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A

COMPREHENSIVE PROJECT REPORT

“A COMPARATIVE STUDY ON PROMOTIONAL MIX USED BY FMCG

COMPANIES IN RURAL AND URBAN AREAS”

Submitted to
PARUL INSTITUTE OF ENGINEERING AND TECHNOLOGY-MBA
In partial fulfillment of the requirement for the award of the
Degree of
MASTER OF BUSINESS ADMINISTRATION
BATCH (2015-2017)

Submitted by Under the Guidance of

Devendra Kumar Jha Prof. Priyanka Patel
Enrollment No.150614200015 Prof. Parag Delwadia
Vivek Singh Asst. Professor
Enrollment No. 150614200058 Faculty Member PIET, FMS, PU

PARUL UNIVERSITY
FACULTY OF MANAGEMENT STUDIES
P.O. Limda, Tal. Waghodia, District Vadodara-391760

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A

COMPREHENSIVE PROJECT REPORT

“A COMPARATIVE STUDY ON PROMOTIONAL MIX USED BY FMCG

Submitted by Under the Guidance of

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