7 Important

Things You
Need to
Consider
when
Building a
Website
MICHAEL SZAPKIW
PRO at BUILDINGAWEBSITEPRO.COM

©2012 Michael Szapkiw. All Rights Reserved.

ABOUT MICHAEL SZAPKIW
My name is Michael Szapkiw and I LOVE And the users did not have to learn HTML
building a website. I also love bringing the coding and did not need to buy expensive
power of a business or personal website software to build and maintain their
into the hands of entrepreneurs, small own sites!
businesses, and individuals who want a
website and are motivated to take control, Unfortunately, I still spent way too much
take action, and establish themselves on time and energy learning WordPress. I
the Internet. was wasting time on matters that were
irrelevant, spending countless hours
Like many website designers, I started searching for the best strategies, setups,
designing sites as a hobby. As the public plugins, themes, and much more just to
demand for information on the Internet get to the core of what I really needed
grew and competition for quality jobs to know.
increased, my wife and I quickly realized
we needed to have our own professional Good news! You don’t have to learn
websites in which to market ourselves. the hard way! Now, with my experience
in your back pocket, you can get to the
I immediately bought (expensive) Web core essentials of building your website,
design software and began teaching and I can save you the time and money that I
myself how to code and create a website. invested learning the hard way. You deserve
Coding was not my favorite thing in the the easy way. And I’m excited to bring it to
world, but I loved the creativity in Web you in this guide and in all my resources at
design coupled with graphic design. I BuildingAWebsitePro.com.
also enjoyed the neurology and business
strategies behind an effective website. My goal is to share my expertise with you
for creating websites with easy-to-follow
After several years of self-training and instructions so that you can, single-
watching hours of videos, I landed a full- handedly, create your own business or
time job as a Web Designer and Web personal website.
Marketer. Still, I thought, “There has to be
a better way to create a website.” Let me say right now that YOU CAN DO
IT! Building your own website with your
And there was. That’s when I discovered own personal or business domain name is
WordPress. much easier than you may think. And I am
here to help.
WordPress gave me a solution for quickly
building my own websites and quickly Ready to join me? Let’s do it!
helping others build their websites too.

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WHAT’S INSIDE? IMPORTANT THING 1:
CUSTOM DOMAIN NAME
3

IMPORTANT THING 2: 5
CLEAR OUTCOME
IMPORTANT THING 3: 6
PROFESSIONAL DESIGN
IMPORTANT THING 4: 7
KNOW YOUR THRESHOLD FOR
TIMELINESS
IMPORTANT THING 5: 9
KNOW THE MINIMUM TOP 5 ELEMENTS
IMPORTANT THING 6: 13
BE A PERSON. AND BE PERSONABLE.
IMPORTANT THING 7: 14
DO NOT FEAR FAILURE.
BONUS! IMPORTANT THING 8: 16
TAKE ACTION!
FINAL WORD 17

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INTRO
I have spent hundreds of hours learning how to host Here are the 7 Important Things You Need to
and build my own websites using WordPress the Consider When Building a Website:
hard way, so that I can teach you how to do it in the
Important Thing 1: Custom Domain Name
simplest and least expensive way.
Important Thing 2: Clear Outcome
This free guide to creating a great website comes to
you from www.BuildingAWebsitePro.com. The tips Important Thing 3: Professional Design
found in this guide are what I consider the 7 must-
Important Thing 4: Know Your Threshold
know items for you to understand before you start
for Timeliness
your website. Even if you already have a website
or once you build your website, you will still want Important Thing 5: Know the Minimum Top 5 Elements
to reference this guide as you continue to develop,
expand, and maintain your website. Important Thing 6: Be a Person. And Be Personable.

My goal is to help save you from paying an overpriced Important Thing 7: Do Not Fear Failure.
designer, who sells you an overpriced website that Bonus! Important Thing 8: Take Action!
fails to serve you or your business needs. It happens,
but it does not need to happen to you.
I also want to help you save time by avoiding the
often endless search online for valuable, practical, and
applicable information that you can trust for building
a website.
Even if you have already started your website or have
an existing website, these 7 important things will help
you discover potential weak areas in your strategies
as well as encourage your existing efforts in the things
in which you are already kicking pixels and taking
names (i.e. those things you’re already conquering)! :)

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 CUSTOM
IMPORTANT professional without another companies name in it.

