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Exam Questions On Design Mix

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24 views3 pages

Exam Questions On Design Mix

Uploaded by

quraishiibrahimm
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Why is the design mix crucial to a manufacturer

such as Dyson?

(4 marks) K-1 AP-2 AN-1

"Expectations" for this 4-mark question are:


 Demonstrate good knowledge of Design mix – definition two pieces of
information- K
 Apply this knowledge specifically to Dyson – AP
 Analyse the impact it would have on Dyson ‘THIS MEANS..’
 -Expand your vocabulary choices
Assess the likely importance to Toyota of product
design. 10 marks (K-2 AP-2 AN-3 AN-3)

"Expectations" for this 10-mark question are:


 Demonstrate good knowledge of design mix- K

 Apply this knowledge specifically to Toyotas situation- AP

 -Add figures if available in the case study -AP

 Analyse how the product design would allow for ‘competitive advantage, increased
market share, increased revenue-i.e. impact – AN

 -Counterbalance of another factor that would be more important to Toyota


consider cost, aesthetic and the impact it would have on Toyota

 Evaluate the extent to which factor (i.e. from the design mix) is most important to
Toyota to drive success

 Use appropriate business terminology throughout the answer-K

 Provide a balanced argument with a supported conclusion

 -Expand your vocabulary choices

 -Leave a line between each paragraph

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