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Device category ▼
Marketing channel ▼
Source/medium ▼

Key Performance Indicators

The following section presents a summary of the business KPIs in the form of score cards. The score cards also contain comparisons with
previous period

Sessions Avg. Session duration Bounce rate Total users Avg. Order Value

46.2K 02:58 35% 35K £68

36.9% -23.6% 39.2% 40.6% 10.4%

Transactions User conversion rate Revenue 28-day active users Seven-day active users

472 29.07% £32K 58K 40K

-6.0% -26.5% 3.8% -14.0% 27.8%

Last 30 day Trend Section

Following section represents the last 30 day trends for key metrics and their comparison with previous period

Sessions
2.5K

2K

1.5K

1K

500

0
1 Feb 3 Feb 5 Feb 7 Feb 9 Feb 11 Feb 13 Feb 15 Feb 17 Feb 19 Feb 21 Feb 23 Feb 25 Feb 27 Feb 29 Feb

Total users
2.5K

2K

1.5K

1K

500

0
1 Feb 3 Feb 5 Feb 7 Feb 9 Feb 11 Feb 13 Feb 15 Feb 17 Feb 19 Feb 21 Feb 23 Feb 25 Feb 27 Feb 29 Feb

Average session duration

06:00

04:30

03:00

01:30

00
1 Feb 3 Feb 5 Feb 7 Feb 9 Feb 11 Feb 13 Feb 15 Feb 17 Feb 19 Feb 21 Feb 23 Feb 25 Feb 27 Feb 29 Feb

Bounce rate
45%

40%

35%

30%

25%

20%
1 Feb 3 Feb 5 Feb 7 Feb 9 Feb 11 Feb 13 Feb 15 Feb 17 Feb 19 Feb 21 Feb 23 Feb 25 Feb 27 Feb 29 Feb

Transactions User conversion rate

40%
25

20 30%

15
20%
10
10%
5

0 0%
4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02
eb 2 eb 2 eb 2 eb 2 eb 2 eb 2 eb 2 eb 2 eb 2 eb 2 eb 2 eb 2 eb 2 eb 2 eb 2 eb 2 eb 2 eb 2 eb 2 eb 2 eb 2 eb 2 eb 2 eb 2 eb 2 eb 2 eb 2 eb 2 eb 2
1F 2F 3F 4F 5F 6F 7F 8F 9 F 10 F 11 F 12 F 13 F 14 F 15 F 16 F 17 F 18 F 19 F 20 F 21 F 22 F 23 F 24 F 25 F 26 F 27 F 28 F 29 F

Revenue Revenue (previous month)

3K

2K
Revenue

1K

0
1 Feb 3 Feb 5 Feb 7 Feb 9 Feb 11 Feb 13 Feb 15 Feb 17 Feb 19 Feb 21 Feb 23 Feb 25 Feb 27 Feb 29 Feb
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Device category ▼
Marketing channel ▼
Source/medium ▼

High Level Overall Funnel Analysis

The subsequent section delineates the user's navigational path through the website, illustrated as a conversion funnel.

Session Starts 72.43% Product Views 4.37% Cart additions 46.58% Checkouts 69.56% Purchase Revenue
Overall
46,175 33,446 1,460 680 473 £32.29K

Session Starts Product Views Cart additions Checkouts 69.06% Purchase Revenue
82.07% 4.19% 44.94%
Mobile
31,618 25,948 1,086 488 337 £22.55K

Session Starts 47.58% Product Views 5.58% Cart additions 53.46% Checkouts 67.65% Purchase Purchase revenue
Desktop
11,983 5,702 318 170 115 £8.35K

Performance Analysis By
Marketing Channels
The following section presents a summary of the business KPIs distribution by Marketing Channels.

Marketing Channel Sessions ▼

Engaged sessions Events per session Engagement rate Event count Conversions (purchase) Revenue
1. Paid Social 9,864 5,651 7.41 57.29% 73,136 49 £3,032.12

2. Direct 7,739 5,440 9.3 70.29% 71,965 80 £5,679.63

3. Email 6,645 4,544 10.74 68.38% 71,359 76 £5,973.35

4. Organic Search 6,588 5,226 14.33 79.33% 94,413 110 £7,912.57

5. Cross-network 6,534 4,727 10.64 72.34% 69,548 87 £5,009.55

6. Referral 3,599 611 7 16.98% 25,183 3 £243.97

7. Paid Search 3,089 2,587 16.12 83.75% 49,798 53 £3,574.06

8. Organic Social 625 416 7.9 66.56% 4,935 4 £255.47

9. Paid Shopping 387 287 13.77 74.16% 5,329 4 £307.46

10. Unassigned 354 10 2.77 2.82% 982 1 £64

11. Organic Shopping 135 105 12.62 77.78% 1,704 5 £239.49

12. SMS 5 3 13.6 60% 68 0 £0

Grand total 46,175 30,043 10.14 65.06% 468,420 472 £32,291.67

Breakdown of Google Paid Search

The following table presents a breakdown of Kpi's by campaigns of Google Paid Search.

