Management

Report

“Building a thriving Brand”

2023 Annual report
Second Year Frozen Vibes
Frozen Vibes building history.

Frozen Vibes commenced its commercial activities on

25 March 2022, with the goal of capturing the
Barranquilla market by offering frozen cocktails, a
successful concept in other Colombian cities. With a
youthful and innovative proposal, the company aimed to
stand out and gain market share.

During the first year, the primary challenge was to

establish itself as a unique alternative for fun and
entertainment. We succeeded in attracting an audience
that values good service, quality, and fair prices.

Currently, Frozen Vibes is focused on consolidating itself

as a significant brand in Barranquilla, projecting a
gradual expansion. Our objective is to achieve
sustainable growth, allowing the Frozen Vibes
experience to reach an increasingly broader audience.
Second Year Frozen Vibes

In our second year, we continued to establish ourselves

as a prominent entertainment option for the people of
Barranquilla. Our innovative product has not only
maintained its popularity but has also expanded its
reach by participating in various significant events in the
city.

We have had the honour of being present at local fairs,

cultural festivals, and corporate events, where our
frozen cocktails have been very well received. The
versatility of our products and our commitment to quality
have enabled us to forge strategic partnerships with
event organisers and other companies in the sector,
strengthening our presence in the market.
“SABOR BARRANQUILLA”

In 2023, Frozen Vibes had the honour of participating for

the first time in Sabor Barranquilla, one of the most
prestigious gastronomic events in Colombia. We were
invited by the organisers to be part of this culinary
celebration, and we are thrilled to have brought our
innovative frozen cocktail offerings to a broader
audience.

During the event, which celebrates the rich gastronomic

tradition of the Colombian Caribbean, Frozen Vibes
stood out for its creativity and commitment to quality. Our
frozen cocktails were very well received by attendees,
who enjoyed a refreshing and unique experience.

Our participation in Sabor Barranquilla allowed us to

showcase our products and connect with a wider
audience. Our strategy for 2024 is to be present at local
fairs, cultural festivals, and corporate events to
strengthen our brand and expand our market presence.
Networking and Marketing

The marketing team at Frozen Vibes has proven to be a

fundamental pillar in the company's success and
continuous growth. In 2023, our team devised an
innovative strategy to create engaging content that
would have a greater impact on our audience. This
carefully designed and executed strategy has allowed
Frozen Vibes to stand out in a highly competitive market
and connect more effectively with our customers.

Ingenious Content Strategy

1. Production of High-Quality Visual Content

A crucial part of the strategy was the creation of visually
appealing content. High-quality videos and photographs
were produced, capturing not only our products but also
the essence and vibrant energy of Frozen Vibes. These
visuals showcased the freshness of our ingredients, the
creativity in presenting our frozen cocktails, and the
positive reactions of customers. This visual content was
designed to be highly shareable on social media,
generating a viral effect that amplified our reach.
 2. Social Media Interaction
To maximize impact, an active social media interaction
strategy was implemented. A combination of organic and
paid content was used to reach both our current
followers and new audiences. Online contests and
promotions were conducted, encouraging users to share
their own experiences with Frozen Vibes and use
specific hashtags to increase visibility. Real-time
interaction with followers, responding to comments and
messages, helped strengthen loyalty and engagement
within the community.

3. Analysis and Adaptation

The marketing strategy was based on a constant
analysis and adaptation approach. Using data analysis
tools, the team monitored the performance of content in
real-time, identifying which types of content resonated
most with the audience and adjusting tactics
accordingly. This agility allowed continuous optimization
of the strategy to maximize impact.
Impact and Results
The implementation of this ingenious content strategy
had significant results. Not only did it increase the
visibility and recognition of the Frozen Vibes brand, but
it also improved interaction and engagement with our
audience. The increase in traffic to our digital platforms
and the growth in the number of followers on social
media were evident. Additionally, sales and demand for
our products experienced a notable increase.

Looking to the Future

Looking ahead to 2024, our marketing team will continue
to innovate and refine our strategies to maintain and
increase impact on our audience. We will continue to
strengthen our brand and expand our presence in the
market.

With a renewed commitment to creativity, quality, and

authentic connection with our customers, we are excited
about future opportunities and bringing the Frozen Vibes
experience to an even wider audience.
7.164 Followers
219 Post
https://www.instagram.com/frozenvibes.co/
Customers

During the last management period, we have observed

a significant number of favourable comments and
glowing reviews on our digital platforms. Customers
have expressed their satisfaction with the freshness,
innovation, and distinctive quality of our frozen cocktails,
as well as with the overall experience provided by
Frozen Vibes.

These favourable comments are a testament to our

commitment to excellence in customer service and the
delivery of high-quality products. Each positive
interaction on social media contributes to strengthening
the Frozen Vibes brand and solidifying our position in
the city.

