Certificate Course in

Digital Business Management

in the Age of AI
A Strategic Roadmap for Empowerment with
Cutting-Edge Practices and Methodologies
Re-tooling
Digital Business Management
in the Age of AI
Welcome to 'Re-tooling Digital Business Management in the Age of AI', a strategic roadmap designed to
empower business leaders and technology experts with cutting-edge practices and methodologies. This
dynamic online course is tailored for senior business managers, digital officers, and consultants seeking to thrive
in today's digital landscape.
Whether a senior business manager leveraging AI for growth or a digital officer guiding your organisation’s
strategy, this course provides essential tools and frameworks for success. Our goal is to empower you to navigate
the digital landscape confidently, leading your organisation to innovation and sustainable success. Embracing
change and adapting to new paradigms is crucial.
A glance at the course outline reveals key topics and discussion areas of the holistic curriculum. A very special
focus is provided to empower participants with applied knowledge of AI, global trends and make them prepare
to lead AI journey in his organisation.

Learning Outcomes
In this transformative course, our primary objective is to equip senior business managers and digital officers
with the leadership skills necessary to navigate the age of AI effectively. By the programme 's conclusion,
participants will:

• Gain a deep understanding of the foundational principles driving Digital Transformation.

• Develop Strategies to capitalise on AI technologies and establish an operating model for AI in
organisation.
• Acquire the Skills to reimagine and optimise their organisation's digital business model.
• Master emerging technologies such as Machine Learning and Automation for driving innovation and
efficiency.
• Cultivate an Agile Mindset to adapt to evolving markets and maintain a competitive edge.
• Foster a culture of Digital Innovation within their organisations and lead successful digital
transformations.
• Establish Valuable Connections with industry experts for collaboration and support.
• Implement Robust Cybersecurity Measures to safeguard digital assets and ensure data privacy.
• Learn from Best Practices employed by successful companies in developing digital business strategies.
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Focus areas
Digital and AI Agility
Organisations with AI at the Coref
Digital Business Capability Areas
Design Principles for Digital Manufacturing Businesses
Methodologies for Data Organisation and Big Data Management
Transform towards a Data-Driven Organisation
Data Modernisation and Monetisation: Leveraging Data Products
Automating Decisions and Machine Learning Algorithms
Strategising AI Use Cases for Business Verticals
Predictive Analytics in Business Operations
Implementation methodology for Hyper personalisation
Design Aspects of NLP, LLM, and Generative AI
Building Organisational Capabilities for Digital Business Transformation
Crafting Customer Experience Touchpoint Journeys
Developing Smart Cybersecurity Strategies in the Age of AI
Ensuring Data Protection: Privacy and Security Measures
Talent Gap Analysis and Management
Digital Governance, Digital Persona development

03
Pedagogy
Live Case studies of both Indian companies
like Tata Steel, Jio, Tata Motors, emerging
platforms like ONDC, India Fintech
perspective, and case studies of global
companies like DBS Bank Singapore, Royal
Philips, LEGO Bricks and few more.
There will be wide use of real-world Case
Group Case Presentations: Participants work Studies: Analysis of real-life business scenarios
in groups to analyze and present solutions to and case studies to illustrate the application of
complex business challenges, incorporating digital and AI strategies in different industries.
concepts learned in the course.

Opportunity to listen to senior

There will be a blended learning comprising of
guest speakers sharing their
theoretical concepts, frameworks, interactive
experiences, insights, and best
discussions with learning from faculty as well
practices in digital business
from peers
management & AI implementation.

Who should attend:

CEOs, CXOs, Senior Business Managers, Department Heads, IT Heads, Business Analysts, Start-ups and
Consultants

Schedule
18th August 2024
20 sessions 120 minutes (2 hours) each, conducted in a Live Virtual mode on sunday

Fees
Rs. 50000/- + GST

Sample Certificate

Schedule

Fees
Rs. 50000/- + GST for registration please

04 Click Here
 Faculty Pool
Course Director

M D Agrawal Sanjay Agrawal Prof N L Sarda Prof Pankaj Dutta

Visiting Faculty to IIT Bombay CTO Former Prof SJMSOM
and Former CIO of BPCL Hitachi Vivtara L IIT Bombay IIT Bombay

Prof Siva Kumar Prof Pushpak Bhattacharya Prof Rajendra Sonar Bohitesh Misra
CSE CSE SJMSOM CEO & independent
IIT Bombay IIT Bombay IIT Bombay consultant