Google Ads campaign Sessions ▼

Engaged sessions Engagement rate Gross purchase revenue
1. WGS | Search | Brand | Exact match 1,410 1,244 88.23% £1,150.9

2. PMax: WGS | Smart Shopping | Ba… 867 253 29.18% £2,701.04

3. PMax: WGS | Smart Shopping | Clo… 398 117 29.4% £925.23

4. WGS | Search | Brand + Product | E… 300 92 30.67% £693.63

Grand total 3,181 1,796 56.46% £6,605.8

How to read the charts below :

The Inner Pie Chart presents distribution of sessions (Traffic).

The outer ring presents distribution of revenue

Marketing Channel Wise Performance Marketing Channel Wise Conversion Rate

Session Split 120 80%

9.4%

24.5% 100
6.8%
21.6% 60%
User conversion rate

11.1% 7.9% 80
Transactions

60 40%
14.3%

17% 40
15.5% 20%
Revenue Split 14.5% 18.5% 20
14.6%

0 0%
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Transactions User conversion rate

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Device category ▼
Marketing channel ▼
Source/medium ▼

Product Name-specific Purchase Percentage

Product Name Proucts Viewed Products Added to Cart Product Purchased ▼

Product Revenue
1. Teal City Explorer Cross Body Bag 843 54 30 £1,170

2. Black Konark Waxed Cotton Backpack 1,790 95 30 £1,050

3. Dark Brown Wool Brimmed Hat 560 82 25 £312

4. Khaki Jaipur Waxed Cotton Tote 2,105 57 20 £2,028

5. Teal Waxed Cotton Bali Backpack 1,519 61 18 £1,800

6. Khaki Recycled Berlin Tote 1,423 52 18 £1,440

7. Burnt Orange Waxed Cotton Bali Backpack 1,942 51 17 £1,700

8. Black Waterproof Bag Cover 358 41 16 £288

9. Teal Waxed Cotton Mini Bali Backpack 1,279 34 13 £1,040

10. Ecru Organic Cotton Beanie 168 32 12 £120

11. Dusty Orange Waxed Cotton Goa Water Bottle Sling 414 31 11 £770

1 - 100 / 301
< >

Revenue by Product

Product Name Product Purchased ▼

Product Revenue
1. Teal City Explorer Cross Body Bag 30 £1,170

2. Black Konark Waxed Cotton Backpack 30 £1,050

3. Dark Brown Wool Brimmed Hat 25 £312

4. Khaki Jaipur Waxed Cotton Tote 20 £2,028

5. Teal Waxed Cotton Bali Backpack 18 £1,800

6. Khaki Recycled Berlin Tote 18 £1,440

7. Burnt Orange Waxed Cotton Bali Backpack 17 £1,700

8. Black Waterproof Bag Cover 16 £288

9. Teal Waxed Cotton Mini Bali Backpack 13 £1,040

10. Ecru Organic Cotton Beanie 12 £120

11. Dusty Orange Waxed Cotton Goa Water Bottle Sling 11 £770

1 - 100 / 301 < >

Revenue by City

Purchase revenue
10K

£9.03K
8K
Purchase revenue

6K

4K

2K
£564.95 £561.94 £507.94 £440.47 £384.93 £369.49
£870.4 £747.41 £706.45
0
London Milton Keynes Wolverhampton Plymouth Norwich
Edinburgh Croydon Manchester Cardiff Newcastle upon Tyne
Town/City
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Performance Analysis By Device category Source/medium

▼ ▼

Source/medium
The following section presents a summary of the business KPIs distribution by Source/medium.

Source/medium Sessions… Engaged sessions Events per session Engagement rate Event count Conversions (purchase) Revenue
1. google / cpc 9,868 7,639 12.63 77.41% 124,675 144 £8,891.07

