Questionnaire

Dear Sir/Madam, I am a student of Bachelor of Business Management (BBM) at Sahyadri College of Management & Science, Adyar, Mangalore. I am conducting a survey on Consumers buying behavior of the electronic appliances at GIRIAS. The information provided by you will be strictly kept confidential and used for academic purpose only. Your co-operation is highly obliged. NAME:__________________________________________ OCCUPATION: business ( ) salaried person ( ) agriculture ( ) student ( ) home maker ( )

AGE: 18-28 ( )

28-38 ( )

38-48 ( )

48-58 ( )

above 58 ( )

GENDER: Male ( )

Female ( )

INCOME: Below 10000 ( )

20000-40000 ( )

40000-60000 ( )

60000 above ( )

1. From which source did you come to know about GIRIAS? TV ads ( ) newspaper ( ) hoardings ( ) friends ( ) others specify__________

2. How often do you visit GIRIAS? Quarterly ( ) yearly ( ) seasonally ( ) during offers ( )

3. Why do you prefer to purchase items from GIRIAS? Proximity ( ) durability ( ) good service ( ) good offers ( )

1) Strongly agree 2) Somewhat agree 3) Neutral 5) Somewhat disagree

4) Strongly disagree

1.

Look of the store is very good. 1 ( ) 2 ( ) 3 ( ) 4 ( ) 5 ( )

2. The store layout at this store makes it easy for the customers to find out what they need. 1 ( ) 2 ( ) 3 ( ) 4 ( ) 5 ( ) 3. Maintenance and cleanliness of the store is very good. 1( ) 2( ) 3( ) 4( ) 5( )

4. The music played in the store is melodious, which help customers to relax when they shop. 1( ) 2( ) 3( ) 4( ) 5( )

5. The physical evidence of appliances is very neat. 1 ( ) 2( ) 3( ) 4( ) 5( )

6. The behavior of the employees in this store instills confidence in customers. 1( ) 2( ) 3( ) 4( ) 5( )

7. When customer has a problem, this store shows a sincere interest in solving it. 1( ) 2( ) 3( ) 4( ) 5( )

8.

Employees in this store are courteous with customers.

2( )

3( )

4( )

5( )

9.

Appliances offered by GIRIAS is very good. 1( ) 2( ) 3( ) 4( ) 5( )

10. The offers for the appliances give the best value for the customers money. 1( ) 2( ) 3( ) 4( ) 5( )

11. GIRIAS has huge collections of appliances which helps the customers to have a choice. 1( ) 12. 2( ) 3( ) 4( ) 5( )

Offers available at GIRIAS is affordable. 1( ) 2( ) 3( ) 4( ) 5( )

13.

Consumer expectations are satisfied by purchasing appliances at GIRIAS 1( ) 2( ) 3( ) 4( ) 5( )

14.

The delivery of GIRIAS is very good and on time. 1( ) 2( ) 3( ) 4( ) 5( )

15.

Over all experience in GIRIAS is very good. 1( ) 2( ) 3( ) 4 ( ) 5( )

15.

Compare your nearest (Retail Store) with GIRIAS in clothing. a) Price b) Service c) Variety d) Quality e) Convenience f) Shopping Experience g) Ambience Retail store Retail store Retail Store Retail store Retail store Retail store Retail store GIRIAS GIRIAS GIRIAS GIRIAS GIRIAS GIRIAS GIRIAS

16.

Compare others organized retail stores (malls) with GIRIAS on the following parameters in clothing.

Price Service Variety Durability Convenience Experience Ambience 17.

GIRIAS GIRIAS GIRIAS GIRIAS GIRIAS GIRIAS GIRIAS

Others Organized Retailer Others Organized Retailer Others Organized Retailer Others Organized Retailer Others Organized Retailer Others Organized Retailer Others Organized Retailer

Do you have any suggestions for further improvements appliances available at GIRIAS? -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------