About Course Director

Prof M D Agrawal brings his 4-decade Industry and teaching experience in curating content. He has delivered
multiple short duration courses for CIOs and Industry senior professionals at SJMSOM, IIT Bombay, IIM Mumbai and
IIM Kolkata. He has designed AIMA’s flagship courses in Digital Transformation and Digital Business management
which have continuously received excellent feedback during the last 3 years.
He carries strong passion to share his knowledge and experience in preparing & empowering participants of the
courses with most practical approach and in-depth learnings of global best practices. He is also responsible to build
a pool of faculty from premier institutes and practicing CIOs with his rich bounds with industry and academia for
delivering content of these courses. He is former General Manager IT and Chief Information Officer of downstream
BPCL, India’s second-largest oil major. Prof Agrawal was the advisor to TCS from 2014 to 2019 to design innovative
and cost-effective solutions for clients and design strategy for downstream domain excellence.
He is associated with premier institute IITB since last 11 years as a visiting professor and also served IIM Mumbai and
IIT Gandhinagar as adjunct professor. Prof Agrawal had spoken many National and International forums, had
organized numerous conferences and led Computer society of India as national President, Bombay Management
association as President. Recently for his excellent contribution in field of education, Higher Education forum has
recognized him with Best teacher award. He is well known for his holistic and strong inclination for continuous
research and sharing same for IT and business fraternity. He is Gold medalist in Master’s course.

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 Course Modules

Module Foundation Learning Session Rethinking and

for Re-Envisioning rearchitecting the
01 Digital Business
Management
04 firm with AI to the
Core
Session Evolution of computing: Funda- Two levers of enterprise perfor-
mental laws mance: Business Model & Oper-

01
Bootcamp & Intro-
Digitalisation Vs Being Digital
Digital culture & First Mindset:
Dexterity
ating Model
Operating model: traditional Vs
digital
duction Session Shift in Business in Age of AI enabled Digital Model
Knowing Digital & Digital & AI Case studies of AI to the core
AI and Agility Business Agility and Digital Elements of building AI factory
agility Learning: Microsoft is becoming
E- Business Process Value chain AI company
Digital to the Core

Session Design Principles

Design principles and Digital Manufacturing
Framework of
Re-Envisioning Digital
05 Business
Smart, connected products at
Business for the core of Data
Transformation Framework of smart digital
factory model
Study of Digital Business Data driven factory model: Tata
Capability Areas steel Casse study
AI Capability Area Framework & Learnings of World economic
enablement tools /Use cases of forum’s Light house project for
each capability areas Smart manufacturing
Use case summary of enterprise Use Case Summary for
Automation manufacturing: IoT, Data Analyt-
Key barriers for Digital Business ics AI, 3D, Robotics, Computer
transformation Vision
Marketing 5.0
Maturity assessment of Digital
Business

06
 Module Building data platform Module AI, NLP, Generative AI,
and data driven Predictive analytics
2 organisation 03 for Business
transformation
Fundamental knowledge map
Sessions of data organisation and Sessions How to Strategically Leverage
governance

6, 7
Transformation to
Introduction to Data-Driven
Transformation
Developing a Data Strategy
9
AUTOMATING
Machine Learning
The Five Steps for Automating
Decisions
Highlights of Alibaba case
data driven Data Governance and
Decisions & study: Ant financial 5 step data
organisation Compliance
Machine Learning insight framework for
Data Architecture and
algorithms automating decisions
Infrastructure
Workshop on automating
Developing a data roadmap
decisions in your company
Data products: The reusable
building blocks for scaling.
Data platform for Advanced Sessions AI Use case strategy
Analytics and AI/ML
for Business verticals
Data-Driven Decision-Making
10, 11 Step by Step approach for
Session Data Modernisation identifying business case for AI
enablement
and Data Monetisation
8 – leveraging data
products
Transformation of Marketing
and Sales, Supply Chain and
Logistics by AI
AI for Healthcare
Fundamentals of Data moderni- AI's role in driving Industry 4.0
sation for digital journey transformation
Understand data products and AI-driven e-commerce
their benefits over traditional strategies
data formats. AI-based product
New data architecture land- recommendations, dynamic
scape. pricing, market basket
Data Quality challenges in recommendation, fraud
Human and Machine data in the detection in online retail and
Digital world sentiment analytics
Strategy to unlock Value of data
Big Data Analytics journey for
monetisation

