Module 3

Communication Aids and

Strategies Using Tools of Prepared by:
Maria Teresa S. Bonggot
Technology
Instructors:
Maria Teresa S. Bonggot
Francis Ducusin
Yolanda Patio

Module Duration:

Week 6 – 8

GE001

PURPOSIVE COMMUNICATION
 SAN MATEO MUNICIPAL COLLEGE
General Luna St., Guitnang Bayan I, San Mateo, Rizal
Tel. No. (02) 997-9070
www.smmc.edu.ph

MODULE 3
COMMUNICATION AIDS AND STRATEGIES USING TOOLS OF TECHNOLOGY

LEARNING OBJECTIVES

After this module the students are expected to:

✓ cite important information about communication;

✓ create a multimedia presentation showcasing one’s culture;
✓ present a Pecha Kucha about one’s region; and
✓ create a blog promoting one’s unique culture and tradition.

INPUT INFORMATION

“Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
–Rollo May

“I know that you believe that you understood what you think I said, but I am not sure you realize that what you heard
is not what I meant.”
–Robert J. McCloskey, former State Department spokesman

Lesson 1 - Review

Communication

• is the act of giving, receiving, and sharing information -- in other words, talking or writing, and listening or reading. Good
communicators listen carefully, speak or write clearly, and respect different opinions
• The root of the word “communication” in Latin is communicare, which means to share, or to make common (Weekley,
1967). Communication is defined as the process of understanding and sharing meaning (Pearson & Nelson, 2000).

Goals of Communication

1. To seek understanding
2. To elicit response
3. To establish good will

Metacommunication Vs Kinesic Communication

Metacommunication

- It is a verbal message that although not expressed literally accompanies a message that may be translated literally.
The meaning of the verbal message is entirely different from the literal definition of the used words. Skillful minds need
prudently scan the surrounding words or previous related messages in order to understand the appropriate meaning
of the message

MESSAGE POSSIBLE MEANING

1. Don’t be absent tomorrow. - You are frequently absent.

- I am orally reprimanding you for your absences.
2. Your work is excellent. - You are a desirable worker.
3. Our stocks do not stay long in our store. - Well sell quality items
- Our merchandise are highly saleable.
Kinesic Communication

- This is an idea expressed through non-verbal behavior, situation, or even action. A smile, a jolly face, a wink, a frown,
a sigh, and a nod convey multifarious possible messages.

Action Possible Meaning

1. The office staff act immediately upon the request of the - The office staff are highly inefficient.
manager if there are follow ups only. - The office staff procrastinates work.
2. A long line of payors, customers and clients faces the - The cashier acts sluggardly.
cashier - There is a need to assign more cashiers
3. After reading the price tag, the customer leaves - Items being sold are expensive.
immediately.

Five Categories of Non-Verbal Communication

1. Facial Expression and Visual Interaction

2. Body movements and Gestures
3. Paralanguage
4. Proximity Behavior
5. Multichannel Communication

Types of Audience

• Internal Audience – are other people in the same organization: sub-ordinates, superiors, and peers.
• External Audience – are people outside the organization: customers, suppliers, unions, stockholders, potential
employees, government agencies, the press, and public.

Two Main Forms of Communication

Internal Communication – all communication which occur in the workplace is categorized as internal communication. This is
the communication between and among people in an organization. This includes letter recommending an idea to a supervisor,
letter recommending an employee to be promoted, orders and instructions that superiors give their workplace. This also includes
reports that employees write concerning sales, production, inventories, finance, maintenance, and so on.

Types of Internal Communication

Downward Communication – written by superiors.

Examples: Letters of order or instructions, memos, policies of the organizations, etc.

Upward Communication – written by employees to their superiors or the management.

Examples: Letters of complaint, recommendation, suggestion, request, reports and research assigned by superiors or
management.

Horizontal Communication – written between or among peers or people in an organization having the same rank or
position. These people usually share ideas in solving particular problem or similar conduct activities common to everyone.
Examples: A director to another director, a supervisor to another supervisor.

External Communication - Communication written outside an organization or workplace. This includes all business’ efforts at
direct selling. Some examples are: letters sent to prospective buyers, brochures, follow-up service calls, and other activities
done outside an organization.