We deeply appreciate the ongoing support of our

customers and the trust placed in our brand. Your
positive feedback inspires us to continue innovating and
improving to meet your ever-evolving expectations.
Feedback
STAFF
Along our journey, the members of our team have shown
unwavering dedication and professionalism, always
going the extra mile to ensure that every customer
interaction is met with excellence. Their passion for
delivering exceptional service and attention to detail
have played a vital role in creating the positive
experiences our customers expect from Frozen Vibes.

Each member of our team uniquely contributes to the

overall success of our brand. Their hard work,
dedication, and positive attitude create a welcoming
atmosphere that keeps customers coming back time
and time again.

Our team ensures smooth and hassle-free experiences

for our customers, from order to delivery. Their
commitment to excellence in every aspect of their work
has not gone unnoticed, as evidenced by the numerous
positive reviews and comments we have received from
satisfied customers.

We are immensely grateful for the valuable contributions

of our staff and recognize that they are the heart of
Frozen Vibes. Their dedication and passion drive our
success, and we are privileged to have such a talented
and committed team.

As we continue to grow and expand, we are committed

to nurturing and supporting our staff, providing them with
the resources and opportunities they need to thrive.
Together, we will continue to set new standards of
excellence and provide memorable experiences for our
customers.
 Annual Revenue of

$127.171 AUD
Result for the period

$23.083 AUD
Revenue growth

$48.092 AUD
Financial Profit growth

$29.244 AUD
Results Compliance with the earnings Budget

114%
Units of slushies sold

19.373 units
 FROZEN VIBES
STATEMENT OF FINANCIAL POSITION TO MARCH 2024

A March 2024 A March 2023 A March 2024 A March 2023

Current Assets Current Liabilities

Cash and cash equivalents 16.906 5.521 Accounts payable to suppliers 1.756 1.161
Inventory 2.659 2.659 Accounts payable to partners 3.831 274
Receivable from employees 1.031 198 Financial liabilities 659 916
Account receivable from partners 8.632 50 CXP Technology suppliers 4 10
Account receivable Other 929 - Accounts payable Other 59 -
Total Current Assets 30.157 8.428 Total Current Liabilities 6.310 2.361

Financial liabilities 1.128 1.692

Total Non-Current Liabilities 1.128 1.692

Plant and equipment 20.053 15.315
Total Non-current Assets 20.053 15.315 Total Liabilities 7.438 4.053

Share Capital 25.851 25.851

Loss from previous years - 6.161 -
Profit for the year 23.083 - 6.161
Total Equity 42.772 19.690

Total Assets 50.210 23.743 Total Liabilities and Equity 50.210 23.743
 FROZEN VIBES
STATEMENT OF PROFIT OR LOSS TO MARCH 2024

A March 2024 A March 2023

Operating Income 127.171 79.080

Costs (49.898) (31.263)

Operating Profit 77.274 47.817

Employee Benefits Expense (16.895) (12.966)

Lease Expenses (12.229) (12.288)
Utilities Expenses (9.393) (7.324)
Other Operating Expenses (5.777) (4.791)
Advertising Expenses (3.886) (2.990)
Event Expenses (2.387) (2.613)
Security Expenses (59) (334)
Legal Expenses (490) -
Maintenance Expenses (583) -
Total Operating Expenses (51.698) (43.305)

Net Operating Income 25.576 4.512

Financial Expenses (1.757) (882)

Net Income 23.819 3.630

Setup Costs - (9.791)

Project expenses (736) -

Result for the period 23.083 (6.161)

Income Tax (314) -

Result for the period after tax 22.769 (6.161)

2023 Budget Compliance
Description Budget Real Variation(+/-)
Income 121.820 127.171 5.352
Expenses 52.767 54.191 1.424
Administrative 51.479 52.434 955
Leases 11.298 10.959 -339 Lower increase negotiated with the landlord.
Increase due to benefits granted to employees
Personnel 16.008 16.895 886
based on sales performance.
Technical Service for Networks and Advertising 3.767 3.767 0
Security 471 59 -412 The projected security service was not acquired.
Applications 68 84 16
Utilites 9.487 9.393 -95
Internet 556 496 -60
Building Maintenance 1.130 1.270 140
Machinery and Equipment Maintenance 581 583 2
Reduced representation expenses for months
Representation Expenses 1.907 1.091 -816
without visits from managers to the site.
Events 2.354 2.387 33
Higher expenses due to contingencies during the
year, primarily: plumbing and electrical issues (844
aud), purchase of minor assets (275 aud),
Other Expenses 2.354 4.106 1.752
commissions from BOLD, Rappi, and DIDI (275
aud), income tax declaration (160 aud), and others
(137 aud).
Influencers 981 120 -861 High-cost influencers were not hired for advertising.
Legal Expenses 517 490 -27
Shots Project involving the relocation of the
Project 1 - Shots 0 736 736
manager for mixology training.
Financial 1.388 1.757 369
Banking 471 810 339 Increase in the payment of the 4x1000 tax.
Interest 818 947 130
Cost 48.728 49.898 1.170
Profit for the year 20.325 23.083 2.758
PROFIT DISTRIBUTION PROJECT
FROZEN VIBES
1151953395-2

Profit distribution proposal 1

Retained earnings 16.922
Occasional Reserve 35% - 5.923
Profits to be distributed 10.999

A comparative analysis was conducted on the dividends distributed by five of the top ten companies listed on the Colombian Stock Exchange.
This analysis compares the dividends received over the two years of operation of Frozen Vibes against the value of the investment made, in
contrast to the dividends that would have been received if the investment had been made in these companies.