THING DOMAIN NAME How to Easily Setup Your Own Domain Name

1
AND Web Hosting in 3 Minutes
When you sign up for your Web hosting (see my free
video showing you exactly where and how to start a
website in 3 minutes), you will get one free domain
Important thing 1 is a custom domain name name of your choice, depending on availability, with
because you absolutely must have your own your Web hosting account purchase.
domain name.
Before I continue, I know some of you may be
Just like www.BuildingAWebsitePro.com is the thinking, “I knew it! I need to purchase something!” :)
professional domain name I chose for my website The truth is, yes, you need to spend just a little bit
and business, you want to have a domain name that of money to have a custom domain name and
is personal to you or branded for your business. website. But I show you how to setup your website
You do not want an unprofessional domain name as inexpensively as possible.
with someone else’s name branded in it like “www.
buildingawebsitepro.BLOGSPOT.com” (note the Most people that you would pay to setup your
“Blogspot” part). Even though you can create a website do NOT want you to know how quick,
website for free with services like that, it’s never truly easy, and inexpensively you can start your own
your own website, and you give up a lot of flexibility website!
and freedom in the goals you want to accomplish with All you really need to start your own website is:
your website.
1. A Web host (which can be as low as $4.95
In a brick and mortar setting, this would be like per month),
owning a cubicle in someone else’s office building.
Yes, you may have that professional little cubicle to 2. WordPress to help you easily manage your website
call “yours” for your business, but you’re still in the (which is FREE), and
building of another business… and it’s better to have 3. Your custom domain name (which is also free with
your own professional business space just for you the purchase of your Web hosting).
that’s under your control. Ultimately, I’m sure you
would agree that a Web domain name is much more So for about $60.00 per year, you can have your

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own professional website! It honestly doesn’t get any it is still a great resource for just searching available
cheaper than that. :) AND, with your one Web hosting domain names.
account, you can host unlimited domain names.
At the very least, I always recommend that people
This means that if you want to create additional sites
purchase their desired domain name if it is still
in the future, you can buy several more domain
available. You don’t even have to build a website
names and just add them to your account at no
with it right away. Just purchase it before someone
additional charge other than the cost of buying the
else does!
domain names.
I recommend that people always get the “.com”
The Web host I use and highly recommend is
version if possible. This is what people are used to
Bluehost. They have inexpensive and reliable Web
seeing and is the most common and professional-
hosting plans, great customer service whenever I’ve
looking domain extension. If you absolutely cannot get
had any questions, and they make it super easy to
the .com, I recommend the “.net.” The “.org” would
start a self-hosted website with Wordpress as the
be my third choice. Also, if you are in a country that
content management system. And, trust me, you want
uses a country extension, that could work just as well
to use WordPress for your website. It’s free, and it will
for you as a .com (e.g. YourSite.co.uk).
allow you to take control of your website with an easy-
to-use Web interface. It truly is amazing. This will be harder for people with more common
names or common business names. But for people
Searching and Purchasing Additional with a unique last name like mine, “Szapkiw,” it was
Domain Names definitely not taken and very easy to purchase. :) I
also purchased the combination of my first and last
If you decide you want more than the initial domain name: michaelszapkiw.com. If you can’t get your
name that you will get with Bluehost, I recommend exact name, there are always ways to be creative.
buying them through GoDaddy.com. But ultimately, it will serve you long-term to own your
GoDaddy.com makes domain name purchasing very name or business name on the Internet.
easy and you can almost ALWAYS purchase domain Visit GoDaddy.com now to buy a domain or at
names cheaper through GoDaddy than anywhere least start searching to see what domains might be
else. They also provide bulk domain buying discounts available in which you are interested.
if you’re really serious about stocking up on your
favorite available domains. Even if you choose to
buy your domains somewhere other than GoDaddy,
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 CLEAR
IMPORTANT
THING OUTCOME
2
Important thing 2 is a clear outcome because you
need to decide early on what you truly want to
accomplish with your website.
This may seem obvious, but so many people pay a
lot of money for a website, but they never actively
decide what outcome (or outcomes) they truly want
to see as a result of the website. And if they do
have goals, they may be very general, such as “We
just want people to be able to find us online.” While

?
there’s nothing inherently wrong with that goal,
hopefully there’s some deeper goal desired by that
business owner.
A better goal could be this: “I want customers
to find my business online when they search
landscaping service in my local area, and then I
want them to call us for a free estimate.” Each page
on your website, especially your home page, should
have at least one well-defined goal in mind. Always Take it from me, it’s easier to plan out what you
be deliberate in what you want to make happen. want before you start your website instead of
Planning your outcomes can be as simple as recreating everything later.
sketching out a drawing of pages on your website
or creating a mind map of what you want to include
on your website.

