NETASATA TECHNOLOGIES

Netasata Technologies
Business plan

Adamu Chengula, Owner

Created on December 13, 2022

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Executive summary

Netasata technologies is an internet and technology startup that will specialize in in a software
development particularly in offering a software as a services (SaaS). Company is based in Mbeya
City Council – Uyole, Tanzania. We will lease a suitable office facility for running our business.

Netasata Technologies is a client focused and result oriented internet and technology company
which focused in software development business and provide Software-as-a-services especially
in Enterprises resource planning software (ERPs), Human Resource Management software
(HRM), Customer relationship software (CRM), Sales management software (SAMS),
Microfinance management software (MMS), Educational management software (EMS),
Marketing management software (MMS), Health information management software (HIMS),
APIs and system integration and custom software development. Additional services website
design and development, website hosting, Data management and training.

We will hire and retain good employees to serve the client, Netasata Technologies currently need
technical and managerial employee such as programmer, accountant, marketing and sales
representative, customer care, cleaners. We will develop culture, policies and ethics which will
help us serve our customer and grow our business. As a team we will work together to ensure
customer needs are met and precisely satisfied.

Our mission is to help small to medium enterprises doing business easily by making easy to
adapt, use and affordable technology, and help them grow their business.

Our goal is to become a leading software development company in whole of southern highland
of Tanzania within 5 years of operation and become among of the top ten growing technology
startups in Tanzania within 10 years of operation. We are optimistic about our goal but we are
surely that this will be realized.

Netasata Technologies is a sole proprietorship means it is owned and managed by Adam

Chengula the founder and currently the CEO of the company. He holds a Diploma in
information and communication technology from Catholic university college of Mbeya, and also,
he has experience of more than 3 years in software development industry.

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Legal structure

Netasata technologies is a sole proprietorship, formed in Tanzania – Mbeya southern highlands.

Intellectual property right.

Netasata Technologies is a trademarked name in Tanzania, Mbeya region also we have registered
all our intellectual property like. our product and services, process, and logo.

Products and services

Netasata technologies. Multinational Internet and Technology company providing software

services, to small-and medium sized enterprises as well as individuals. We are fully engaged in
developing software and distributing software-as-a-services over the internet. All of our product
is tailored to meet business, operational and management needs while help organization reduces
operation costs and improve business process.

Netasata offer a wide range of services in internet and technology. Here are the core services
offered in line with our business.

 Website design and development.

 Website hosting.
 Custom software development (automation).
 Enterprises resource planning software (ERP).
 Customer relationship management software (CRM).
 Human resource management software (HRM).
 Sales management software (SAMS).
 Microfinance managent software (MMS).
 Education management software (EMS).
 Marketing management software (MMS).
 Health information management software (HIMS).
 Training.

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Product lifecycle.

Netasata offer a wide range of products for our software product (Software-as-a-services). Are
already made and will be available online for customer signup and use a for this option a client
may opt to use a service for 7 days trial and then upgrade to the package which is suitable to their
needs.

And for client who want a customized version of the software or website they have to wait for
development of the requested product we usually use 3 to 4 weeks delivering a first version of
the working product and then the incremental features for the product will be released week up to
when the product meets the customer needs and the current operation situation.

For APIs and system integration customer they have to wait for 2 weeks upon the request was
made to the company. We will use two weeks to develop, test and release the first version of the
requested API, also we will provide the customer with the support of the integration of the
intended services and product.

And for maintenance of software and website the will be done under a week since the request
made by a user.

For client who want to access the website hosting services, it is already up and running services
and they can get it from our online by them-selves and the customer help will be provided in
request all the time 24hours, 7days of a week and 365 days of a year.

Training all course are already arrange and a student may choose to register for one or a can
choose to study a specific topic depending with his or her needs.

Pricing structure.

Our pricing structure will be based on the services selected with a customer. For website design
and development, the price will depend with the largest and complexity of the website the same
thing applied for our software development services.

Price for website hosting will vary depending with the hosting plan.

Pricing structure for our software as a service will be charged monthly or annually based on the
subscription as preferred by a user.

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For training fees will vary depending with the course chosen.

Netasata will keep the price for all of its services at the minimum level and affordable. Also, the
price will be reviewed in time to time in order to keep up with the running cost.

Payment method.

We have a wide range to allow our customer to pay for the services they. Netasata will use any
following payment method to collect and make payment.

 Bank deposit
 Mobile money (M-pesa, Tigopesa).
 Online transfer (PayPal).

Source of income.

Netasata Technologies started software development industry with the aim of helping small
business, small and medium enterprises while making profits. We will do what it takes to attract
and retain client on a regular basis.

Netasata Technologies will generate its income through the following.

 Software license collection.

 Automation (Software development & APIs and system integration).
 Consultations.
 Website design.
 Webhosting charges.
 Training.
Sales forecast
We have prepared to take the available market in southern highlands of Tanzania, we are quite
optimistic that we will be able to generate a targeted sale in six months of operation and grow
our business and client base.
We have analyzed the current market and come up with sales forecast of Netasata in 3 years as
follows.
 First operation year: TZS 1,000,000/=
 Second operation year: TZS 2,000,000/=
 Third operation year: TZS 5,000,000/=
Note: Based with trends of the industry the projection may be higher or low.

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Mission statement.

Our mission is to help small business and medium enterprises (SMEs) utilize technology and
grow their business.