Total Total % Return on

Share price in Total Shares Dividends Dividends
Company Investment Dividends Investment
April 2022 (a) (b) 2022 (c) 2023 (d)
(a*b) (c+d) (c+d)/(a*b)

Ecopetrol SA 1,41 18.301 25.851 3.497 1.996 5.493 21%

Organización terpel SA 2,75 9.412 25.851 3.393 2.903 6.297 24%
Bancolombia SA 13,42 1.926 25.851 1.769 2.673 4.441 17%
Grupo energia de Bogota SA 0,99 26.145 25.851 1.970 2.236 4.206 16%
Grupo Nutresa SA 19,02 1.359 25.851 337 666 1.003 4%
Frozen Vibes 0,39 65.885 25.851 - 10.999 10.999 43%
Data taken from:
https://es.tradingview.com/markets/stocks-colombia/market-movers-large-cap/
https://www.bolsamania.com/accion/GRUPO-NUTRESA/historico-precios
https://www.larepublica.co/indicadores-economicos/movimiento-accionario/geb
https://es.investing.com/equities/eeb-historical-data

Profit distribution proposal 2 In order to continue driving the growth of the brand, business expansion, and
Retained earnings 16.922 increase in profits for the partners, we propose as the second option the
Profit for the period April 2024 to July reinvestment of profits for the opening of a second Frozen Vibes location. The cities
2024 2.697 of Sincelejo or Montería have been considered, where a market study has already
Profits to be reinvested 19.618 been conducted, identifying a significant opportunity for growth.

Cash and cash equivalents 16.906

Profits to be distributed - 10.999
Payment of partner loan purchase of
- 3.727
machine - Brendan
Bancolombia loan payment - 1.844
Contingencies - 243
Payment partner loan purchase of
- 92
inventory - Luis
BUDGET 2024
FROZEN VIBES
1151953395-2
Budget Plan : April 2024 - March 2025
Description 2024/04 2024/05 2024/06 2024/07 2024/08 2024/09 2024/10 2024/11 2024/12 2025/01 2025/02 2025/03 Total
Income 10.519 10.028 12.212 12.957 13.717 11.547 9.515 11.457 11.606 9.937 9.537 14.261 137.293
Expenses 5.972 6.234 5.322 5.252 5.616 5.357 5.620 5.848 5.393 5.322 5.687 5.585 67.210
Administrative 5.755 6.085 5.173 5.102 5.467 5.208 5.471 5.699 5.244 5.173 5.538 5.436 65.353
Leases 928 1.052 1.052 1.052 1.052 1.052 1.052 1.052 1.052 1.052 1.052 1.052 12.495
Personnel 1.871 1.871 1.871 1.871 1.871 1.871 1.871 1.871 1.871 1.871 1.871 1.871 22.456
Technical Service for Networks and Advertising 392 392 392 392 392 392 392 392 392 392 392 392 4.708
Security 353 0 71 71 71 71 71 71 71 71 71 71 1.059
Applications 29 29 29 29 29 29 29 29 29 29 29 29 353
Utilites 867 879 891 902 914 926 938 950 961 973 985 997 11.182
Internet 51 51 51 51 51 51 51 51 51 51 51 51 612
Building Maintenance 196 439 0 0 0 0 0 0 0 0 0 0 636
Machinery and Equipment Maintenance 0 157 39 0 157 39 0 157 39 0 157 39 785
Representation Expenses 302 302 302 302 302 302 302 302 302 302 302 302 3.625
Events 235 324 235 235 235 235 235 235 235 235 235 235 2.913
Other Expenses 196 196 196 196 196 196 196 196 196 196 196 196 2.354
Influencers 0 392 0 0 196 0 0 392 0 0 196 0 1.177
Legal Expenses 333 0 43 0 0 43 0 0 43 0 0 200 663
Income Tax 0 0 0 0 0 0 334 0 0 0 0 0 334
Financial 217 149 149 149 149 149 149 149 149 149 149 149 1.857
Banking 149 149 149 149 149 149 149 149 149 149 149 149 1.789
Interest 68 0 0 0 0 0 0 0 0 0 0 0 68
Cost 3.434 3.261 4.055 4.259 4.393 3.766 3.110 3.693 3.846 3.284 3.216 4.569 44.886
PROFIT 1.113 533 2.835 3.446 3.708 2.423 784 1.916 2.367 1.330 635 4.107 25.197