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 PROFESSIONAL
IMPORTANT that’s perfect for you! Or you can use them for
multiple sites.
THING DESIGN Although free themes are fine when starting

3
with WordPress, I have learned from experience
that buying a professional theme early on is well
worth it long-term in terms of professionalism and
customization options.
Important thing 3 is a professional design If you want to spend some time getting used to using
because you will lose people immediately WordPress with a free theme, then that is totally fine.
with a poor design. Spend money upfront for But then do yourself a favor and upgrade to a paid
a professional theme to avoid the potential theme shortly thereafter to really create a beautifully
headaches of free themes that are usually not polished website. The paid themes companies I
as effective. mentioned before both offer support and they are
Everyone loves “free.” I know I do! :) There truly are continually updating their themes to keep up with the
some decent free WordPress themes; two of which latest changes to WordPress.
actually come pre-installed with WordPress called
“TwentyTen” and “TwentyEleven.”
WordPress “Themes” are essentially templates
that give your website its unique and professional
look. They can also add additional functionality
for you when customizing your website in the
administration panel.
Professional Web designers create themes and
then make them available for free or for a small
fee. Companies such as WooThemes (who I highly
recommend) offer free themes and premium themes.
Elegant Themes is also a great company. They even
offer multiple themes for one low price giving you the
option to try several on your site until you find the one

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 Know Your
IMPORTANT
THING Threshold for
4 Timeliness
Important thing 4 is to know your threshold for
timeliness on your website because you need to
know whether regular updates are important to
you on your site.
Some businesses and individuals only want basic
information on their website and then they don’t
want to look at it again for a long time. If that’s Reasons for a Business website update:
you, then maybe you’re fine just hiring someone
to build your website and then pay them when you • A product offering has changed
need updates. For most businesses, however, their • Listed prices have changed
websites are like living, breathing entities that will
likely need regular updates, even if they are minor. • You would like to post news, events, or special
offers on your website
I actually encourage people to create new content
for their websites regularly to help increase traffic • Someone listed on your site no longer works
to their websites and provide new value to visitors. for you
This can be in the form of blog posts or written • A new hire needs to be added to the site as a
articles on their websites. member of your team
Even if you don’t plan to add articles to your Reasons for a personal website update:
website, consider some of these common reasons
for updating a website. • You would like to update your picture on
your site

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 • You need to update your resume regularly you have a change. And using WordPress is as
easy as editing a word processing document.
• You have a recent accomplishment that would
be beneficial to potential employers Even if you just make one update a month, there
is something nice about not being at the mercy of
• You want to blog on a regular basis
a Web designer for every change… especially if
Whether your site is for business or personal use, they are not available when you need them quickly.
there are always reasons for website updates. If And even if you do decide that you have a website
you know you will need to update your website need that is beyond your own scope or ability, you
regularly, you want to be able to take control and can always hire a professional for those special
edit your own website. Or, if you don’t want to projects. Just make sure they know WordPress.
update your website yourself, you might want a
colleague or staff member to do it for you.
Enter the power of a WordPress website!
With WordPress installed (as I demonstrated in my
free video), you have the power to make your own
updates without hiring a Web designer every time

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 KNOW THE
IMPORTANT and/or business. This can be accomplished with
a clear statement of what you do very near to the
THING MINIMUM TOP 5 top of your home page. Better yet, focus on the