Relevant Laws and Ethical Considerations in Writing/Communication

1) Copyright law - covers the protection of the rights of the author

2) Trademark law ~ pertains to federal protection (different from registered trademarks).
3) Contract law - covers written warranties or their implied warranties.
4) Liability law - pertains to responsibilities or obligations of writers especially claims they made on their paper.
Principles of Ethical Communication

Do's
1. Abide by relevant laws.
2. Abide by the appropriate corporate or professional code of conduct.
3. Tell the truth.
4. Be clear.
5. Avoid discriminatory language.
6. Acknowledge assistance from others.

Don’ts
1. False implications- assuming the outcome of a project or making sweeping generalizations.
2. Exaggerations - expressing situations in extreme proportions.
3. Euphemisms - writing about situations in seemingly good conditions even though they are not.
4. Don't mislead your readers.

The Writing Process

Pre-Writing Stage

This is the first stage in the writing process. It is what the ~ writer does before he writes the first draft. In this stage, the writer
composes or supplies information pertaining to:
a. Purpose of the paper. This is necessary to determine the content of the paper to be included, the
organization and style of the paper.
b. Choice of topic. A writer has to explain or justify his/her chosen topic.
c. Gathering information. A writer must be able to find sources of information to enrich his/her topic.

Pre-writing Techniques: Below are some techniques which will help you get started in writing:

1. Keep writer's journal by recording personal experiences, perceptions, and ideas.

2. Do free writing. Write about whatever comes to mind.
3. Brainstorm by listing ideas as quickly as they occur.
4. Cluster by drawing lines and circles to show connections between ideas. It is also called webbing or making
connections.
5. Ask questions using the news reporter's 5Ws -Who? What? Where? Why? When? and How?
6. Read with focus. This entails reading efficiently to locate and collect specific information.
7. Listen with focus. This means listening efficiently to locate and collect specific information.
8. Observe by noticing details around you through the senses.
9. Imagine. Probe your imagination for ideas, often use a "what if?" approach.

Writing Stage

The writing stage is the part where we begin to write our first draft. We know that not everything that we write is perfect at the
first go. Hence, you must remember what to do and what not to do during this stage.

Do's and Don'ts of Writing a First Draft

1. Don't overanalyze your writing.
2. Do feel free to follow the flow of ideas where it is leading you, even if it is not what you initially planned.
3. Don't exaggerate details.
4. Do work on the details as much as possible to keep the story fresh in your mind.
5. Don't worry yet about how good your writing is.
6. Do have fun!

Re-Writing Stage

This stage is also known as the "revision" stage. We revise to ensure that:
1. the content of the paper is relevant;
2. there is organization and coherence in the arrangement of the ideas; and
3. grammar and mechanics are clearly observed.
Lesson 2: Preparing Multimedia Presentation

1. Watch the video “The world’s worst research presentation” ( https://www.youtube.com/watch?v=69JZD60eR6s ).

What are your impressions about the research presentation?

2. Analysis (Group Discussion)

Guide Questions:
a. What makes the presentation the worst?
b. In what ways can the presentation be improved?

Multimedia is a system of relaying

information or entertainment that includes many
different forms of communication. You might
use multimedia to give a presentation at school.
Multimedia might include video, audio clips,
and still photographs, for example. A newspaper's
online presence could use multimedia as well,
combining graphics, sound, and animation. The word
itself, sometimes spelled with a hyphen as multi-
media, has been used since 1962, from multi-, or
Image from https://blog.skillsuccess.com/how-to-make-a-professional- "many," rooted in the Latin multus, "many or much;"
looking-multimedia- and media, the plural form of medium, or "system of
presentation/https://blog.skillsuccess.com/howtmaprofessionalookinmultime
dia-presentation/
communication."

In today’s digital society, communication is mediated using technology. For communication to be more effective, it is
imperative to know how technology works, what purposes it can serve and how it can be used efficiently and effectively to
achieve specific goals in the communication process.

In preparing multimedia presentations for various communication purposes, it is important to consider the following:

A. Characteristics of Multimedia Presentations

1. Multimedia presentations are visually oriented. (displayed on a monitor or projected onto a screen).
2. They allow users to use different modalities such as:
a. Text
b. Graphics
c. Photographs
d. Audio
e. Animation
f. Video

Special features of computer-based presentations

a. Custom navigation (linking) between slides, to other media and to the internet.
b. Can be made into a hard copy printouts or transparencies.
c. Can be uploaded to the web.