2. facebook / cpm 9,859 5,647 7.41 57.28% 73,085 49 £3,032.12

3. (direct) / (none) 7,739 5,440 9.3 70.29% 71,965 80 £5,679.63

4. google / organic 4,904 3,979 14.95 81.14% 73,336 72 £4,960.36

5. 180 Days engaged / email 4,037 2,805 10.82 69.48% 43,680 42 £3,404.62

6. news.grets.store / referral 1,601 0 4 0% 6,397 0 £0

7. rakuten / Skimlinks.com 570 296 8.48 51.93% 4,832 1 £99.99

8. static.seders.website / referral 542 0 4.01 0% 2,172 0 £0

9. linktr.ee / referral 512 450 16.07 87.89% 8,228 3 £243.97

10. Gender Predicted Male - 180 day… 426 284 9 66.67% 3,834 2 £170.99

11. Gender Predicted Female 180 da… 395 274 11.19 69.37% 4,422 4 £202.46

12. rida.tokyo / referral 373 0 3.99 0% 1,488 0 £0

13. m.facebook.com / referral 369 222 7.62 60.16% 2,812 2 £106.49

14. Gender Predicted Male - 180 day… 343 215 9.18 62.68% 3,148 1 £124.99

15. (not set) 343 0 2.71 0% 930 0 £0

16. Gender Predicted Female 180 da… 307 196 9.97 63.84% 3,062 3 £139.96

17. Email_Test_2024 / email 266 166 7.58 62.41% 2,016 4 £320.98

18. Gender Unpredicted - 180 days e… 233 135 8.88 57.94% 2,069 2 £379.96

19. bing / organic 198 177 21.14 89.39% 4,186 6 £481.23

20. Purchased Sale items only over a… 172 123 8.93 71.51% 1,536 1 £54.99

21. Welcome10 Series March 2023 / … 157 125 14.9 79.62% 2,340 8 £616.46

22. info.seders.website / referral 126 0 4 0% 504 0 £0

23. kar.razas.site / referral 126 0 4 0% 504 0 £0

24. rakuten / SHAREIGHT 120 92 12.03 76.67% 1,444 3 £204.98

25. TEST EMAIL LIST (GANDYS INTE… 115 96 20.23 83.48% 2,327 0 £0

26. facebook.com / referral 110 86 4.9 78.18% 539 0 £0

Grand total 46,175 30,043 10.14 65.06% 468,420 472 £32,291.67

Performance Analysis By
Device Category
The following section presents a summary of the business KPIs distribution by Device Categories.

Device category Sessions ▼

Engaged sessions Events per session Engagement rate Event count Conversions (purchase) Revenue
1. mobile 31,618 22,219 10.44 70.27% 330,065 337 £22,548.09

2. desktop 11,983 6,497 10.14 54.22% 121,480 115 £8,345

3. tablet 1,643 1,107 10.27 67.38% 16,875 20 £1,398.57

Grand total 46,175 30,043 10.14 65.06% 468,420 472 £32,291.67

How to read the charts below :

The Inner Pie Chart presents distribution of sessions (Traffic).

The outer ring presents distribution of revenue

Device Category Wise Performance Device Category Wise Conversion Rate

Session Split 400 40%

4.3%

300 30%
User conversion rate

25.8%
Transactions

26.5%
200 20%

69.9% 100 10%

69.8%

0 0%
mobile desktop tablet

Transactions User conversion rate

mobile desktop tablet
Revenue Split
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Campaign Name ▼
Flow Name ▼

Klaviyo Performance Analysis

By Campaigns
The following section presents a summary of the business KPIs distribution by Campaign Name.

Total Recipients
Campaign Name ▼
Open Rate Click Rate Unsubscribe Rate Bounce Rate Conversion Rate Revenue

1. November 30th 15,169 42.33% 27.37% 55.55% 42.00% 95.53% 1,775.54

2. Black Friday / Cyber… 15,090 43.44% 36.51% 66.45% 59.00% 15.87% 3,099.51

3. November Primary … 14,963 46.98% 18.12% 46.64% 41.00% 28.93% 961.11

4. November Survey St… 14,938 46.43% 11.36% 53.45% 35.00% 33.65% 566.55

5. PMax: WGS | Smart … 14,906 47.96% 25.88% 63.45% 36.00% 14.58% 2,731.22

6. WGS | Search | Bran… 14,881 44.42% 16.18% 55.82% 30.00% 87.57% 1,521.39

7. October Secondary … 14,856 48.61% 22.45% 58.36% 45.00% 94.56% 2,734.1

8. WGS | Search | Bran… 14,704 47.65% 13.45% 77.72% 25.00% 54.78% 1,001.69

Grand total 149,880 49.40% 25.33% 60.01% 40.82% 53.86% 17,380.04

Revenue Split by Campaign Campaign Wise Recipients and Open Rate

20K 0.8

Black Friday / Cyber Monday

4.4% 2023
5.5% October Secondary
17.8% 15K 0.6
Campaign
5.8%
PMax: WGS | Smart
Total Recipients

Shopping | Bags

Open Rate
7.1% November 30th
10K 0.4
WGS | Search | Brand +
Product | Phrase match
15.7% WGS | Search | Brand | Exact
8.8%
match
WGS | Search | Brand | phrase 5K 0.2
match
WGS | Search | Brand +
9%
Product | Exact match
15.7% November Primary 0 0
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Total Recipients Open Rate

Klaviyo Performance Analysis

By Flow
The following section presents a summary of the business KPIs distribution by Flow Name.

Flow Name Total Recipients… Open Rate Click Rate Unsubscribe Rate Bounce Rate Conversion Rate Revenue
1. Welcome Series 5,434 0.63 0.03 0.03 0.01 0.02 13,471.97

2. Abandoned Cart 2,505 0.61 0.06 0.02 0 0.04 9,487.6

3. Browse Abandonme… 553 0.61 0.08 0.01 0.01 0.01 1,129.89

Grand total 8,492 0.62 0.06 0.02 0.01 0.02 24,089.46

Revenue Split by Flow Flow Wise Recipients and Open Rate

6K 0.8

4.7% 5K

0.6

4K
Total Recipients

Open Rate

3K 0.4
Welcome Series
39.4% Abandoned Cart
Browse Abandonment 2K
55.9%
0.2

1K

0 0
Welcome Series Browse Abandonment
Abandoned Cart

Total Recipients Open Rate