5
value a prospect/customer will gain from you and/

ELEMENTS
or your business. Your value statement should be
CONCISE, CLEAR, and COMPELLING.
In Web design, you will hear the phrase “above the
Important thing 5 is to know the minimum top 5 fold” used a lot. This refers to the entire area of a
elements you should have on your website for webpage that you see on your screen without scrolling
maximum impact. down the page. To many, this is considered the most
valuable area of a webpage because this is what every
At a minimum, you should have these top 5 elements user will see and is what every user with see first.
on your website for maximum impact.
Use the above the fold area wisely. The actual
Element 1: Brand Identification dimensions of this area will vary depending on screen
dimensions. Since over 85% of users have screen
Brand identification at the top of your website that dimensions higher than 1024x768 (W3Schools.
appears on every page. This will likely be your com), most designers consider “above the fold” to
business logo, business name, or your name (if it’s an be anywhere between 500 pixels tall and 700 pixels
eportfolio or personal site). tall. In general, make sure you have your logo, tagline,
navigation menu, and a call to action above the fold.
Element 2: Immediate, Clear Purpose
Immediate, clear purpose. In business, you’ve likely Element 3: Clean Overall Design
heard that you should have an elevator pitch, which is Clean overall design. If you have already taken the
about 30 seconds. It’s even shorter online. I’ve heard advice for “Important Thing 3: Professional Design,”
it quoted that the average time spent on a website is then you likely have this element covered. Simple Web
around seven seconds. Yes, seven (7) seconds! So, designs with intuitive structures and layouts are very
make them count to ensure they stay longer to see effective. Just because you have an entire computer
what you have to offer! :) screen available to you for design and content does
Make sure people can look at your site and know, not mean you need to fill it up! :) When there is too
within seven seconds, the purpose of your website much imagery or content on one screen, it becomes

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confusing and painful to look at. And what does main web address. In WordPress, this can be a static
this cause your potential customer to do? Leave page or it may be a list of your latest blog posts.
your website.
About
Remember, your website visitors are always one click
or one “Back” button away from leaving your site. Make Give people an opportunity to learn more about you
their experience on your site a pleasant one. and/or your business by including your information on
an “About” or “About Us” page. Visit nearly any website
Element 4: Intuitive Navigation Menu and for examples.
Core Pages. One big mistake people make on an About page is
to make it boring, corporate, or about things that
Navigation menus are typically near the top of your site,
are irrelevant to the needs of the person visiting your
in the left sidebar, or in the right sidebar. Make sure
website. Most visitors don’t want a detailed timeline
they are easy to read and easy to understand. Don’t
of your business history. They are asking themselves
make users try to guess your intentions with confusing
questions like, “Why should I trust this company? Do
menu item labels.
they offer what I need? What’s in it for me?” These are
Clarity always trumps cleverness. the types of questions you should be answering on
your About page.
For example, if you’re creating a menu item linking
to a video page, call it “Videos” not “30 Frames Also, avoid going to the opposite extreme of “corporate
Per Second.” If you think people won’t understand detail” and getting into grave detail about your stuffed
something right away, change it. monkey collection. Connect with people on a personal
level, but don’t take it too far.
The core pages you will want on your site and in your
menu include: Home, About, Contact, and maybe a Definitely include pictures of yourself, your company,
Blog/Articles page. You will also want your contact and your employees as appropriate.
information and copyright text in the footer section of
Here’s a great tip for your About page: Include a call to
every page on your website, such as: Copyright 2012
action to sign up (opt-in) for your email list. Even if you
BuildingAWebsitePro.com. All rights reserved.
already have your opt-in form on the sidebar, include
Home another opt-in request in the middle or end of your
About page. This has been proven to greatly increase
The home page is always the page visitors see at your opt-in rates.