B. Steps in Making Effective Multimedia Presentations

1. Know the purpose of the presentation.

2. Know the audience.
3. Gather information.
4. Use a variety of resources such as:
a. textbooks
b. digital resources
• photographs
• scanned images, student work
c. Internet
 5. Do not forget to cite sources.

a. Write the author’s name, title of the work and the date of publication.
b. Include the website or Web page address of the source.
c. In general, non-profit educational use of online materials for a lecture qualifies as “fair use” but it is better to ask
the author’s permission to use such materials.
d. Always have full bibliographic references for all citations.

6. Organize the information.

a. List the main points.

b. Have only one main idea per slide.
c. Present ideas in a logical order
d. Place important information near the top.

7. Check technical issues.

a. Contrast
• Dark text on light background
• White text on dark background
b. Use only one design and color scheme throughout the slide presentation
c. Avoid clutter.
d. Avoid patterned or textured background.
e. Use large font size (minimum 18 pts)
f. Use fonts that are easy to read. Don’t use fancy fonts.
g. Don’t use more than two types of fonts.
h. Avoid too much text. Don’t use the presentation as your notes.
i. Use more than 3 or 4 bullets per slide.

8. Be creative
a. Use transitions and animations to add interest.
b. But don’t overdo it!

LEARNING ACTIVITIES

❖ In what ways can the different forms of communication (intrapersonal, interpersonal, small group, public and mass)
be enhanced with the aid of technology?
❖ Feature one of your cultural practices through a multimedia presentation. Observe guidelines for creating multimedia
presentations.

Lesson 2: Preparing Pecha Kucha Presentation

Watch a video presentation at https://www.youtube.com/watch?v=eP3Znm3LNLA then answer the following

questions:

1. How many times did the presentation last?

2. With the number of minutes, was the presenter able to show comprehensively his trip?
3. How was the trip presented?
 Pecha Kucha is a 20-slide PowerPoint presentation which moves automatically to each succeeding slide every after
20 seconds. This presentation is very helpful to keep track of the time.

Image from https://slidemodel.com/pecha-kucha-presentation/

Watch how to make a Pecha Kucha presentation at https://www.youtube.com/watch?v=l9zxNTpNMLo

Remember:

1. Open PowerPoint presentation. Select blank layout or simply press CTRL N or Command N.
2. Duplicate the blank slides. Make sure that you have 20 blank slides.
3. Select all the slides (you can use CTRL A). Make sure to remove the check mark on “on mouse click" the modify
transition speed to 20 seconds.
4. Insert and resize images.
5. After saving the Pecha Kucha presentation, check the speed of transition. Make sure that the saved speed for all
slides is 20 seconds
6. Practice your narration with the Pecha Kucha presentation. You can record your narration in the PowerPoint
presentation.

LEARNING ACTIVITIES

❖ Using a graphic aid, illustrate how to create a Pecha Kucha presentation.

❖ Make a Pecha Kucha presentation about the best of your region.

Lesson 4: Blogging

1. Have you ever written a blog?

2. Is blogging the same with essay writing?
3. How should you make your blog interesting to readers?

In today’s digital world, blogging has become one of the effective ways of communicating and networking among
students, professionals, businessmen, public officials, etc. In other words, blogging has become an indispensable medium of
communication. In the same manner, blogging can be used effectively for academic purposes. According to Richardson
(2006), the use of blogs has been an engaging and effective way to promote writing skills of primary students, particularly
when student peers provide feedback to the blog.

What is blog?

A shortened form of weblog, blogs are personal journal websites on which a user can type an entry and add images,
videos and links to other websites. Usually, readers of a blog can post comments.
 According to https://uwaterloo.ca/writing-and-communication-centre/writing-academic-blog-posts academic blog
posts use evidence and analysis like an essay, but they’re written in more conversational, informal language. You may not
need a formal thesis statement, but you should still present your perspective on an idea, issue, or current event.