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Session Predictive analytics Session Design aspects of
practice in Business NLP, LLM and
12 What is Data Driven Decision
14 Generative AI
Making? NLP in design of generative AI
How to explore data to make solutions – Bot
business decisions?
Predictive analytics roadmap for
enterprises Session Workshop on
Framework for developing Customer touch
predictive data analytics
Improve customer experience
and gain competitive advantag-
15 points
es with predictive analytics.
Case for prescriptive analytics Module Re-envisioning
Organisation
04
Data pre-processing and data
visualisation
capabilities for digital
business
Session Implementation transformation
methodology for
13 Hyper personalisation
Session
16
Designed organisation for
Digital
DBS Bank Case study
A comprehensive approach to
Re-envisioning Building blocks of organisation
N=1 contextual analysis using AI
Organisation for digital Business
Hyper personalisation (N=1
capabilities for transformation
analysis)
digital business Maturity assessment of
Data strategy and data model
transformation organisation capabilities
for N=1 analysis
Modelling and augmenting
semantic and knowledge-driven
AI using meta-data, external
meta-data and domain knowl-
edge of entities such as custom-
er, product and transactions
A comprehensive road map and
AIframework/platform to
perform N=1 analysis
How it can be done? Demos and
case study.

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 Session Re-tooling & Session Data Protection:
Privacy and Security
17 Re-envisioning
Business 19 Understanding importance data
in business and outside
Re-envisioning Business Model Data exchange and data plat-
and crafting same forms by government
Methodology and frameworks Evolution of data protection
of 15 types of new business practices
models What is Digital trust and how to
Crafting a Digital business gain?
model Data protection law and impli-
AI enabled Business Model cations for corporates
design Data exchange design principles
Building a Digital Business & APIs
Platform Data Governance framework for
DPI and Digital public goods for protection

Module Cyber security, data Session Digital governance,

Protection, Data Digital talent Gap,
5 Governance, Digital
maturity assessment
20 Digital Persona
development
Session Cyber security Governance Key reasons of digital business
Impact of AI on Cyber security strategy failures

18
Smart Cyber
Governance
Analysis of cyber attacks
Internet tool kit
Organisation strategy for Talent
gap
Digital Governance framework
security strategy Operation risk taxonomy Remaking and preparing your-
in age of AI Security mechanism self for digital business
Network topology and cyber Understanding desired
security attacks personas for a successful digital
Cyber security framework leader
Developing defense and
investigation methodologies
CERT role for country
AI/ ML for cyber security
CISO key roles

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 “
Testimonials

It opened the thought process for more thinking on Business and

organization studied through well crafted case studies.

Dr Vijay Choudhary
Head – IT, Sterling Holidays & Resorts.
“
Technology alignment and how digital initiatives run across the various

This was a very informative and engaging course for middle and top
management. Despite being a non tech person myself, concepts were
taught to me in a simplified yet application oriented way.
Tarun Jeph
“
“
Senior Manager - Digital & IT Strategy, Office of Chief Digital Officer, JK Cement.

to the board.
Vipin Shotriya
AVP - Customer Engagement, Cybage Software
“
It will help me to implement digitalisation road map and presentation

Thanks for the great course. Super presentations style with lots of
opportunities to ask questions and talk about real life examples which all
made for a really enjoyable and informative course. A wonderful practical
course both personally and professionally to me.
“
“
Vishal Jain
Head IT Infra and Security, Del Monte Foods Private Limited

Digital Roadmap, Data Privacy act, NLP etc. This will help in

great learnings and extremely happy to interact with experienced

“
Significant deep dive on Emerging Technologies and Trend like AI/ML,

implementing the same in my current organization. Wonderful sessions,

professors. Content is perfectly curated and has practical perspective.

Shweta Srivastava
Head -IT, Matix Fertilisers and Chemicals Limited

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 Companies where AIMA’s Alumini are working

Banks Construction

Consumer Products Education

Energy Fintech

Insurance IT Services

Prof Services

11
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About AIMA
The All India Management Association (AIMA) is the Voice of India’s Leaders and Managers, and the apex
body for management in India with over 38000 members and close to 6000 corporate / institutional
members through 68 Local Management Associations affiliated to it. AIMA was formed over 60 years
ago and is a non-lobbying, not for profit organization. It works closely with industry, Government,
academia and students, to further the cause of the management profession in India; and is represented
on a number of policy making bodies of the Government of India and national associations. AIMA offers
various services in the areas of testing, distance education, skill development & training, research,
publications, executive education and management development programmes – both in the physical
and virtual mode. In addition, AIMA brings to the Indian managers, the best management practices and
techniques through numerous foreign collaborations with professional bodies and institutions.

For Further Details, Pleaase Contact:

Rahul Bhatia
All India Management Association
15, Link Road, Lajpat Nagar - 3, New Delhi, India-110024
Mobile: +91-9891963303 | Email: [email protected]

Website: www.aima.in