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Contact longer on your site. Many WordPress themes have a
built-in archives template. Create a blank “Archives”
Always provide a way for your visitors to contact you.
page and assign the archives page template to it to
I recommend an actual contact page, but even if
add a dynamic archives page to your site.
you don’t have a contact page, make sure you have
your contact information at the top or bottom of your Note: WordPress has a widget for “Archives” as well,
website. You can also keep it in the sidebar. Depending but I do not recommend having your full archives in
on your website, you may want your contact your sidebar due to aesthetics and usability.
information on every page of your website. In short,
make it easy for people to find the information they Element 5: Opt-In Form
need to contact you.
If you plan to use your website for business, to make
money, and to build an audience of customers, then
Blog/Articles
you MUST have a method for collecting visitors’ email
If you plan to add content to your website regularly addresses. Without a method for collecting email
(which I highly recommend), then you will have a blog/ addresses, people may visit your website today and
articles page. Whether you call them “blog posts” or never return, and you would have no way to contact
“articles,” this page is all about fresh content. If you them again.
have WordPress display your latest blog posts on the
For example, my website, BuildingAWebsitePro.com,
home page of your website, you won’t need a separate
offers you quality information, video tutorials, trainings,
page for this; however, if you have a static home page,
and podcasts for building and maintaining your own
then you will need a blog page. Your blog page will
website. When an ideal customer (such as you) visits
always be dynamically generated with blog posts based
my website, you should (hopefully) find much value in
on your WordPress settings.
what I have to offer. You may even decide you’d like
to come back to my website later for more information
Archives
as you get further along in building your website. The
An archives page is important if you plan to have problem is, with so many websites online, it’s easy for
many blogs/articles on your website. After time, you you and other users to just move on to the next website
could have hundreds of posts and pages on your site. and never return even if you found value in my website.
An archives page can help you organize all of your And if I didn’t do my job to ask you to sign up for my
previous content so visitors can find older articles that email list to further develop a professional relationship
interest them. This will also help keep them engaged with you as a valued guest, it is very unlikely that I

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would see you on my website again in the future. your opt-in offer, so that even if the user immediately
unsubscribed from your list, they may actually sign up
The same can happen to you and your customers.
again because they appreciated your product! Trust me
Avoid this by creating an opt-in form on your website
– it happens everyday! :)
that gives customers the opportunity to fill out their
name and email address (or just email address) and By the way, did you immediately unsubscribe from my
receive information from you in the future. When people list? Feel free to sign back up on my homepage. :)
are truly interested in your products/services, they will
My goal is to provide incredible value in all the
be happy to share their information with you. Creating
products and trainings I create so that you and others
opt-in forms is beyond the scope of this ebook but
will be more than happy to receive regular updates
know that WordPress makes it easy to add elements
from me. When you first provide value to your
such as forms to your website.
customers and prospective customers, they will be
To drastically increase the number of email subscribers more likely to engage with you and, perhaps, buy from
you receive, add an opt-in incentive for visitors that you in the future.
sign up. This ebook you are reading right now is an
A solid business is built on people getting to know,
example of an opt-in incentive. When you signed up for
like, and trust you and your products/services. When
my newsletter, you got this guide for free.
you have that, you are on your way to success in your
Consider your own valuable offer that you could provide business website.
to your prospects. It could be an ebook, a whitepaper,
One final thought on customer lists. You may have
an audio recording, a video presentation, a recorded
heard the quote, “The money is in the list.” While there
webinar or anything that your ideal customers would
truly is long-term value in your email list, I prefer to say
love to have for free that provides massive value to
there are “people in the list.” Even though it’s easy to
them. Not only does it help provide an added incentive
just see another email or number, always remember
for signing up to your email list, it also gives you, as the
there are real people on the receiving end of your
business owner, a chance to position yourself as an
transactions online.
expert in your chosen market to the customer.
Keep an eye on BuildingAWebsitePro.com and my
Realize, however, that you will often get people who
email newsletters to learn more about effectively setting
sign up just to get your opt-in incentive, and then they
up your email opt-in form and managing your email list.
just unsubscribe from your list. You can’t always control
that. Again, the goal is to provide massive value in

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 BE A PERSON.
IMPORTANT camera I own and enjoy using. I love capturing friends
in their best light, ha, ha! :)
THING AND BE As I mentioned in number 5, always remember

6
there are real people on the receiving end of
PERSONABLE. all your transactions online. While this does not
mean you share your entire personal life with your
customers, though some personal tidbits can be
Important thing 6 is to be a person and to be good on occasion, it does mean you need to see your
personable because whether you deal with customers as real and speak to them as individuals.
Fortune 500 companies or small-town locals, You will see the long-term benefits of this with loyal
there are still real people behind the brand customers and in your bottom line.
names and behind the computers looking at
your website.
Write and speak to your customers, clients and
prospects as though they are people… because
they are!
When you write a page of content or write an article
for your blog, think of one person that you are talking
to. This will not only improve your writing, it will help
you connect better with your audience.
Would you say to your friend that the Best HD Video
Camera “…lets you capture your friends in their best
light with smart face tracking technology?” Or would
you just say, “This camera’s easy to use and the
quality is great”? While there’s definitely a time and
place for detailed specifications, people connect
with people and not with lofty business language
and jargon.
By the way, that link above takes you to the HD video