Similar with essay writing, there are effective ways of introducing a blog. Read Michael Pollock’s blog at
https://www.michaeldpollock.com/open-your-blog-post/

Remember to:

1. Be short and direct.

2. Ask a thought-provoking question.
3. Ask a multiple-choice question.
4. Share a shocking fact or statistic.
5. Share something personal.
6. Withold a compelling piece of information.
7. Refute a conventional wisdom.
8. Lead with a success story.
9. Start with a reader’s question.
10. Share a quote.

Here’s a sample blog from https://onestopteachershop.com/2023/02/make-writing-practice-fun.html

4 Ways to Make Writing Practice Fun

By OneStopTeacherShop

Writing is an essential skill, and learning to be a good writer will serve your students for the rest of their
lives. Teaching writing can sometimes feel tedious, but there are many fun ways to practice writing that
are sure to engage even the most reluctant learners. Read on for a few of our favorites.

Letter Writing

Practical life application is one of the easiest ways to get students excited about learning. Letter writing is
a fantastic way to weave essential life skills into your teaching. What’s more, the letter -writing options are
endless:

• Students can write letters to pen pals and get to know them throughout the year.
• They can even write letters to other students in their class or school.
• Students can write letters to you as their teacher at the beginning of the year to introduce
themselves.
• At the end of the year, have students write letters to next year’s students, filling them in on
all there is to know about your classroom.

Letter writing helps students practice essential writing skills such as punctuation, paragraphing and
descriptive language. It also allows students to learn traditional salutations and closings that they’ll use in
written communication for the rest of their lives.
Paragraph of the Week

Paragraph writing is an important skill to master, and practice brings progress. These paragraph of the
week prompts are quick, simple, and engaging.

They can easily be used as morning work or homework as well. Getting your students used to writing a
paragraph each week is a fantastic way to keep their writing skills fresh all year long and expose them to
various writing styles, including narrative writing, opin ion writing, and informational writing.

Picture Prompts

On a day when you’re ready to change things up picture writing prompts can be a great start. Choose a
funny or unusual picture and use it as your writing prompt. You might as your students to write a letter to
the person in the picture giving them advice. Or you might ask them to write a newspaper article to
accompany the picture. You might even ask them to tell a story about what happened right before the
picture was taken. With a well -chosen picture and some imagination, picture writing prompts can be
educational and entertaining!

Use Graphic Organizers

Well-structured writing doesn’t come naturally to all students, so we love using graphic organizers .
Graphic organizers such as this Yummy Paragraph activity are an excellent way to help students organize

their thoughts. The fun graphics help engage reluctant and passionate writers alike while also helping
them ensure their paragraph has all the necessary parts. Writing good paragraphs is an essential
academic skill, and fun graphic organizers can bring it to life.

The next time you find yourself on the struggle bus with teaching writing, we hope one of these fun writing
activities will give you and your students the inspiration you need.
LEARNING ACTIVITIES

❖ If you are going to introduce yourself through a blog, how will you make the beginning appealing to your readers?
Write your own examples (at least two) of an interesting introduction to your blog.
❖ Peer Critiquing. Choose a partner and let him/her give feedback on your sample introduction.
❖ Feature a tradition that is unique in your own community through a blog post.

ASSIGNMENT

Write a paragraph on the following:

❖ From the lesson, Preparing Multimedia Presentation, I realized that…

❖ With the lesson on Pecha Kucha, I realized that…
❖ Short Reflection. Journal writing through a short blog.
Guide question: How can you use blogging to promote harmonious interpersonal relationship with people in your own
circles (friends, family, church, etc.)?

LEARNING RESOURCES

• Wakat, G. S., Caroy, A. A., Paulino F. B., Jose, M. J., Ordonio, M. M., Palangyos, A. C., Palangyos, M. S., Dizon, E.
J., Dela Cruz, A. E., Sao-an M. B., (2018). Purposive communication. Quezon City: Lorimar Publishing.
• https://www.youtube.com/watch?v=69JZD60eR6s
• https://www.youtube.com/watch?v=eP3Znm3LNLA
• https://www.michaeldpollock.com/open-your-blog-post/
• https://www.vocabulary.com/dictionary/multimedia
• https://blog.skillsuccess.com/how-to-make-a-professional-looking-multimedia-presentation/
• https://onestopteachershop.com/2023/02/make-writing-practice-fun.html
• https://uwaterloo.ca/writing-and-communication-centre/writing-academic-blog-posts