ChatGPT for

Marketing
Teams
AI your marketing.
 1

AI can save your team hours of

precious time. Yet, it’s not about
the prompts but how you
approach AI language models.
Here are the outcome-driven
prompts for different stages of
marketing tasks and the whys
behind them.
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ChatGPT Prompts to
automate routines in digital
ads
As a digital marketer, you know there's a lot piled up on your plate—from
researching new prospects to crafting compelling ad copy. And time is running out.
Luckily, there are a few shortcuts to streamline some digital routines and let you
tap into the juiciest bits of marketing. Try them out!

Stage 1 / Research Stage 2 / Crafting copy for banners

What For: What For:
Find more prospects to target Quickly get a set of various banner copies and CTAs
What Prompt: What Prompt:
"Find [X] companies like [Company Name]? " rite [X] [non trivial] banner copies and conte tually
W - x

"Gather a list of companies of the same [scope/scale] bound them to CTAs, given the following [value
as [Company Name]." propositions]."
K eep in Mind: Keep in Mind:
The more characteristics you provide ChatG T with, the more Form a list of your customers' pains or gains that you want to see
materiali ed in your messaging before working with ChatG T.
P

targeted the list you get. z P

Expected Output: Expected Output:

These prompts help a great deal in spotting other companies Ready to use banner te ts. ell, these may still need some
- - x W

like [Company X] in the same industry or with a similar si e/ z

polishing.
global reach.

Stage 3 / Crafting copy for Google Ads Stage 4 / Reporting

What For: What For:
Get Google Ads titles in seconds, based on value props Simplify marketing reporting and uncover insights
What Prompt: What Prompt:
" rite [X] conte tually logical sets of Google Ads titles
W x "Analy e the table below and prepare a report based
z

for the following value proposition each set includes

( on [the performance criteria] [insert data].
:

three titles of 3 characters [your prop]."

0 ):
" utline a marketing report structure for [slides/pdf]
O

Keep in Mind: based on your ndings."

fi

Be prepared that you won t like the rst iteration of

’ fi K eep in Mind:
outputs. f more creativity is needed, ask for alternatives
I
Let the A analy e a spreadsheet, specifying performance
by providing modi cators more fun, more engaging .
I z

fi ( )
criteria if you have a spreadsheet. r alternatively, jot down
O

Expected Output: insights rst and then let ChatG T do the trick.
fi P

Sooner or later, you'll have a handle on making ChatG T P Expected Output:

sound the way you like—until then, you ll have to go the
’
You'll have a skeleton of your report. Adding some
e tra mile or two.
x
flesh to it is on you.

Use Cases For ChatGPT: What Else AI Can Do for Marketing Teams
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From Meh to Wow: How to
Rekindle Your Social Media
Charm with ChatGPT
Being a social media manager is a challenging and rewarding job, to say nothing of a
frustrating one. From struggling to wrap up the message clearly and concisely to dealing
with never-ending deadlines, there are a lot of challenges associated with creating social
media posts that win readers’ hearts. Yet, with the help of ChatGPT prompts, you can take
the pain out of the process and produce a masterpiece that will hardly go unnoticed.

Stage 1 / Idea creation Stage 2 / Content creation

What For: What For:
Get your target audience hooked Have all the bare bones in place
What Prompt: What Prompt:
"Write [X] engaging hooks ideas for a [social media] "Write a [social media] post that drives traffic to [URL].
post about [insert topic/URL]." "Write a [social media] post about [insert a topic or
Keep in Mind: URL]."
It's highly likely you know best what your target audience is after. Keep in Mind:
So share your insights with the AI before using the prompt to Before asking it to write anything, it's best to train ChatGPT by
gain the most relevant suggestions. providing more context, de ning the tone of voice, and setting
fi

Expected Output: character limits.

If something has caught your attention, use it for the next step: Expected Output:
social media content creation. A content piece, which after some editing that is, the human
—

touch is ready to go live.

—

Stage 3 / Drafting titles and headlines Stage 4 / Crafting CTAs

What For: What For:
Get an array of titles to choose from Generate leads or drive traffic
What Prompt: What Prompt:
"Generate [№] attention-grabbing headlines for "Generate [persuasive] CTAs for [the content above/a
[product/URL] on [social media]." product or service]."
Keep in Mind: Keep in Mind:
"Attention-grabbing" is also a placeholder. By switching If you continue writing your social media post in the same
it to other adjectives, you adjust the tone of voice to how chat window, it will help you get more logical and
you want your message to sound. authentic CTA suggestions.
Expected Output: Expected Output:
Titles and headlines are the cherries on top of the cake. In the end, you are the one who decides what to use as
Once you've got a list, pick the one that will powerfully your CTA. You may rely on ChatGPT or put your gut
resonate with your target audience. feeling to the test either way, the more options at
—

your disposal, the better.