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 DO NOT
IMPORTANT Most people have heard the phrase, “Ready, aim,
fire.” Have you ever spent so much time getting an
THING FEAR FAILURE. idea ready, and trying to find the perfect way to aim

7
your idea that it falls flat because you never actually
fire (i.e. take action)? I suggest the “Ready, fire,
aim” approach to business.
1. Ready. Decide what you want to do and prepare to
Important thing 7 is to not fear failure because do it in its least viable format.
there’s no such thing as long-term failure if you 2. Fire. Take immediate action to avoid over-analysis
say you’ll never quit. and to test your actions.
Actively decide that you will take control, build your 3. Aim. Measure the results (including failures) of your
website and continue moving forward until it meets actions and adjust accordingly for your next “fire.”
your goal(s).
Don’t fear failure. Learn from it quickly, and keep going
“I have not failed. I’ve just found 10,000 ways that forward. When you’re building your website, don’t be
won’t work.” -Thomas A. Edison afraid to try things.
“My great concern is not whether you have failed, but Many people get fearful that they’ll break something,
whether you are content with your failure.” or get discouraged by the learning process, but you
-Abraham Lincoln can do it! Most things that you can change on your
“Develop success from failures. Discouragement website can be changed back. I say “push all the
and failure are two of the surest stepping stones to buttons in WordPress” early on before you get all
success.” -Dale Carnegie your content up and active. Then, it’s less painful if
something needs restored.
“I honestly think it is better to be a failure at something
you love than to be a success at something you hate.” If you’re absolutely unsure what to do or what may
-George Burns be the result of changing something on your website,
you can always use your favorite search engine for
“Do what you love. Enjoy the journey. Fail often to answers. Also, WordPress.org has a great online
succeed often. And find the ultimate success you WordPress support community. Use it. You can always
desire by learning from those mistakes and quickly contact your hosting provider for assistance as well.
moving forward despite them.” –Michael Szapkiw
BuildingAWebsitePro.com 14
My Web host, Bluehost, has always offered me great
support. If you get your hosting through them, I know
you will too.

Applying Number 7 Right Now!

1. Ready!
a. Write down 3 desired outcomes you want for
your new website
b. Write down several domain name ideas
c. Find a domain name on your list that’s available
by searching at GoDaddy.com (You don’t have
to buy it there, just use it to find a domain
you want.)

2. Fire!
a. Follow my Website in Three Minutes video to
start your website today
b. Starting playing around in your new
WordPress website!

3. Aim
a. Keep moving forward with your plan (adjusting
as needed)
b. Find helpful training on my website
c. Keep taking action

BuildingAWebsitePro.com 15
 BONUS!
IMPORTANT
TAKE ACTION! actions, measure results, and improve on your original
actions to increase future results. Don’t find yourself in
analysis paralysis.

THING Focus on progress not perfection.

8
“An imperfect job completed now is always going to
be better than that perfect job that never happens.”
-Jason Van Orden
Important thing 8 is to take action because all I definitely struggle with this from time to time. I hope
ideas are worthless without taking action. it’s a helpful reminder for you as much as it is for me.
I always like to add something extra, hence, the
“Important Thing Number 8” of 7. Whenever you can,
under-promise and over-deliver. :)
Number 8 flows directly out of Number 7, and it’s this:
Take action.
How many times have you said or heard someone else
see a new product or service and say, “That was my
idea!” Well, it may have been your idea, but that’s all it
was… an idea.
You provide no value to yourself or to others if you
have great ideas and never take action on any of
them.
That last sentence strikes really close to home for
me and is something in which I’m always reminding
myself. If it speaks to you too, I totally understand
how you feel.
There’s a time for analysis, and calculating risks,
but there is also a time to just take action, test your

BuildingAWebsitePro.com 16
FINAL WORD
So, have you started your new website yet?
You haven’t?! :)
Start it now with help from my
Website in Three Minutes video!

Thanks for reading this You can also contact me and join the
website guide! conversations on the Building a Website Pro
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