Vision statement.

Our vision is to build up an ecosystem of internet and technology infrastructure company and be
preferable software development company within Tanzania and east and central Africa.

Staffing and management plan

Primarily we planned to start and settle with two or three employees, but as the business grow
and our profit margin increases, we have planned to add more staff as to help and ensure all of
our client are served efficiently and with high satisfaction. At Netasata we have planned to
establish culture of recruiting, training and retain the best employee.

Inorder to align our business goals with vision and mission Netasata will have the following
position forming the structure of the business in operation and management.

 Chief executive officer. (1)

 Human resources manager (1)
 Marketing and sales representatives (3)
 Accountant (2)
 Lawyer (1)
 Programmers/ software engineer (10)
 Customer care (2)
 Security guard (1)
 Cleaners (2)

Targeted customers

Netasata Technologies will develop and operate software applications for the following clients.

 Financial services providers.

 Insurance company.
 Health sector.

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 Education institution.
 Individuals business owner.
 IT firms.
 Professionals and consulting firm.
 Software company.

Strength, weakness opportunity and threat analysis (SWOT analysis).

Netasata Technologies conducted the SWOT analysis to analyze our strength in operation area of
the business, our weakness the opportunity available for us and current and future threat of our
business.

Strength.

We have a competent talent workforce with the ability to work with client and serve them and
deliver accountable solution for our client. Also, Netasata has the culture of training its employee
on different discipline so they can remain relevant with the industry that we are current operate
in. our office is positioned at the center of information technology at the city and also it is easy to
reach our office so we are sure to attract client from the day opening.

Weakness.

One of our biggest weakness is we still do not have enough capital to provide a wide range of
services and reach more customers, and hire more employees.

Opportunities.

We have the huge opportunities in software industry particularly in software as a services

industry because the technology is way up and many organizations consider software to be
essential for their operation. The software market is going up.

Thereat.

Based on our area of operation United Republic of Tanzania, the most threat we are likely to face
is unfavorable government policies about technology startups, hosting and upkeep issues, global
economic downturn which will affect the purchasing power of many individual and organization,
small business and medium enterprises(SMEs) who are our targeted customers.

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Competitive advantage.

We are aware that the level of competition in the software business and enterprises software
industry does not in any way depend on the location of the business since most of software and
software as a service can operate from anywhere in the world and acquire market share. Also,
these company can actively compete with each other in the industry.

In order to be able to compete in the software industry we should be able to develops and
maintain softwares that meets current client needs and simplify business and process operation
for our clients and at the fair price.

Primarily, the owner has a strong foundation in software development industry. These will be
added to the company competitive advantage.

Lastly, our employee will be well taken care of, and their welfare package will be among the best
within our category in the industry. Also, company will build a conducive working environment
to help employee boost their productivity.

Sales and marketing strategy.

Netasata planning to create brand awareness around our area of operation and around the
Tanzania and across the globe that we are offering internet and technology services.

To work in brand awareness, we will recruit and train or sales representative to ensure they meet
their own goal and overall goal of the organization. In addition to that also Netasata will ensure
to deliver a excellent job that speak for us in the market place. Also, we will encourage word of
mouth from satisfied clients.

Netasata plan to use the following marketing and sales strategies to attract and retain royal
clients.

 Introduce the business by sending introductory letter and our brochure to the prospected
customers, organization and institution around Mbeya – region.
 Meetup with local managers within our targeted company.
 Network with small to medium enterprises and help them doing business easily.
 Creating a website which will include company engaging content and describe our
services.

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 Advertise on local radio and online ads.

 Take the advantage of internet to promote our business.
 Providing well branded promotional materials.

Future plan

Technology is a fast-growing, evolved industry, in the future Netasata Technologies will add
more services like website hosting services, cloud storage, system integration and APIs.

Startup budget.

Netasata Technologies will allocate raised capital as follows.

SN ITEM PRICE DESCRIPTION

1. Office lease and remodeling. TZS 150,000/= - Office lease.
- Facility renovation.
2. Registration fee and business TZS 160,000/= - Business name registration
license. (BRELA).
- TIN number activation (TRA).
3. Office equipment and TZS 200,000/= - Printer
furniture. - Furniture (Table & Chairs)
4. Website setup and hosting. TZS 165,000/= - Website hosting cost for two 2 years
(Hostinger).
5. Stationeries TZS 50,000/= - Rim paper.
- Pens, pencils, marker board.
- White board.
- Desk organizer.
Total TZS 725,000/=

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Netasata Technologies fundraising

Netasata Technologies is owned by Adamu Chengula. As a company grow I will welcome other
partners that’s why I have decided to limit the fund raising and startup capital generation to the
only two sources.

 Personal saving.
 Capital gain.

Sustainability and expansion strategy.

Netasata goal is to help small business, small and medium sized enterprises to do business easly
and efficiently with affordable price, also Netasata want to build a business that will run with its
cashflow without using any external source of income to finance the business once its officially
running.

As our strategy of winning customers and gain approval is to offer a service in a little bit cheaper
than what is currently available to the market and we are already prepared to survive in a lower
profit margin for a while when raising our business and gaining customer confidence.

Netasata will ensure the welfare of its staff is well taken care of, Netasata culture is designed to
drive the business to higher heights and training and retaining of our workforce is our top most
strategy for growth and sustainability.

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