Use Cases For ChatGPT: What Else AI Can Do for Marketing Teams
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Tired of “Greetings”, “Dear”,
or “Hi”? Get the Best Of
Outbound Emails with AI
Outbound email marketing can be a real headache. So, how do you craft the perfect
email when your audience hasn’t even opted to receive anything from you? This is
where the magic of outbound emails is so needed. Catchy subject lines, engaging
messages, non-trivial calls to action—all of this is necessary to get your emails seen
and opened. Fortunately, with some of ChatGPT’s prompts, you can reach out to cold
audiences, sparking further engagement!

Stage 1 / Topic Research Stage 2 / Subject Line Generation

What For: What For:
Identify customers' pains and gains Increase email open rates
What Prompt: What Prompt:
"What are the pains of [X] that can be alleviated by [a "Write [X] subject lines for [Insert topic/pain].
product/service]?" "Generate [X] [catchy] email subject lines for [insert
K eep in Mind: topic/pain]."
Provide more information and conte t about your
x K eep in Mind:
products or services to recalibrate the focus of ChatGPT on't forget to set your desired character limit or define subject-
properly and gain more precision.
D

line tonality (invoking a sense of urgency, fear, or the like).

E pected Output:
x
E pected Output:
x

N ow that you have something to pick up, decide what Choose a few and set up /B tests to analyze which ones
you're going to push further—isn't that the point of
A

have performed best.

outbound email marketing?

Stage 3 / Crafting email body copy Stage 4 / Click-worthy CTAs

What For: What For:
Save yourself some time Increase email CTRs
What Prompt: What Prompt:
"Write the body copy for a [promotional] email about "Generate [X] CT s for the email body copy above."
A

[insert topic] with the subject line [ our subject line]."

: Y
K eep in Mind:
Keep in Mind: Continue your email creation in the same chat window to
A gain, setting character limits is just as vital as make your CT s relevant and conte tually bound to the
A x

remembering the I about the chosen topic and

A topic. on't disregard adjectives to specify what tonality
D

subject line. you e pect from your CT s.

x A

E pected Output:
x E pected Output:
x

You'll get a topic-tailored email that will still need Once finished, you'd better re-check the whole thing,
additional hand polishing. adding some corrections if need be.

Use Cases For ChatGPT: What Else AI Can Do for Marketing Teams
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Don’t rely on ChatGPT too
heavily—it won’t replace you.
At least not anytime soon.
Why a robot needs a human:
Authenticity Unforeseen Consequences
Whereas ChatGPT learns from humans—and Simply put, AI is a set of algorithms.
vice versa—your important role in content Depending on their updates, conciseness 

creation cannot be overemphasized. The and reasoning may significantly vary. 

human touch is a must-have to stand out 
 Bearing this in mind should prevent you 

from the crowd. 

from copying and pasting chunks of

ChatGPT's output blindly.

The point of using ChatGPT is to get 


the best of both worlds.
Stay alert and always re-read and 

double-check. Or even triple-check.

Limitations of Algorithms Lack of Empathy and Creativity

Since ChatGPT is in the open, we should Is ChatGPT able to create anything entirely
consider it something other than our private from scratch? If there is no information out
assistant. However, it is in some ways exactly there, what would the AI lean on to provide us
that. But it is also used by many millions of with answers? On the flip side, ChatGPT helps
others. That said, generic responses a lot in researching and absorbing a wealth of
produced by ChatGPT are inevitable. 

information. The more context we offer, the

more authentic the results we get—it’s as
This is why you'd better work out your own simple as that (not necessarily, though). 

set of prompts based on your unique context.

Don't overlook it: ChatGPT is here to be Yet, it cannot match the same level of
trained while serving our prompts.
creativity as a human writer. That said, it may
spark that stroke of genius you have been
missing for so long!
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No doubt, ChatGPT saves marketers much

time helping with mundane tasks.



But when it comes to marketing analytics,

full-scale automation works wonders.

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