of "color."
direct, explicit, and relies on verbal •American English (AmE): The dominant
expression, where words carry most of form in the United States, American
the meaning.The message is clear and English often features distinctvocabulary
unambiguous, with less reliance on (e.g., "elevator" instead of "lift") and
context or non-verbal signals. grammar. It has regional dialects like
EXAMPLE:United States, Germany, Southern, Midwestern, and New England
Canada, Switzerland, and Scandinavian English.
countries. •Canadian English (CanE): A mix of
B. SYNCHRONIC CONTEXT CULTURE VS. American and British English influences,
SEQUENTIAL CONTEXT CULTURE though it has unique spellings and
•Synchronic culture is one where time is vocabulary (e.g., "cheque" instead of
viewed as flexible and cyclical, allowing "check" and "washroom" instead of
people to manage multiple tasks or "bathroom").
relationships simultaneously, with less •Australian English (AusE): Influenced by
emphasis on strict schedules and British English but with its own distinct
deadline In these cultures vocabulary, pronunciation, and slang.
Australians might say "arvo" for
"afternoon."
•New Zealand English (NZE): Similar to
Australian English but with its own Maori
influences. The vowel sounds differ
slightly between the two.
•Indian English: Reflects the influence of
local languages like Hindi and Tamil,
often seen in vocabulary,pronunciation,
and certain grammatical structures. For
example, Indians may use "prepone" to
mean rescheduling an event to an
earlier time.
•South African English: Influenced by
Afrikaans, Zulu, and other local
languages. Certain terms like "robot" (for
traffic light) and pronunciation patterns
make it distinct.
2. WORLD ENGLISHES
refers to the recognition that English has
many localized forms that reflect the
culture and context in which it is spoken.
For instance:
• Singlish (Singapore English): A blend of
English with Chinese, Malay, and Tamil
influences, characterized by unique
grammar and vocabulary.
• Chinglish (Chinese English): English as
spoken in China, influenced by Chinese
grammar and cultural norms.
• Spanglish: A blend of Spanish and
English, commonly spoken in
regions with large bilingual populations
like the U.S. Southwest.
3. INFLUENCE OF MEDIA TECHNOLOGY
•Internet English: A form of English that
has developed on the internet, with
abbreviations, acronyms, and slang
(e.g., "LOL" for "laughing out loud" and
"brb" for "be right back").
•Text Speak: A variety of English used in
texting and online messaging, which is
often highly abbreviated or shortened
(e.g., "u" for "you" and "2" for "to")

Blocks to Cultural Communication :